{"id":24540,"date":"2022-12-16T17:00:40","date_gmt":"2022-12-16T17:00:40","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=24540"},"modified":"2023-01-06T12:50:59","modified_gmt":"2023-01-06T12:50:59","slug":"competitive-intelligence-2","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/competitive-intelligence-2\/","title":{"rendered":"How Competitive Intelligence Lets You Stay Ahead of Your Rivals"},"content":{"rendered":"

Businesses don\u2019t exist in a bubble. Competitors always try new tactics to gain market share, leaving you behind. That\u2019s why performing competitive intelligence isn\u2019t optional these days but a must. This guide will walk you through the details of competitive intelligence, from basic definitions to actionable strategies explaining how to perform it and gain the upper hand.<\/strong><\/p>\n

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Imagine, if you will, that you\u2019re a baseball player who\u2019s up to bat.<\/span><\/p>\n

You\u2019ve no idea what pitch the pitcher is going to throw.<\/span><\/p>\n

You\u2019ve got no clue where the catchers are planning to move to.<\/span><\/p>\n

All you can do is make your best guess, right?<\/span><\/p>\n

Well, not exactly. Each pitcher has their preferred throws, and there\u2019s a good chance they\u2019ll use one that they think you\u2019re weak to. If you prepare for such a pitch, you\u2019re more likely to score a home run ????.\u00a0<\/span><\/p>\n

In a way, the world of business is just like the game of baseball. Being able to predict what\u2019s going to happen next will give you a huge advantage. You\u2019ll be able to see your competitors\u2019 latest moves to try and squeeze you out of the market and counteract them.<\/span><\/p>\n

That, quite simply, is competitive intelligence.\u00a0<\/span><\/p>\n

What is competitive intelligence?<\/b><\/h2>\n

Competitive intelligence is data collection and analysis by your organization on its competitors. This is done using openly-available sources, such as:<\/span><\/p>\n