We’re very excited to announce this great thought leadership paper and survey put together by iProspect, with participation from Revuze.\u00a0Revuze is in good company next to other contributors such as Google, Pinterest,\u00a0Jumper.ai and brands like Saucony,\u00a0KLM, Beiersdorf.<\/p>\n
By the end of 2020, retail e-commerce sales are expected to reach $4.21 trillion (USD)\u00a0worldwide.\u00a0Although\u00a0transactions happening offline will still represent more than 80% of the estimated retail sales, growth is shifting to e-commerce with a sales progression close to five times stronger than the rest of commerce\u00a0and sustained by the growing dominance of mobile (67% of\u00a0e-commerce\u00a0sales).<\/p>\n
This was a key driver for iProspect to survey 100 global marketers to learn more about how they currently perform in their\u00a0commerce\u00a0efforts\u00a0and where they should be looking to fuel their growth.\u00a0 Feedback\u00a0confirmed that most brands are actively building upon their performance marketing heritage, adapting their skills and technology to secure the availability and findability of their proposition in the commerce sphere.<\/p>\n
Notwithstanding these efforts, brands are having a harder time converting and retaining their audiences.\u00a0 The Data-Driven Commerce report builds upon the results of this State of Commerce Maturity survey to explore how brands can\u00a0win at commerce by\u00a0using\u00a0data to grow their capabilities in each dimension of the\u00a0CSF model:<\/p>\n
The report is available here<\/a>, and the Revuze portion of it focused on Repeatability and how self-service Customer Experience solutions such as Revuze can help brands stay on top of their markets, customers, competitors etc.<\/p>\n This is important as consumers\u2019 opinions fluctuate all the time for many reasons such as seasonality, market disruptors, and change in tastes and competition.<\/p>\n This all means that\u00a0brands are chasing fast-moving audiences. The challenge though is for organisations to keep pace with customers\u2019 changes at the proper speed. To protect and create value for their customers, organisations need an effective ongoing process powered by:<\/p>\n \u2022 Regularly updated consumer opinions, such as reviews and call center transcripts. One-off surveys will not cut it. This is a great research paper and we highly recommend that you leverage the experience of over 100 survey participants, brands and solution providers.<\/p>\n The report can be downloaded here<\/a> and we’d love to hear your thoughts or comments on our part here<\/a>. This is great summer reading…enjoy!!!<\/p>\n","protected":false},"excerpt":{"rendered":" We’re very excited to announce this great thought leadership paper and survey put together by iProspect, with participation from Revuze.\u00a0Revuze is in good company next to<\/p>\n","protected":false},"author":34,"featured_media":1261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/1259"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/1261"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How brands can improve commerce repeatability<\/strong><\/h2>\n
\nThis was also validated by a recent iProspect study<\/a> which cites the lack of agility to quickly evolve brand proposition based on consumer experience as the biggest challenge for increasing long-term trust by marketers.<\/p>\n
\n\u2022 Automated analytics solutions to decipher the opinions with high granularity – at the single SKU level – and with automated consumer topic discovery.
\n\u2022 Regular and easy distribution to all relevant members in your organisation, without requiring support from analysts or IT department.<\/p>\nIn summary<\/strong><\/h3>\n