The top topics on your Customer’s minds you would never guess

Understanding consumer preferences and sentiment is a difficult, lengthy, expensive process involving  many hours of analysis of experts resulting in only a partial understanding. Due to technological, budget and time limitations, what has become accepted the reality for consumer brands is they can come to understand consumer preferences for around just 5-10 aspects of a consumer product or service. Search online for “top factors consumers consider in a product” will…

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How a personal care brand saved a relaunch in 3 steps

A major personal care brand went through a relaunch of a leading product line. With such a major relaunch the big issue is always to track and analyze the consumers response with high enough granularity that allows quick and focused response to issues. Otherwise you just fall into the hype cycle. Luckily, this brand leveraged Revuze for ongoing, automated and granular analysis of its market, and with this it was…

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Tired of Slow and Shallow Consumer Insights?

According to IBM research, by 2020 US analyst and data jobs will grow 15% to an amazing 2.35 million positions. It seems the more data we generate there is a need for more people to make sense of it. What’s wrong with this picture? The more technology we have – better computers, more software options, smart machines – we still need more and more people? It’s no secret that understanding…

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Deep insights learning

5 reasons to use multiple data sources for CX analytics

According to a research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. These are impressive numbers that already provide great motivation to dig in and leverage internal data about the customers. The challenge is which data sources to pick? As in modern life customers communicate on a wide range of channels. Just to…

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How a CPG brand lost $1.2M online per month to fakes

This is a story about sales of online counterfeits and how it damaged a world known CPG brand to the tune of $1.2M/month. In a recent report, the Commission on the Theft of American Intellectual Property says the annual losses from counterfeit goods cost the United States $29 billion to $41 billion a year. It is an amazingly large amount of money. We mass production, affordable shipping and premium brands there’s…

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The 4 things brands can learn by mining internal data

In their efforts to understand their customers and consumers in general brands often focus on mining hot sources such as social media but often neglect mining internal data piling up on their servers. Typically, brands collect customer/consumer opinions from various sources: Call center Website forms (and sometime reviews) Open ended survey questions Chat Emails Stores (For retailers) These sources can pile up to a good amount of data, and it’s…

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New white paper – 3 signs you need a self-service consumer insights solution

There’s a new Revuze white paper in town! If you’re role requires deep understanding of consumers and/or competitors, then you should look for these 3 early warning signs that you’re behind on your consumer insights. Below are some of the white paper highlights, and to read the full report just contact us. Enjoy: In this paper we cover the warning signs operational roles within brands need to pay attention to…

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consumer intelligence

Announcing Self-Service Consumer Intelligence

What is Consumer Intelligence? Understanding consumers is a difficult task. It is typically a lengthy process, expensive (involving experts) and resulting in partial understanding. Till recently, solutions in the market required your IT experts and data scientists to work with the vendors’ experts to configure their products and integrate them with internal systems. Because of this the pricing dynamics were of prices and relied on high-touch salesmanship, and in addition…

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The top 3 things that are broken in Sentiment Analysis

With Sentiment Analysis brands and retailers aim to mine the opinions of consumers to be able to understand how they are performing across a number of topics as well as how their competitors are performing along the same topics. Given that this year (2018), an estimated 3.2 billion people will be using social media worldwide there is no shortage of data to mine in social media, and there are additional…

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Free IIEX presentations available, including our Procter & Gamble session

Revuze was honored to speak at IIeX Atlanta by invitation from Procter & Gamble for their IIEX session. Just now IIEX made all the event presentation available for the wide audience .Revuze’s presentation is titled “Making Better Decisions Faster, by Turning Every Employee Into an Analyst” and is showing at the 15:00 time slot. As a reminder Revuze is the first automated market research technology, turning unstructured text from eCommerce…

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