Beauty Device Report: The Fastest Growing Beauty Segments in 2024
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Product Health Score
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Purchase Motivators
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Crisis Management
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Video Analysis at Scale
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Organic vs. Incentived
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SWOT Analysis
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360° of VOC
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Market Trend Analysis
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Star rating drivers
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Unmet Needs
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PDP Enrichment
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Shopper Experience
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Price Tier Analysis
Benchmark product pricing across sales channels to identify correct price point
Competitive Intelligence
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Trend Detection & Forecasting
See what’s coming before it’s everywhere
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Visual Mention Tracking
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CX Pain Point Discovery via UGC
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Crisis Detection & Virality Monitoring
Catch backlash before it explodes or amplify a breakout hit
UX, R&D & Innovation
Innovation Testing, Concept validation, product defect and returns analysis
Creative, CRM, Marketing
Campaign planning, messaging, rebranding, packaging, claims testing
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Top trending categories
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Shop & competitor insights
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Video analysis at scale
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Instantly access actionable VoC insights based on buyers’ post-purchase feedback
This report examines the Nail & Face sub-category within the Beauty industry with the goal of gaining an understanding of consumer sentiment drivers for three growing beauty segments:
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De-Puffing Devices |
Nail Machines | Anti-Aging |
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The data covers a two-year period, from January 2022 to October 2023 (Trend), and January 2023 to October 2023 (Bulk of Analysis), collected from four online retailers:
Dive deep into the latest consumer trends in the Beauty Devices category
Topics discussed more in De-Puffing Devices vs. in Facial Cream discussions included Ease of Use, Price/VFM, Size, Puffiness Reduction, Instructions and Packaging.
Consumers were impressed with the high quality of the products and mentioned the amazing and noticeable benefits they gained from daily usage.





