{"id":24648,"date":"2023-04-13T10:37:09","date_gmt":"2023-04-13T10:37:09","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24648"},"modified":"2023-04-30T13:10:01","modified_gmt":"2023-04-30T13:10:01","slug":"review-analysis","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/review-analysis\/","title":{"rendered":"Review Analysis 101: How to Analyze Customer and Product Reviews"},"content":{"rendered":"
Online reviews are a gold mine of valuable data about customers\u2019 opinions on your brand, products, or services. Review analysis allows you to strategically collect and interpret it to gain actionable insights that can improve your business\u2019s decision-making. This article explains how review analysis works, why it\u2019s essential, and how you can get started with it.<\/span><\/p>\n For businesses seeking to improve products, optimize the customer experience, develop a positive brand reputation, and boost revenue, there is nothing as valuable as customers\u2019 opinions.\u00a0<\/span><\/p>\n Truly understanding your customers\u2019 needs and desires is essential to giving you a much-needed guiding light to inform your decision-making.\u00a0<\/span><\/p>\n There are many different ways to try to solicit customer feedback, but chances are high that you already have a treasure trove of valuable data available to you: customer reviews. They\u2019re honest, they\u2019re informative, and they\u2019re plentiful.\u00a0<\/span><\/p>\n By structuring and interpreting this data \u2013 a process called review analysis \u2013 your organization can receive invaluable insights that have the potential to transform your business.\u00a0<\/span><\/p>\n Below, we\u2019ll go over everything you need to know about review analysis, from what it is to why it matters, to the tools and practices that will help you implement it.\u00a0<\/span><\/p>\n Let\u2019s dive in.\u00a0<\/span><\/p>\n Review analysis is a business intelligence practice that involves gathering, structuring, and <\/span>analyzing customer feedback<\/span><\/a> in order to discover insights about a brand\u2019s product, services, and\/or reputation that can be used to inform decision-making.<\/span><\/p>\n Review analysis involves three steps: gathering reviews, structuring data, and analyzing it.<\/span><\/p>\n First, you must collect reviews about your business\u2019s products or services.\u00a0<\/span><\/p>\n Reviews can be scattered all over the internet in places such as Google, Yelp, Facebook, industry-specific review sites, the app store, and your own website, to name a few. In order to be able to analyze them, you must first extract and gather reviews into a single place. Next, you have to structure the data.\u00a0<\/span><\/p>\n Raw reviews are considered to be a type of unstructured data, or data that has not been organized or formatted in any way.\u00a0<\/span><\/p>\n Unstructured data is incredibly difficult, if not impossible, to analyze systematically. This means that structuring data, typically with the help of AI-powered natural language processing tools, is necessary.<\/span><\/p>\n The final step of review analysis is the actual analysis.\u00a0<\/span><\/p>\n This involves extracting topics, discovering <\/span>consumer sentiment<\/span><\/a>, and identifying trends. The end product of this step is a better understanding of your customers\u2019 opinions: whether they like or dislike a product, whether they\u2019re requesting a new color or feature, etc. A word cloud created from customer review data helps visualize common topics mentioned<\/span><\/i><\/p>\n Of course, review analysis is not the end of the road. It\u2019s a process that can give you the information you need to make more strategic, informed decisions to help you meet your business\u2019s goals.\u00a0<\/span><\/p>\n The most important part of review analysis, then, is how you apply the insights you learn. There are many possible applications for review analysis including:<\/span><\/p>\n Review analysis is an essential practice for any organization that cares about its customers\u2019 opinions.\u00a0<\/span><\/p>\n This is an absolute must if you want to earn a reputation as a customer-centric company.\u00a0<\/span><\/p>\n But even if your approach is simpler and more old-school, focused on making sales and generating more revenue, review analysis is no less important.\u00a0<\/span><\/p>\n Some of the benefits of review analysis include:<\/span><\/b><\/p>\n There are two options for ways to conduct customer and product review analysis: manually or automatically. Manual review analysis is unrealistic for most companies. It requires you to:<\/span><\/p>\n As you can imagine, this process can be incredibly laborious and time-intensive. Unless you have a very small number of reviews to analyze \u2013 or a massive workforce of people available to put hours toward the task \u2013 you\u2019ll need some technological help with the process of gathering, structuring, and analyzing review data on your own.<\/span><\/p>\n Thankfully, there are numerous tools and solutions available to help you conduct review analysis with the help of advanced technology like AI and machine learning. This helps you do it more efficiently and without the pitfall of human mistakes.\u00a0<\/span><\/p>\n With the help of smart review analysis tools, the process of review analysis shifts to look more like this:<\/span><\/p>\n As you can see, the most important part of this process is finding the right solutions for your review analysis needs.\u00a0<\/span><\/p>\n The solutions you implement for review analysis can vary depending on your needs.\u00a0<\/span><\/p>\n You may stick with a singular-focus solution, like a dashboarding tool to help you visualize analysis results, or choose an all-in-one review analysis platform that will do every step of the process for you.\u00a0<\/span><\/p>\n Below, we gather some excellent tools to know about.\u00a0<\/span><\/p>\n Revuze is a cloud-based review analysis platform that uses artificial intelligence, machine learning, and <\/span>natural language processing (NLP)<\/span><\/a> to analyze and understand customer feedback from sources such as online reviews, social media, and surveys.\u00a0<\/span><\/p>\n Revuze\u2019s AI can automatically collect data from online reviews, classify, clean, and organize it, extracting relevant topics and detecting customer sentiment. This automatic process reduces what could be a months-long research to mere hours, delivering easy-to-understand, actionable insights quickly. Revuze\u2019s dashboard gives an overview of the most discussed topics, trending topics, average ratings, and more.<\/span><\/i><\/p>\n Trustpilot<\/span><\/a> is an online review platform. In addition to serving as a place for customers to leave feedback and ratings, Trustpilot also allows businesses to look at their own customer reviews and visualize trends.\u00a0<\/span><\/p>\n While it can\u2019t give you much detail or control, Trustpilot is a helpful, free tool for a quick overview of customer reviews from a specific source. An example of a dashboard available on Trustpilot visualizing the distribution of new star ratings over the past 12 months<\/span><\/i><\/p>\n If you want to look at what customers are saying about you on social media, as well, <\/span>Hootsuite Insights<\/span><\/a> may be a tool worth looking into.\u00a0<\/span><\/p>\n It\u2019s a free social media listening tool that allows businesses to track and analyze customer sentiment and feedback on social media platforms. It may be useful if your audience is more likely to tweet their review than post it through an official channel. An example of a Hootsuite Insights dashboard visualizing sentiment volume over time<\/span><\/i><\/p>\n Every stakeholder, project manager, and decision-maker at your company has probably experienced a moment of indecision, wishing they could simply read your customers\u2019 minds to know how to proceed. Review analysis is a tool that enables this much sought-after mind reading.\u00a0<\/span><\/p>\n The data is out there; it\u2019s just a matter of finding the right solutions to help you make sense of it. With the power of AI and NLP, you can take a jumble of overwhelming data and turn it into clear, visualized insights \u2013 essentially a roadmap to what your company can do to optimize customer experience, improve retention, and boost revenue.\u00a0<\/span><\/p>\n If you\u2019re looking for other ways to analyze readily-available data, consider conducting focus groups, feeding the data into an AI-powered analysis tool. Before you start, be sure you\u2019re asking the right <\/span>questions with your next focus group<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Online reviews are a gold mine of valuable data about customers\u2019 opinions on your brand, products, or services. Review analysis allows you to strategically collect and<\/p>\n","protected":false},"author":29,"featured_media":24649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24648"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=24648"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/24649"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=24648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=24648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=24648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is review analysis?<\/span><\/h2>\n
Gathering review data<\/span><\/h3>\n
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\n<\/span><\/p>\nStructuring review data<\/span><\/h3>\n
Analyzing review data<\/span><\/h3>\n
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\n<\/span><\/p>\nWhat\u2019s next?<\/span><\/h3>\n
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Why is review analysis important?<\/span><\/h2>\n
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How do you analyze customer reviews?<\/span><\/h2>\n
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\nAn example of the steps involved in the <\/span><\/i>structuring process<\/span><\/i><\/a> of text data\u00a0<\/span><\/i><\/p>\n\n
Review analysis tools<\/span><\/h2>\n
Revuze<\/span><\/h3>\n
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\n<\/span><\/p>\nTrustpilot<\/span><\/h3>\n
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\n<\/span><\/p>\nHootsuite Insights<\/span><\/h3>\n
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\n<\/span><\/p>\nConclusion\u00a0<\/span><\/h2>\n