{"id":24638,"date":"2023-03-31T08:10:36","date_gmt":"2023-03-31T08:10:36","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24638"},"modified":"2023-04-03T07:12:36","modified_gmt":"2023-04-03T07:12:36","slug":"importance-of-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/importance-of-brand-loyalty\/","title":{"rendered":"The Importance of Brand Loyalty: 5 Benefits of Connecting To Your Customers"},"content":{"rendered":"

Growing your business every quarter and year is a difficult task. Especially when today\u2019s consumers have so many options to choose from. That\u2019s why cultivating brand loyalty is so important. It helps sustain growth by creating a loyal customer base that spends more and advocates your brand. Here\u2019s how.<\/span><\/p>\n

Let\u2019s start with a fun poll. I\u2019ll ask a few questions, and I want you to answer them for yourself truthfully. Okay, here we go.\u00a0<\/span><\/p>\n

Question 1: <\/b>It\u2019s a hot day, and you\u2019re grabbing into the cooler for a carbonated beverage. Are you grabbing a Coca-Cola or Pepsi?<\/span><\/p>\n

Question 2: <\/b>Will you be pairing Lays or Ruffles with the soda of your choice?<\/span><\/p>\n

Question 3: <\/b>And lastly, when you\u2019re ready to snap a picture of what you\u2019re eating that day, are you taking that picture with an iPhone or an Android?<\/span><\/p>\n

More than likely, you were able to answer these questions so instantaneously that there was hardly any thinking involved at all.\u00a0<\/span><\/p>\n

And that, my friends, is <\/span>the magic of brand loyalty.\u00a0<\/b><\/p>\n

What is Brand Loyalty?<\/span><\/h2>\n

Brand loyalty or \u201ccustomer loyalty\u201d refers to customers’ commitment to a particular brand. At first, this loyalty is built out of preference for a particular product or service.\u00a0<\/span><\/p>\n

But over time, loyalty can turn into a habit that is very difficult to change once established. Just ask 59% of Americans, as they admit that once they commit to a brand, they\u2019re loyal for life, <\/span>according to this survey<\/span><\/a>.\u00a0<\/span><\/p>\n

But like all relationships, companies must constantly put effort into making their consumers happy. Maintaining a healthy business-customer relationship should be a priority for major brands.\u00a0<\/span><\/p>\n

Why is brand loyalty so important?<\/span><\/h2>\n

There are some common-knowledge benefits to brand loyalty, most notably that your customer base will keep purchasing from your company for years to come (like Coke or an Apple product).\u00a0<\/span><\/p>\n

But what are some of the lesser know wins that come with gaining the full trust of your customers? Let\u2019s get into five key benefits.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

#1: Your customers become unspoken brand ambassadors<\/span><\/h3>\n

When someone is looking to purchase a product, who do they ask?\u00a0<\/span><\/p>\n

Friends and family, of course. In fact, <\/span>74% of consumers <\/span><\/a>consider these recommendations closely when making a purchasing decision.<\/span><\/p>\n

So when you\u2019ve created a loyal customer base, think of them as more than just repeat customers. These are a group of valuable ambassadors, or \u201ccustomer ambassadors,\u201d who will freely promote your brand for you through word of mouth.\u00a0<\/span><\/p>\n

#2: Client contributions\u00a0<\/span><\/h3>\n

When it comes to digital marketing with social media platforms, oftentimes, a company will spend its energy on creating tons of posts, videos, memes, and other content to display its brand.\u00a0<\/span><\/p>\n

Despite how great these efforts may be, everyone knows an ad when they see it. Subconsciously, they may already dismiss the opportunity to engage simply because they know it’s inherently biased.\u00a0<\/span><\/p>\n

Enter the loyal customer contributions. They can help market your brand positively in many ways like<\/span><\/p>\n