What are focus groups and how to apply it for market research

Knowing exactly what your customers think, want, like, and dislike is every business’ dream. So, why not just ask them? First introduced in the 1940’ by Columbia University researchers, Focus Groups allow you to do just that.  But how exactly do focus groups work? How can you use them for market research?  This blog post will provide all the answers. What is a Focus Group? A focus group is a…

The roots and DNA of customer understanding are reactive in nature. In general, as a brand you try to do something and understand if it worked or not. If sales are up, all good. If sales are down, now you start to dig in. Think about surveys and focus groups – you need to plan what to ask and who to ask before you gain a single insight about your…

Televisions were introduced to the American general public during the late 1940s. Since then, TVs have become a household item and a major part of our cultural and social lives. But alas, all these TV sets could do was broadcast our favorite network series or news channel. Thankfully, Smart TVs came out and changed the game.  Unlike old fashioned TVs, Smart TVs have the built-in capability to connect to the…

It is no secret customers love leaving online reviews, and potential customers love reading them. Customers will leave reviews on specialized sites like Yelp or Tripadvisor, on Amazon product pages, and even on social media.  And they won’t simply review your product – People will tell you exactly what they are thinking about your product or service, what new features they would like to see, or what they are missing…

First created in 1910, headphones and earphones have become an inseparable part of modern life. This pair of small speakers worn over or inside the user’s ears enables us  to listen to music or sounds, take phone calls, and even connect to gaming systems. The current selection of headphones is so wide and abundant, from old school wired headphones to tiny wireless in-ear earphones. The major shift from wired to…

As the novel coronavirus continues to spread around the globe, more people are beginning to go into retail panic and toilet paper is just the tip of the iceberg. CNN reported that retailers in the US and Canada have started limiting the amount of toilet paper customers can buy in one trip. When it comes to paper care, Revuze AI analyzed 15,000 online reviews and found that the sentiment over…

Customer reviews help businesses understand why they are retaining or losing customers, learn what needs to change with their product or service, and get an overall look at their consumer market and competition. Moreover, customer reviews can directly influence potential buyers – and can make or break a brand. Businesses selling their products on Amazon need to keep a close eye on customer reviews. The eCommerce giant has put an…

We take pride in enabling marketing and product executives to make data driven decisions quickly based on what their customers are asking for. The understanding that every role must be aware of market trends is already well established. Revuze explorer our flagship product does exactly that, enabling every user to dive into analyzed data and extract valuable information and action items. But sometimes wouldn’t you just wish that get a…

Nowadays, online consumers check reviews and social media posts before purchasing a product or service. Amazon customers are no different. Monitoring your product reviews will make sure you’ll stay ahead of the game, and the competition. But how do you effectively and efficiently monitor and analyze Amazon reviews? And why should you? This blog post will answer all of your Amazon Review analysis questions. Why Is Amazon Reviews Analysis Important ?…