{"id":1004,"date":"2019-02-25T09:42:27","date_gmt":"2019-02-25T09:42:27","guid":{"rendered":"https:\/\/www.revuze.it\/?p=1004"},"modified":"2019-02-25T09:42:27","modified_gmt":"2019-02-25T09:42:27","slug":"how-to-successfully-use-market-research-services-for-consumer-insights","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/how-to-successfully-use-market-research-services-for-consumer-insights\/","title":{"rendered":"How to Successfully Use Market Research Services for Consumer Insights"},"content":{"rendered":"

Getting in the heads of your customers (or consumers in general) can save you a lot of time and money in product development and marketing. But actually generating insights to find answers to your most pressing questions can be a challenge.<\/span><\/p>\n

Every consumer insights specialist is familiar with the tried-and-true techniques\u2014<\/span>surveys<\/span><\/a>, focus groups, and social media monitoring. However, there comes a time when these techniques aren\u2019t getting the job done and you need to seek help from professional market research services.<\/span><\/p>\n

Working with market research service providers comes with its own challenges, though. Hiring a consultant isn\u2019t necessarily a cure-all for your consumer insight problems\u2014you need to take the proper steps to prepare and ask the right questions if you want to succeed.<\/span><\/p>\n

Do You Really Need a Consultancy?<\/b><\/h2>\n

This may seem like an obvious place to start, but it\u2019s an important question to answer for yourself. Hiring a market research consultant is an expensive decision. And if you haven\u2019t taken the time to narrow your focus and determine your goals, you might not get the ROI you\u2019re expecting.<\/span><\/p>\n

Before considering market research services, you need to create a reasonable hypothesis to solve a particular problem. What\u2019s the question you\u2019re hoping will unlock consumer insights that can drive your business forward? <\/span><\/p>\n

For example, if sales for a particular product are down and you can\u2019t determine why, market research services can help. Or, if you run a campaign and fail to get as many repeat customers as expected, research services can fill in the knowledge gaps.<\/span><\/p>\n

In many cases, a detailed preparation phase will prove that you can find off-the-shelf research reports that can answer your questions. If you can find sufficient consumer insights to move in the right direction, you can save a lot of money by avoiding entering into what could become a long engagement.<\/span><\/p>\n

Defining your problem will let you know whether or not a consultant is really necessary. But if you\u2019ve gone through the process of hypothesizing and forming a tentative action plan and still need market research services, there are steps you can take to ensure success.<\/span><\/p>\n

Choose the Right Consultancy for Your Issue<\/b><\/h2>\n

Not all market research consultancies are created equal. Once you\u2019ve decided to get help with your consumer insights challenge, you need to narrow the field of possibilities to those firms that will best meet your unique demands.<\/span><\/p>\n

There are five key categories that should factor into your decision:<\/span><\/p>\n