{"id":24901,"date":"2023-08-09T05:56:25","date_gmt":"2023-08-09T05:56:25","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24901"},"modified":"2023-08-09T05:56:25","modified_gmt":"2023-08-09T05:56:25","slug":"amazon-ads-101-how-to-make-a-your-brand-stand-out","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/amazon-ads-101-how-to-make-a-your-brand-stand-out\/","title":{"rendered":"Amazon Ads 101: How to Make a Your Brand Stand Out"},"content":{"rendered":"

Amazon is touting this year\u2019s <\/span>July Prime Day<\/span><\/a> event as the most successful ever! Amazon Prime has over 200 million members in 23 countries around the world. And even if there isn\u2019t a dedicated regional Amazon site, they ship globally. Beyond Prime members, there are also other shoppers who make regular purchases on Amazon.<\/span><\/p>\n

\"Amazon<\/a><\/p>\n

\u00a0<\/span>For a long time, ad budgets have been going to Google and Meta, but the tide is turning. What we\u2019re also seeing is that more brands are shifting budgets to <\/span>Amazon Ads<\/span><\/a> to create brand awareness and convert consumers. A recent <\/span>CNBC article<\/span><\/a> showed that Amazon Ad revenue grew by 19% while Google and Meta ads have been stagnating. Overall they have a 7.3% market share when it comes to online advertising.\u00a0<\/span><\/p>\n

Here at Revuze, we\u2019re not surprised, because with over <\/span>250 million<\/span><\/a> consumer reviews,\u00a0 Amazon is consistently the top source. We know that these reviews help influence the consumer to complete their purchase. Given the numbers, we want to take a deep dive into the world of Amazon Ads so you can better convert consumers.\u00a0<\/span><\/p>\n

Why Amazon Ads<\/span><\/h2>\n

Amazon is synonymous with online shopping giving shoppers access to everything at their fingertips. Given their high intent, Amazon shoppers are an audience that you want access to. Their ad platform is flexible, has robust metrics, precise targeting, empowering brands from around the world.<\/span><\/p>\n

Let\u2019s dive a little deeper into the different aspects of the Amazon Ads platform.<\/span><\/p>\n

1. High Intent Audience:<\/b><\/p>\n

As mentioned earlier, Amazon Ads gives you access to millions of eager shoppers. They\u2019re ready to hit that “Add to Cart” button \u2013 it’s like having a store full of enthusiastic customers just waiting for your products! Amazon ads are an effective medium to get in front of your target consumer audience.<\/span><\/p>\n

2. Increased Visibility:\u00a0<\/b><\/p>\n

Shine like a superstar on the digital red carpet! Amazon Ads put your products in the spotlight, so you can strut your stuff and steal the show. There are a range of ad formats including audio ads for Alexa, video ads for Prime Video, and more! (We\u2019ll delve into the ad options a bit more below.) Remember, that Amazon\u2019s catalog is completely ecommerce oriented with limited display options but super targeted.<\/span><\/p>\n

3. Targeting Options:\u00a0<\/b><\/p>\n

With Amazon Ads, you’re the master of targeting. Pick your keywords, choose specific product categories, or zero in on customers with particular interests \u2013 your ads, your rules! There is a robust toolset that includes audience segmentation, insights, customer journey optimization, behavioral and contextual targeting, lookalike audiences, remarketing, audience discovery, and various advertising formats available for reaching the right audiences on Amazon’s platform. You can also target desktops or mobile making it easy to target anyone!<\/span><\/p>\n\n