How Brands Are Benefiting
Revuze helps truth-driven companies across industries truly understand their consumers with unbiased review analysis and insights, enabling them to stand out, win and retain more customers and keep them happy.
Leading brands experiencing the difference that consumer-driven truth makes
Revuze helps truth-driven companies across industries truly understand their consumers with unbiased review analysis and insights, enabling them to stand out, win and retain more customers and keep them happy.
A personal care and home appliance company largely focuses on renovation and innovation. The company knew they had issues with coffee machine designs and the water reservoir. They dove into the data from one of their 11 Revuze dashboards to uncover what consumers expect from these topics.
The company quickly understood which brands are receiving positive sentiment in relation to the coffee machine’s water reservoirs, and they quickly replicated these findings to improve their own product and positioning in the marketplace.
Explore the IndustryMonday mornings are full of coffee and a flooded inbox for Joe, Head of Product at one of the biggest cosmetic eCommerce operations nationwide. Holidays are around the corner and it’s crunch time.
New product launches and exclusive offers are being developed. And to Joe and his product expert team, everything from packaging, scent, branding colors, texture, value, and overall satisfaction and sentiment are crucial. But how does Joe know any of this?
Well, customers already called out the brand for each of these factors in online reviews. And when it comes to problem solving, Joe goes by facts to confirm the most important thing any product leader needs to know: “what do customers really want?” With Revuze, Joe’s company was able to identify what clients really want; from packaging to scent.
Explore the IndustryA large apparel brand actively uses the Revuze dashboard to not only monitor the performance of their launch, and understand what kind of reviews the shoes receive from consumers, but also to gauge how they compare to competitor lines.
Many new competitors came on to the market, and as a result, they experienced a steep drop in women's clothing sales. One thing that came up in Revuze’s insights is the fact that they removed the pockets from training shorts and pants, and as a result, saw a significant number of complaints. The product and innovation teams quickly began to make changes to the next product relaunch ultimately improving women's apparel sales.
Explore the IndustryA large activewear brand noted a steady decline in consumer sentiment for its footwear line. The company hadn’t launched a new product in the past six months. They were truly puzzled and tried to understand this dip in the numbers. Sarah, a key member of the marketing team, explored the data to understand the disparity. First she set out to understand the real picture, by isolating organic and incentivized reviews. She didn’t see any significant impact. She then drilled down into consumer sentiment by source, and noted that the drop was being caused by one online retail channel.
Many new competitors came on to the market, and as a result, they experienced a steep drop in women's clothing sales. One thing that came up in Revuze’s insights is the fact that they removed the pockets from training shorts and pants, and as a result saw a significant number of complaints. The product and innovation teams quickly began to make changes to the next product relaunch, ultimately improving women's apparel sales.
Explore the Industry