Leveraging Consumer Insights for Product Launch Success: Why Revuze’s Reporting is Essential

Launching new products in the Consumer Packaged Goods (CPG) industry is both exciting and challenging. With innovation as the driving force, brands work hard to balance fresh offerings with a strong focus on their core products, often dedicating only 20% of resources to innovation and 80% to their established lines. The push to keep pace with consumer trends is vital: it not only supports brand positioning but also fosters excitement among consumers, reinforcing the brand’s relevance and connection with emerging trends. However, measuring a new product’s impact on the market within those critical first 100 days can be daunting, especially given the limitations of traditional research methods like surveys or focus groups. Many companies also work with market research agencies, ordering massive consumer insights reports using tried and true methodologies.

For today’s quickly evolving consumer market, a new approach and data set is needed to depict an accurate picture of product launches. Let’s take a deep dive into how brands are currently assessing product launches and how reports using post-purchase data offers an entirely new approach, especially when powered by AI.

Challenges in Measuring Product Launch Success

Typically, brands and market research vendors rely on early sales data to gauge a launch’s initial performance, often combined with insights on returning customers and occasional surveys. While useful, these methods pose limitations. Surveys may not always reach the specific segment that bought the new product, and significant resources are required for outreach and analysis. Social listening can offer some context but is often too broad, capturing overall category chatter rather than SKU-specific insights. For CPG brands juggling multiple product launches, the ability to measure impact accurately and consistently is essential but often challenging without a tailored mechanism.

Why Revuze Reports Provides Unmatched Consumer Insights

Revuze’s AI-powered consumer insights offer a solution that bridges these measurement gaps. With coverage of 90% of the online market, Revuze directly connects with the voices of real consumers who purchased the product, allowing brands to gain unfiltered feedback on the actual experience. This makes Revuze insights authentic, capturing what truly matters to consumers without the noise of incentivized responses or generalized feedback. In addition, the data set size is enormous and unparalleled. Revuze’s reports aren’t limited to a small sample but leverage a vast data pool.

Here’s how Revuze data adds value:

• Authentic Sentiment Tracking: Revuze’s reach goes directly to end consumers, offering an unfiltered look into what buyers think about the new product. Users freely discuss what mattered most to them, sharing what worked, what didn’t, and how they felt overall.
• Granular Attribute Analysis: Category data taps into the sentiment for the brand, product, and topics. By breaking down consumer feedback into product attributes like features, Revuze helps brands assess specific aspects that create buzz. This “Share of Discussion” metric shows whether the launch generated organic excitement.
• Organic vs. Incentivized Reviews: Revuze distinguishes organic data, providing unbiased feedback for a clearer picture of consumer sentiment.
• Benchmarking Against the Category: With Revuze’s category data, brands can compare their product’s performance with others in the same category or against their own previous launches. For instance, if the category’s average sentiment score is 85%, but the new product ranks at 80%, brands gain immediate insight into areas for improvement.
• Controlled Time Frame for Seasonality: Revuze allows brands to measure launch performance within a controlled timeframe, enabling consistent comparisons and taking seasonality into account.

How Revuze Insights Inform Product Launch Strategy

Through in-depth analysis, Revuze Reports deliver a nuanced view of a product’s market entry, helping brands understand what resonated and where improvements are needed. For instance:

• Over-Time Discussion Trends: Brands can see how their product is discussed compared to competitors or their other products over time, tracking star ratings and topics that drive consumer interest.
• Product-Specific Feedback Nuances: Whether it’s the “clumping” quality of mascara or the demand for specific sizes in storage bags, Revuze captures granular insights into what consumers like or dislike, revealing trends and unmet needs.
• SWOT Analysis: A SWOT analysis built on genuine consumer feedback highlights the unique value proposition and pain points of the product, showing where innovation opportunities exist.
• Feature-Specific Insights: Revuze tracks evolving consumer preferences, such as preferences for closing mechanisms in storage bags. If a zipper feature receives more attention, brands know it’s a valued attribute to prioritize or refine.
• Sales Context: Finally, Revuze’s reports provide the ‘why’ behind sales figures, revealing why certain aspects of a launch resonate or fall short in the eyes of consumers.

Conclusion: Why Consumer Feedback Data is Key to Launch Success

In a competitive landscape, knowing exactly how a new product performs—and why—is crucial for future planning. Revuze’s consumer insights reports provide a robust, authentic, and actionable view of a product’s entry into the market, empowering brands with the data needed to make informed decisions. By understanding consumer preferences at this granular level, brands can not only measure launch success but also identify ways to improve, creating a cycle of innovation that truly aligns with consumer needs.

Yifat Uri