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Beauty Beyond The Surface

How Wellness Behaviors Are Redefining Beauty Outcomes

Consumers are redefining beauty through how they live, not just what products they use. This report explores how sleep, stress, gut health, hydration, and other wellness behaviors are reshaping beauty outcomes, revealing why consumers increasingly view beauty as the result of daily routines, internal health, and long-term habits rather than topical products alone.

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Discover the Drivers Reshaping Modern Beauty in 2026

This report looks into Voice of Customer insights from over 250K consumer signals over the past 12 months from verified product purchasers in the Beauty, Vitamin and Mineral Supplements categories. These are insights you won’t want to miss.

Inside the report:

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The 5 Drivers Reshaping Modern Beauty: Discover how sleep, gut health, sensory wellness, ingestibles, and emotional well-being are changing the way consumers define beauty.
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Why One Wellness Category Saw 93% Year-Over-Year Growth: Explore the adjacent categories gaining momentum.
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The Ingredients Driving Triple-Digit Growth In Consumer Discussion: Learn which ingredients and wellness solutions are gaining traction.
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From Quick Fixes To Daily Systems: Understand why consumers are moving away from isolated beauty products and toward interconnected routines.
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How Non-Traditional Beauty Brands Are Winning Consumer Attention: See how brands such as Liquid I.V., Ultima, and Nature's Bounty are becoming part of the modern beauty journey.
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Powering insights for truth-driven teams around the world

  • Wilson
  • WD
  • PG
  • On
  • Loreal
  • Logitech
  • Hoover
  • Haleon
  • H&S
  • GG
  • Coty
  • Char Broil
  • Bosch
awards
Bosch
Wilson
WD
PG
On
Loreal
Logitech
Hoover
Haleon
H&S
GG
Coty
Char Broil

Download your copy of the report now

To learn how we handle your information, please see our Privacy policy.