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Turning Pain Points into Progress with VoC Data from Online Reviews
Turning Pain Points into Progress with VoC Data from Online Reviews
Star ratings are one of the ways consumers make their purchase decisions. Five-star ratings mean the product met consumer expectations and is worthy of being purchased,...
Florence Broder Florence Broder

Sep 23, 2024 ‧ 5 MIN.
All Articles Consumer Insights E-commerce General Innovation Marketing Product News
Using Opinion Mining to Understand Declining Sales

Using Opinion Mining to Understand Declining Sales

Remember the product you launched a year ago? The one you put a lot of marketing resources behind…...

Florence Broder

Jul 22, 2024 ‧ 3 MIN.
The Power of Visualization: Exploring Word Clouds

The Power of Visualization: Exploring Word Clouds

How many times have you stared at text wishing you could identify the most important and frequent th...

Florence Broder

Jul 2, 2024 ‧ 4 MIN.
Why Social Listening Isn’t Enough

Why Social Listening Isn’t Enough

With 5.07B people using social media, there’s no surprise at the amount of noise on the various so...

Florence Broder

Jun 18, 2024 ‧ 7 MIN.
Online Product Reviews: Get to the entire customer story

Online Product Reviews: Get to the entire customer story

As a savvy retail brand, the question you should be asking is: “Do we have the one source of consu...

Florence Broder

May 30, 2024 ‧ 5 MIN.
How to Generate a Customer Satisfaction Analysis in Minutes

How to Generate a Customer Satisfaction Analysis in Minutes

When your customers are not satisfied with the services you provide, they tend to look elsewhere for...

Emily Louise Spencer

May 1, 2024 ‧ 8 MIN.
Trust in the Digital Age: The Battle Against Fake Reviews

Trust in the Digital Age: The Battle Against Fake Reviews

What is the power of online consumer reviews?  93% of consumers trust online product reviews to gui...

Florence Broder

Sep 6, 2023 ‧ 3 MIN.
5 things you need to know to improve your AI research skills

5 things you need to know to improve your AI research skills

In the rapidly evolving business landscape, Artificial Intelligence (AI) has become a game-changer f...

Florence Broder

Aug 10, 2023 ‧ 3 MIN.
5 Tips for Asking for Consumer Reviews

5 Tips for Asking for Consumer Reviews

In today’s digitally-driven world, consumer reviews have become an essential component of bran...

Florence Broder

Aug 3, 2023 ‧ 4 MIN.
Not All Consumer Reviews Are Created Equal

Not All Consumer Reviews Are Created Equal

As a marketer who wants meaningful consumer feedback about your brand, consumer reviews are one of y...

Florence Broder

Jun 13, 2023 ‧ 4 MIN.
Sentiment Analysis Using Product Review Data

Sentiment Analysis Using Product Review Data

In this article, we will learn how to use sentiment analysis using product review data. ...

Simone Somekh

Nov 8, 2020 ‧ 6 MIN.


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