{"id":24996,"date":"2023-10-04T09:32:07","date_gmt":"2023-10-04T09:32:07","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24996"},"modified":"2023-11-06T13:04:04","modified_gmt":"2023-11-06T13:04:04","slug":"revolutionizing-marketing-campaigns-generative-ai-powered-consumer-insights","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/revolutionizing-marketing-campaigns-generative-ai-powered-consumer-insights\/","title":{"rendered":"Revolutionizing Marketing Campaigns with Generative AI-Powered Consumer Insights"},"content":{"rendered":"
In today’s highly competitive market, businesses are constantly seeking innovative ways to gain an edge over their rivals. One often overlooked but invaluable resource is the wealth of consumer insights that can be gleaned from online reviews. Generative AI can unlock the feedback of online reviews to optimize marketing campaigns. This blog post explores the power of consumer feedback to enhance marketing effectiveness in the pre-campaign, during-campaign, and post-campaign phases.<\/span><\/p>\n Before launching a new campaign, it’s crucial to understand your target audience and the overall market landscape. Traditionally, marketers have relied on tools like syndication, social listening, and survey collection. <\/span>However, there’s a missing piece: reviews from verified buyers. <\/b>This additional dimension of data\u00a0 These reviews provide direct insights into customer experiences and have a direct correlation to sales.<\/span><\/p>\n Revuze\u2019s analytics tools offer a dedicated platform to collect, cleanse, and aggregate review data. This data helps marketers in several ways:<\/span><\/p>\n Once a campaign is live, understanding consumer sentiment in real-time becomes paramount. The use of generative AI comes into play here, with its ability to categorize reviews into topics and sentiments.<\/span><\/p>\n \n Pre-Campaign Analysis<\/span><\/h2>\n
The Role of Review Analytics<\/span><\/h2>\n
\n
\n<\/a>
\n<\/span><\/li>\nDuring-Campaign Analysis<\/span><\/h2>\n
Real-time Insights<\/span><\/h2>\n
\n