Denim Jeans Market Report

Jeans and trousers made from denim fabric were introduced to the American market back in the late 18th century. American soldiers would spread the word about this durable and comfortable piece of clothing fabric during World War II, and 50’s movie stars made it world-famous. Nowadays, jeans can be found almost in any closet worldwide. 

Sure, denim jeans come in different styles and colors. However, denim blue jeans are particularly identified with US culture, and have remained the most popular type of denim product. The average American owns seven pairs of blue jeans, and approximately 450 million pairs of jeans are sold in the United States per year. 

Not only are jeans a popular fashion, but they have become a booming business. The 2019 worldwide denim jeans market is estimated at over 60 billion dollars, and there’s no doubt jeans are still big in America.

Over 300 million pairs of women’s jeans were sold in the U.S. alone. In-store sales still account for about 80% of sales in 2019, but this reality is only temporary. Online sales are growing in the denim jeans market, with a 32% increase in purchases made through e-commerce channels.

These numbers make the denim jeans market worth watching. 

Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, assess their competition, and spot new trends. This time we will take a look at the massive denim jeans market, would you like to join us?  

What are the consumers saying? 

Our software collected over 500,000 consumer reviews from 5 different online sources in a two year period, between 2017 and 2019. Our AI identified over 1 million valuable quotes, covering more than a hundred brands and over 1,000 different products.

Revuze’s AI organized the data into 50+ discussion topics and identified value sentences. It then analyzes the sentiment in each sentence (positive, neutral, negative). The % of positive sentences is calculated into the average sentiment, providing a more clear and simple consumer experience and sentiment analysis.

The overall sentiment of the denim jeans market is 71%. In other words, 71% of the quotes analyzed contain a positive sentiment (meaning that 29% are neutral or negative). The average star rating in this market is 4.17 stars out of 5.

After analyzing all the available customer feedback data, we identified over 50 different trending topics regarding the denim jeans market. As represented in the topic column chart below, the topics with an above average sentiment are green, and the ones below the average sentiment are orange or red.

The Top 10 Topics by Importance/Volume in the Denim Jeans Market are:

1. Fit
2. Overall Satisfaction
3. Comfort
4. Size
5. Looks & Design
6. Color
7. Elasticity
8. Length
9. Meets expectations
10. Material

Looking at the list above, some topics regard customer experience while other topics surround customers expectations towards the product/service. Other topics are more specific to the clothing or jeans industry, such as fit, size and length.

Now let’s dive into some of these topics

We picked some of the trending topics we found to be interesting and can provide insights into customers’ needs, wants and experience with denim jeans or the fashion and apparel industry as a whole. We decided to focus on current topics that provide a deeper understanding of consumer interests, experiences, desires and needs.

Want to learn more? Check out our full report here.

Simone Somekh

Simone Somekh is a New York-based writer and editor who specializes in marketing and communications for B2B SaaS companies. He teaches Communications at Touro College and he is the author of an award-winning novel published in four languages.