Please ensure Javascript is enabled for purposes of website accessibility Beyond Natural Report | Revuze

BEYOND “CLEAN” CLAIMS

How Consumer Expectations are Redefining Natural Performance in 2026

Natural beauty is no longer just about ingredients. Consumers expect results, multiple benefits, and lasting hydration. This report shows how “natural” is changing and what brands need to stay relevant.

Image desktop
report lp img

Discover what consumers now expect from natural beauty products

The natural beauty movement has entered a new phase. Consumers increasingly expect natural products to combine plant-based ingredients with proven performance, multitasking functionality, and visible results.

In this report, Revuze analyzes more than 270,000 consumer reviews across face, lip, hair, and eye products from major beauty retailers to understand how expectations around natural beauty are evolving and which ingredients, formats, and product claims are gaining traction.

Inside the report:

Chart Square
The evolution of natural beauty claims: See how consumer conversations around natural ingredients are growing across face, lip, hair, and eye categories, reflecting rising expectations.
cosmetic
The ingredients shaping the beyond natural movement: Discover which ingredients consumers most frequently associate with high-performing natural beauty, including hyaluronic acid, ceramides, peptides, botanical oils, and more.
cosmetic
The rise of “skinimalism” and multifunctional products: Explore how consumers are gravitating toward multitasking products that combine skincare and cosmetic benefits, simplifying routines while delivering hydration and glow.
waterdrops
Hydration and glow as the new baseline: Understand how hydration, radiance, and healthy-looking results have become core expectations across beauty categories.

To learn how we handle your information, please see our Privacy policy.

Powering insights for truth-driven teams around the world

  • Wilson
  • WD
  • PG
  • On
  • Loreal
  • Logitech
  • Hoover
  • Haleon
  • H&S
  • GG
  • Coty
  • Char Broil
  • Bosch
Awards
Bosch
Wilson
WD
PG
On
Loreal
Logitech
Hoover
Haleon
H&S
GG
Coty
Char Broil
No form found

To learn how we handle your information, please see our Privacy policy.