{"id":11601,"date":"2022-06-06T12:00:04","date_gmt":"2022-06-06T12:00:04","guid":{"rendered":"https:\/\/www.revuze.it\/?p=11601"},"modified":"2022-06-06T12:00:04","modified_gmt":"2022-06-06T12:00:04","slug":"how-to-improve-your-star-rating-on-amazon","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/how-to-improve-your-star-rating-on-amazon\/","title":{"rendered":"How To Improve Your Star Rating On Amazon"},"content":{"rendered":"

Amazon Seller Reputation: Why It Matters<\/span><\/h1>\n

Increasing your seller reputation is never a bad thing. It lets you increase your sales, boosts your reach and lets you track how you\u2019re doing in terms of marketing. Amazon\u2019s star format is one of the simpler ones for customers and those who view you to understand, but it\u2019s slightly more complex when it comes to figuring out how to increase it.<\/span><\/p>\n

The first thing we\u2019ll get out of the way is this – your seller rating is not the same as your seller feedback. One is determined by the other, but feedback is discarded by the algorithm and doesn\u2019t have an impact after 365 days. Thus, it\u2019s not only important to get lots of good reviews but get them often if you want to keep your star rate high.<\/span><\/p>\n

The Difference Between Product Reviews And Seller Reviews<\/span><\/h2>\n

Product reviews aren\u2019t the same as seller reviews. One is directly related to the product in question, while one to the seller. One is about the quality of the product, the other the service and experience that the customer had with you. You\u2019ll find both options on your\u00a0<\/span><\/p>\n

This might seem unnecessarily complex, but you need to remember that plenty of Amazon stores sell things that they don\u2019t manufacture. It wouldn\u2019t exactly be fair to put the burden of manufacturing errors on those who are just suppliers. It\u2019s important to note that only those who\u2019ve purchased from you can leave seller ratings, and only up to 90 days after purchase.<\/span><\/p>\n

Seller reviews usually focus on packaging quality, shipping speed and communication by the seller. Anything that involves product description would also count. You might see feedback about incorrectly sized items, misleading photos etc. – these are also seller reviews.<\/span><\/p>\n

\"Infographic\"<\/p>\n

Your seller reputation, in other words your star rating, is concerned only with seller reviews. Given said rating helps determine where you rank in the Amazon search function, it\u2019s important to keep it high.<\/span><\/p>\n

The Definition – What Are Amazon Product Reviews?<\/span><\/h2>\n

Product reviews are the other end of the stick. They\u2019re reviews that are specific to certain items or groups of items that you and others might sell. They\u2019re written with the intention of helping future customers decide what to buy based on quality, durability etc.<\/span><\/p>\n

You can leave a product review from the Orders tab just as you can leave a seller review, but it\u2019s important to note that people who haven\u2019t purchased from you can leave product reviews too – they just need to have purchased something from Amazon in the past twelve months. While this is designed to let people who obtained the product elsewhere leave feedback, there\u2019s definitely potential for abuse so keep an eye out for ratings that seem suspicious.<\/span><\/p>\n

\"Infographic\"<\/p>\n

Given Amazon\u2019s feedback system is in the form of comments left on items, you\u2019ll often find product reviews and seller reviews lumped into one string of text. Customers don\u2019t want to write things out twice when once is easier, so you\u2019ll often find product reviews left in the seller review section and vice versa.<\/span><\/p>\n

Why Are Amazon Product Reviews Important?<\/span><\/h2>\n

So, if product reviews don\u2019t directly impact your seller rating why should you care about them?<\/span><\/p>\n

Product reviews affect Amazon\u2019s SEO, that is to say that if you have good ratings you\u2019ll appear higher up in the recommended section of searches. They\u2019ll also give you information about your products – quality, potential defects etc. This can be used by you directly if you manufacture your own products, or if you\u2019re simply a supplier, used to decide what products you should continue to purchase from their manufacturers.<\/span><\/p>\n

Product reviews also help in another fashion, and that\u2019s to do with the psychology of purchasing things online. Consumers are suspicious of products with few reviews, thinking that they might be faked or inaccurate because of their small sample size. In fact, it\u2019s been shown that how recent your reviews are also matters, with ratings from more than six months ago being virtually ignored by consumers browsing your products.<\/span><\/p>\n

Techniques To Get Reviews On Amazon<\/span><\/h2>\n

So if reviews are that important, you\u2019ve got to use techniques to get them. Most people won\u2019t leave a review out of their own initiative unless they\u2019ve had a particularly noteworthy experience, so a little bit of incentivisation doesn\u2019t actually affect the accuracy of your reviews.<\/span><\/p>\n

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    Ask For Feedback<\/span><\/h3>\n<\/li>\n<\/ol>\n

    If you want feedback, you can just ask for it! Sending emails to customers asking for a quick review is a good way to get responses, as it\u2019s quick and easy to do.\u00a0<\/span><\/p>\n

    Consumers are aware of the need for reviews to get good Amazon ratings, and a quick reminder is often enough to motivate them if they\u2019ve had a particularly good experience with you, which will give you the bonus of good feedback.<\/span><\/p>\n

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    1. \n

      Include Links To Feedback Pages<\/span><\/h3>\n<\/li>\n<\/ol>\n

      If you\u2019re emailing customers, you should include links to feedback pages for the specific items they purchased. Nobody likes having to put effort into something that they\u2019re doing as a favor for someone else, so making the process as easy as possible is advised.<\/span><\/p>\n

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      1. \n

        Automate The Process<\/span><\/h3>\n<\/li>\n<\/ol>\n

        Of course, sending all these emails by hand is going to be a nightmare. The best way to get around that is to use automated email writing software, which has the added bonus of reducing mistakes made when transcribing links or product titles. The words Bread and Breed might look similar to a human, but to a computer it\u2019s all 1s and 0s.<\/span><\/p>\n

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        1. \n

          Amazon\u2019s Vine Program<\/span><\/h3>\n<\/li>\n<\/ol>\n

          It wouldn\u2019t be capitalism without a pay to promote option. Amazon\u2019s <\/span>Vine<\/span><\/a> Program is a paid program that lets you confirm that your reviews are genuine, and provides the option to get your products reviewed by e-commerce experts.<\/span><\/p>\n

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            Social Media Campaigns<\/span><\/h3>\n<\/li>\n<\/ol>\n

            Social media advertisements are another pay to promote section, but in this case you\u2019re paying to have popups reminding your customers that they\u2019ve purchased from you and a review would be nice. This can border on the level of \u201cknowing too much\u201d, but most consumers these days know all about big data and won\u2019t be fazed by it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Amazon Seller Reputation: Why It Matters Increasing your seller reputation is never a bad thing. It lets you increase your sales, boosts your reach and lets<\/p>\n","protected":false},"author":37,"featured_media":11604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[7,16,25,31,42,43,47,48],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/11601"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=11601"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/11601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/11604"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=11601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=11601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=11601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}