{"id":25174,"date":"2023-12-05T10:08:40","date_gmt":"2023-12-05T10:08:40","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=25174"},"modified":"2023-12-06T10:05:36","modified_gmt":"2023-12-06T10:05:36","slug":"fashion-forward-how-online-reviews-transforms-apparel-product-development","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/fashion-forward-how-online-reviews-transforms-apparel-product-development\/","title":{"rendered":"Fashion Forward: How Online Reviews Transforms Apparel Product Development"},"content":{"rendered":"

Trendsetters are always on the lookout for the next best thing to express their personal style. As a leading fashion and apparel brand, are you delivering what fashionistas want? From fabrics to quality, consumer feedback can guide your future collections.<\/span><\/p>\n

This blog post will explore how the fashion and apparel industry can benefit from online review analytics to develop and deliver what consumers desire.<\/span><\/p>\n

Time Frame: Seasonality in Fashion\u00a0<\/span><\/h2>\n

The fashion industry is inherently seasonal, with many aspects of clothing changing regularly. These changes can range from sleeve length and fabric type to color schemes. Therefore, understanding the correct time frame is crucial for grasping consumer behavior. With Revuze, this can be accomplished with just a few clicks, allowing you to isolate the relevant season and quickly obtain a snapshot of key performance indicators (KPIs).<\/span><\/p>\n

For example, let’s look at Q4 of 2022 to gauge last fall’s trends. There were over 130,000 opinions from almost 67,000 reviews. The overall sentiment for the category was 74%, and the average star rating was 4.41. Interestingly, over 50% of the reviews were incentivized, primarily due to Old Navy\/Gap promotions.<\/span><\/p>\n

\"Monitor<\/a><\/p>\n

What Consumer Are Buzzing About<\/span><\/h2>\n

Revuze\u2019s generative AI-powered online review analytics quickly display all relevant topics associated with the overall category for our selected time frame. Many topics are orange or red, indicating negative sentiment.<\/span><\/p>\n

\"Topics<\/a><\/p>\n

This offers a chance to learn about trends in the overall category, but you can also focus on your brand. Below is a visual display of topics for bottoms from the American Eagle brand. While the sentiment for some topics correlates with the overall categories, there are many variations as well.<\/span><\/p>\n

The first step in updating your collection should be to delve deeper into topics with negative sentiment to understand why consumers are dissatisfied. This information can help you avoid similar mistakes.<\/span><\/p>\n

\"Topics<\/a><\/p>\n

For instance, we explored the \u201cFit\u201d topic over a three-month period. Last October, there was both high discussion volume and positive sentiment around \u201cFit.\u201d However, the volume declined significantly and turned negative, as seen in these comments:<\/span><\/p>\n