The year 2020 was a transformative year. Everything changed because of COVID-19 and the global economic downturn. However, some green shoots are appearing for eCommerce, which experienced a significant upside. To revamp your approach, check out these articles that provide valuable tips for significant growth.
Top 10 Marketing Strategy Articles For 2021
This article addresses the problem of how companies can go forward in 2021 and provides insight into where companies are investing their resources. Customer retention, internal alignment, and Voice of Customer are instrumental in creating a path ahead of 2021.
It’s not too late to start developing a strategy for 2021. Start with data, but don’t be too bound to patterns that worked last year because the future is unexpected. Refine customer personas, think about objectives and match KPIs into actions. After creating solutions, test them and make sure you are on the right track.
Make sure that you are using all of your resources, such as social media, blogging, tutorials, lead funnels, video tutorials, and affiliate programs. These tips are not new, but to grow, companies constantly need to refresh their strategies in these areas.
A marketing template will keep your strategy organized into actionable steps. The steps begin with performing a SWOT analysis, locating a target audience, performing competitive analysis, and putting together a market budgeting plan. The template is a comprehensive marketing upgrade.
This article discusses the top 10 marketing B2B and B2C strategies. Content marketing, inbound marketing, and social media marketing can be adapted for any situation. Companies with both B2B and B2C requirements will find these tips helpful.
This article provides tips and helps distinguish between a tactic and a strategy. The marketing approach is called “from story to glory,” and focuses on branding. Getting to know customers’ preferences and pain points are key to success.
Update your marketing strategies with explainer videos, personalized content, starting or joining podcasts, and guest blogging. Expand your brand presence and create more ways consumers can interact with your company.
Find the information, tools, and a plan to develop a digital marketing strategy. The essence of the process includes expanding your reach with 6 essential marketing steps, encouraging action and interaction, increasing conversion rates, and engaging with customers to drive more sales.
A media marketing strategy depends on setting a realistic goal, researching a target audience, and measuring progress by choosing the right KPIs and gauging progress. Raising your profile on social media by creating engaging posts is essential for reaching consumers.
Business growth requires planning. Finding a target audience, analyzing the competition, and telling your brand’s story are the first steps to transforming your marketing approach. Discover and focus on effective channels, develop tactical implementation, and measure results.
Find The Right Solutions for Growth
A business can’t grow without the right growth plan. The articles above outline proven methods for success including content tactics, social media marketing, and consumer insights. Implementation of various techniques will increase ROI and put you ahead of the competition.
Simone Somekh is a New York-based writer and editor who specializes in marketing and communications for B2B SaaS companies. He teaches Communications at Touro College and he is the author of an award-winning novel published in four languages.