{"id":24638,"date":"2023-03-31T08:10:36","date_gmt":"2023-03-31T08:10:36","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24638"},"modified":"2023-04-03T07:12:36","modified_gmt":"2023-04-03T07:12:36","slug":"importance-of-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/importance-of-brand-loyalty\/","title":{"rendered":"The Importance of Brand Loyalty: 5 Benefits of Connecting To Your Customers"},"content":{"rendered":"
Growing your business every quarter and year is a difficult task. Especially when today\u2019s consumers have so many options to choose from. That\u2019s why cultivating brand loyalty is so important. It helps sustain growth by creating a loyal customer base that spends more and advocates your brand. Here\u2019s how.<\/span><\/p>\n Let\u2019s start with a fun poll. I\u2019ll ask a few questions, and I want you to answer them for yourself truthfully. Okay, here we go.\u00a0<\/span><\/p>\n Question 1: <\/b>It\u2019s a hot day, and you\u2019re grabbing into the cooler for a carbonated beverage. Are you grabbing a Coca-Cola or Pepsi?<\/span><\/p>\n Question 2: <\/b>Will you be pairing Lays or Ruffles with the soda of your choice?<\/span><\/p>\n Question 3: <\/b>And lastly, when you\u2019re ready to snap a picture of what you\u2019re eating that day, are you taking that picture with an iPhone or an Android?<\/span><\/p>\n More than likely, you were able to answer these questions so instantaneously that there was hardly any thinking involved at all.\u00a0<\/span><\/p>\n And that, my friends, is <\/span>the magic of brand loyalty.\u00a0<\/b><\/p>\n Brand loyalty or \u201ccustomer loyalty\u201d refers to customers’ commitment to a particular brand. At first, this loyalty is built out of preference for a particular product or service.\u00a0<\/span><\/p>\n But over time, loyalty can turn into a habit that is very difficult to change once established. Just ask 59% of Americans, as they admit that once they commit to a brand, they\u2019re loyal for life, <\/span>according to this survey<\/span><\/a>.\u00a0<\/span><\/p>\n But like all relationships, companies must constantly put effort into making their consumers happy. Maintaining a healthy business-customer relationship should be a priority for major brands.\u00a0<\/span><\/p>\n There are some common-knowledge benefits to brand loyalty, most notably that your customer base will keep purchasing from your company for years to come (like Coke or an Apple product).\u00a0<\/span><\/p>\n But what are some of the lesser know wins that come with gaining the full trust of your customers? Let\u2019s get into five key benefits.\u00a0<\/span><\/p>\n <\/p>\n When someone is looking to purchase a product, who do they ask?\u00a0<\/span><\/p>\n Friends and family, of course. In fact, <\/span>74% of consumers <\/span><\/a>consider these recommendations closely when making a purchasing decision.<\/span><\/p>\n So when you\u2019ve created a loyal customer base, think of them as more than just repeat customers. These are a group of valuable ambassadors, or \u201ccustomer ambassadors,\u201d who will freely promote your brand for you through word of mouth.\u00a0<\/span><\/p>\n When it comes to digital marketing with social media platforms, oftentimes, a company will spend its energy on creating tons of posts, videos, memes, and other content to display its brand.\u00a0<\/span><\/p>\n Despite how great these efforts may be, everyone knows an ad when they see it. Subconsciously, they may already dismiss the opportunity to engage simply because they know it’s inherently biased.\u00a0<\/span><\/p>\n Enter the loyal customer contributions. They can help market your brand positively in many ways like<\/span><\/p>\n <\/p>\n The most important factor is that you hope those reviews to be five, not one star. It\u2019s important to invest in a <\/span>sentiment analysis<\/span><\/a> tool like Revuze to ensure that the conversation about your product is a positive one.\u00a0<\/span><\/p>\n Is your company having difficulty determining how much to balance costs between acquiring new customers and retaining existing ones?<\/span><\/p>\n But what if something goes wrong? A not-so-stellar customer service experience, a product that came lightly damaged from shipping.\u00a0<\/span><\/p>\n A new customer will immediately have a negative connotation with your brand and not likely promote it, maybe even try disparaging your reputation. A loyal customer will likely let small things slip and give the company the benefit of the doubt to remedy the problem.<\/span><\/p>\n Very few companies can get away with selling one thing that doesn\u2019t reinvent itself with the times. The most successful companies have to pivot and modernize with the change in trends and advancements.\u00a0<\/span><\/p>\n Take, for instance, the success of Apple\u2019s smartwatch. There were tons of technologically advanced watches before Apple\u2019s version, such as Nike’s or Sony\u2019s.\u00a0<\/span><\/p>\n But it’s almost an instant success when Apple, which holds millions in its loyal fan base, releases a new product.<\/span><\/p>\n Brand loyalty will give you an audience that is more than willing to try new products your brand brings to the market.\u00a0<\/span><\/p>\n Trying to convince a user to purchase your product without previous experience with your company is a much tougher conversion.\u00a0<\/span><\/p>\n Let\u2019s not forget the goal of any digital <\/span>marketing campaign<\/span><\/a> is to boost the bottom line for the company. Fortunately, investing in your customer base will do just that.\u00a0<\/span><\/p>\n At this point, hopefully, you’re convinced of the benefits of brand loyalty. Let\u2019s learn what actionable steps you can take to improve your own consumer relationships.\u00a0<\/span><\/p>\n Here are five actionable ways to increase your brand loyalty.\u00a0<\/span><\/p>\n One of the best ways to increase brand loyalty is to offer a loyalty program. We all have used a loyalty program in one form or another.\u00a0<\/span><\/p>\n It can be anything from the card you get stamped at your coffee store, the phone number you enter at the grocery store for gas points, and the app you pull up when you purchase your favorite shoes.\u00a0<\/span><\/p>\n Customers love building up points and getting a discount or rewards for shopping. It\u2019s an incentive to continue doing business with your company.<\/span><\/p>\n If you don\u2019t have a loyalty program currently being offered, this is an easy way to get started on improving your brand loyalty.\u00a0<\/span><\/p>\n No one likes to feel like another one of the herd. <\/span>Getting personalized touches<\/span><\/a> from a brand gives your customers a way to feel \u201cspecial\u201d and want to keep continuing purchasing from your brand in the future.\u00a0<\/span><\/p>\nWhat is Brand Loyalty?<\/span><\/h2>\n
Why is brand loyalty so important?<\/span><\/h2>\n
#1: Your customers become unspoken brand ambassadors<\/span><\/h3>\n
#2: Client contributions\u00a0<\/span><\/h3>\n
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#3: Customers are more valuable and forgiving<\/span><\/h3>\n
\n<\/span>It\u2019s a fair tug-a-war, as new customers mean expanding your potential loyal customer base while retaining customers can equal future purchases.\u00a0<\/span><\/p>\n#4: They are more likely to try new products<\/span><\/h3>\n
#5: Increased profits<\/span><\/h3>\n
How to increase brand loyalty<\/span><\/h2>\n
Offer a loyalty program\u00a0<\/span><\/h3>\n
Send personalized communications<\/span><\/h3>\n