{"id":24808,"date":"2023-07-18T11:15:07","date_gmt":"2023-07-18T11:15:07","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24808"},"modified":"2023-07-18T11:16:59","modified_gmt":"2023-07-18T11:16:59","slug":"unlocking-consumer-insights-the-home-cleaning-market","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/unlocking-consumer-insights-the-home-cleaning-market\/","title":{"rendered":"Unlocking consumer insights: a deep dive into the home cleaning market"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The home cleaning market is always changing, driven by ever-shifting consumer preferences and sentiments. From scent sensations to germ-fighting obsessions, understanding the nuances of this dynamic market is crucial for brands seeking to thrive in the space.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Leveraging data collected from major retailers such as Amazon, Target, Home Depot, Walmart, Lowe&#8217;s, Kroger, and Dollar General, this blog post explores the latest trends and insights derived from real-time consumer feedback. Let&#8217;s delve into the numbers.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Volume and sentiment analysis for home cleaning market<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Our comprehensive analysis captured a total of 15,068 discussions across six different home cleaning products. Among them, Family Guard Trigger and Family Guard Spray emerged as the second and third most discussed products, each accumulating approximately 2,500 reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When it comes to overall satisfaction levels, all six products scored impressively high, with ratings of 89% or higher. The Family Guard Trigger and Family Guard Spray had the two lowest sentiments within the competitive set, at a still-high 91% and 89% respectively.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key topics<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Understanding what matters most to consumers is crucial for brands to meet their expectations effectively. Across all six products, smell emerged as the top-of-mind concern for consumers. This points to the fact that a pleasant and appealing scent can greatly influence the perception and satisfaction of a home cleaning product.<\/span><\/p>\n<p><a href=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24810 size-full\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image1-1.png\" alt=\"Home Cleaning: Term Cloud for Smell Topic\" width=\"753\" height=\"395\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image1-1.png 753w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image1-1-300x157.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">As this word cloud shows, positive reviews often reference smell, using terms like \u201cscent,\u201d \u201cpleasant,\u201d \u201csmells amazing,\u201d \u201clove smell,\u201d and \u201cfresh scent.\u201d On the other hand, negative reviews tend to use words like \u201cstrong\u201d and \u201cchemical,\u201d suggesting that certain smells may be too potent for some.\u00a0<\/span><\/p>\n<p>\n    <style>\n        .bannercta:after {\n            background-image: url(https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Dashboard.svg);\n        }\n    <\/style>\n    <div class=\"bannercta\">\n        <div class=\"row\">\n            <div class=\"col\">\n                <h3>\n                    Get a Personalized Category Analysis Powered by Our Generative AI!                <\/h3>\n                <a href=\"\/book-a-demo\/?utm_source=middle+bar&amp;utm_medium=middle+bar&amp;utm_campaign=book_a_demo&amp;utm_id=blog\">\n                    <div class=\"btn-rounded purple\">\n                        Book a Demo                    <\/div>\n                <\/a>\n            <\/div>\n            <div class=\"col\">\n\n            <\/div>\n        <\/div>\n    <\/div>\n    <br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400\">Following closely behind, germs &amp; bacteria and cleanliness ranked as the second and third most important topics, respectively. As can be expected for the home cleaning space, consumers prioritize products that effectively combat germs and provide a clean and hygienic environment for their homes. Finally, the topics of safety, size, and ingredients also played significant roles in shaping consumer preferences.<\/span><\/p>\n<p><a href=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image2-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24811\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image2-1.png\" alt=\"\" width=\"795\" height=\"553\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image2-1.png 795w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image2-1-300x209.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image2-1-768x534.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">The image above helps visualize the topics that drive both positive and negative reviews. As can be expected, smell is on top. Interestingly, efficiency and being pet-friendly both have a surprisingly strong influence, pointing to a potentially impactful avenue for marketing and product differentiation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Satisfaction levels remained consistently high across all topics, with a sentiment of 90% or higher. However, the topic of ingredients fell slightly short of expectations, with a satisfaction rating of 79%. This points to an opportunity for brands to focus on transparency and the use of safe and eco-friendly ingredients to meet consumer demands.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Product positioning and unique value propositions<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Differentiating products in a competitive market is crucial for success. Analyzing the share of discussions compared to the competitive set average, we can identify each product&#8217;s unique value proposition. Let&#8217;s take a closer look at the distinct features that set them apart:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Family Guard Trigger Format<\/b><span style=\"font-weight: 400\">: This product shines in areas such as scent, cleanliness, safety, and ingredients. Consumers value its ability to deliver a pleasant smell, thorough cleaning, and a sense of safety while prioritizing quality ingredients.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Family Guard Spray Format:<\/b><span style=\"font-weight: 400\"> With a focus on scent, antibacterial properties, and safety, this product caters to consumers who seek effective germ protection alongside a pleasant fragrance.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Clorox Disinfecting Mist<\/b><span style=\"font-weight: 400\">: Positioned as a portable solution, this product emphasizes its antibacterial properties and offers convenience on the go.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Microban Spray Format<\/b><span style=\"font-weight: 400\">: Consumers value this product for its powerful antibacterial properties, making it a go-to choice for germ-conscious individuals.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Clorox Free &amp; Clear<\/b><span style=\"font-weight: 400\">: This product positions itself with several desirable features, including a pleasant scent, effective cleanliness, and safe ingredients, catering to those who prioritize \u201cclean\u201d cleaning without compromising performance.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Microban Trigger Format<\/b><span style=\"font-weight: 400\">: Scent, cleanliness, and anti-bacterial properties are the key selling points of this product. Consumers appreciate its ability to provide a pleasant smell, thorough cleaning, and germ-fighting capabilities.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Understanding these unique value propositions allows brands to strategically position their products, catering to specific consumer desires and gaining a competitive edge in the bustling home cleaning market.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Embracing consumer insights for success<\/span><\/h2>\n<p><span style=\"font-weight: 400\">All of the data and insights discussed in this blog post were generated using Revuze\u2019s powerful consumer insights platform. Leveraging the latest Generative AI technology, Revuze\u2019s Revuze Explorer helps companies easily access and analyze large sets of customer review data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">By analyzing real-time consumer feedback, brands can gain valuable insights into the home cleaning market. Understanding consumer preferences, prioritized topics, and unique value propositions can inform product development and marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These insights pave the way for delivering enhanced customer experiences and ensuring consumer satisfaction. As the home cleaning industry continues to evolve, harnessing the power of consumer insights becomes increasingly essential for brands aiming to thrive in a competitive landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ready to elevate your understanding of consumer preferences and outpace your competition with Revuze? <\/span><a href=\"https:\/\/www.revuze.it\/\"><span style=\"font-weight: 400\">Visit our website<\/span><\/a><span style=\"font-weight: 400\"> to discover how our powerful platform empowers you to stay ahead of the game.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The home cleaning market is always changing, driven by ever-shifting consumer preferences and sentiments. From scent sensations to germ-fighting obsessions, understanding the nuances of this dynamic<\/p>\n","protected":false},"author":42,"featured_media":24809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24808"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=24808"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/24809"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=24808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=24808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=24808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}