{"id":24767,"date":"2023-06-14T08:56:18","date_gmt":"2023-06-14T08:56:18","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24767"},"modified":"2023-06-14T08:56:18","modified_gmt":"2023-06-14T08:56:18","slug":"5-ways-to-incorporate-reviews-into-your-marketing","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/5-ways-to-incorporate-reviews-into-your-marketing\/","title":{"rendered":"5 Ways To Incorporate Reviews Into Your Marketing"},"content":{"rendered":"

Reviews are a useful source of information, but don\u2019t be fooled into thinking that\u2019s all they can do. When incorporated into your marketing, reviews can be powerful tools to sway consumers to your side.<\/span><\/p>\n

Incorporating feedback and customer opinion into marketing is nothing new. Ever since the first markets and bazaars appeared and humankind began to operate under an economy, word of mouth has been used to spread awareness of quality and let others know that a business is reliable.<\/span><\/p>\n

Hear ye, hear ye, and all that.<\/span><\/p>\n

In the twenty-first century, things are a little more complex than simply shouting on street corners. It requires careful thought and careful implementation, especially in the realm of e-commerce.<\/span><\/p>\n

Today, let\u2019s look at five ways in which you can use reviews in your e-commerce marketing, and how you might go about implementing them.<\/span><\/p>\n

Here we go.<\/span><\/p>\n

1. Adding reviews that highlight product features into your promotions<\/span><\/h2>\n

When marketing a product one of the main aims is to let customers know of its capabilities. After all, many consumers can be swayed to one product or another by superior capability.\u00a0<\/span><\/p>\n

Why would anyone buy your 32GB phone, for instance, if your competitor offers an otherwise comparable 64GB phone for a similar price?<\/span><\/p>\n

By adding reviews into your promotions not only can you highlight your product\u2019s superior capabilities, but you\u2019ll also be using the perspective of the customer who left that review to your advantage.\u00a0<\/span><\/p>\n

In this promotion from Lancome USA, images of their new product are placed next to real customer reviews that highlight product features.\u00a0<\/span><\/p>\n

\"Lancome<\/p>\n

From these short, simple reviews the reader is told:<\/span><\/p>\n