social insights vs ecommerce insights

Social Insights vs eCommerce Insights – Complementary or Overlapping?

As eCommerce online sales continue to explode in 2020, more and more brands rely on the analysis of online consumer opinions as a way to grow their business.  McKinsey research recently underlined this well, stating that as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require extensive consumer-insights research work, with a focus on identifying changed behaviors, beliefs,…

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unlimited market research

Revuze Announcing Unlimited Market Research

Announcing Unlimited Market Research While market research becomes more and more important as a way for brands to understand their audiences, especially now, it has 2 traditional, key pain points: Cost Time According to McKinsey, as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require more than monitoring product sales numbers. Brands will have to do extensive consumer-insights…

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improve customer surveys

How To Improve Customer Surveys In 2020

Customer surveys are crucial to understand your customer’s needs and wants. They offer an excellent medium to gauge customer satisfaction that helps to optimize your customer experience. Better customer experience improves customer loyalty leading to higher profits. However, the traditional techniques of conducting customer surveys and evaluating the collected data has become old and needs an upgrade. Hence, it’s incredibly important to improve customer surveys. In this article, we will…

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industrial sustainability

Contemporary Opportunities For Industrial Sustainability

Industrial Sustainability – Reality or Myth? As environmental awareness grows, industrial trends must follow to support values held by consumers. A 2018 survey discovered that 81% of consumers strongly believe that companies have a responsibility toward the environment. The longstanding association between industrial practices with high energy, water, and pollution intensity has shifted to incorporate innovative and green solutions. Many brands are marketing wastewater reuse, energy efficiency, and lifecycle assessment…

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