Tired of Slow and Shallow Consumer Insights?

According to IBM research, by 2020 US analyst and data jobs will grow 15% to an amazing 2.35 million positions. It seems the more data we generate there is a need for more people to make sense of it. What’s wrong with this picture? The more technology we have – better computers, more software options, smart machines – we still need more and more people? It’s no secret that understanding…

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How a CPG brand lost $1.2M online per month to fakes

This is a story about sales of online counterfeits and how it damaged a world known CPG brand to the tune of $1.2M/month. In a recent report, the Commission on the Theft of American Intellectual Property says the annual losses from counterfeit goods cost the United States $29 billion to $41 billion a year. It is an amazingly large amount of money.   We mass production, affordable shipping and premium brands…

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The 4 things brands can learn by mining internal data

In their efforts to understand their customers and consumers in general brands often focus on mining hot sources such as social media but often neglect mining internal data piling up on their servers.   Typically, brands collect customer/consumer opinions from various sources:   Call center Website forms (and sometime reviews) Open ended survey questions Chat Emails Stores (For retailers)   These sources can pile up to a good amount of…

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New white paper – 3 signs you need a self-service consumer insights solution

There’s a new Revuze white paper in town! If you’re role requires deep understanding of consumers and/or competitors, then you should look for these 3 early warning signs that you’re behind on your consumer insights. Below are some of the white paper highlights, and to read the full report just contact us. Enjoy: In this paper we cover the warning signs operational roles within brands need to pay attention to…

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