App Integration in Home Appliances: Key Trends & Insights

With the increasing integration of apps in home appliances, consumer interest in smart home technologies is on the rise. The convenience and enhanced functionalities offered by app-enabled appliances are transforming how consumers interact with their household devices. 

In this blog post, we delve into the latest insights from our report “App Integration in Home Appliances: 2024 Discussion Trends”. Drawing insights from various categories, we examine how app discussions have evolved and highlight consumer preferences for specific appliance features.

The Rise of App Integration in Home Appliances

App integration in home appliances involves embedding smart technology that allows users to control, monitor, and customize their devices through mobile applications. This technological advancement offers several benefits:

• Convenience: Remote control and scheduling features enable users to manage their appliances from anywhere, at any time.
• Efficiency: Real-time updates and notifications help in maintaining optimal performance and ensuring timely maintenance.
• Customization: Personalized settings and integrations with other smart home systems provide a tailored user experience.

In recent years, the trend of app-integrated appliances has gained significant traction, with the global smart home appliances market expected to reach $59.58 billion by 2030. From controlling light levels in ceiling fans to scheduling coffee brews, consumers are increasingly valuing the added convenience and functionality these apps provide. 

At a Glance

Our analysis reveals a 16% increase in app discussions across various home appliance categories between January 2021 – May 2022 and June 2022 – October 2023. Leading the growth were:

• Ceiling fans (159% increase)
• Oil diffusers (130% increase)
• Dishwashers (99% increase)
• Refrigerators (71% increase)

Overall, consumers most appreciated apps that included the following features:

• Remote start and stop
• Settings adjustment
• Reminders to refill or replace parts such as coffee pods, air filters, and essential oils
• Pairing with other smart appliances like Alexa

Case Studies

Let’s take a look at the top appliance app categories to discover key insights about consumer preferences. 

Ceiling Fans

First, delve into the Ceiling Fans category, examining the volume and sentiment of reviews and drivers for increased discussion.

Volume and Sentiment

From January 2021 to October 2023, 3,153 app-related reviews for ceiling fans were collected, showing a 159% increase from the previous period. 

Drivers for Increased Discussion

Key features appreciated by consumers included:

• Remote start and stop
• Light brightness level control
• Fan speed adjustment
• Integration with other smart appliances like Alexa and Google Assistant

Brands Gosonkt and Orison both had a stunning 100% sentiment for their apps, with reviewers praising their functionality and ease of use. 

Essential Oil Diffusers

Next, let’s take a look at the Essential Oil Diffusers category.

Volume and Sentiment

From January 2021 to October 2023, 2,145 reviews for app-integrated essential oil diffusers were analyzed, showing a 130% increase from the previous period.

Drivers for Increased Discussion

Key features appreciated by consumers included:

• Remote start and stop
• Scent, mist, and light intensity adjustment
• Scheduling and setting customization
• Low fragrance level notification
• Subscription management 
• Integration with other smart appliances like Alexa, Google Assistant, and Tuya Smart App

Brands MEIDI and Govee had 83% and 90% sentiment respectively, with reviewers mentioning ease of use and compatibility with other appliances.

Dishwashers

Now let’s turn our attention to the Dishwashers category.

Volume and Sentiment

For dishwashers, 458 app-related reviews were collected from January 2021 to October 2023, marking a 99% increase from the previous period. 

Drivers for Increased Discussion

Key drivers included:

• Remote start and stop dishwasher cycle, including the ability to customize and monitor cycles and receive status updates from anywhere
• Wash scheduling
• Maintenance reminders
• Integration with smart home systems

Samsung received between 94% and 82% sentiment depending on the dishwasher model.

Refrigerators

Finally, let’s delve into the Refrigerators category.

Volume and Sentiment

From January 2021 to October 2023, 1,078 reviews referencing app-integrated refrigerators were collected, showing a 71% increase from the previous period. 

Drivers for Increased Discussion

Consumers highly appreciated features such as:

• Remote start and stop
• Temperature monitoring
• Water filter replacement reminders
• Ice production management
• Open door alert
• Ordering parts or filters directly through the app
• Distant control lighting adjustment
• Remote fridge content monitoring 

Samsung received 100% sentiment, and Bosch 82%. Reviews complemented these brands’ convenience and features. 

Leveraging Category and Product Insights

As app integration in home appliances becomes increasingly more popular, brands aiming to capture a piece of this booming market would benefit from understanding consumer preferences. The observed trends—such as the preference for remote control features, maintenance reminders, and smart home integrations—highlight significant opportunities for brands to refine their strategies and enhance product offerings.

In this industry and beyond, organizations looking to gain a deeper understanding of consumer preferences, market trends, and competitive landscapes can utilize online review data to make informed decisions and stay ahead in the market. For comprehensive market research, comprehensive analysis of review data, and identification of trends, contact Revuze today.

To read our full “App Integration in Home Appliances: 2024 Discussion Trends” report, including detailed insights on each category, click here.

Florence Broder

Florence Broder is a marketing professional with over 20 years of experience. She has worked in a range of global high-tech companies.