Top 11 Omni Channel Marketing Articles

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Omnichannel marketing is an essential strategy for reaching customers on a variety of platforms. As a result of the COVID-19 crisis, many consumers changed their habits and began shopping for groceries online. 

However, as physical stores re-open and become safer, customers may also return to malls. Consumer insights help businesses track customer preferences and create an omnichannel approach with seamless integration. 

An Omnichannel approach makes interacting with customers easy. Most shoppers today take a diversified approach, and may visit brick and mortar stores to view or try on items, yet may ultimately purchase them online. 

Augmented reality technology can replicate the in-store experience online and allow customers to try on clothes virtually and create outfits. Digital payment options are now accepted in many stores. The line between online and bricks and mortar shopping is becoming less distinct, and the physical and online store are increasingly developing a symbiotic relationship. 

The following articles are chosen carefully by our experts and highlight ways to incorporate an omnichannel strategy into any business strategy. 

These articles point the way towards omnichannel marketing in the digital age with ways to connect with customers, boost ROI and create brand loyalty. The secret is providing convenience to customers wherever they are, and omnichannel marketing achieves this objective. 

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About Revuze

Revuze is the first company to provide on-demand access to 1 billion consumer insights into over 300,000 products. Since 2013, Revuze has been servicing some of the biggest brands in the world with access to valuable consumer insights in a matter of hours, instead of months.

Revuze’s AI-powered solution helps product companies in any industry — from electronics to personal care, from home appliances to consumer-packaged goods — monitor the ecommerce market, identify emerging trends, and assess products’ strengths and weaknesses. Backed by Nielsen and SAP, Revuze is headquartered in Netanya, Israel, and has offices in New York, NY, and Montréal, Canada.

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