{"id":23948,"date":"2022-10-06T17:00:14","date_gmt":"2022-10-06T17:00:14","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/\/"},"modified":"2022-11-01T11:49:40","modified_gmt":"2022-11-01T11:49:40","slug":"customer-perception","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/customer-perception\/","title":{"rendered":"Customer Perception: Making Consumers See Your Brand Positively"},"content":{"rendered":"

The concept of customer perception might seem like a simple thing, but in reality, there\u2019s far more nuance involved than you might think. At its core, customer perception is your customers\u2019 opinions of you and is a key factor in a consumer\u2019s choices.<\/span><\/p>\n

Being seen positively by consumers is a must to generate new leads while also retaining your current ones. Almost<\/span> 70%<\/span><\/a> of consumers say they\u2019re more inclined to spend more money with a company they trust to treat them well, rather than go for a cheaper alternative.<\/span><\/p>\n

And trust plays a big part in how customers perceive your brand.<\/span><\/p>\n

But where should you start? Customer perception is a big topic, and countless factors influence it.\u00a0<\/span><\/p>\n

This guide is a good start. It will help you understand what\u2019s behind customer perception and, most importantly, how to measure and improve to thrive in today\u2019s market.<\/span><\/p>\n

Let\u2019s get started!<\/span><\/p>\n

What is customer perception?<\/b><\/h2>\n

Customer perception refers to your customers\u2019 awareness, opinions, and general feelings about the brand and its products or services.\u00a0<\/span><\/p>\n

It\u2019s shaped not only by direct experience with your brand but by all surrounding interactions like news reports, advertisements, word of mouth, etc.<\/span><\/p>\n

It\u2019s important to remember customer perception isn\u2019t the same across sectors. It can differ based on location and demographics.<\/span><\/p>\n

For instance, Home Depot is very well regarded in the US, but when they tried to expand into China they didn\u2019t consider Chinese culture\u2019s adversity to DIY. By the end of their six-year expansion attempt, they had to <\/span>shut their stores and deal with a $160 million loss<\/span><\/a>.<\/span><\/p>\n

Customer perception can be tricky to quantify. It isn\u2019t necessarily directly connected to the overall quality of the products or services you provide but how they see you.<\/span><\/p>\n

You must remember your customers are human, and emotions and logic mix together. It\u2019s not enough to look at the value proposition.<\/span><\/p>\n

That\u2019s why you need to dig deeper to measure how customers feel about you. Good places to start are:<\/span><\/p>\n