Omnichannel marketing is an essential strategy for reaching customers on a variety of platforms. As a result of the COVID-19 crisis, many consumers changed their habits and began shopping for groceries online. 

However, as physical stores re-open and become safer, customers may also return to malls. Consumer insights help businesses track customer preferences and create an omnichannel approach with seamless integration. 

An Omnichannel approach makes interacting with customers easy. Most shoppers today take a diversified approach, and may visit brick and mortar stores to view or try on items, yet may ultimately purchase them online. 

Augmented reality technology can replicate the in-store experience online and allow customers to try on clothes virtually and create outfits. Digital payment options are now accepted in many stores. The line between online and bricks and mortar shopping is becoming less distinct, and the physical and online store are increasingly developing a symbiotic relationship. 

The following articles are chosen carefully by our experts and highlight ways to incorporate an omnichannel strategy into any business strategy. 

These articles point the way towards omnichannel marketing in the digital age with ways to connect with customers, boost ROI and create brand loyalty. The secret is providing convenience to customers wherever they are, and omnichannel marketing achieves this objective. 

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