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Beauty Device Report: The Fastest Growing Beauty Segments in 2024

    Inside You'll Find
  • Packaging Innovation Drives Engagement
  • Hair Loss Solutions Are Gaining Momentum
  • Hydration and Smoothness Are Essential Benefits

Overview

This report examines the Nail & Face sub-category within the Beauty industry with the goal of gaining an understanding of consumer sentiment drivers for three growing beauty segments:

De-Puffing Devices

Nail Machines Anti-Aging
De-puffing Devices Nail Machines anti-aging

The data covers a two-year period, from January 2022 to October 2023 (Trend), and January 2023 to October 2023 (Bulk of Analysis), collected from four online retailers:

  • Amazon
  • Sephora
  • Nordstrom
  • Walmart

Key Takeaways

JWBaEgZL Cosmetics and Skincare devices were on the rise in 2023, increasing by a combined 66% in volume while maintaining a flat sentiment. depuffing De-Puffing devices increased by a whopping 1,252% in volume, with consumers talking about the segment’s ease of use, compact size, attractive product packaging and puffiness reduction efficacy.
Nail machines Nail machines increased by 45% in volume, with consumers praising the cost savings achieved by replacing the salon with a much more affordable DIY portable and compact home alternatives. anti-aging mask Anti-Aging devices increased by 20% in volume, with consumers raving about the devices collagen boosting properties and acne reduction properties.

Cosmetics and Skin Care Devices | Discussion Over Time

  • Anti-Aging, De-Puffing and Nail Devices were on the rise in discussion volume during 2023, while sentiments remained relatively flat.
  • De-Puffing devices saw the highest YoY volume increase (+1,252%) followed by Nail Devices (+45%) and by Anti-Aging Devices (+20%).

 

Beauty Device Discussions Overtime

De-Puffing Devices

Beimei de-puffing device
  • 4,414 reviews at 83% positive sentiment were collected for the De-Puffing Devices segment; the segment trended positively in volume (1,252%) and sentiments remained flat.
  • Consumers are drawn to this segment for its products’ size, durability and ease of use and report seeing a noticeable difference in puffiness from daily usage (usually mornings).
  • The stainless steel ones are easily my favorite because they’re the most refreshing and cool to use and they glide the easiest too.

De-Puffing Devices | Volume and Sentiment Over Time

  • 4,414 reviews were collected for the De-Puffing Devices segment between January 2022 and October 2023, at 83% positive sentiment.
  • Over the two-year period the category grew 1,252% in reviews volume while sentiments remained flat.

Depuffing discussions over time

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