{"id":24767,"date":"2023-06-14T08:56:18","date_gmt":"2023-06-14T08:56:18","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24767"},"modified":"2023-06-14T08:56:18","modified_gmt":"2023-06-14T08:56:18","slug":"5-ways-to-incorporate-reviews-into-your-marketing","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/5-ways-to-incorporate-reviews-into-your-marketing\/","title":{"rendered":"5 Ways To Incorporate Reviews Into Your Marketing"},"content":{"rendered":"
Reviews are a useful source of information, but don\u2019t be fooled into thinking that\u2019s all they can do. When incorporated into your marketing, reviews can be powerful tools to sway consumers to your side.<\/span><\/p>\n Incorporating feedback and customer opinion into marketing is nothing new. Ever since the first markets and bazaars appeared and humankind began to operate under an economy, word of mouth has been used to spread awareness of quality and let others know that a business is reliable.<\/span><\/p>\n Hear ye, hear ye, and all that.<\/span><\/p>\n In the twenty-first century, things are a little more complex than simply shouting on street corners. It requires careful thought and careful implementation, especially in the realm of e-commerce.<\/span><\/p>\n Today, let\u2019s look at five ways in which you can use reviews in your e-commerce marketing, and how you might go about implementing them.<\/span><\/p>\n Here we go.<\/span><\/p>\n When marketing a product one of the main aims is to let customers know of its capabilities. After all, many consumers can be swayed to one product or another by superior capability.\u00a0<\/span><\/p>\n Why would anyone buy your 32GB phone, for instance, if your competitor offers an otherwise comparable 64GB phone for a similar price?<\/span><\/p>\n By adding reviews into your promotions not only can you highlight your product\u2019s superior capabilities, but you\u2019ll also be using the perspective of the customer who left that review to your advantage.\u00a0<\/span><\/p>\n In this promotion from Lancome USA, images of their new product are placed next to real customer reviews that highlight product features.\u00a0<\/span><\/p>\n <\/p>\n From these short, simple reviews the reader is told:<\/span><\/p>\n Product features can be perfect in theory, but by grounding your promotion in the real world with a real user consumers are far more likely to believe your promotion.<\/span><\/p>\n Statistics can be misleading, real feedback is far more reliable in the consumer\u2019s eye.<\/span><\/p>\n While a short, snappy review might be enough to draw a consumer\u2019s interest, sometimes you need something more concrete and in-depth in order to <\/span>keep<\/span><\/i> it.<\/span><\/p>\n Customer success stories are, put simply, longer-form narratives that detail how a customer used your product to solve a problem.<\/span><\/p>\n Customer success stories are seen as more attractive than simple technical information, simply by having a name and a face attached. After all, it\u2019s shared experiences that consumers relate to, not dry statistics.<\/span><\/p>\n Don\u2019t be fooled by the term \u201clonger-form\u201d, we\u2019re not talking about essays here. Customer success stories only need the following components:<\/span><\/p>\n Unfortunately, customers don\u2019t always lay these out exactly in their reviews. Because of this, you\u2019ll have to fill in the blanks and craft the narrative yourself.\u00a0<\/span><\/p>\n Scouring your reviews for an appropriate one can take time, but is greatly rewarding.<\/span><\/p>\n Got it? Good. Let\u2019s take a look at a real example.<\/span><\/p>\n Not to blow our own trumpet, but Revuze’s customer success stories are a prime example of how to use feedback to your advantage. Today, we\u2019re going to focus on this particular example from <\/span>Char-Broil<\/span><\/a>.<\/span><\/p>\n <\/p>\n To begin, we used a simple headline that gives a simple piece of information – Char-Broil using Revuze\u2019s platform to transform itself into a data-driven company<\/span><\/p>\n In this title, we\u2019ve named the problem, the product used to solve it, and the organization that used their product to do so.<\/span><\/p>\n Simple, effective, and informative.<\/span><\/p>\n Further down, more information on the defined problem is provided alongside more detailed information on the situation for a more in-depth look.<\/span><\/p>\n1. Adding reviews that highlight product features into your promotions<\/span><\/h2>\n
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2. Turning reviews into customer success stories<\/span><\/h2>\n
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