{"id":24991,"date":"2023-10-09T08:01:56","date_gmt":"2023-10-09T08:01:56","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24991"},"modified":"2023-10-11T07:59:07","modified_gmt":"2023-10-11T07:59:07","slug":"for-the-win-consumer-insights-from-generative-ai-for-product-launches","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/for-the-win-consumer-insights-from-generative-ai-for-product-launches\/","title":{"rendered":"For the Win: Consumer Insights from Generative AI for Product Launches"},"content":{"rendered":"<p><span style=\"font-weight: 400\">In today&#8217;s competitive marketplace, launching a new product successfully can be a challenging endeavor. With consumers having more choices than ever before, understanding their preferences and addressing their needs is crucial. Beyond consumer tastes, it\u2019s just as important to understand the overall product category for competitors&#8217; insights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fortunately, the power of generative AI can provide invaluable insights into consumer feedback and category level data, helping product innovators ensure their product launches are a resounding success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this blog post, we&#8217;ll explore five examples of how consumer insights from online reviews, powered by generative AI, can aid product innovators in achieving their goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. Adapting to Consumer Needs<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Imagine you&#8217;ve just launched a new product, but you start noticing recurring negative feedback about a specific product feature. This is where Revuze\u2019s generative AI comes to the rescue. By monitoring consumer feedback in real time, you can quickly identify areas that need improvement and be responsive to your customers&#8217; needs. This adaptability ensures that your product evolves to meet or exceed your audience&#8217;s expectations, increasing its chances of success in the market and positive consumer sentiment.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. Benchmarking Against Competitors<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Understanding how your new product measures up against the competition is essential for strategic decision-making. Generative AI-powered consumer insights provide comprehensive category-level data that allows you to evaluate the performance of your product compared to others in the same category. This data empowers you to identify both strengths and weaknesses, enabling you to refine your product and marketing strategies accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, in the Best | Worst Dashboard provides a clear picture of the wireless headset category. This helps product innovators benchmark the product launch against the competition. They can drill down into parameters like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What products in the category are making the grade with consumers?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What is the average consumer sentiment for products in this overall category?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Which competitor products have the biggest share of discussion?<\/span><\/li>\n<\/ul>\n<p><a href=\"\/blog\/wp-content\/uploads\/sites\/2\/2023\/10\/image1-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24987 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2023\/10\/image1-4.png\" alt=\"Best | Worst Dashboard helps product innovators scope out the competition.\" width=\"1743\" height=\"743\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400\">3. Letting Consumers Guide the Way<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When you&#8217;re unsure about the next phase of your product development, your consumers can become your greatest allies. By analyzing feature requests embedded in their reviews, you can gain valuable insights into what your customers want. Harness these insights to shape your product roadmap and create a more refined version\u2014Product 2.0\u2014that aligns closely with consumer preferences. This collaborative approach not only saves time but also enhances customer satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this example featuring <\/span><a href=\"https:\/\/www.bestbuy.com\/site\/reviews\/beats-by-dr-dre-beats-fit-pro-true-wireless-noise-cancelling-in-ear-earbuds-purple\/6397396?variant=A&amp;skuId=6397396&amp;sort=MOST_RECENT&amp;page=16\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Beats by Dr. Dre &#8211; Beats Fit Pro True Wireless Noise Cancelling In-Ear Earbuds &#8211; Purple<\/span><\/a><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">this consumer is very specific about the need to support Android users.<\/span><br \/>\n<a href=\"\/blog\/wp-content\/uploads\/sites\/2\/2023\/10\/image2-1.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24988 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2023\/10\/image2-1.gif\" alt=\"Feature wishlist from a consumer review that can support product innovation.\" width=\"1152\" height=\"648\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400\">4. Enhancing User Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Sometimes, after launching your product, you realize that consumers are not using it as intended or are struggling to leverage its full feature set. Generative AI-driven consumer insights can save the day again, shedding light on these issues. Use this data to update your product&#8217;s packaging to better showcase how to use the product effectively. In addition, consider creating supportive features that enhance the overall user experience. It can be something as simple as a product walk-through or QR code that users can scan highlighting product features. These enhancements can help consumers derive more value from your product, ultimately boosting its success in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\n    <style>\n        .bannercta:after {\n            background-image: url(https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Dashboard.svg);\n        }\n    <\/style>\n    <div class=\"bannercta\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h3>\n                    Get a Personalized Category Analysis Powered by Our Generative AI!                <\/h3>\n                <a href=\"\/book-a-demo\/?utm_source=middle+bar&amp;amp;utm_medium=middle+bar&amp;amp;utm_campaign=book_a_demo&amp;amp;utm_id=blog\">\n                    <div class=\"btn-rounded purple\">\n                        Book a Demo                    <\/div>\n                <\/a>\n            <\/div>\n            <div class=\"col\">\n\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/span><\/p>\n<h2><span style=\"font-weight: 400\">5. Making Tough Decisions<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Despite your best efforts, there may be instances where your product launch doesn&#8217;t go as planned, and the consumer feedback is consistently negative. In such cases, generative AI can provide the data-driven insights needed to make tough decisions. If it becomes evident that there&#8217;s no way to salvage the product, consider removing it from your product offerings. This can free up resources for investing in more promising products that align with consumer preferences and market trends.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Adaptability and agility is the name of the game to keep up with the ever-changing business landscape. Staying attuned to consumer feedback is paramount for product innovators for every phase of a product launch. Generative AI-powered consumer insights derived from online reviews offer a wealth of valuable information to support every stage of a product&#8217;s lifecycle. From adapting to consumer needs to benchmarking against competitors and even making the tough call to remove underperforming products, the power of Revuze\u2019s AI engine can make a significant difference in the success of your product launches. By leveraging these insights, product innovators can ensure that their offerings resonate with consumers and stand out in the market, ultimately driving growth and success for their businesses. Learn more about <\/span><a href=\"https:\/\/www.www.revuze.it\/book-a-demo\/\"><span style=\"font-weight: 400\">Revuze<\/span><\/a><span style=\"font-weight: 400\"> and how it can help you with your own product launches.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s competitive marketplace, launching a new product successfully can be a challenging endeavor. With consumers having more choices than ever before, understanding their preferences and<\/p>\n","protected":false},"author":42,"featured_media":25006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24991"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=24991"}],"version-history":[{"count":3,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24991\/revisions"}],"predecessor-version":[{"id":25004,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24991\/revisions\/25004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/25006"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=24991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=24991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=24991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}