The rise of eCommerce sales resulting from the COVID-19 crisis has ushered in an intensely competitive environment. The way to stand out from rivals is to create a personalized and engaging customer experience.
We have handpicked these articles that demonstrate the importance of personalization and provide effective tips on refining strategies.
Top 11 Personalization Articles For 2021
Companies know personalization is important, but only 15% of CMOs feel they are on the right track regarding personalization. However, these numbers can increase with more product recommendations and triggered communications with customers.
Personalization strategies begin with three questions: Where should personalization begin in the experience, what information will be used to create a personal experience and how can you use technology and consumer insights to craft this experience?
Details can drive personalization strategies in ways that can surprise the customer and attract their attention. Weather-sensitive personalization, navigation adjusted to consumer interests, and targeted recommendations are effective ways to reach customers.
The keys to optimizing personalization are to refine product offerings and customer experience. Data collection at every step of the customer journey is essential for personalized strategies. Deciding which types of traffic are the most valuable is essential.
Every personalization strategy can use some tweaking. In a survey, 80% of companies reported they deliver super customer experiences, but only 8% of customers agree. A personalization strategy starts with an identification of customer segments and appealing directly to them.
It isn’t just marketing that can help companies revamp their strategies, but behavioral psychology can also provide valuable clues about how customers experience brands and how best to reach them. Addressing segments of customers specifically is likely to win them over.
Customers in the digital era are in control of their interaction with a brand or a company. It isn’t enough to provide great products but to create an optimal customer experience. Companies need to understand their customers, their preferences, and how to engage with them.
The COVID-19 crisis restricted marketing budgets at a time when more consumers were shopping online. Data-driven and personalization strategies can compensate for limited resources and reach eCommerce customers.
Personalization is not just a strategy for eCommerce but can be used throughout the omnichannel, including physical stores. In-person customer experience has a particular power that can be enhanced by data gathering and providing custom promotions.
Personalization begins with creating an attractive lead magnet and segmenting customers based on their reactions to the lead magnet. Interactions with customers yield more data that can be used to personalize your strategy.
Customers have many options and it can be hard for companies to make a lasting impression. Data is the key to gaining a competitive advantage and crafting an engaging customer experience that can attract customers and encourage repeat sales.
These tips will help you create an optimal customer experience and get ahead of the game with a personalized strategy.
Simone Somekh is a New York-based writer and editor who specializes in marketing and communications for B2B SaaS companies. He teaches Communications at Touro College and he is the author of an award-winning novel published in four languages.