{"id":24968,"date":"2023-10-16T09:21:06","date_gmt":"2023-10-16T09:21:06","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24968"},"modified":"2023-10-16T09:21:06","modified_gmt":"2023-10-16T09:21:06","slug":"managing-consumer-sentiment-7-factors-that-can-make-break-brand","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/managing-consumer-sentiment-7-factors-that-can-make-break-brand\/","title":{"rendered":"Managing Consumer Sentiment: 7 Factors that Can Make or Break Your Brand"},"content":{"rendered":"
Consumer sentiment is a metric that helps everyone from brand managers to product innovators keep their finger on the pulse of consumers preferences. It\u2019s an indicator for the health of your brand and product. What you look for is consistent numbers month-over-month. However, have you ever looked at your dashboard and panicked when you saw your consumer sentiment was down? You ask yourself what\u2019s changed. Is it an omen of declining sales or is it something else? The fact is sometimes a dip is nothing at all and sometimes there are other factors that are influencing the numbers.<\/span><\/p>\n This blog post will explore the different factors that may be influencing your numbers. So before you break out into a sweat, read this blog post.<\/span><\/p>\n Some of the biggest industries out there like cosmetics, CPG, and food and beverage have regular promotional campaigns to incentivize reviews. In general we know that incentivized reviews, if used extensively, can increase sentiment by up to 10%..\u00a0<\/span><\/p>\n One facet to investigate is whether the incentivized campaign ended. This can impact the mix between incentivized and organic reviews, thereby affecting your overall consumer sentiment. Therefore, it\u2019s important to do an apples to apples comparison, looking at consumer sentiment for organic only or incentivized reviews only. You\u2019ll breathe a sigh of relief when you discover that nothing has changed with your product\u2019s consumer sentiment.<\/span><\/p>\n1. The Impact of Incentivized Reviews<\/span><\/h2>\n