How to measure customer satisfaction in 5 steps

There might be only one thing different business owners and service providers can agree on: customer satisfaction is crucial for keeping your business growing. The customers are the key element of every business and keeping them happy means keeping the business alive.  Over the years, many studies have shown the importance of customer satisfaction, how crucial it is to gain the correct data about it and why many businesses fail…

It used to be that customers insight in could only be obtained in direct means, such as asking questions, posting surveys, poll surveys, and alike. While this was a good way to get feedback relatively quickly, it also required a lot time, planning and post analytic efforts. Of course, there was also the issue of how trustworthy an official customer survey can be, which, in turn, depends on the customers’…

The role that social media plays for brands has been evolving and changing ever since social media came to be. At first, they were using it to promote their business, products, or services. After that, companies started organizing communities around their brand and insisting on communication. Over time, however, the role of social media had shifted as well, and now — it is being used as a means to provide…

In today’s ultra-competitive market, all corporate executives need to base their decisions on solid research, data, and information; this way, every move they make will be based on informed decisions and will be more likely to help them succeed and thrive. Top Executives, Product Managers and Customer Analytics Managers seek to use big data to analyze their customer base and their competition’s moves. In this article, we will explore some…

What is Voice of Customer, often referred to with the acronym “Voc”? “Voice of Customer” (VoC) is a broad term businesses use to define the opinions, comments, expectations, sentiments, and critiques of their customer base regarding a service or product. It allows companies to improve their products, and their customer service by listening to their customers’ voice; ultimately, it can be an effective way to retain customers and have them…

Social media sentiment—commonly referred to as “social sentiment”—is the feeling or attitude people express on social media regarding a specific brand, service, or product. Social sentiments are usually expressed through posts or comments on networks like Facebook, Twitter, Reddit, LinkedIn, and so on. For businesses that care about managing their image and their brand reputation, social sentiments are crucial to gather data on their consumers and on their competitors. In…

What Is Text Analytics? Text analytics is an automated process to analyze a piece of writing and extract useful information from it. It is often carried out with the help of a software designed to go through lengthy texts and gather insights that may be useful for marketing, branding, and other research purposes. Many companies use text analytics to analyze articles, tweets, social media posts, reviews, comments, and other types…

We’re so excited…feel free to read through this great article about the importance of leveraging innovative AI solutions such as Revuze to know your customers and market better. Contact us with any follow on questions you may have! Enjoy!   https://www.forbes.com/sites/sap/2019/07/29/customers-have-strong-feelings-about-toothpaste-this-start-up-uses-ai-to-help-companies-understand-those-sentiments/  

What Is Sentiment Analysis? Sentiment analysis is the automated process to analyze a text and interpret the sentiments behind it. Through machine learning and text analytics, algorithms can classify statements as positive, negative, and neutral. This process, also known as “opinion mining,” is often used by companies and brands as a strategy for social media monitoring to manage large amounts of data and gain consumer insights to learn more about…

We’re very excited to announce this great thought leadership paper and survey put together by iProspect, with participation from Revuze. Revuze is in good company next to other contributors such as Google, Pinterest, Jumper.ai and brands like Saucony, KLM, Beiersdorf. Report overview By the end of 2020, retail e-commerce sales are expected to reach $4.21 trillion (USD) worldwide. Although transactions happening offline will still represent more than 80% of the estimated retail sales, growth is shifting…

Continuing the theme from our coffee makers expose, its surprising to see that in the oral care market consumers are most concerned about taste then anything else. You’d expect them to be concerned about health, gum care, whitening and a range of other things… but the data says differently, taste is 2nd in importance for US toothpaste and mouthwash buyers in a long list of 56 different stated topics of…