{"id":24893,"date":"2023-08-07T11:22:04","date_gmt":"2023-08-07T11:22:04","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24893"},"modified":"2023-08-07T11:22:04","modified_gmt":"2023-08-07T11:22:04","slug":"beyond-backpacks-exploring-the-surprising-trends-in-pain-relief-and-dietary-supplements-for-back-to-school","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/beyond-backpacks-exploring-the-surprising-trends-in-pain-relief-and-dietary-supplements-for-back-to-school\/","title":{"rendered":"Beyond Backpacks: Exploring the Surprising Trends in Pain Relief and Dietary Supplements for Back-to-School"},"content":{"rendered":"
What do you think about when it\u2019s back to school time?\u00a0<\/span><\/p>\n My mind quickly jumps to the world of backpacks, folders, and school supplies. I think about new clothes to impress on the first day.<\/span><\/p>\n I decided to dig into our consumer insights from online reviews to see what\u2019s trending and consumers were talking about. These are trends that could only be revealed by Revuze\u2019s Generative AI engine. To my surprise, my hypothesis was completely off.\u00a0 The consumer reviews tell a different story than expected.<\/span><\/p>\n The product categories that had the highest share of discussion when it came to back to school were under dietary supplements and pain medication. Intrigued, I want to know what those two categories have to do with heading back to school.<\/span><\/p>\n I dug into the reviews to discover some interesting trends. Back to school for some means germs and getting sick. Many are trying to boost their immune system with dietary supplements. Others get sick quickly and seek immediate pain relief and want medication on hand to counteract any immediate illness that arises.<\/span><\/p>\n First, it is important to take note that no matter what category we discuss, both pain medication and dietary supplements are highly incentivized, at 69% and 59% respectively. Many parents received a promotional box ahead of the start of the school year.<\/span><\/p>\n Here are some of the key consumer trends in the pain relief category.<\/span><\/p>\n Overall, the comments highlighted the significance of having effective pain relief options readily available during the back-to-school season. Parents valued the convenience, effectiveness, and brand reliability in managing their children’s pain and discomfort, ensuring they could stay focused and comfortable while attending school.<\/span>Pain Relief and Back to School<\/span><\/h2>\n
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