Beauty Device Report: The Fastest Growing Beauty Segments in 2024

De-Puffing Devices | 8 Most Discussed Products

• Baimei products occupied 3 of the top 8 most discussed product spots at average or below average sentiments.
• Gua Sha Facial Tools were in 3 of the top 8 top product spots.

De-Puffing Devices | Topic Discussed More in Segment

Topics discussed more in De-Puffing Devices vs. in Facial Cream discussions included Ease of Use, Price/VFM, Size, Puffiness Reduction, Instructions and Packaging.

De-Puffing Devices | Consumer Opinions

• Consumers appreciated the great value they got in terms of size, durability and ease of use.

De-Puffing Devices | Consumer Opinions

Consumers were impressed with the high quality of the products and mentioned the amazing and noticeable benefits they gained from daily usage.

Nail Devices

19,798 reviews at 69% positive sentiment were collected for the Nail Devices segment; the segment trended positively both in volume (+45%) and in sentiment (one point) between 2023 and 2022.		Consumers are drawn to this segment for the opportunity to get their nails done at home instead of, at a costly salon and they appreciate the ease of use in terms of functionality and storage.
“This works great for use at home. You can get salon quality nails without paying the high price.”

 

 

 

 

Nail Devices | Volume and Sentiment Over Time

• 19,798 reviews were collected for the Nail Devices segment between Jan-22 and Oct-23, at 69% positive sentiment.
• Over the 2-year period the category grew +45% in review volume and one point in sentiment.

Nail Devices | 8 Most Discussed Products

• AOMIDA UV LED Nail Lamps were the #1 most discussed product, with the highest sentiment (86%) among the top 8.
• L.K.E and JEWHITENY shared the lowest sentiment (53%) for their products.

Nail Devices | Topic Discussed More in Segment

• Topics discussed more in Nail Devices vs. in general Nail discussions included Price/VFM, Ease of Use, Size, Professional Care, Instructions and Portability.

Nail Devices | Consumer Opinions

• Consumers loved the opportunity to save money by not going to the salon and getting their nails done at home instead and appreciated the ease of use in terms of functionality and storage.

Anti-Aging Devices

9,256 reviews at 79% positive sentiment were collected for the Anti-Aging Devices segment; the segment trended positively in volume (+20%) while sentiments remained flat.		“The red light I use a lot it really builds collagen and does make my fine lines less noticeable and helps with my eyes lines as well.”
		Consumers are drawn to this segment for its’ ease of use, and its’ efficacy in collagen production and in fine lines and acne reduction.

 

 

 

 

Anti-Aging Devices | Volume and Sentiment Over Time

• 9,256 reviews were collected for the Anti-Aging Devices segment between January 2022 and October 2023, at 79% positive sentiment.
• Over the two-year period the category grew +20% in reviews volume while sentiment remained flat.

Anti-Aging Devices | 8 Most Discussed Products

• HXDZFX Products had 2 out of the top 8 most discussed products with above average sentiment.
• Led Masks dominate this segment when it comes to product format.

Anti-Aging Devices | Topic Discussed More in Segment

• Topics discussed more in Anti-Aging Devices vs. in general Facial Cream discussions included Ease of Use, Price/VFM, Time/Frequency of Use, Anti-Aging, Acne and Instructions.

Anti-Aging Devices | Consumer Opinions

• Consumers appreciated the products’ ease of use and reported using them daily and especially at night.

Anti-Aging Devices | Consumer Opinions

• Consumers mentioned a noticeable reduction in acne/breakouts and in fine lines and wrinkles due to increased collagen production.