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Consumer Insights

Learn the meaning of market research, see examples of market
analysis, and improve your customer satisfaction analysis with our
consumer insights blog

Latest Post

Are Your Global Consumers’ Voices Getting Lost in Translation?
Are Your Global Consumers’ Voices Getting Lost in Translation?
When developing a new product roadmap or launching a marketing campaign, it’s crucial to rely on data from your global consumer base. But how accurate is...
Raz Michaeli

Raz Michaeli

Nov 13, 2024 ‧ 2 MIN.
All Articles Consumer Insights E-commerce General Innovation Marketing Product News
Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar

Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar

With high-profile celebrity endorsements of weight loss medications and increasing consumer awarenes...

Florence Broder

May 16, 2024 ‧ 5 MIN.
How to Generate a Customer Satisfaction Analysis in Minutes

How to Generate a Customer Satisfaction Analysis in Minutes

When your customers are not satisfied with the services you provide, they tend to look elsewhere for...

Emily Louise Spencer

May 1, 2024 ‧ 8 MIN.
5 Ways to See How Your Brand Measures Up

5 Ways to See How Your Brand Measures Up

Whether you’re a marketing professional or in innovation, understanding your brand’s position in...

Florence Broder

Apr 25, 2024 ‧ 5 MIN.
Exploring Consumer Sentiment: The Rise of Beauty Machines

Exploring Consumer Sentiment: The Rise of Beauty Machines

In the face of ever-evolving beauty standards and a growing emphasis on personal wellness, the home-...

Florence Broder

Apr 16, 2024 ‧ 4 MIN.
Sentiment Analysis 101: Dive into the Basics

Sentiment Analysis 101: Dive into the Basics

In today’s competitive business landscape, data-driven organizations have a significant edge: ...

Emily Louise Spencer

Apr 9, 2024 ‧ 4 MIN.
Focus Groups: Types, Advantages & Disadvantages

Focus Groups: Types, Advantages & Disadvantages

Emerging post-World War II from the behavioral science field, focus groups have since matured into a...

Florence Broder

Apr 9, 2024 ‧ 5 MIN.
SWOT Analysis of Product: Use Cases and Examples

SWOT Analysis of Product: Use Cases and Examples

Knowing how to build a SWOT Analysis for products is a necessary skill for product managers and mark...

Simone Somekh

Apr 4, 2024 ‧ 5 MIN.
Sentiment Analysis For Brand Building

Sentiment Analysis For Brand Building

They love me… they love me not? It’s a question most people ask themselves about loved ones. But...

Emily Louise Spencer

Mar 9, 2024 ‧ 18 MIN.
What is sentiment analysis and why does it matter?

What is sentiment analysis and why does it matter?

Sentiment analysis is the benchmark which brands use to measure satisfaction. It answers the questio...

Florence Broder

Mar 1, 2024 ‧ 5 MIN.
Disadvantages of Focus Groups (And How to Avoid Them): The Complete Guide (2024)

Disadvantages of Focus Groups (And How to Avoid Them): The Comp

It's 2021 alternatives to focus groups and surveys are just around the corner. In this article, we w...

Simone Somekh

Feb 1, 2024 ‧ 10 MIN.
Natural Language Processing Techniques and Examples

Natural Language Processing Techniques and Examples

Data is key to understanding what customers want and need. But sifting through mountains of data and...

Emily Louise Spencer

Jan 13, 2024 ‧ 10 MIN.
Saucing Up Thanksgiving: A Flavorful Gravy Transformation

Saucing Up Thanksgiving: A Flavorful Gravy Transformation

When you think of Thanksgiving, you think of turkey, which is nothing without gravy. They go togethe...

Florence Broder

Nov 8, 2023 ‧ 3 MIN.


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