The Denim Jeans Market 2019 Recap and 2020 Projections

Jeans and trousers made from denim fabric were introduced to the American market back in the late 18th century. American soldiers would spread the word about this durable and comfortable piece of clothing fabric during World War II, and 50’s movie stars made it world famous. Nowadays, jeans can be found almost in any closet worldwide.  Sure, denim jeans come in different styles and colors. However, denim blue jeans are particularly…

Pain Points are any problems customers experience with a product or service. These issues can present in different aspects, like productivity levels, process execution or financials. Identifying these pain points is a vital part of an effective Go-To-Market (GTM) Strategy that will enable you to enter a new market successfully and efficiently. Business pain points often hide in plain sight. Many businesses aren’t happy or eager to discuss them, or…

Ok, you got this great product – it’s innovative and imaginative. You even throughout the whole brand around it, the logo, the colors, the entire identity. But if you don’t communicate its awesomeness to the world, it’s all worthless. Brand marketing takes a brand out into the world and shows potential consumers why it’s worth their time and money.  This blog post will explain what Brand Marketing is, why Marketing…

A brand strategy is a long-term plan for a brand, detailing specific development timeline and goals. A well-defined strategy is extensive and directly influenced by customer needs, sentiment, and market competition. It is the base to any successful brand, the foundation to its innovation and growth. Let’s start with why brand strategy is so important An effective and data-driven brand strategy helps brands stand out in an extremely competitive market,…

Wouldn’t you want to know what’s working well, and what’s not going so good before embarking on any new strategy or implementing any groundbreaking changes to a brand? So, it is probably worthwhile to stop and do some much needed research. SWOT Analysis is a great way to assess a business’ current market position.  In this article we’ll talk about what a SWOT analysis is, take a look at its…

According to different industry sources the online surveys market is quickly growing and was around $5B in revenue in 2019, and part of the giant market research market valued at $80B in revenue. It’s pretty clear that as brands compete for customer revenue, they are searching for feedback to help them win these competitive battles and an online survey is an easy route.  However, most surveys only use closed end…

One of the major challenges of product marketing is knowing what direction to take with the product – what is missing in the current market? what customers are looking for? what will actually sell? There are many ways to get answers to these questions. However, there is one great tool that will provide you with priceless information about where the market is headed, and that is Product Trend Analysis. In…

In this constantly changing and innovating market, how do you know what to do to get your business to the next level? How can you tell what to fix or change to stay ahead of the competition?  The answer is running a GAP Analysis research. An efficient data-driven GAP Analysis identifies a brand’s pain points and strategy weaknesses, and gives you a road map to help you navigate the market…

Innovative marketing is one of the most important parts of brand innovation. Whether you are launching a new and exciting product or when modifying one of your best sellers, it should all be accompanied by a similarly innovative marketing plan.  In this article will define Innovative Marketing, why you should use it, and highlight what we consider to be the 5 innovative marketing trends to watch out in 2020. What…

Let’s be honest. It doesn’t really matter how innovative your idea or product is. It’s all about whether customers need your service or product and whether they are willing to pay for it. So, in order to estimate and measure the possible success of a brand in a market, it is vital to understand the concept of Product/Market Fit (PMF). This article will try to explain what is product/market fit,…

Market research is the main tool for businesses to get information about potential and current customers, the competition, and the market. In recent years, new technology was introduced into the Market Research playing field – Artificial Intelligence (AI). Unlike traditional market research, AI market research accounts for the entire customer journey, from the first click to the satisfaction surveys. This is a major game changer.  This article will explain what…