How Grammy-Winning Artists Are Shaping the Beauty Industry

Florence Broder

Mar 27, 2025 ‧ 5 MIN.

Today, Grammy-winning artists not only influence beauty trends; they also launch their own successful brands. Celebrity-backed beauty lines capture consumer interest, blending personal branding with high-quality products to drive engagement and sales.

Revuze’s latest Grammys Beauty Report analyzes over 50,000 unique consumer reviews from major retailers like Sephora, Ulta, and Amazon to uncover how Grammy-winning artists are shaping the beauty industry. The report explores which celebrity-backed brands are leading in consumer sentiment, what beauty trends are gaining momentum, and which music stars consumers want to see enter the beauty space next.

This blog highlights key findings from the report, including the top-performing celebrity beauty brands and their strengths and weaknesses, as well as potential new beauty brand opportunities for musicians with strong aesthetic identities. Understanding these insights can help brands and industry leaders navigate the evolving landscape of celebrity-driven beauty.

The Power of Celebrity Beauty Brands

Celebrity beauty brands have reshaped the cosmetics industry, capitalizing on their founders’ star power to generate hype, engagement, and sales. Surpassing $1 billion in sales in 2023, these brands have outpaced general market growth, proving that music and beauty are a powerful combination.

Factors that make Grammy winners such fitting beauty moguls include:

Authenticity: Successful celebrity beauty brands resonate because they reflect the artist’s values and signature style. Fenty Beauty leads with inclusivity, Rare Beauty champions mental health awareness, and Haus Labs embraces bold, artistic expression—creating an emotional connection with consumers.
Makeup as a Form of Artistry: For these musicians, beauty is an extension of their craft. Their brands don’t just sell products; they translate stage presence into innovative makeup that empowers self-expression.
Instant Global Reach: With millions of dedicated fans, these brands enter the market with built-in credibility, generating engagement and demand from the start.
Emotional Brand Loyalty: Music icons have a unique ability to shape beauty habits early. By capturing young consumers at the start of their beauty journey, they foster lifelong brand relationships that evolve as their audience matures.
Strategic Expansion Beyond Music: The beauty industry’s high growth potential makes it a smart avenue for artists looking to build lasting, multifaceted brands that extend far beyond their music careers.

Key Findings from the Report

Revuze’s latest analysis uncovers the most popular celebrity beauty brands, strengths and weaknesses, and Grammy-nominated artists who could successfully launch their own beauty lines.

Performance of Top Celebrity Beauty Brands

Based on consumer discussions and sentiment, the following brands lead the conversation among Grammy-winning artists:

Rare Beauty by Selena Gomez: Despite a 14% year-over-year decline in review volume, Rare Beauty remains the most talked-about brand among Grammy artists, with an 84% positive sentiment. The brand dominates the face category, securing an 80% share of reviews—nearly double the category average (42%)—while also performing well in eye and lip products.
Fenty Beauty by Rihanna: Fenty Beauty experienced the highest YoY growth at 38%, securing the second spot in discussion volume. With an 83% positive sentiment, Fenty stands out in face and lip product discussions, outperforming category averages.
R.E.M. Beauty by Ariana Grande: While R.E.M. Beauty has the lowest total review volume in the Grammy celebrity group, it has demonstrated an impressive 37% YoY growth and maintains a strong 84% positive sentiment. The brand significantly overperforms in lip product discussions.
Haus Labs by Lady Gaga: Ranking third in discussion volume, Haus Labs has the lowest sentiment in the Grammy celebrity group and has shown no significant review volume growth in 2024. The brand sees above-average discussion levels in face products.

SWOT Analysis of Leading Celebrity Beauty Brands

Each celebrity beauty brand has carved out its niche but faces unique challenges that impact consumer satisfaction. Below is a summary of strengths, weaknesses, opportunities, and threats (SWOT) for Rare Beauty, Fenty Beauty, Haus Labs, and R.E.M. Beauty based on consumer insights.

Rare Beauty: The Soft Pinch Luminous Powder Blush and Mini Soft Pinch Liquid Blush continue to be consumer favorites, praised for radiant finish, blendability, and long-lasting pigment. However, packaging durability is a concern, with reports of leakage and fragility in the Positive Light Silky Touch Highlighter, making it less travel-friendly.
Fenty Beauty: The Hydra Vizor Huez Tinted Moisturizer SPF 30 reinforces Fenty’s commitment to inclusivity, offering a wide shade range and travel-friendly packaging. But consumers report breakouts, greasiness, and lack of effective coverage, particularly for acne-prone or oily skin, creating a gap between expectations and performance.
Haus Labs: The Triclone Skin Tech Hydrating Concealer enhances the brand’s reputation for skin-friendly, lightweight coverage, aligning with modern beauty trends. Yet the Triclone Skin Tech Medium Coverage Foundation struggles with creasing, dryness, and breakouts, leading to inconsistent consumer experiences.
R.E.M. Beauty: The brand’s sleek, high-quality packaging strengthens its luxury-meets-practicality appeal, resonating with modern beauty consumers. However, lip products like the Essential Lip Oil and Everything Nice Lip Balm have mixed reviews, with consumers citing dryness and sticky residue, affecting credibility in lip care.

Grammy Artists with High Potential for Beauty Brands

With celebrities continuing to enter the beauty industry, some Grammy-nominated artists have strong consumer associations with specific aesthetics, making them prime candidates for successful beauty brand launches.

Charli XCX: With a 314% surge in discussions YoY, Charli XCX’s “Brat” era has cemented her influence on beauty, particularly in nail and lip products. Consumers explicitly purchase neon green (“Brat Green”) nail polish and bold lip liners to match her aesthetic, often wearing them to her concerts. Her high-energy, rebellious style could translate into a vibrant, high-fashion cosmetics line catering to fans who embrace bold, unconventional beauty.
Sabrina Carpenter: Seeing a 1,317% increase in beauty discussions, Sabrina Carpenter’s flushed pink, dewy glow has driven consumer demand for blush and highlighters. Fans actively seek “baby doll blush” and “Barbie pink glow” products to recreate her youthful, radiant look, especially for concerts and events. Given this surge, a skincare-infused makeup line focused on glowing, fresh-faced beauty would align perfectly with her fan base.
Taylor Swift: While discussions about Taylor Swift’s beauty influence declined by 50% YoY, her signature red lip remains iconic. Fans continue searching for her exact lipstick shades, praising long-wear products that can endure hours of singing and dancing at Eras Tour-inspired events. A classic, high-performance lipstick collection tied to Swift’s timeless beauty aesthetic could still hold strong market appeal.

The Future of Celebrity Beauty

Revuze’s analysis highlights the shifting influence of Grammy-winning artists on the beauty industry, showing which brands are resonating and where challenges lie. While established names like Rare Beauty and Fenty continue to thrive, newer brands must go beyond celebrity influence to maintain long-term relevance.

Rising consumer interest in new celebrity beauty entrants, particularly artists with strong aesthetic identities, presents untapped market potential. Established brands can stay competitive by expanding into new product categories or collaborating with emerging artists.

For a deeper dive into these insights, read the full Grammys Beauty Report today.