The latest feature release is meant to ensure that users are more in the driver’s seat of their data. Revuze is proud to announce our latest release Customer Views. Customs Views empowers users with the ability to create custom views by selecting different widgets.
What is Custom Views?
Data is personal—everyone on the team cares about different stats. Our latest feature will empower you to create a custom view with the charts and KPIs you care about most, all in one place. Tailor dashboards to meet individual user needs and save time by preserving configurations, reducing the need for repetitive setup tasks.
It’s easy to use! Simply add a widget and filter for the precise data you want to support your decision-making and strategic goals. Monitor what matters all in one place. For instance, select a topic and add widgets about the Topic Trend, Best and Worst visualization, and more.
Preview it here.
Custom Views Use Cases
Why is Custom Views so groundbreaking? It’s because it gives users more flexibility to showcase the data for specific use cases. Let’s dive into some of the possibilities.
Competitor Strengths/Weaknesses
If you are interested in ousting your competitors from the top spot, then a SWOT analysis can help pinpoint the weaknesses to leverage and the strengths that should be incorporated into your own products. With Custom Views, quickly create a view and add the SWOT widget for each of your brand competitors. The side-by-side display will give you more perspective to define your own business strategy.
In the example below, we see a SWOT analysis for Maybelline and Revlon brand cosmetics. If you are a brand that is looking to overtake them, then this is a good place to start.
Monitor Sentiment and Volume for Particular Topics
You may be interested in monitoring sentiment of particular topics that have a high discussion volume and low sentiment. Perhaps the product road map has new fixes and features to address customer pain points. Simply create a dashboard to monitor topics overtime.
Here are some of the topics with high discussion volume for Skechers brand shoes. Durability and Foot Support are two topics that the brand might want to tackle in the next quarter. To monitor the change in sentiment due to the innovation, a Custom View is the perfect solution.
In the example below we’ve created a Custom View to monitor sentiment change for the Durability and Foot Support topics. With these snapshots from the past 24 months we see that Durability had positive sentiment but significantly declined. Foot Support, on the other hand, is always fluctuating. If Skechers were to address both issues, they could monitor changes in sentiment in this snapshot.
Star Rating Drivers
As you monitor competitors, you may wonder what is driving their 5 star and 1-2 star rating of your own brand or your competitors. Easily showcase the insights in one view to ensure that you stay ahead of the curve.
In the example below, we are displaying the star rating drivers for the Centrum and Solgar dietary supplement brands. We can quickly note that Taste and Nutritional Value are driving 5 star ratings by 14%. However, when we look at Solgar, Quality is what’s driving 5 star ratings 12% of the time.
Monitor Leading Topics
Keep your finger on the pulse of what’s most important to your consumers or your competitors’ consumers. In this view, we have the top liked and disliked topics for the entire Air Care category, along with all related topics. Compare subcategories to the overall hierarchy. These can be quickly customized and filtered to monitor a specific brand or product.
Comparative View & Star Rating Drivers for a Power Punch
Next we turn to the Dash Cam product category. In this view, we are tracking the star rating drivers of a primary competitor, Vantrue. In the comparative view we are benchmarking Vantrue against Rexing to better understand consumer sentiment by channel and topic.
Conclusion
Custom Views is more than just a new feature—it’s a game-changer in how you interact with your data. By putting you in control, it empowers you to tailor your dashboards to reflect what matters most to you and your team. Whether you’re looking to perform in-depth competitor analysis, monitor sentiment trends, or keep an eye on key performance indicators, Custom Views makes it all possible, all in one place. This flexibility not only saves time but also enhances your strategic decision-making, allowing you to stay ahead in a competitive landscape. With Custom Views from Revuze, you’re not just viewing data; you’re leveraging it to drive your business forward.
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