{"id":24648,"date":"2023-04-13T10:37:09","date_gmt":"2023-04-13T10:37:09","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24648"},"modified":"2023-04-30T13:10:01","modified_gmt":"2023-04-30T13:10:01","slug":"review-analysis","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/review-analysis\/","title":{"rendered":"Review Analysis 101: How to Analyze Customer and Product Reviews"},"content":{"rendered":"

Online reviews are a gold mine of valuable data about customers\u2019 opinions on your brand, products, or services. Review analysis allows you to strategically collect and interpret it to gain actionable insights that can improve your business\u2019s decision-making. This article explains how review analysis works, why it\u2019s essential, and how you can get started with it.<\/span><\/p>\n

For businesses seeking to improve products, optimize the customer experience, develop a positive brand reputation, and boost revenue, there is nothing as valuable as customers\u2019 opinions.\u00a0<\/span><\/p>\n

Truly understanding your customers\u2019 needs and desires is essential to giving you a much-needed guiding light to inform your decision-making.\u00a0<\/span><\/p>\n

There are many different ways to try to solicit customer feedback, but chances are high that you already have a treasure trove of valuable data available to you: customer reviews. They\u2019re honest, they\u2019re informative, and they\u2019re plentiful.\u00a0<\/span><\/p>\n

By structuring and interpreting this data \u2013 a process called review analysis \u2013 your organization can receive invaluable insights that have the potential to transform your business.\u00a0<\/span><\/p>\n

Below, we\u2019ll go over everything you need to know about review analysis, from what it is to why it matters, to the tools and practices that will help you implement it.\u00a0<\/span><\/p>\n

Let\u2019s dive in.\u00a0<\/span><\/p>\n

What is review analysis?<\/span><\/h2>\n

Review analysis is a business intelligence practice that involves gathering, structuring, and <\/span>analyzing customer feedback<\/span><\/a> in order to discover insights about a brand\u2019s product, services, and\/or reputation that can be used to inform decision-making.<\/span><\/p>\n

Review analysis involves three steps: gathering reviews, structuring data, and analyzing it.<\/span><\/p>\n

Gathering review data<\/span><\/h3>\n

First, you must collect reviews about your business\u2019s products or services.\u00a0<\/span><\/p>\n

Reviews can be scattered all over the internet in places such as Google, Yelp, Facebook, industry-specific review sites, the app store, and your own website, to name a few. In order to be able to analyze them, you must first extract and gather reviews into a single place.
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Structuring review data<\/span><\/h3>\n

Next, you have to structure the data.\u00a0<\/span><\/p>\n

Raw reviews are considered to be a type of unstructured data, or data that has not been organized or formatted in any way.\u00a0<\/span><\/p>\n

Unstructured data is incredibly difficult, if not impossible, to analyze systematically. This means that structuring data, typically with the help of AI-powered natural language processing tools, is necessary.<\/span><\/p>\n

Analyzing review data<\/span><\/h3>\n

The final step of review analysis is the actual analysis.\u00a0<\/span><\/p>\n

This involves extracting topics, discovering <\/span>consumer sentiment<\/span><\/a>, and identifying trends. The end product of this step is a better understanding of your customers\u2019 opinions: whether they like or dislike a product, whether they\u2019re requesting a new color or feature, etc.
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A word cloud created from customer review data helps visualize common topics mentioned<\/span><\/i><\/p>\n

What\u2019s next?<\/span><\/h3>\n

Of course, review analysis is not the end of the road. It\u2019s a process that can give you the information you need to make more strategic, informed decisions to help you meet your business\u2019s goals.\u00a0<\/span><\/p>\n

The most important part of review analysis, then, is how you apply the insights you learn. There are many possible applications for review analysis including:<\/span><\/p>\n