Running shoes market overview 2020

The United States footwear market is the largest in the world, with a market share of over 79 billion dollars in 2018. This industry is responsible for supplying Americans with one of the most basic day-to-day items, shoes. Be it dress shoes, boots, high heeled sandals or sneakers. The athletic footwear US market alone generated around 19.6 billion dollars in 2017.

The athletic footwear market consists of some of the greatest brands around, from New Balance and Adidas to Puma and Nike. These brands provide consumers with a variety of products, like fashion sneakers and running shoes.

Looking to gain a better understanding of this vast consumer market, one should first turn to customer feedback. Collecting and analyzing customers’ opinions and reviews provides priceless data that help improve customer experience and marketing strategy design. 

Revuze is providing leading global companies with valuable data gathered from online reviews and analyzed by a proprietary self learning AI. The output is a highly granular market research which enables our clients to efficiently launch and monitor new products, assess their competition, spot new trends and better understand their customer’s needs. This time we take a look at the massive US athletic footwear market, would you like to join us?  

It all comes down to consumer opinions 

Our software collected over 1 million consumer reviews over a two year period, between 2018 and 2019. From these reviews our AI identified over 2 million valuable quotes, covering 100+ brands including well known ones like Sketchers, Nike, Adidas, Reebok, Asics, Under Armour and over 1,000 different products within.

Revuze’s AI technology automatically collects and organizes the data into discussion topics and identifies value sentences. Then it analyzes the sentiment in each sentence (positive, neutral, negative). The percentage of positive sentences is calculated into the average market sentiment. The end result is a clear and simple consumer opinion and sentiment analysis.

What customers are saying about athletic footwear?

The overall sentiment of the United States athletic footwear market is 76%. In other words, 76% of the sentences analyzed contain positive sentiment (meaning that 24% are neutral or negative). The average star rating in this market is 4.28 stars out of 5.

An overview of the running shoes market sentiment analysis
An overview of the running shoes market sentiment analysis

After analyzing all the available customer feedback data, we identified over 50 different trending topics regarding US athletic footwear. As represented in the topic column chart below, the topics with above average in sentiment are green, and the ones below average in sentiment are orange or red.

The running shoes market most discussed topics in 2019
The running shoes market most discussed topics in 2019

The top 10 topics by importance/volume in the US footwear market are:

  1. Overall satisfaction
  2. Comfort
  3. Fit
  4. Size
  5. Design
  6. Price / value for money
  7. Color
  8. Occasions & activities
  9. Returning customer
  10. Meets expectations

Let’s dive into some of these topics, shall we?

We picked some of the trending topics we found to be interesting and can provide insights into customers’ needs, wants and experience. We decided to focus on topics that we found surprising and interesting in order to provide you with a deeper understanding of the consumer.

Want to learn more? Check out our full report here.

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