Wireless headphones consumer analytics industry report

First created in 1910, headphones and earphones have become an inseparable part of modern life. This pair of small speakers worn over or inside the user’s ears enables us  to listen to music or sounds, take phone calls, and even connect to gaming systems.

The current selection of headphones is so wide and abundant, from old school wired headphones to tiny wireless in-ear earphones. The major shift from wired to Bluetooth connecting headphones happened during 2014, when the wireless segment of headphones market has almost doubled. With each passing year the demand and expectations for high quality, wireless headphones has been growing steadily, making it a daily life staple for millions around the globe.

As demand grew more and more over the years, so has the headphone industry. Pushing revenues higher and becoming more sophisticated to match buyer’s demands, the US headphones market has reached an impressive 1.2 billion dollars in 2019, with over 14.5 billion dollars world wide.

These numbers make the wireless headphones market worth watching. 

Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, assess their competition, and spot new trends. This time we will take a look at the massive wireless headphones, would you like to join us?  

What are consumers saying about headphones? 

Our software collected over 1.2 million consumer reviews from several different online sources in a three year period, between 2017 and 2019. Our AI identified over 3 million valuable quotes, covering more than a hundred brands and over 1,000 different products.

Consumer insights overview for wireless headphones

Revuze’s AI organized the data into 50+ discussion topics and identified value sentences. It then analyzes the sentiment in each sentence (positive, neutral, negative). The % of positive sentences is calculated into the average sentiment, providing a more clear and simple consumer experience and sentiment analysis.

The overall sentiment of the wireless headphones market is 75%. In other words, 75% of the quotes analyzed contain a positive sentiment (meaning that 25% are neutral or negative). The average star rating in this market is 4.11 stars out of 5.

After analyzing all the available customer feedback data, we identified over 50 different trending topics regarding the wireless headphones market. As represented in the topic column chart below, the topics with an above average sentiment are green, and the ones below the average sentiment are orange or red.

The most discussed online reviews topics for wireless headphones

Top 10 Topics by Importance/Volume in The Headphones Market

  1. Overall Satisfaction
  2. Audio Quality
  3. Price/Value for money
  4. Battery
  5. Comfortable
  6. Quality
  7. Noise Cancellation
  8. Is it recommended?
  9. Connectivity
  10. Ease of use

Looking at the list above, some topics regard customer experience while other topics surround customers expectations towards the product/service. Other topics are more specific to the headphones or electronics industry, such as battery, audio quality and connectivity.

Now let’s dive into some of these topics

We picked some of the trending topics we found to be interesting and can provide insights into customers’ needs, wants and experience with wireless headphones or the audio and electronics industry as a whole. We decided to focus on current topics that provide a deeper understanding of consumer interests, experiences, desires and needs.

Want to learn more? Check out our full report here.

Recent Posts

Leave a Comment