Coffee Makers Industry Report In Numbers

Revuze has analyzed the coffee makers industry to share with you all the the relevant information we found and that will help you position yourself ahead of your competitors in the following coffee makers industry report.

The average American drinks between 2-3 cups of coffee each day. While some people get their daily caffeine dose in a coffee shop, many prefer having their cup-a-joe at home. The first home coffee makers were introduced during the later half of the 20th century, slowly but surely becoming a popular household appliance.

So it can’t be much of a surprise that the US Coffee Machines market segment has an impressive bottom line, with over 1 billion dollars in revenue in 2019. World wide, over 50 million coffeemaker units were sold in 2019.

These numbers make the Coffee Makers market worth watching. 

Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, competition, and spot new trends. This time, we will take a look at the massive Coffee Makers market, would you like to join us?  

What are the consumers saying about coffee makers? 

Our software collected over 200,000 consumer reviews from several different online sources in a three year period, between 2017 and 2019. Our AI identified over 700 thousand valuable quotes, covering more than a 1,000 brands and over 4,000 different products.

Revuze’s AI analyzed all the reviews and sorted them into quotes. Each quote is analyzed and given a sentiment (positive, neutral, negative). The percentage of positive quotes is calculated into the average sentiment, providing a more accurate consumer experience and sentiment analysis.

The overall sentiment of the coffee makers market is 73%. In other words, 73% of the quotes analyzed contain a positive sentiment (meaning that 27% are neutral or negative). The average star rating in this market is 4.15 stars out of 5.

After analyzing all the available customer feedback data, we identified over 50 different trending topics regarding the coffee makers market. As represented in the topic column chart below, the topics with an above average sentiment are green, and the ones below the average sentiment are orange or red.

The Top 10 Topics by Importance/Volume For Coffee Makers:

1. Overall Satisfaction
2. Functionality
3. Ease of use
4. Price / Value for money
5. Design 
6. Coffee Maker Features 
7. Cleanability 
8. Size
9. Coffee Strength 
10. Taste

Looking at the list above, some topics regard customer experience while other topics surround customers expectations towards the product/service. Other topics are more specific to coffee makers or the home appliances industry, such as cleanability, taste and related features.

Now let’s dive into some of these topics

We picked some of the trending topics we found to be interesting and can provide insights into customers’ needs, wants and experience with coffee makers or the kitchen appliances industry as a whole. We decided to focus on current topics that provide a deeper understanding of consumer interests, experiences, desires and needs.
Want to learn more? Check out our full report here.

Simone Somekh

Simone Somekh is a New York-based writer and editor who specializes in marketing and communications for B2B SaaS companies. He teaches Communications at Touro College and he is the author of an award-winning novel published in four languages.