{"id":24568,"date":"2023-01-06T17:00:20","date_gmt":"2023-01-06T17:00:20","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24568"},"modified":"2023-01-06T12:45:16","modified_gmt":"2023-01-06T12:45:16","slug":"e-commerce-personalization","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/e-commerce-personalization\/","title":{"rendered":"How to Implement E-commerce Personalization and Revolutionize Your Brand"},"content":{"rendered":"<p><strong>It\u2019s no secret that nowadays, customers expect and demand a more personal touch from companies they do business with. That\u2019s why e-commerce personalization is essential for the success and growth of your business. Whether you\u2019re looking to get started with personalization or to improve its effectiveness, this guide is for you.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400\">In the age of the \u201cFor You Page\u201d and \u201cBased on your previous interaction\u201d messages, a one-size-fits-all approach to e-commerce simply won\u2019t do. Because the modern consumer doesn\u2019t just want personalization \u2013 they demand it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">McKinsey<\/span><\/a><span style=\"font-weight: 400\">, \u200b\u200b71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when they don\u2019t get them. That\u2019s why companies that can deliver personalization generate 40% more revenue than those that can\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The bottom line?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In today\u2019s commercial landscape, personalization is a must for e-commerce companies that want to capture market share and grow their revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Those who don\u2019t offer personalization will fall behind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But those who do will reap the rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This article will offer a complete guide for companies who want to get familiar with personalization and for those that seek to improve it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ll share insights on what it is, why you need it, and how to do it, along with inventive e-commerce personalization examples.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s dive in.\u00a0<\/span><\/p>\n<h2><strong>What is e-commerce personalization?<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">E-commerce personalization is the practice of using real-time zero and first-party customer data to display dynamic content specific to the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A range of user data can be the basis of e-commerce personalization, including their:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Demographics.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Browsing history.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Past purchases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What device they\u2019re on.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And more.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24581\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/mother-earth-birthday.png\" alt=\"\" width=\"1182\" height=\"1346\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/mother-earth-birthday.png 1182w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/mother-earth-birthday-263x300.png 263w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/mother-earth-birthday-899x1024.png 899w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/mother-earth-birthday-768x875.png 768w\" sizes=\"(max-width: 1182px) 100vw, 1182px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">In this personalized example, Mother Earth Products uses subscribers\u2019 date of birth to offer discounts on their special day<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">E-commerce personalization can be delivered across multiple channels, including on a website, in an app, and through emails and text messages. Further, it can be presented to any lead, no matter where they are in the <\/span><a href=\"https:\/\/www.revuze.it\/blog\/diagnose-sales-funnel-with-sentiment-analysis\/\"><span style=\"font-weight: 400\">sales funnel<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The truth is that personalized e-commerce is already pretty dominant, and you\u2019ve most likely seen it all over the place, like in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized site layouts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized product recommendations.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized messages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Redirects to a geographical site with geo-located offers.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cart abandonment emails.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reminders to re-order a product.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized offers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When done well, a personalized e-commerce experience can feel like magic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Each customer is given a VIP treatment customized to their needs, leading them on a journey from brand awareness to product discovery to repeat purchasing.<\/span><\/p>\n<h2><strong>Seven benefits of personalization in e-commerce\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">E-commerce personalization offers many crucial benefits to both customers and businesses. It\u2019s an incredibly effective tool that it has become an absolute must-have for any company.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s review what it can do for you and your shoppers.<\/span><\/p>\n<h3><strong>Sales and conversions<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">First and foremost, e-commerce personalization can help you generate more sales than ever.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A whopping <\/span><a href=\"https:\/\/www.elastic.co\/explore\/improving-digital-customer-experiences\/personalizations-critical-role-in-converting-ecommerce-searches-into-sales\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">88% of online shoppers<\/span><\/a><span style=\"font-weight: 400\"> are more likely to continue shopping on an e-commerce website that offers a personalized experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This means that personalization is a key tool that can be used to convert visitors into paying customers, with everything from personalized recommendations to special discounts helping to increase conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Indeed, it\u2019s reported that conversion rates increase considerably with the number of personalized page views, with conversion rates doubling from <\/span><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/personalization-customer-centric-108679\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">1.7% to 3.4%<\/span><\/a><span style=\"font-weight: 400\"> when a visitor views three pages of personalized content as opposed to two.\u00a0<\/span><\/p>\n<h3><strong>Customer experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">E-commerce personalization also has the added benefit of improving the <\/span><a href=\"https:\/\/www.revuze.it\/blog\/ecommerce-customer-experience\/\"><span style=\"font-weight: 400\">e-commerce customer experience<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">By using data to get a clearer picture of your customers\u2019 needs and pain points, you can better cater to individual customers, meeting their preferences throughout the entire customer journey.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Creating an experience in which customers only see what\u2019s relevant to them, don\u2019t have to re-input their payment information each time they make a purchase, and are notified about relevant promotions they\u2019d want to know about \u2013 just to name a few things \u2013 all contribute to a more seamless, enhanced customer experience.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24583\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/songkick-personalization.png\" alt=\"\" width=\"1213\" height=\"999\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/songkick-personalization.png 1213w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/songkick-personalization-300x247.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/songkick-personalization-1024x843.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/songkick-personalization-768x633.png 768w\" sizes=\"(max-width: 1213px) 100vw, 1213px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">Songkick uses personalization to notify subscribers about relevant events based on preferences and location.<\/span><\/i><\/p>\n<h3><strong>Insights about customers<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">All of the data and important insights about your customers that you collect for the purpose of e-commerce personalization are valuable far beyond your personalization strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Remember, customers will be happy to share their data with you if treated with care. Use these data-collection efforts and leverage them into insights that will serve customers &#8211; all the way from <\/span><a href=\"https:\/\/www.revuze.it\/blog\/how-to-improve-your-product\/\"><span style=\"font-weight: 400\">improving your products<\/span><\/a><span style=\"font-weight: 400\"> to personalized marketing tactics.\u00a0<\/span><\/p>\n<h3><strong>Customer service<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">That\u2019s not to mention the fact that all of the data you capture can also be used for customer service to resolve issues more quickly and offer better solutions to any problems that might arise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For instance, you may choose to offer special offers and rewards to VIP customers with a particularly high customer lifetime value, or you can use a customer\u2019s location data to give them more accurate shipping time estimates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latter can help avoid the issue that <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey\/consumer-trust.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">42% of online customers<\/span><\/a><span style=\"font-weight: 400\"> face, where a product takes longer to be delivered than what was promised at the time of purchase.\u00a0<\/span><\/p>\n<h3><strong>Brand loyalty<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">By giving your customers the kind of tailored experience they want and showing them that you know who they are and what they need, you\u2019re able to capture their loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you can provide a more personalized, seamless customer experience, you can expect your customers to stick with you and continue choosing you over the competition, boosting <\/span><a href=\"https:\/\/www.revuze.it\/blog\/brand-equity\/\"><span style=\"font-weight: 400\">brand equity<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<h3><strong>Customer retention<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">That improved customer experience and increased loyalty that personalization can help you achieve? It also does wonders for customer retention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And holding onto your customers is incredibly important as it costs between <\/span><a href=\"https:\/\/www.americanexpress.com\/en-us\/business\/trends-and-insights\/articles\/retaining-customers-vs-acquiring-customers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">six to seven times more<\/span><\/a><span style=\"font-weight: 400\"> to get a new customer as opposed to keeping the customers you already have.<\/span><\/p>\n<h3><strong>Competitive advantage &amp; market share<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">As we mentioned above, customers don\u2019t just expect personalization anymore; they demand it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By successfully implementing e-commerce personalization, you\u2019ll be able to deliver the experience your customers are looking for, allowing you to keep up with the modern digital landscape.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To put it frankly, e-commerce personalization is essential to maintaining relevance and market share in today\u2019s climate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brands that don\u2019t deliver will be left behind and passed over in favor of competitors that do.\u00a0<\/span><\/p>\n<h2><strong>How to implement e-commerce personalization<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Okay, we\u2019ve made our point. E-commerce personalization is the new frontier, an undeniable necessity. The next step is implementing it, and to do so successfully, you\u2019ll need to follow these steps.<\/span><\/p>\n<h3><strong>Set your goals<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">As a starting point, begin by defining what you want to achieve with your e-commerce personalization efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only will this help guide you when you\u2019re making choices about which tools and strategies to use, but it will also help you assess the success of your efforts later on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some potential goals include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Boosting conversions by 0.5%, with the average e-commerce conversion rate being <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/#:~:text=The%20latest%20survey%20and%20studies,ecommerce%20conversion%20rate%20is%203.65%25.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">3.65%<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Achieving an 80% customer satisfaction rating, with the average customer satisfaction rate in the retail sector being <\/span><a href=\"https:\/\/www.statista.com\/statistics\/185760\/us-customer-satisfaction-with-e-retail-since-2000\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">77% in 2021<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increasing customer retention by 5%, with the average repeat customer rate for e-commerce being <\/span><a href=\"https:\/\/www.metrilo.com\/blog\/repeat-purchase-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">28.2%<\/span><\/a><\/li>\n<\/ul>\n<h3><strong>Map the customer journey<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Next, you\u2019ll need to decide which parts of the user experience you want to personalize.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In order to do so, you\u2019ll need to understand what your users\u2019 journeys look like. From first learning about your brand to making a purchase and leaving a review, what interactions do your customers have?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Make a map of all of the channels and touchpoints.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here is an example of a customer journey map template (well, a table) from <\/span><a href=\"https:\/\/venngage.com\/templates\/mind-maps\/online-shopping-customer-journey-map-2687ec75-f235-4e70-b9ab-4e0039468ace\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Venngage<\/span><\/a><span style=\"font-weight: 400\"> that you can use to get started.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24570\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/venngage-journey-map.png\" alt=\"\" width=\"1056\" height=\"816\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/venngage-journey-map.png 1056w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/venngage-journey-map-300x232.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/venngage-journey-map-1024x791.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/venngage-journey-map-768x593.png 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/p>\n<p><span style=\"font-weight: 400\">With that in hand, you\u2019ll be able to decide where to implement elements of personalization throughout the customer journey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ask yourself: which moments would benefit from a more contextual experience?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, perhaps you have a high bounce rate from your front page. This might motivate you to try to add more personalization to the homepage of your website to create a customized experience right from the beginning.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Further, maybe you see that customers are generally unhappy with the payment experience leading to a high cart abandonment rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This can indicate that you may need to add an element or personalization to the payment stage of the customer journey. Alternatively, maybe other actions are needed, like reducing form friction or adding trust badges.<\/span><\/p>\n<h3><strong>Decide what to personalize<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Now, you should be ready to decide which personalization methods you want to start with. As we mentioned above, there are a large variety of options for you here. Some popular personalized elements include:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Product recommendations <\/b><span style=\"font-weight: 400\">&#8211; Use a user\u2019s purchase history, location, and demographic information to deliver them recommendations for products they\u2019re likely to be interested in. These can be delivered through email or on various pages on your website.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24586\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations.png\" alt=\"\" width=\"1782\" height=\"762\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations.png 1782w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations-300x128.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations-1024x438.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations-768x328.png 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uniqlo-recommendations-1536x657.png 1536w\" sizes=\"(max-width: 1782px) 100vw, 1782px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">While proceeding to checkout, Uniqlo offers shoppers various products they might like based on their current purchase.<\/span><\/i><b><\/b><\/p>\n<ul>\n<li><b>Targeted offers<\/b><span style=\"font-weight: 400\"> &#8211; From first-time purchase discounts to deals on items abandoned in a cart, targeted offers are a highly effective way to get customers to make a purchase. This example from Golden Village displays a Women\u2019s Day promotion exclusively for female users, making this important day even more special.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24576\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/golden-village-women-day.png\" alt=\"\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/golden-village-women-day.png 750w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/golden-village-women-day-300x150.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li><b>Continuous shopping for return customers<\/b><span style=\"font-weight: 400\"> &#8211; Help a customer pick up right where they left off by displaying items they were previously looking at. In this Shopify example, you can see how continuous shopping would appear through its platform.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24582\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed.png\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed.png 1600w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed-300x169.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed-1024x576.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed-768x432.png 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/shopify-recently-viewed-1536x864.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li><b>Dynamic pricing<\/b><span style=\"font-weight: 400\"> &#8211; <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1174557\/dynamic-pricing-ecommerce-companies-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">21% of e-commerce businesses<\/span><\/a><span style=\"font-weight: 400\"> use this strategy to adjust prices based on a buyer profile, demographic information, purchase history, and browsing history.<\/span><\/li>\n<li><b>Personalized retargeting<\/b><span style=\"font-weight: 400\"> &#8211; Create a more specific retargeting campaign by reminding users of the exact products they were looking at. This Madewell Facebook ad presents shoppers with previously seen products.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24580\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/madewell-personalized-ad.png\" alt=\"\" width=\"502\" height=\"502\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/madewell-personalized-ad.png 502w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/madewell-personalized-ad-300x300.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/madewell-personalized-ad-150x150.png 150w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/p>\n<h3><strong>Collect data<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">E-commerce personalization is built on your ability to capture key information about your website visitors. You\u2019ll need to track data points such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pages viewed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Time on site.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Items favorited.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Items added to cart.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The last page viewed before leaving the website.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email open rate.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email click-through rate.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Past purchases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Average order value.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The time interval between purchases.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer lifetime value.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prior email or social media interactions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bounce rates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer retention rates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Abandoned cart rates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer acquisition costs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Sales conversion rate.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Net promoter score.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Time on site.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transaction path length.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For each personalization method you\u2019ve chosen to implement, think about the data you\u2019ll have to capture and how you might be able to access that data. This can be via a CRM, website analytics, data captured during purchases, etc.\u00a0<\/span><\/p>\n<h4><strong>A note on privacy<\/strong><\/h4>\n<p><span style=\"font-weight: 400\">While on the topic of data collection, it\u2019s important to broach the topic of the ethics that come with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although <\/span><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2021\/05\/20\/2233213\/0\/en\/Inmar-Intelligence-Survey-Shows-65-Percent-Shoppers-Are-Willing-to-Share-Their-Data-with-Retailers-but-They-Expect-a-Better-Experience.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">65% of consumers<\/span><\/a><span style=\"font-weight: 400\"> are willing to share their data to enable a personalized experience, some have gotten increasingly savvy about and even wary of having companies collect, store, and use their data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For customers that want to keep data for themselves, there\u2019s a solution. They can simply opt out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) require websites to get users\u2019 consent to have their data tracked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s what that \u201ccookies\u201d pop-up that you see on any new website you visit is all about. Asking for permission to gather data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only is complying with these data privacy laws required, but it also helps you build trust with your customers. Those who opt into personalization know that they are willingly volunteering their personal data so you can give them an optimized experience.\u00a0<\/span><\/p>\n<h2><strong>Five e-commerce personalization tools that will drive your growth<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Successful e-commerce personalization requires the use of a variety of tools to help with data collection and analysis, as well as personalization campaign implementation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most major e-commerce platforms like Shopify actually offer a relatively robust suite of personalization options for you to play around with.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But there are other options out there for e-commerce personalization software. In fact, there are so many that it can be tough to know what tool to start with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When on the lookout for such a tool, keep an eye out for ones that have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer segmentation.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multi-channel support.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A\/B testing.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A modern AI engine.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compatibility with the e-commerce platform and any other tools you are using.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A strong customer success team to help you make the most out of the product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Ultimately, like with any other tool, trying out a few demos is a good place to start to help you choose the software that best fits your business and its needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To help you get started, here are a few popular tools you should know about.\u00a0<\/span><\/p>\n<h3><strong>Insider<\/strong><\/h3>\n<p><a href=\"https:\/\/useinsider.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Insider<\/span><\/a><span style=\"font-weight: 400\"> is an easy-to-use e-commerce personalization platform that connects customer data across multiple channels, uses AI to predict future customer behavior, and creates personalized experiences. Insider can be used across multiple channels, including web, app, email, SMS, and more.<\/span><\/p>\n<h3><strong>Bloomreach<\/strong><\/h3>\n<p><a href=\"https:\/\/www.bloomreach.com\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Bloomreach<\/span><\/a><span style=\"font-weight: 400\"> offers a \u201cCommerce Experience Cloud\u201d with a number of tools powered by a customer data engine, including a content platform, AI-driven search and merchandising, a customer data platform, and marketing automation solutions.<\/span><\/p>\n<h3><strong>Clerk.io<\/strong><\/h3>\n<p><a href=\"https:\/\/clerk.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Clerk.io<\/span><\/a><span style=\"font-weight: 400\"> uses an e-commerce-specific AI technology called ClerkCore to help businesses personalize product recommendations, implement a behavior-based search engine, and integrate email marketing. It also integrates with all of the most popular e-commerce platforms.<\/span><\/p>\n<h3><strong>Yieldify<\/strong><\/h3>\n<p><a href=\"https:\/\/www.yieldify.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Yieldify<\/span><\/a><span style=\"font-weight: 400\"> is another popular end-to-end personalization platform helping businesses deliver personalized experiences to customers no matter where they are in the funnel. They offer a variety of tools, including lead capture forms, social proof campaigns, personalized upsell experiences, and more.\u00a0<\/span><\/p>\n<h3><strong>OptiMonk<\/strong><\/h3>\n<p><a href=\"https:\/\/www.optimonk.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">OptiMonk<\/span><\/a><span style=\"font-weight: 400\"> is a personalization tool with advanced targeting features leveraging pop-ups to do everything from personalized product recommendations and special offers to stop cart abandonment while boosting upselling and cross-selling.<\/span><\/p>\n<h3><strong>Revuze<\/strong><\/h3>\n<p><a href=\"https:\/\/www.revuze.it\/\"><span style=\"font-weight: 400\">Revuze<\/span><\/a><span style=\"font-weight: 400\"> is not a traditional e-commerce personalization platform, and we don\u2019t claim to be one. That said, the insights you get from the Revuze dashboard will help you better understand what your customers want and need. This, in turn, will help with the development of future personalized products that align with customers\u2019 expectations.<\/span><\/p>\n<h2><span style=\"font-weight: 400\"><strong>E-commerce personalization examples<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">To help you understand what e-commerce personalization can look like in practice, let\u2019s review a few examples of companies successfully using it to create a superior customer experience.<\/span><\/p>\n<h3><strong>Special offers\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">By tracking data and identifying which customers are visiting your website for the first time, you\u2019re able to offer a special discount to first-time visitors, like recipe box company Gousto is doing for first-time visitors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24577\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit.png\" alt=\"\" width=\"1896\" height=\"912\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit.png 1896w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit-300x144.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit-1024x493.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit-768x369.png 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/gousto-first-visit-1536x739.png 1536w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/p>\n<p><span style=\"font-weight: 400\">You can also create special offers on the basis of other useful information. For example, the sporting brand JD targets students with a unique promotion.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24578\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount.png\" alt=\"\" width=\"1885\" height=\"910\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount.png 1885w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount-300x145.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount-1024x494.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount-768x371.png 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/jd-student-discount-1536x742.png 1536w\" sizes=\"(max-width: 1885px) 100vw, 1885px\" \/><\/p>\n<h3><strong>Personalized product recommendations<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Perhaps one of the most popular and effective applications of e-commerce personalization is to deliver personalized product recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, you might offer personalized product recommendations on the basis of demographic information such as age or gender. Or you can personalize on the basis of customers\u2019 prior interactions, showing them products similar to those they have looked at or put in their cart in the past.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24571\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/zappos-personalization.png\" alt=\"\" width=\"1200\" height=\"435\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/zappos-personalization.png 1200w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/zappos-personalization-300x109.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/zappos-personalization-1024x371.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/zappos-personalization-768x278.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Here, Zappos displays personalized shoe recommendations based on items the customer was previously looking at or searching for. By showing other shoes in similar styles, Zappos increases the likelihood of finding a shoe the customer fancies, increasing conversions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24585\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uber-40off.png\" alt=\"\" width=\"917\" height=\"809\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uber-40off.png 917w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uber-40off-300x265.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/uber-40off-768x678.png 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p><span style=\"font-weight: 400\">In this email, Uber Eats sends a personalized product recommendation based on food orders the user has made in the past. Can\u2019t blame them for loving their curries.<\/span><\/p>\n<h3><strong>Suggesting complementary products<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Knowing what products your users search and purchase can help you upsell and cross-sell by displaying other products that are similar or could help them \u201ccomplete the look.\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24575\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell.png\" alt=\"\" width=\"1999\" height=\"1057\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell.png 1999w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell-300x159.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell-1024x541.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell-768x406.png 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/farfetch-cross-sell-1536x812.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">A shoulder bag will definitely go nicely with these jeans. Job well done by Farfetch.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Amazon is the master of upselling, as can be seen in the following example. The e-commerce giant shows other items that a person might want to buy along with the iPhone case they are looking at, namely two different types of screen protectors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24573\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-upsell.png\" alt=\"\" width=\"943\" height=\"318\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-upsell.png 943w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-upsell-300x101.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-upsell-768x259.png 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<h3><strong>Geo-targeted offers and product recommendations<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">A user\u2019s location is a powerful piece of data that can enable you to provide personalized offers and recommendations that are especially relevant to them. For example, you can show users items that are currently trendy in the state or country they live in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Or maybe you use somebody\u2019s location to make sure that you are displaying the correct items for the correct season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">While you may be featuring coats and scarves on your front page in December, this wouldn\u2019t be relevant to people in the southern hemisphere. Using geographical data, you can personalize your website, so shoppers can browse summer hats and bathing suits instead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the following example, Lesportsac displays more graphic, bolder designs for customers located in Hong Kong, where data analysis revealed that those types of styles are more popular.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24579\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/lesportsac-geo-personalization.png\" alt=\"\" width=\"1281\" height=\"368\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/lesportsac-geo-personalization.png 1281w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/lesportsac-geo-personalization-300x86.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/lesportsac-geo-personalization-1024x294.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/lesportsac-geo-personalization-768x221.png 768w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/p>\n<h3><strong>Continuous shopping<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Similarly to how you\u2019d leave a bookmark in a book to help you know where to pick up from when you continue reading, you can make a sale even more seamless by showing shoppers the items they were looking at before.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here, Amazon once again provides a great e-commerce personalization example, this time for continuous shopping recommendations.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24572\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping.jpg\" alt=\"\" width=\"1080\" height=\"2340\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping.jpg 1080w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping-138x300.jpg 138w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping-473x1024.jpg 473w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping-768x1664.jpg 768w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping-709x1536.jpg 709w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/amazon-continue-shopping-945x2048.jpg 945w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><i><span style=\"font-weight: 400\">Electric brushes are all the rage for this hygiene-savvy customer.<\/span><\/i><\/p>\n<h3><strong>Cart abandonment emails<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Win back users who you may have otherwise lost by sending emails to people who put an item in a cart and then exited your website. Remind them of the item they\u2019re almost missing out on and\/or offer a special discount to make the deal even sweeter.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24574\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/crocus-cart-abandonment.png\" alt=\"\" width=\"1508\" height=\"1246\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/crocus-cart-abandonment.png 1508w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/crocus-cart-abandonment-300x248.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/crocus-cart-abandonment-1024x846.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/crocus-cart-abandonment-768x635.png 768w\" sizes=\"(max-width: 1508px) 100vw, 1508px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Here, Crocus informs the user that the planter they were looking at before is still available and saved in their cart for purchase. This way, all the customer has to do to complete the purchase is to click the \u201cgo to checkout\u201d button.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24584\" src=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/todaytix-cart-abandonment.png\" alt=\"\" width=\"1252\" height=\"987\" srcset=\"https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/todaytix-cart-abandonment.png 1252w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/todaytix-cart-abandonment-300x237.png 300w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/todaytix-cart-abandonment-1024x807.png 1024w, https:\/\/www.revuze.it\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/todaytix-cart-abandonment-768x605.png 768w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p><span style=\"font-weight: 400\">In this email, TodayTix reaches out to the customer, reminding them to grab the tickets for Mary Poppins they left in their cart, making it easy to complete their purchase.\u00a0<\/span><\/p>\n<h2><strong>E-commerce personalization trends\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">While it may be more popular now than ever, e-commerce personalization has proven to be more than just a temporary fad. It\u2019s a new standard for e-commerce companies, helping to deliver an improved customer experience while boosting sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Within the practice, however, there are plenty of trends that can come and go as companies discover new and interesting applications of the data they are collecting. Below, we outline some of the most popular trends in e-commerce personalization today.<\/span><\/p>\n<h3><strong>Headless personalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">The term \u201cheadless personalization\u201d refers to the practice of personalizing content without using a traditional web CMS. Instead, companies can work with a headless API to separate their front-end and back-end systems so that the customer data collected in the back end can be used to personalize the user experience on the front end.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Essentially, headless personalization allows you to customize each individual user\u2019s content without having to change the design of the entire website. This flexibility is highly useful, if not necessary, for creating the kind of personalized experience today\u2019s customers expect.\u00a0<\/span><\/p>\n<h3><strong>Omnichannel e-commerce personalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">The average person spends almost <\/span><a href=\"https:\/\/www.comparitech.com\/tv-streaming\/screen-time-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">seven hours a day<\/span><\/a><span style=\"font-weight: 400\"> looking at a screen, including phones, tablets, computers, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Between websites, apps, all of the social media platforms, emails, texts, and chatbots, customers have no shortage of channels through which to shop and interact with a business. What\u2019s more, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/11\/04\/modern-customers-expect-an-omnichannel-experience-and-marketers-need-to-rise-to-the-occasion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">90% of customers<\/span><\/a><span style=\"font-weight: 400\"> expect their interactions across all of these channels to be consistent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is why personalizing only one channel, like your web store, isn\u2019t sufficient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">An omnichannel approach to e-commerce personalization aims to create a personalized experience across all channels including online, in-store, mobile, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the only way to deliver the personalized experience your customers expect.<\/span><\/p>\n<h3><strong>Privacy-first and anonymous personalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">With the GDPR making it illegal to use users\u2019 information without their permission, privacy has emerged as a major concern for customers, with a whopping <\/span><a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/05\/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">96% of users<\/span><\/a><span style=\"font-weight: 400\"> choosing to opt-out of allowing apps to track their data in iOS 14.5. This has led to the rise of two important trends in e-commerce personalization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Privacy-first personalization focuses on collecting only the data that is absolutely necessary to provide an improved, personalized customer experience. It aims to protect customers\u2019 security and win their trust through a genuine interest in respecting each user\u2019s privacy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Anonymous personalization is the practice of personalizing the e-commerce experience without requiring a user to create an account or log in first. This is especially useful for first-time visitors as well as visitors who opt out of having their cookies tracked, allowing you to create a personalized experience with less data.<\/span><\/p>\n<h3><strong>Dynamic pricing<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">While price personalization is still not one of the most common applications of e-commerce personalization, it is rising in popularity as <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1174557\/dynamic-pricing-ecommerce-companies-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">17% of companies<\/span><\/a><span style=\"font-weight: 400\"> who were not already using it reported plans to implement dynamic pricing in 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The practice of personalizing prices on the basis of purchase history, browsing behavior, and other data points has the potential for a major boost to revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But while no customers will balk at receiving a special discount, dynamic pricing does carry the risk of angering customers who feel like they are being charged more than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Businesses who decide to try it out should tread carefully, but price personalization certainly has a lot of potentials.\u00a0<\/span><\/p>\n<h2><strong>Wrapping up<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">When it comes to e-commerce, personalization is the way forward. It proves to have a number of major benefits for businesses, among them, increasing sales and maintaining market share and relevancy as digital transformation quickly ushers us into a personalized future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Successfully implementing personalization into your e-commerce business requires a lot of research, trial-and-error, strategy, and analyses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This means the next natural step after implementing eCommerce personalization is to understand how to put all this data into action. And this is what our <\/span><a href=\"https:\/\/www.revuze.it\/blog\/product-performance-analysis\/\"><span style=\"font-weight: 400\">product performance analysis guide<\/span><\/a><span style=\"font-weight: 400\"> is here to do.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that nowadays, customers expect and demand a more personal touch from companies they do business with. That\u2019s why e-commerce personalization is essential for<\/p>\n","protected":false},"author":29,"featured_media":24587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[8,16,24,25,29,33,58],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24568"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=24568"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/24568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/24587"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=24568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=24568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=24568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}