# LLMs.txt - Sitemap for AI content discovery # Blog > eCommerce Reviews Insights Platform --- ## Pages - [Blog](https://www.revuze.it/blog/): Learn what is VOC and discover the best marketing strategies in our consumer insights blog. Get VOC examples and read about customer behavior insights. - [Revuze Explorer API](https://www.revuze.it/blog/products/revuze-api/): Revuze Explorer Is Our eCommerce to Insights Dashboard - Learn What Features Lies Beneath Our AI - [Reports](https://www.revuze.it/blog/products/reports/): Our custom-made market reports allow you to track your brand’s progress, monitor your competition, and analyze your product’s performance - [About Us](https://www.revuze.it/blog/about/): Learn more about Revuze, our history and what makes us an industry leader. Click here for details about our technology, leadership and more! - [Revuze Explorer](https://www.revuze.it/blog/products/revuze-explorer/): Revuze Explorer Is Our eCommerce to Insights Dashboard - Learn What Features Lies Beneath Our AI - [Self - Text Analytics Tool For eCommerce Opinions](https://www.revuze.it/blog/products/text-analytics-tool/): Revuze's Self Learning Text Analytics Engine - The technological breakthrough allowing anyone to access valuable consumer opinion data, right when they need it! - [Products](https://www.revuze.it/blog/products/): Revuze’s self learning sentiment analysis engine, advanced NLP & machine learning makes us the First Industry Agnostic Solution for customer experience. - [Market Research For Product Listing Optimization](https://www.revuze.it/blog/product-listing-optimization/): Understand what consumers are looking for so you can optimize product listing on eCommerce sites like Amazon and outrank your competitors - [Customer Experience Analytics For Personal Health](https://www.revuze.it/blog/industries/personal-health/): Revuze helps companies in the personal health and OTC industry better understand their customers, strategize new product launches and improve their CX. - [Customer Experience Analytics For Toys](https://www.revuze.it/blog/industries/toys/): The toy industry is one of the most dynamic markets. Revuze’s self-learning AI shows you all you need to know about your products and your competitors. - [Customer Experience Analytics For Financial Services](https://www.revuze.it/blog/industries/financial-services/): Discover and understand how customers talk about loans, mortgages, banking services and other financial topics, measure and improve customer experience. - [Customer Experience Insights For Food and Beverages](https://www.revuze.it/blog/industries/food-beverages/): Revuze allows you to gain unparrallel CX insights on the Food and Beverages Industry. Know your customers, improve customer experience, and satisfaction. - [Customer Experience Analytics For Home Appliances](https://www.revuze.it/blog/industries/home-appliances/): Customers are looking to replace and update their home appliances with better & more efficient products. Find out what customers think about your brand. - [Customer Experience Analytics For Personal Care](https://www.revuze.it/blog/industries/personal-care/): Revuze allows you to gain unparrallel CX insights on the personal care industry. Know your customers, improve customer experience, product and marketing. - [Customer Experience Insights For Restaurants and Food Services](https://www.revuze.it/blog/industries/restaurants-and-food-services/): Gain unparrallel CX insights on restaurants and food services industry. Know your customers, improve customer experience, and satisfaction. - [Customer Experience Analytics For Automotive](https://www.revuze.it/blog/industries/automotive/): Understanding Customer Experience Is crucial For Automotive brands. Knowing what customers think allows you to act according to data and optimize revenue. - [Customer Experience Analytics For Fashion Retailers](https://www.revuze.it/blog/industries/fashion/): All fashion retailers launch new collections. But do know what your customers think on every product or item? Understand your brand customer sentiment. - [Customer Experience Analytics For Technology Companies](https://www.revuze.it/blog/industries/technology/): Learn why tech companies choose Revuze to leverage customer experience insights. Know their customers, improve user experience, product and marketing. - [Customer Experience Analytics For Sporting Goods](https://www.revuze.it/blog/industries/sporting-goods/): Revuze allows you to gain unparrallel CX insights on the Sporting Goods industry. Know your customers, improve customer experience, product and marketing. - [Customer Experience Analytics For Consumer Packaged Goods (CPG)](https://www.revuze.it/blog/industries/cpg/): Unlock customer experience analytics for consumer goods. Understand your customers, product, marketing strategy and improve your customer experience - [Partners](https://www.revuze.it/blog/partners/): Backed by key partners and investors like Nielsen Innovate, Sap.io Prytek and more. Our partners brings in their vast experience in CX analytics. - [Contact Us](https://www.revuze.it/blog/about/contact/): Interested in learning more about Revuze CX analytics solution? Feel free to contact us by phone +1-917-338-2917, email or by the online form - [Industries](https://www.revuze.it/blog/industries/): Revuze’s self learning sentiment analysis engine, advanced NLP and machine learning makes us the First Industry Agnostic Solution for customer experience. - [Privacy Policy - Revuze](https://www.revuze.it/blog/privacy/): Privacy Policy Revuze (“Revuze“, “we” or “us“) provides innovative product intelligence services to customers and users (“you”). In doing so,... - [Resources](https://www.revuze.it/blog/resources/): Browse through Revuze’s huge & up-to-date database of consumer reports. Choose between endless free examples to match your business & identify your ideal buyer! - [Customers](https://www.revuze.it/blog/customers/): - [Careers](https://www.revuze.it/blog/careers/): Headquartered in Netanya, Israel, and with offices in New York and Montreal, Revuze is a leader in the field of consumer insights and analytics. ## Posts - [The 15 Best Influencer Marketing Platforms Shaping 2025](https://www.revuze.it/blog/best-influencer-marketing-platforms-shaping/): Explore the 15 best influencer marketing platforms transforming 2025. Boost your campaigns with innovative tools and strategies! - [Rethinking Returns: How Brands Can Minimize Losses and Maximize Customer Satisfaction](https://www.revuze.it/blog/rethinking-returns-how-brands-can-minimize-loss/): A survey of how product returns are impacting big brands and how they can use voice of customer data to mitigate the losses. - [Product Launch Metrics: Examples & Best Practices](https://www.revuze.it/blog/product-launch-metrics/): Track the right product launch metrics to boost success. Learn essential examples, and best practices to guide data-driven launch strategies. - [7 Product Launch Metrics That Matter for Marketers](https://www.revuze.it/blog/7-product-launch-metrics/): Discover 7 essential product launch metrics for marketers to track success, optimize strategies, and maximize impact in the market. - [AI-Powered Marketing Campaign Optimization: Boost Performance and Maximize ROI](https://www.revuze.it/blog/ai-powered-marketing-campaign-optimization/): Discover how AI optimizes marketing campaigns, enhances targeting, and maximizes ROI with data-driven insights and automation. - [What is Product Category Analysis?](https://www.revuze.it/blog/what-is-product-category-analysis/): Learn what is product category analysis and get clear category analysis insights case studies and examples. Gain deep insights with our product category guide. - [5 Effective Ways to Measure Brand Perception](https://www.revuze.it/blog/brand-perception-measurement/): Explore 5 effective methods to measure brand perception and enhance your brand strategy for better market impact and engagement. - [Customer Review Analytics: Transforming Feedback into Actionable Business Strategies](https://www.revuze.it/blog/customer-review-analytics/): Unlock the power of customer review analytics to turn feedback into actionable strategies for business growth. - [Turning VoC into Action with AI: Empowering Teams to Succeed](https://www.revuze.it/blog/turning-voc-into-action-with-ai/): Discover how AI transforms Voice of Customer (VoC) insights into actionable strategies, empowering teams to enhance customer satisfaction. - [From Insights to Actions: How Revuze’s Action Hub is Ushering in the New Era of VoC-based Actions](https://www.revuze.it/blog/from-insights-to-actions-how-revuzes-action-hub-is-ushering-in-the-new-era-of-voc-based-actions/): Revuze's AI has ushered in the next generation of business intelligence with ActionHub, which turns feedback into action. - [15 Best Voice of the Customer (VoC) Platforms in 2025](https://www.revuze.it/blog/best-voice-of-the-customer-voc-platforms/): Discover the 15 best Voice of the Customer (VoC) platforms in 2025 to boost customer insights, enhance experiences, and drive loyalty. - [Category Insights: How to Optimize Product Placement Effectively](https://www.revuze.it/blog/category-insights-how-to-optimize-product-placement-effectively/): Discover how category insights can enhance product placement strategies. Learn to use data to boost visibility, drive sales, and more. - [How to Improve Net Promoter Score: The Definitive Guide](https://www.revuze.it/blog/improve-net-promoter-score/): Improve Net Promoter Score: The definitive guide will help you understand how to approach NPS & improve it + B2B example of NPS improvement - [Boost Your Marketing ROI with Actionable Consumer Shopper Insights](https://www.revuze.it/blog/boost-your-marketing-roi-with-actionable-consumer-shopper-insights/): Unlock actionable consumer shopper insights to boost your marketing ROI, optimize strategies, and drive smarter business decisions. - [Consumer Trend Forecasting: What You Need to Know](https://www.revuze.it/blog/consumer-trend-forecasting-what-you-need-to-know/): Consumer trend forecasting helps businesses anticipate market shifts, refine strategies, and enhance customer engagement for success. - [How Grammy-Winning Artists Are Shaping the Beauty Industry](https://www.revuze.it/blog/how-grammy-winning-artists-are-shaping-the-beauty-industry/): Today, Grammy-winning artists not only influence beauty trends; they also launch their own successful brands. Celebrity-backed beauty lines capture consumer... - [How Consumer Behavior Analytics Can Drive Business Success](https://www.revuze.it/blog/how-consumer-behavior-analytics-can-drive-business-success/): Discover how consumer behavior analytics reveals insights that drive smarter decisions, boost growth, and improve customer satisfaction. - [Customer Experience: A quick guide to win customers (2025)](https://www.revuze.it/blog/customer-experience/): What is customer experience all about? find out more here on how important customer experience is and how business users can benefit from CX insights. - [What Consumers Want in Winter Jackets: Insights from Revuze’s Latest Report](https://www.revuze.it/blog/what-consumers-want-in-winter-jackets-insights-from-revuzes-latest-report/): Discover key consumer preferences for winter jackets with insights from Revuze’s latest report on trends, features, and buying behavior. - [Customer Feedback Analysis: Analyzing & Understanding What Your Customers Are Saying](https://www.revuze.it/blog/customer-feedback-analysis/): Customer feedback analysis grants you a wealth of information, letting you understand the issues that your customers face as well as their impact. - [The Best 7 Customer Feedback Analysis Tools of 2025](https://www.revuze.it/blog/best-customer-feedback-analysis-tools/): Discover the top 7 customer feedback analysis tools of 2025 to boost customer insights, improve engagement, and drive business growth. - [What is Customer Experience Analytics & How To Measure It in 5 Easy Steps](https://www.revuze.it/blog/customer-experience-analytics/): Customer experience analytics is the collection and processing of customer data in order to obtain a better understanding of customers - [Usage & Attitudes Reports: Empowering Consumer-Centric Growth](https://www.revuze.it/blog/usage-attitudes-reports-empowering-consumer-centric-growth/): Unlock consumer insights with Usage & Attitudes Reports to drive data-backed, customer-centric growth and strategic decisions. - [AI Powered Insights for Consumer and Market Research](https://www.revuze.it/blog/ai-powered-consumer-insights/): Read about Market Research and AI analysis and learn how AI powered insights can improve CX. Use AI consumer insights to elevate your market research. - [What is Voice of Customer Analysis (VoC) and Why Does It Matter?](https://www.revuze.it/blog/voice-of-the-customer/): What is Voice of the Customer and why is it important? Learn how to develop an effective VOC strategy and how to foster a good customer experience. - [The Power of Fragrance in Cosmetics: Insights from Revuze’s Latest Report](https://www.revuze.it/blog/the-power-of-fragrance-in-cosmetics-insights-from-revuzes-latest-report/): Explore the latest trends of fragrance ingredients in cosmetics. Explore the Face, Lip, and Nail categories to learn what consumers love. - [The Impact of Consumer Sentiment Tracking: How Businesses Leverage Insights for Growth](https://www.revuze.it/blog/the-impact-of-consumer-sentiment-tracking/): Discover how consumer sentiment tracking influences business decisions, marketing strategies, and customer engagement in real time. - [Unveiling Product Launch Tracker](https://www.revuze.it/blog/unveiling-product-launch-tracker/): Discover Revuze’s Product Launch Tracker, the AI-powered tool to monitor feedback, optimize launches, and drive product success. - [Best 9 Sentiment Analysis Tools in 2025](https://www.revuze.it/blog/best-sentiment-analysis-tools/): Discover the 9 best sentiment analysis tools of 2025, designed to help you analyze opinions, improve strategies, and drive decisions. - [Exploring Consumer Sentiment: The Rise of Beauty Devices](https://www.revuze.it/blog/exploring-consumer-sentiment-rise-beauty-devices/): This blog post explores the growing beauty device trend focusing on ant-aging, de-puffing, and nail care devices. Read more for the latest trends! - [Uncovering Trends with Revuze Reports: Marketing and Innovation Through Consumer Insights](https://www.revuze.it/blog/marketing-innovation-consumer-insights-reports/): In today’s fast-evolving consumer landscape, trends act as a compass, guiding innovation and marketing strategies. Brands that recognize and act... - [3 Ways AI is Transforming the Customer Shopping Experience](https://www.revuze.it/blog/ai-transforming-customer-shopping-experience/): Some of the most exciting ways AI is transforming the shopping experience, making it more dynamic and consumer-focused than ever before. - [Shopper Insights vs. Consumer Insights: What's the Main Difference?](https://www.revuze.it/blog/shopper-insights-vs-consumer-insights/): Discover the key differences between shopper and consumer insights and how they optimize eCommerce strategies for growth. - [Market Research Analysis: What it Is, Methods, Types & Use Cases](https://www.revuze.it/blog/market-research-analysis/): Market research analysis is the process of collecting, interpreting, and utilizing data to understand the dynamics of a market. - [Unwrapping Holiday Shopping Trends: Insights from Revuze’s Christmas Report 2024](https://www.revuze.it/blog/unwrapping-holiday-shopping-trends-insights-from-revuzes-christmas-report-2024/): Discover key holiday shopping trends with Revuze’s Christmas Report 2024. Uncover insights into consumer behavior and preferences! - [The Power of AI-Driven Comparison Reports: Differentiating Brands in a Changing Shopping Landscape](https://www.revuze.it/blog/ai-driven-comparison-reports/): Revuze’s AI Comparison Report offers brands real-time, actionable insights to strengthen their market position and meet consumer needs. - [Sentiment Analysis: A Step-by-Step Guide (Updated 2024)](https://www.revuze.it/blog/sentiment-analysis-a-step-by-step-guide-2021/): This is a step by step guide to understanding sentiment analysis. Learn how NLP algorithms process consumer reviews & feedback. - [Are Your Global Consumers’ Voices Getting Lost in Translation?](https://www.revuze.it/blog/are-your-global-consumers-voices-getting-lost-in-translation/): Revuze's Global Dashboard captures consumers' voices in their native language, providing a sixth dimension of consumer insights. - [Leveraging Consumer Insights for Product Launch Success: Why Revuze’s Reporting is Essential](https://www.revuze.it/blog/leveraging-consumer-insights-for-product-launch-success/): How brands are assessing product launches and how reports using powered by AI post-purchase data offers an entirely new approach. - [Disadvantages of Focus Groups (And How to Avoid Them): The Complete Guide (2024)](https://www.revuze.it/blog/disadvantages-of-focus-groups/): Focus groups disadvantages complete guide - see how AI is solving focus group limitations and elevating the world of focus groups. - [Hype vs. Trend in the Beauty Industry: Insights from Revuze’s Latest Report](https://www.revuze.it/blog/hype-vs-trend-in-the-beauty-industry-insights-from-revuzes-latest-report/): Learn how to make data-backed decisions about what products are a lasting trend and what are a fleeting hype. Explore this beauty example. - [The Next Generation of Online Reviews](https://www.revuze.it/blog/next-generation-online-reviews/): Reviews 2.0, the next generation of online reviews is here. It's the AI-generated review summary. Explore which giants are lading the pack. - [Back-to-School Tech Trends: Key Insights from Revuze’s Latest Report](https://www.revuze.it/blog/back-to-school-tech-trends-key-insights/): This reports delves into the top back-to-school tech such as tablet keyboards, mice & more. Dive into the wishlist features that consumers want most - [Post-Olympics Consumer Trends: Deep Dive into Footwear](https://www.revuze.it/blog/post-olympic-consumer-trends-report-footwear/): Following the Olympics, we dove into the consumer insights to explore the impact of the Olympics on footwear & sports trends. - [Turning Pain Points into Progress with VoC Data from Reviews](https://www.revuze.it/blog/turning-pain-points-into-progress-with-voc-data-from-online-reviews/): A closer look at VoC and star rating drivers around the Wheels topics for baby strollers and how it can support brands in innovation efforts. - [Building a GTM Strategy with Consumer Insights](https://www.revuze.it/blog/gtm-strategy-leveraging-consumer-insights-online-feedback/): Dive into all the different ways that your GTM strategy can be supported by consumer insights from online reviews. - [How To Conduct A Gap Analysis: 4 Easy Steps](https://www.revuze.it/blog/how-to-conduct-a-gap-analysis/): How To Conduct A Gap Analysis: Learn 4 Simple Steps And Conduct Your Own Gap Analysis For Any Product Or Service Today - [Discover the New Revuze Explorer Homepage](https://www.revuze.it/blog/discover-the-new-revuze-explorer-homepage/): Revuze's new Homepage will give you the consumer insights you need to keep your finger on the pulse of your brands and your competitors. - [3 Ways to Leverage Consumer Insights for eCommerce Success](https://www.revuze.it/blog/3-ways-to-leverage-consumer-insights-from-online-reviews-for-ecommerce-success/): Explore the different ways that consumer insights from online reviews can help shape eCommerce strategies & initiatives. - [Insights from Revuze’s Latest Wireless Chargers Report](https://www.revuze.it/blog/insights-from-revuzes-latest-wireless-chargers-report/): Explore consumer sentiment & attitudes around wireless chargers from 8 different regions. Delve on culture impacts consumer terminology. - [Introducing Custom Views](https://www.revuze.it/blog/introducing-custom-views/): Create your own view of consumer data they way you want it. Add SWOT and Topic widgets in the same custom views. - [Insights from Revuze’s Latest Inflation & Beauty Industry Report](https://www.revuze.it/blog/insights-revuzes-latest-inflation-beauty-industry-report/): Explore the consumer insights around inflation on consumer behavior on the beauty industry looking at the Face, Lip, Eye, & Nail categories. - [The Role of the Voice of Customer (VoC) in Cultivating Loyalty](https://www.revuze.it/blog/the-role-of-voc-in-cultivating-loyalty/): VoC or Voice of Customer can be comprised of different data sources like surveys & online reviews. It can also help cultivate customer loyalty. - [​​Branding: Leveraging Consumer Insights for Brand Success](https://www.revuze.it/blog/revitalize-your-brand-leveraging-consumer-insights-market-success/): Explore the different ways that consumer insights like sentiment analysis from online reviews can support brand repositioning efforts with language and logos. - [Using Opinion Mining to Understand Declining Sales](https://www.revuze.it/blog/unraveling-mystery-behind-dropping-sales-opinion-mining/): Using opinion mining with AI to identify the reasons for dropping sales and to conduct brand monitoring. - [Time to Market: How to Measure and Accelerate Your Top KPI](https://www.revuze.it/blog/time-to-market/): Time to Market (TTM) is a great strategy for understanding a product's success in the market and to help measure and accelerate GTM success - [Cut Through the Noise: Effective Brand Monitoring Strategies](https://www.revuze.it/blog/cut-through-the-noise-effective-brand-monitoring-strategies/): Learn how to tap into consumer insights from online reviews for your brand monitoring strategy. Delve into the ways it surpasses social listening. - [App Integration in Home Appliances: Key Trends & Insights](https://www.revuze.it/blog/app-integration-home-appliances-key-trends-consumer-insights/): Discover the latest consumers key trends in home appliances apps by subcategory. Explore the must-have features for apps by segment. - [Juvenile Products Safety Trend Analysis Report & Insights](https://www.revuze.it/blog/insights-juvenile-products-safety-trend-analysis-report/): Explore the world of juvenile products safety analysis through the lens of consumer reviews. Delve into the top 4 segments with the highest share of discussion. - [A Product Manager’s Guide to Product Optimization with Reviews](https://www.revuze.it/blog/product-managers-guide-product-optimization-using-consumer-reviews/): This blog post explores the different ways product managers can leverage insights from consumer reviews for the produt innovation use case. - [The Power of Visualization: Exploring Word Clouds](https://www.revuze.it/blog/power-of-visualization-exploring-word-clouds/): Word clouds have a popular way to visually summarize text, social media, and consumer reviews. Explore the different ways word clouds are used. - [Reviews, Sentiment Analysis and the Buyer Journey](https://www.revuze.it/blog/reviews-sentiment-analysis-buyer-journey/): This blog explores how consumer reviews impact the buyer journey and how they contribute to product sentiment analysis. - [Why Social Listening Isn’t Enough](https://www.revuze.it/blog/why-social-listening-isnt-enough/): Delve into reason why social listening isn't enough for strategic business decisions. Product reviews is an alternative that can support use cases. - [Singles' Day 2023: Chinese Fashion Market Insights](https://www.revuze.it/blog/singles-day-2023-insights-chinese-fashion-market/): This post looks at the fashion vertical in China during Singles' Day. Explore the top segments and the brands that made the grade in this market. - [Online Product Reviews: Get to the entire customer story](https://www.revuze.it/blog/product-reviews-the-full-story/): Product Reviews data help bridge the gap between perceived and actual consumer experiences. Empower your brand to make informed decisions and enhance products. - [The Future of Market Research: Insights from a Fireside Chat](https://www.revuze.it/blog/future-market-research-fireside-chat/): Our fireside chat featured a powerhouse panel including Diane Meyer (Dorel Juvenile) & Danny Gardner (Haleon) who discussed market research and its impact - [Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar](https://www.revuze.it/blog/trending-weight-loss-supplements-berberine-natures-ozempic-apple-cider-vinegar/): The Ozempic craze is having a tremendous impact on the weight loss supplement industry, particularly Berberine & Apple Cider Vinegar pills. - [The Psychology of Purchasing: Key to Online Reviews](https://www.revuze.it/blog/psychology-purchasing-importance-understanding-online-reviews/): Explore the importance of online reviews on retailer sites. Look at 2 brands, one that does it well & another that doesn't. Boost conversions with trust - [How to Generate a Customer Satisfaction Analysis in Minutes](https://www.revuze.it/blog/how-to-generate-a-customer-satisfaction-analysis-report/): Learn how to generate a customer satisfaction analysis report using different types of customer satisfaction metrics. - [5 Ways to See How Your Brand Measures Up](https://www.revuze.it/blog/5-ways-see-how-brand-measures-up/): Explore the different ways brands can harness Revuze's category insights to benchmark their position in the market & capture the competitive landscape. - [Boosting Product Reviews: Innovative Strategies](https://www.revuze.it/blog/boosting-product-reviews-innovative-strategies-from-across-the-web/): Delve into different strategies for boosting product reviews including: syndicated reviews, incentivized review variations, and gamification. - [Big Reveal: How Amazon Manages Customer Reviews](https://www.revuze.it/blog/big-reveal-how-amazon-manages-customer-reviews/): Wanna buy something? Books? Cosmetics? Appliances? The first stop for most consumers is hands down Amazon. With over 20 sites... - [Sentiment Analysis 101: Dive into the Basics](https://www.revuze.it/blog/sentiment-analysis-basics-101/): Sentiment analysis gives information on customer insights, indicates marketing strategies, and allows you to understand your customers' desires. - [Focus Groups: Types, Advantages & Disadvantages](https://www.revuze.it/blog/focus-groups-types-advantages-disadvantages/): Emerging post-World War II from the behavioral science field, focus groups have since matured into a popular qualitative consumer research... - [SWOT Analysis of Product: Use Cases and Examples](https://www.revuze.it/blog/what-is-a-swot-analysis-for-products-and-what-can-you-use-it-for/): Explore what a SWOT analysis is and how to use it for your products and top use cases across verticals - [Q & A with Omer Kehat, Revuze VP Product](https://www.revuze.it/blog/q-a-with-omer-kehat-revuze-vp-product/): This is a Q&A Revuze VP Product Omer Kehat. He candidly shares his view about the world of online reviews, its impact on brands, and the future of Revuze. - [53 Focus Group Questions to Ask for Better Insights](https://www.revuze.it/blog/focus-groups/): Focus goups allows you to predict your customer's likes and dislkies. this article will cover how focus groups work and How to use them for market research. - [Competitive Product Analysis: Full Guide](https://www.revuze.it/blog/competitive-product-analysis/): Complete guide for product competitive analysis. Learn how to analyze a competitive product with useful competitor research and analysis tools. - [Will The Body Shop Be the Comeback Kid?](https://www.revuze.it/blog/will-the-body-shop-be-the-comeback-kid/): The Body Shop closed hundreds of stores & is struggling financially. Using online review data, we explore opportunities for the brand to make a come back. - [Sentiment Analysis For Brand Building](https://www.revuze.it/blog/sentiment-analysis/): Sentiment analysis gives information on customer insights, indicates marketing strategies, and allows you to understand your customers' desires. - [What is sentiment analysis and why does it matter?](https://www.revuze.it/blog/what-is-sentiment-analysis-and-why-does-it-matter/): What is sentiment analysis, understand its purpose and how brands can use sentiment analysis to analyze data and understand consumer emotion. - [Revuze UI: A Short Guide to New Features](https://www.revuze.it/blog/revuze-ui-a-short-guide-to-new-features/): Take advantage of Revuze's new UI which was designed with our users in mind. It's more user-friendly and intutiive. - [Unveiling the Future: Introducing the New Revuze UI](https://www.revuze.it/blog/unveiling-the-future-introducing-the-new-revuze-ui/): Drumroll, please... We’re thrilled to share the New Revuze UI with you. The fresh and modern look and feel is... - [How Generative AI Transforms Cosmetics Product Development](https://www.revuze.it/blog/how-generative-ai-transforms-cosmetics-product-development/): How generative AI transforms cosmetics product development across products and industries: A deep dive - [SWOT Analysis of Product: Use Cases and Examples](https://www.revuze.it/blog/swot-analysis-for-business-development/): Learn about SWOT opportunities, and SWOT for product and the threats in our guide. Discover SWOT analysis for business types including examples. - [How to Use Consumer Insights in Your Favor: The Definitive Guide (2024)](https://www.revuze.it/blog/consumer-insights/): Discover what are consumer insights for boosting customer loyalty. Learn how to understand your customers' needs using consumer insights analysis. - [Disadvantages of Focus Groups (And How to Avoid Them): The Complete Guide (2024)](https://www.revuze.it/blog/alternatives-to-focus-groups-and-surveys-2021-guide/): Read our disadvantages of focus group and survey alternatives guide. Discover types of surveys, watch focus groups vs interviews examples, and learn surveys pros and cons. - [53 Focus Group Questions to Ask for Better Insights](https://www.revuze.it/blog/focus-group-questions/): FGD questions guide - learn the best questions to ask a focus group and how to run a focus group using our focus group question examples. - [Digital Media Optimization: Revuze's Generative AI for Cosmetics Success](https://www.revuze.it/blog/digital-media-optimization-revuzes-generative-ai-for-cosmetics-success/): Your beauty products are being sold on a range of online retailers. You check the numbers and for some reason... - [Product Launch Marketing Plan in 8 Key Steps](https://www.revuze.it/blog/product-launch-marketing-plan/): Learn how to create and develop a product launch marketing plan in a few key steps and see examples of successful product launches that you can replicate. - [What Is Product Innovation and Why is it Crucial for Brands (2024)?](https://www.revuze.it/blog/what-is-product-innovation/): Discover product innovation examples, new product development processes and innovative product ideas to help you stand out in a competitive market. - [Maximizing Digital Media ROI: A Fashion Brand's Journey with Revuze's Generative AI](https://www.revuze.it/blog/maximizing-digital-media-roi-a-fashion-brands-journey-with-revuzes-generative-ai/): Understanding how to optimize digital media on online retailers is paramount to e-commerce success. This is true of every vertical/industry... - [Cracking the Energy Drink Market: How Red Bull Can Stay Ahead of Monster](https://www.revuze.it/blog/cracking-the-energy-drink-market-how-red-bull-can-stay-ahead-of-monster/): The energy drink owned the market. In 2002, Monster Energy launched a beverage line and took a third of the energy drink market. How can Red Bull protect its market share? - [Natural Language Processing Techniques and Examples](https://www.revuze.it/blog/natural-language-processing-techniques/): Explore what is NLP and how NLP techniques can boost growth. Discover key natural language processing techniques and applications from real-world examples. - [Don't Make Up Your Brand Positioning: Uncover the Face of Beauty Brands](https://www.revuze.it/blog/dont-make-up-your-brand-positioning-uncover-the-face-of-beauty-brands/): Revlon is a well-known cosmetics brand that’s been around since 1932 when it launched its first nail polish. Since then,... - [Usher in a New Era of Footwear Innovation with Online Review Analytics](https://www.revuze.it/blog/usher-in-a-new-era-of-footwear-innovation-with-online-review-analytics/): UGG, a subsidiary of Deckers brands, made a name for itself with sheep’s wool boots. Featured on Oprah and paraded... - [Elevating E-commerce Strategies in Cosmetics with Online Reviews Insights](https://www.revuze.it/blog/elevating-e-commerce-strategies-in-cosmetics-with-online-reviews-insights/): Optimize cosmetics e-commerce using consumer insights from online reviews. We take a closer look at e.l.f. for this example. - [Innovative Insights for Home Appliance Excellence: The Revuze Advantage](https://www.revuze.it/blog/innovative-insights-for-home-appliance-excellence-the-revuze-advantage/): This blog post explores 3 home appliances verticals like dishwashers and uses consumer insights from online reviews to pinpoint innovation opportunities. - [Optimize, Innovate, Dominate: The Revuze Approach to Cosmetics Excellence](https://www.revuze.it/blog/optimize-innovate-dominate-the-revuze-approach-to-cosmetics-excellence/): Cosmetics brands have the ability to be consumer centric by using consumer insights from online reviews to help chart the product roadmap. - [Building a Successful Go-to-Market Strategy: A GTM Guide](https://www.revuze.it/blog/go-to-market-strategy-2/): Learn how to create a go-to-market strategy, how a go-to-market strategy can assist product launch, and why gtm strategy is important. - [Data-Driven Fashion Marketing: A Revolution with Revuze's Generative AI](https://www.revuze.it/blog/data-driven-fashion-marketing-a-revolution-with-revuzes-generative-ai/): Explore the different ways that consumer insights (Consumer Sentiment & drivers) powered by AI can shape fashion & apparel marketing efforts. - [7 Retail Marketing Strategies for Product Growth](https://www.revuze.it/blog/7-retail-marketing-strategies-for-product-growth/): The world’s population is still reeling from the effects of the COVID-10 pandemic, and so many businesses have had to... - [The Real Things You Need to Care About in Home Care: Consumer Reviews](https://www.revuze.it/blog/real-things-you-need-care-about-home-care-consumer-reviews/): In the fiercely competitive landscape of Home Care, heightened by the post-pandemic focus on germ-killing products, strategic marketing is paramount.... - [Fashion Forward: How Online Reviews Transforms Apparel Product Development](https://www.revuze.it/blog/fashion-forward-how-online-reviews-transforms-apparel-product-development/): Explore the different ways that consumer insights from online reviews can shape fashion and apparel product strategy. - [Turn to the Voice of Verified Buyers: What Consumers Really Want from Your Next Product](https://www.revuze.it/blog/turn-to-the-voice-of-verified-buyers-what-consumers-really-want-from-your-next-product/): Achieving product-market fit is a challenge for any industry, but it’s especially true for home electronics. Consumers are always looking... - [The Competitive Edge: Generative AI for Cosmetics Category Analysis](https://www.revuze.it/blog/competitive-edge-generative-ai-for-cosmetics-category-analysis/): Staying ahead of the competition requires innovative products and a deep understanding of the market and consumer behavior. However, you... - [Take a Step Forward: The Footwear Category Race Has Begun](https://www.revuze.it/blog/take-step-forward-footwear-category-race-has-begun/): Are you on top of your footwear category with consumers? That’s the question every leading footwear brand should be asking... - [Navigating the Landscape of Men's Grooming Tools](https://www.revuze.it/blog/navigating-the-landscape-of-mens-grooming-tools/): November ushers in a season of awareness that goes beyond the Thanksgiving table. It’s Movember, the month where men’s health... - [Turbocharge Your E-commerce: Harness Online Review Analytics for Channel Domination](https://www.revuze.it/blog/turbocharge-e-commerce-harness-online-review-analytics-channel-domination/): Explore different ways that consumer insights from online reviews can support e-Commerce efforts. Delve into sentiment of online retail channels. - [Presenting Our Newest Feature: Topic Summaries Powered by Generative AI](https://www.revuze.it/blog/presenting-our-newest-feature-topic-summaries-powered-by-generative-ai/): Revuze's new Topic Summaries feature is powered by generative AI and quickly provides insights from reviews so you can make actionable business decisions. - [Saucing Up Thanksgiving: A Flavorful Gravy Transformation](https://www.revuze.it/blog/saucing-up-thanksgiving-a-flavorful-gravy-transformation/): When you think of Thanksgiving, you think of turkey, which is nothing without gravy. They go together like peanut butter... - [Overcome the Big Data Challenge: Why Manual Review Tracking Doesn't Cut It](https://www.revuze.it/blog/overcome-the-big-data-challenge-why-manual-review-tracking-doesnt-cut-it/): Aggregating online reviews is a Big Data challenge that is difficult to overcome manually. That's where AI comes in to make order out of the data chaos. - [Infiltrate & Conquer: Harness Online Review Analytics to Win New Markets](https://www.revuze.it/blog/infiltrate-conquer-harness-online-review-analytics-win-new-markets/): Harness consumer insights from online reviews to test the waters of new markets. Can you overtake dominant players? Explore ways to use the data. - [From Drab to Fab: Revolutionize Your Packaging](https://www.revuze.it/blog/drab-fab-revolutionize-your-packaging/): A significant amount of time is committed to developing products, but let’s not forget about their packaging! Think about all... - [Gaining a Competitive Edge: Delving into Category Insights](https://www.revuze.it/blog/online-review-analytics-from-the-category-level-beyond/): Brands are always looking for data to up their game and stay ahead of the competition. In today’s digital world... - [Nailing Breast Cancer Awareness: The Think Pink Campaign, Nail Polishes, and Decals](https://www.revuze.it/blog/nailing-breast-cancer-awareness-think-pink-campaign-nail-polishes-decals/): October is not just about pumpkin spice lattes and autumn leaves; it’s also the month dedicated to Breast Cancer Awareness.... - [Managing Consumer Sentiment: 7 Factors that Can Make or Break Your Brand](https://www.revuze.it/blog/managing-consumer-sentiment-7-factors-that-can-make-break-brand/): Explore the different factors that may be influencing consumer sentiment. Do you have a real problem or is there something else at work with your brand? - [For the Win: Consumer Insights from Generative AI for Product Launches](https://www.revuze.it/blog/for-the-win-consumer-insights-from-generative-ai-for-product-launches/): In today’s competitive marketplace, launching a new product successfully can be a challenging endeavor. With consumers having more choices than... - [Revolutionizing Marketing Campaigns with Generative AI-Powered Consumer Insights](https://www.revuze.it/blog/revolutionizing-marketing-campaigns-generative-ai-powered-consumer-insights/): In today’s highly competitive market, businesses are constantly seeking innovative ways to gain an edge over their rivals. One often... - [Unmasking Consumer Insights in Women's Halloween Footwear for Product Innovators](https://www.revuze.it/blog/unmasking-consumer-insights-in-womens-halloween-footwear-product-innovators/): We initially thought that consumers would mention Halloween more in the cosmetics and hair care category. We were never so wrong! The category with the most... - [Leveraging Online Reviews for Informed R&D Decisions](https://www.revuze.it/blog/leveraging-online-reviews-for-informed-rd-decisions/): In the competitive world of retail, staying ahead of the curve demands continuous innovation. Retail brands are on a constant... - [Achieve PDP & Content Perfection with Online Reviews](https://www.revuze.it/blog/achieve-pdp-content-perfection-consumer-reviews/): Potential buyers used to go to brick and mortar stores to connect with products before they made their purchase. They’d... - [Generative AI SWOT Analysis for Brand & Innovation](https://www.revuze.it/blog/generative-ai-swot-brand-innovation/): In the dynamic landscape of consumer insights, the Revuze Dashboard stands as a pinnacle of innovation, offering a remarkable feature... - [Beyond ChatGPT: The Expansive Realm of Generative AI for Consumer Insights](https://www.revuze.it/blog/beyond-chatgpt-the-expansive-realm-of-generative-ai-for-consumer-insights/): Learn how to leverage generative AI for market research and consumer insights to upgrade your business strategy. - [Trust in the Digital Age: The Battle Against Fake Reviews](https://www.revuze.it/blog/trust-digital-age-battle-against-fake-reviews/): What is the power of online consumer reviews?   93% of consumers trust online product reviews to guide their purchasing... - [Shampoo Market Trends: Exploring Consumer Sentiments & Preferences](https://www.revuze.it/blog/hair-care-market-trends-exploring-consumer-sentiments-preferences/): When considering consumer insights, they are often employed to focus on immediate matters. Let’s take a moment to contemplate a... - [Revolutionize Brand Management with Generative AI](https://www.revuze.it/blog/revolutionize-brand-management-generative-ai/): Delve into the sentiment and topics around your brand using insights from AI. - [How to make your brand consumer centric with online reviews](https://www.revuze.it/blog/how-to-make-your-brand-consumer-centric-online-reviews/): Take your brand to new heights by leveraging the consumer insights from online reviews. This post-purchase data can help you be more consumer centric. - [How Design Shapes Consumer Sentiment for Pens](https://www.revuze.it/blog/how-design-shapes-consumer-sentiment-pens/): In an earlier blog post about back-to-school products we showcased a non-traditional product category, dietary supplements and pain relief. Now... - [5 things you need to know to improve your AI research skills](https://www.revuze.it/blog/5-things-you-need-to-know-to-improve-your-ai-research-skills/): In the rapidly evolving business landscape, Artificial Intelligence (AI) has become a game-changer for organizations across various domains, including Consumer... - [Amazon Ads 101: How to Make a Your Brand Stand Out](https://www.revuze.it/blog/amazon-ads-101-how-to-make-a-your-brand-stand-out/): Take a deep dive into the world of Amazon ads and the different ways that brands can leverage tools to stand out with consumers. - [Beyond Backpacks: Exploring the Surprising Trends in Pain Relief and Dietary Supplements for Back-to-School](https://www.revuze.it/blog/beyond-backpacks-exploring-the-surprising-trends-in-pain-relief-and-dietary-supplements-for-back-to-school/): What do you think about when it’s back to school time?   My mind quickly jumps to the world of... - [5 Tips for Asking for Consumer Reviews](https://www.revuze.it/blog/5-tips-for-asking-consumer-reviews/): In today’s digitally-driven world, consumer reviews have become an essential component of brand reputation and success. They not only influence... - [5 Reasons Why Surveys Aren’t Up to the Consumer Data Challenge](https://www.revuze.it/blog/5-reasons-why-surveys-arent-up-to-the-consumer-data-challenge/): Surveys have always been a traditional tool that’s used for gathering data on customers. What are you trying to measure... - [5 ways to integrate online reviews into your retail marketing](https://www.revuze.it/blog/5-ways-to-integrate-online-reviews-into-your-retail-marketing/): Brand touchpoints with consumers have evolved. They’ve gone from being traditional brick-and-mortar institutions with in-store branded experiences to digital ecommerce... - [Unlocking Digital Shelf Success: Real-Life Success Stories Unveiled](https://www.revuze.it/blog/unlocking-digital-shelf-success-success-stories-unveiled/): Discover examples of how organizations have used Revuze to optimize their digital shelf and the benefits of doing so. In... - [Spotlight on Multicookers: Consumer Challenges to Cooking Excellence](https://www.revuze.it/blog/spotlight-on-multicookers-consumer-challenges-to-cooking-excellence/): Cooking as a hobby has become extremely popular due to the influence of Food Network and the various COVID lockdowns.... - [Unraveling the Sun Care Category](https://www.revuze.it/blog/unraveling-the-sun-care-category/): As the scorching sun of summer takes center stage, consumers across the globe eagerly flock to the shores, relaxing by... - [Unlocking consumer insights: a deep dive into the home cleaning market](https://www.revuze.it/blog/unlocking-consumer-insights-the-home-cleaning-market/): The home cleaning market is always changing, driven by ever-shifting consumer preferences and sentiments. From scent sensations to germ-fighting obsessions,... - [5 Strategies for Utilizing Consumer Insights in Market Segmentation](https://www.revuze.it/blog/5-strategies-for-utilizing-consumer-insights-in-market-segmentation/): Consumer insights derived from online product reviews have become an invaluable asset in shaping market segmentation strategies. In this digital... - [5 Ways Consumer Insights Can Boost Skincare Product Innovation](https://www.revuze.it/blog/5-ways-consumer-insights-boost-skincare-product-innovation/): Consumer reviews are an amazing resource for understanding how your brands and products are perceived. Many of the insights are... - [Are you using Generative AI for your consumer insights?](https://www.revuze.it/blog/are-you-using-generative-ai-for-your-consumer-insights/): These days, the latest buzzword, Generative AI, is on the tip of everyone’s tongues since OpenAI released ChatGPT-3 to the... - [Spotlight on Water Diapers: Impact of incentivized reviews on consumer data](https://www.revuze.it/blog/spotlight-water-diapers-impact-incentivized-reviews-consumer-data/): As summer arrives, consumers flock to beaches and pools to beat the heat. Among the essential accessories for the tiniest... - [5 Ways To Incorporate Reviews Into Your Marketing](https://www.revuze.it/blog/5-ways-to-incorporate-reviews-into-your-marketing/): Reviews are a useful source of information, but don’t be fooled into thinking that’s all they can do. When incorporated... - [Not All Consumer Reviews Are Created Equal](https://www.revuze.it/blog/not-all-consumer-reviews-are-created-equal/): Learn how to be more discerning about consumer reviews. Understand how consumer sentiment is impacted by organic & incentivized reviews. - [Stay Ahead of the Game with Revuze Alerts: AI-Powered Insights for Consumer Brands](https://www.revuze.it/blog/stay-ahead-of-the-game-with-revuze-alerts-ai-powered-insights-for-direct-to-consumer-brands/): Information can quickly become outdated, especially when you’re working with the real-time AI capabilities that we offer here at Revuze.... - [Set Up Revuze Alerts](https://www.revuze.it/blog/set-up-revuze-alerts/): Learn how to get the data you want in your inbox using Revuze Alerts. This includes new product, and changes in sentiment & star rating. - [Optimizing Product Development with Consumer Insights](https://www.revuze.it/blog/optimizing-product-development-with-d2c-insights/): In today’s fast-paced and competitive market, successful product development is more than just creating innovative solutions. It requires a deep... - [Consumer Listening: The Next Digital Insights Frontier](https://www.revuze.it/blog/consumer-listening-the-next-digital-insights-frontier/): - [Spotlight on the LGBTQ Segment and Cosmetics](https://www.revuze.it/blog/spotlight-on-the-lgbtq-segment-and-cosmetics/): In honor of Pride Month, we wanted to get some insights about the LGBTQ consumer segment when it comes to... - [Understanding and Optimizing the Digital Shelf](https://www.revuze.it/blog/understanding-and-optimizing-the-digital-shelf/): The digital shelf is an essential element of eCommerce success. Read this blog to learn what it is and how... - [A Look at the Coffee Machine Market: Insights from Real-Time Consumer Feedback](https://www.revuze.it/blog/a-look-at-the-coffee-machine-market-insights-from-real-time-consumer-feedback/): For many, the coffee machine is the focal point of the kitchen, producing the beverage that helps them start their... - [Coming Soon: Revuze Alerts](https://www.revuze.it/blog/coming-soon-revuze-alerts/): Have you ever wished for a way to monitor sentiment changes for your brand, products or hierarchies in real time?... - [Revuze Selected for the Lead's Top 100 List of 2023](https://www.revuze.it/blog/the-leads-top-100-list-of-2023/): At Revuze, we work hard to ensure we provide our customers with a cutting-edge solution to help D2C companies navigate... - [A Look at the Home Cleaning Market: Insights from Real-Time Consumer Feedback](https://www.revuze.it/blog/a-look-at-the-home-cleaning-market-insights-from-real-time-consumer-feedback/): The COVID-19 pandemic has made cleaning and disinfecting our homes more relevant than ever before. But how has the home cleaning market changed - [Make-Or-Buy Decisions: Figuring Out What Works Best for You](https://www.revuze.it/blog/make-or-buy-decision/): While ecommerce is online-based, some brick-and-mortar principles must be taken into consideration. One of the most common ones is the... - [Review Analysis 101: How to Analyze Customer and Product Reviews](https://www.revuze.it/blog/review-analysis/): Online reviews are a gold mine of valuable data about customers’ opinions on your brand, products, or services. Review analysis... - [The Importance of Brand Loyalty: 5 Benefits of Connecting To Your Customers](https://www.revuze.it/blog/importance-of-brand-loyalty/): Growing your business every quarter and year is a difficult task. Especially when today’s consumers have so many options to... - [Product Development Strategy: A Complete Guide to Create Better Products](https://www.revuze.it/blog/product-development-strategy/): The product development strategy process is one that puts customers first, aiming to find a solid product-market fit before ever hitting shelves. - [Using Customer Intelligence to Understand Customers and Give Them What They Want](https://www.revuze.it/blog/customer-intelligence/): Customer intelligence grants you a wealth of information on what customers want and need, which will aid you greatly in meeting those demands. - [Top 10 Brand Marketing Articles](https://www.revuze.it/blog/top-10-brand-marketing-articles-2021/): We gathered 10 of the best brand marketing articles and blog posts for relevant and timely tips for your brand marketing strategy. - [How to Implement E-commerce Personalization and Revolutionize Your Brand](https://www.revuze.it/blog/e-commerce-personalization/): E-commerce personalization is a necessity in today's world. Customers expect to be treated like old friends, even during e-commerce transactions. - [How Brand Equity Can Positively Impact Your Business and Drive Growth](https://www.revuze.it/blog/brand-equity/): Brand equity is the ability to be recognized, to stand out as more than just another face in the crowd. Learn how to build your brand equity. - [How Competitive Intelligence Lets You Stay Ahead of Your Rivals](https://www.revuze.it/blog/competitive-intelligence-2/): Competitive intelligence lets you perform real-time analysis of your position within the market, with real conditions, real information, and real results. - [Product Performance Analysis: Putting Your Data Into Action](https://www.revuze.it/blog/product-performance-analysis/): Product performance analysis allows you to consistently assess your product performance, position in the market, and ability to alter the former. - [How Convergence Marketing Empowers Your Brand and Customers](https://www.revuze.it/blog/convergence-marketing/): Convergence marketing is the philosophy of bringing your departments together in order to achieve the greatest possible marketing impact. - [Customer Perception: Making Consumers See Your Brand Positively](https://www.revuze.it/blog/customer-perception/): Customer perception, the idea that what your customer see predicts how they think about you. Positive customer perception is tricky, but possible. - [5 Ways To Improve Ecommerce Customer Experience in a Post-COVID World](https://www.revuze.it/blog/ecommerce-customer-experience/): Ecommerce has changed drastically, with customer experience in the post-COVID world being very different. Learn how you can up your CX game. - [How To Improve Your Product](https://www.revuze.it/blog/how-to-improve-your-product/): Learn how to plan, assess, and improve your products, and get familiar with the different types of product modifications. - [What Is Consumer Confidence?](https://www.revuze.it/blog/what-is-consumer-confidence/): Learn what consumer confidence is, how it’s measured and what consumer confidence has to do with the economy and how it impacts spending. - [Brand Strategy And Innovation: 5 New Steps for Customer-Centric Brand Innovation](https://www.revuze.it/blog/brand-strategy-and-innovation/): Discover how innovative branding shapes a successful brand marketing strategy. learn to enhance your brand innovation strategy with customer insights. - [What Is Consumer Sentiment?](https://www.revuze.it/blog/what-is-consumer-sentiment/): Learn what consumer sentiment is, the different consumer sentiment indexes, how to interpret consumer sentiment, and how to use it. - [How To Improve Your Star Rating On Amazon](https://www.revuze.it/blog/how-to-improve-your-star-rating-on-amazon/): Product reviews affect Amazon’s SEO, if you have good ratings you’ll appear higher up in the recommended section of searches. - [Using qualitative research for measuring brand equity](https://www.revuze.it/blog/how-to-measure-brand-equity/): The main benefit of having a strong brand equity is that consumers will buy your products no matter the cost to them, as they perceive them as having innate value or quality. - [How To Use Product Insights To Inform Product Strategy](https://www.revuze.it/blog/how-to-use-product-insights-to-inform-product-strategy/): Product insights covers all information you might gather that describes a user’s experiences related to a specific product and the analysis of those. - [The Best Sleep Headphones on the Market, According to AI Insights](https://www.revuze.it/blog/the-best-sleep-headphones-on-the-market-according-to-ai-insights/): Sleep headphones, headphones for sleeping. Check out the AI fueled analysis from Sentimate by Revuze, the first-ever product insights engine. - [How To Ask for and Get Customer Feedback](https://www.revuze.it/blog/how-to-ask-for-and-get-customer-feedback/): Customer feedback helps businesses understand how to improve or adjust the products or services they offer, and to measure the overall customer satisfaction. - [Customer Signals that Product Managers Need to Listen to](https://www.revuze.it/blog/customer-signals-that-product-managers-need-to-listen-to/): What are customer signals and how can product managers utilize them for success? - [The Customer Experience (CX) Salary Guide for 2022](https://www.revuze.it/blog/the-customer-experience-cx-salary-guide-for-2022/): In our latest post we explore the salary for different of CX Position in the industry, what are the common positions and what should you expect - [The Complete Guide to Customer Value Optimization (CVO)](https://www.revuze.it/blog/the-complete-guide-to-customer-value-optimization-cvo/): What is customer value, why it is important? Learn about the steps you should take to start optimizing your customer value. - [5 Strategies That Help Define a Seamless Customer Experience](https://www.revuze.it/blog/5-strategies-that-help-define-a-seamless-customer-experience/): Businesses have become aware of the need to ensure a seamless customer experience in order to improve their chances of survival. - [How Big Data Is Changing Retail Marketing Analytics](https://www.revuze.it/blog/how-big-data-is-changing-retail-marketing-analytics/): What are retail marketing analytics and what does big data have to do with it? A few examples of how big data is changing retail marketing analytics. - [Customer Empathy: The Ultimate Guide](https://www.revuze.it/blog/customer-empathy-the-ultimate-guide/): Customer empathy in CX has been rated one of the top concerns of consumers, with the need to feel valued by brands growing in recent years. - [How To Address Negative Reviews](https://www.revuze.it/blog/how-to-address-negative-reviews/): Online reviews are one of the most common ways for consumers to express their disappointment, and therefore it's no surprise if you notice you're getting negative reviews on your product. - [7 Ways To Improve Customer Feedback Analysis](https://www.revuze.it/blog/7-ways-to-improve-customer-feedback-analysis/): Information is power, so you’ll have a huge competitive advantage if you know how to interpret feedback from customers and... - [Seven Ways Customer Feedback Can Improve Your Product](https://www.revuze.it/blog/seven-ways-customer-feedback-can-improve-your-product/): Customer feedback is crucial in today’s market; consumers want to feel listened to and valued by the brands they interact... - [What Is the Difference Between Text Mining and Sentiment Analysis?](https://www.revuze.it/blog/what-is-the-difference-between-text-mining-and-sentiment-analysis/): Text mining vs sentiment analysis - Learn about data mining, text analytics, and the discover the relationship between text sentiment and web analytics. - [The Ultimate Guide For Product Insights](https://www.revuze.it/blog/product-insights/): Discover the meaning of product insights. Learn about product analytics, watch product insights examples & discover what is customer Insight analysis. - [The Role of Sentiment Analysis in Digital Transformation](https://www.revuze.it/blog/the-role-of-sentiment-analysis-in-digital-transformation/): In a world that revolves around data, can we talk about digital transformation without looking at the impact of data in any digital transformation initiative? - [How to Market to Gen Z](https://www.revuze.it/blog/how-to-market-to-gen-z/): Generation Z makes up a large part of most markets. Learn all you need to know about this demographic group and how to market to its members successfully, here! - [The Complete Guide to eCommerce Data 2021](https://www.revuze.it/blog/complete-guide-to-ecommerce-data-2021/): Revuze's R&D team brings you yet another indispensable tool: the complete guide to ecommerce data in 2021. Read this insightful research paper by clicking here! - [Top 10 Marketing Strategy Articles For 2021](https://www.revuze.it/blog/top-10-marketing-strategy-articles-for-2021/): Revuze Marketing Team Chose The Top 10 Marketing Strategy Articles That Every Marketer Should Keep In His Bookmark - [How Real-Time Voice Of The Consumer Impacts The ROI of Product Development](https://www.revuze.it/blog/roi-of-product-development/): How Real-Time Voice Of The Consumer Impacts The ROI of Product Development - [Top 9 Product Marketing Articles For 2021](https://www.revuze.it/blog/top-9-product-marketing-articles-for-2021/): Revuze Product Marketing Team Collected The Top 9 Product Marketing Articles For 2021 - [Top 9 Digital Transformation Articles For 2021](https://www.revuze.it/blog/top-9-digital-transformation-articles-for-2021/): We gathered the best articles about digital transformation from 2021, so you can find timely and relevant tips for your own transformation strategy. - [Top Personalization Articles For 2021](https://www.revuze.it/blog/top-personalization-articles-for-2021/): Revuze Team Curated The Top Personalization Articles For 2021 - Enjoy Reading Them And Leave Your Comment - [How To Conquer Customer Experience Management The Smart Way (2021)](https://www.revuze.it/blog/how-to-conquer-customer-experience-management-the-smart-way-2021/): This article explains customer experience management (CXM) and details the purpose, strategy, methodology, and importance of CXM - [Top 11 Omni Channel Marketing Articles](https://www.revuze.it/blog/top-11-omni-channel-marketing-articles/): Revuze Marketing Team Gathered The Top 11 Omni Channel Marketing Articles That Every Marketing Team Should Read - [How To Better Engage Customers With Superb Digital Customer Experience (2021)](https://www.revuze.it/blog/digital-customer-experience/): In this article, you will understand the concept of digital customer experience, discuss the important digital CX trends in 2021, ... - [Top 10 Consumer Insight Articles In 2021](https://www.revuze.it/blog/top-10-consumer-insight-articles-for-2021/): Learn the secrets of consumer insights in the top 10 Consumer Insight articles In 2021 that the Revuze CI team curated - [Top 10 Customer Journey Articles In 2021](https://www.revuze.it/blog/top-10-customer-journey-articles-2021/): Revuze team has gathered the top 10 customer journey articles that will help you improve the customer journey in 2021 - [How Brands Can Diagnose Their Sales Funnel With Sentiment Analysis (2021 Guide)](https://www.revuze.it/blog/diagnose-sales-funnel-with-sentiment-analysis/): In this article, we will explain how brands can diagnose their sales funnel with sentiment analysis when applied to eCommerce ratings and reviews - [The Amazon Counterfeit Products Problem Quick Guide (2021 Updated)](https://www.revuze.it/blog/amazon-counterfeit-products-problem/): Amazon counterfeit products problem has taken a big toll on both brands & Amazon. Learn how brands can use AI to fight counterfeit products on the Amazon market place - [3 Predictions for Consumer Insights in 2021](https://www.revuze.it/blog/3-predictions-for-consumer-insights-in-2021/): There’s no question 2020 was a different year…with the pandemic. Things shifted quite a bit. We are taking a look at 3 Predictions for Consumer Insights in 2021 - [15 Handpicked Customer Experience Management Resources](https://www.revuze.it/blog/customer-experience-management-resources/): Customer Experience Management Resources - The best 15 articles curated by our CX experts and brought to you in one place. - [How Revuze Uses AI to Extract Competitive Intelligence?](https://www.revuze.it/blog/competitive-intelligence/): Competitive Intelligence & Product Intelligence According to research from BCG and Google, Consumer Packaged Goods (CPG) companies that adopt Advanced... - [Feature Marketing Strategy Works for MPOW Wireless Headphones](https://www.revuze.it/blog/feature-marketing-strategy/): Why Brands Should Use Feature Marketing Strategy And Focus On Features Rather On "Branding" Especially In Early Stages - [The Most Overlooked New Product Launch Step – Now More Critical Than Ever](https://www.revuze.it/blog/product-launch-steps/): The Most Overlooked New Product Launch Step – Now More Critical Than Ever | Learn what steps to take when launching new products - [Product Launch In D2C Era (2021 Guide)](https://www.revuze.it/blog/product-launch-in-d2c-era/): Product Launch In D2C Era. Learn from Fortune 500 companies how to launch products that suit consumers and why D2C is taking the eCommerce world fast. - [How to Launch Your Product Successfully in 5 Simple Steps](https://www.revuze.it/blog/how-to-launch-your-product-successfully-in-5-simple-steps/): How to launch your product successfully in 5 easy steps. This guide is all about avoiding the pitfalls of new product launch. - [Sentiment Analysis Using Product Review Data](https://www.revuze.it/blog/sentiment-analysis-using-product-review-data/): Discover reviews rating importance. Read about machine learning for sentiment analysis, and how to use sentiment analysis for product reviews. - [Sentiment Analysis of Reviews – Data Cleanup Guide (2021)](https://www.revuze.it/blog/data-cleanup-guide/): Sentiment Analysis of Reviews – The Data Cleanup Guide (2021): Learn how to cleanup unstructured data in order to discover your brand sentiment analysis - [Social Insights vs eCommerce Insights – Complementary or Overlapping?](https://www.revuze.it/blog/social-insights-vs-ecommerce-insights/): Learn what is the difference between social insights VS eCommerce insights and when to use each one of them for a better consumer experience - [Revuze Announcing Unlimited Market Research](https://www.revuze.it/blog/unlimited-market-research/): Unlimited Market Research Reports | Special Promotion For Limited Time | NPS | CSAT | Customer Surveys - [How To Improve Customer Surveys In 2021 (The Easy Way)](https://www.revuze.it/blog/improve-customer-surveys/): Improve Customer Surveys With Revuze AI & Start Focusing On Instant Actions To Improve Customer Experience - [eCommerce Listening Leads The Arms Race In The New Norm](https://www.revuze.it/blog/ecommerce-listening/): eCommerce Listening Is The New Normal In eCommerce Arms Race. Read Inside About What Is eCommerce Listening And The Benefits It Can Do Deliver To Your Brand! - [Contemporary Opportunities For Industrial Sustainability](https://www.revuze.it/blog/contemporary-opportunities-for-industrial-sustainability/): Industrial sustainability is the future of every industry. Read inside how industries are taking the necessary steps to help save our planet - [How Digital Transformation Is Changing the World of eCommerce For The Better?](https://www.revuze.it/blog/how-digital-transformation-is-changing-the-world-of-ecommerce/): Find Out how digital transformation is changing the world of eCommerce. Explore examples from leading eCommerce brands. - [Customer Obsession: How To Build a Business Focused On Customers](https://www.revuze.it/blog/customer-obsession/): If you aren’t already applying customer obsession into your business strategy, it’s a transformation that’s well worth the effort - Find out why inside this article - [7 Biggest Fragrance Trends In a New Cosmetic Industry Report](https://www.revuze.it/blog/cosmetic-industry-report/): Find out what are the 7 biggest fragrance trends in the Revuze cosmetic industry report - [Customer Acquisition eCommerce Strategies (2022 Updated)](https://www.revuze.it/blog/customer-acquisition-ecommerce-strategies/): Learn the basics of customer acquisition strategies for ecommerce businesses, calculate your customer acquisition costs, and go through real-life examples. - [Online Reviews VS Customer Surveys (The Ultimate Guide 2021)](https://www.revuze.it/blog/online-reviews-vs-customer-surveys/): Online Reviews VS Customer Surveys: Find out what are the differences between the two and what should your business use in order to improve customer experience - [Amazon Private Label: The Complete Guide for Launching Your Own Product](https://www.revuze.it/blog/amazon-private-label/): Amazon private labeling is the process of selling products manufactured by someone else under your own brand name. click to learn more - [How To Launch a Food Product In The UK](https://www.revuze.it/blog/launch-a-food-product-in-the-uk/): Launch a food product in the UK is a lucrative business but it takes the right knowledge and data to succeed. Read the full guide on how to do it the right way! - [What is Brand Equity?](https://www.revuze.it/blog/building-brand-equity/): This article will explain what is brand equity, why it is important, and how to build it. - [How sustainability impacts sneaker sales](https://www.revuze.it/blog/how-sustainability-impacts-sneaker-sales/): In Revuze's 2020 Athletic Footwear Industry Report we pointed out that sneakers and athletic footwear elad the charge on sustainability in the apparel market - [Go To Market Strategy Examples (2022 updated)](https://www.revuze.it/blog/go-to-market-strategy-examples/): Learn some of the most go to market strategy examples that are being used by fortune 500 companies before they launch new products - [Post COVID19 Digital Transformation Meets EBITDA!](https://www.revuze.it/blog/digital-transformation-meets-ebitda/): In this article we will explain what is the meaning of digital transformation meets EBITDA & Why it's so important for brands - [Customer Journey Map: A Road to Improve Customer Experience & Higher Conversion Rates](https://www.revuze.it/blog/customer-journey-map/): Find what customer journey map is and how can you improve customer experience with it and increase your conversations rate - [Amazon SEO: New Comprehensive Guide For 2020](https://www.revuze.it/blog/amazon-seo/): Amazon SEO means optimizing your product pages according to the Amazon ranking algorithm, which is known as A9. - [Weekly Insights #1: The Booming Skin Care & Cosmetics Industry](https://www.revuze.it/blog/weekly-insights-1-the-booming-skin-care-cosmetics-industry/): Weekly insights brought to you by Revuze: Weekly insights & statics from different industries & products! - [Sentiment Analysis Using Product Review Data - Unlock Your Product Sentiment 4 Easy Steps](https://www.revuze.it/blog/sentiment-analysis-using-product-review-data-unlock-your-product-sentiment-4-easy-steps/): Learn How Sentiment Analysis Using Product Review Data To Make Data-Driven Decisions That Will Elevate Your Brand To A Whole New Level - [Customer Intercept Survey - Everything You Wanted To Know (2022)](https://www.revuze.it/blog/customer-intercept-survey/): Find out what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool. - [Mobile Game reviews: 4 Things Gaming Companies Must Do In 2020](https://www.revuze.it/blog/mobile-game-reviews/): Mobile game reviews and online ratings matter to eCommerce. We’d like to highlight the insights that hide in these opinions, specifically for gaming companies. - [The Significance of Consumer Behavior in eCommerce Marketing](https://www.revuze.it/blog/consumer-behavior/): Learn how to understand and analyze consumer behavior in ecommerce: What influences consumers and how can you research and model ecommerce consumer behavior? - [3 Reasons D2C Is The Future For BIG brands](https://www.revuze.it/blog/d2c/): Learn what is D2C and the 3 reasons D2C is the future for brands (Examples inside) - [Amazon Listing Optimization: The Ultimate Guide (2021)](https://www.revuze.it/blog/amazon-listing-optimization/): Actionable steps for Amazon listing optimization: Learn how to improve the visibility of your product in relevant search results with action items to follow - [19 Action Items to develop an Ecommerce strategy roadmap (2022)](https://www.revuze.it/blog/ecommerce-strategy/): eCommerce Strategy: The definitive guide: How to develop a powerful eCommerce strategy, and how big brands are doing it correctly (Nike, Adidas & More!) - [Crowd Wisdom: Reasons for Brands to Listen to Their Customers to survive Covid-19](https://www.revuze.it/blog/crowd-wisdom/): Crowd wisdom holds a mountain of consumer data: New trends, likes, and dislikes. Find out why brands must listen to their customer's post COVID-19 - [3 Things Brands Must Consider During Corona crisis](https://www.revuze.it/blog/the-3-things-brands-must-consider-during-corona-crisis/): 3 Things Brands Must Consider During Corona crisis:Brands must consider the new reality and connect to the change so they can stay relevant to the new consumer. - [NPS survey: The definitive guide for Net Promoter Score Survey (2020)](https://www.revuze.it/blog/nps-survey/): This is a complete guide on how to conduct an NPS survey . Learn exactly what questions to ask and when is the right timing to ask them. - [Coffee makers Industry Report: 2019 Retrospective Amazing Insights!](https://www.revuze.it/blog/coffee-makers-industry-report/): Coffee makers Industry Report: an impressive bottom line, $1B in US sales and over 50 million units sold worldwide in 2019. - [US Facial Care Industry Market Research Report 2019](https://www.revuze.it/blog/us-facial-care-industry-market-research/): US Facial Care Industry Market Research: The skincare market is estimated at around $13 billion in sales 2019 alone. Find out more inside - [Revuze Raises $5 Million Series A](https://www.revuze.it/blog/revuze-raises-5-million-series-a/): Revuze, the first company to bring Artificial Intelligence (AI) to both brand and product management, has announced a $5.1 million financing round - [Why should you favor proactive customer experience? (2020)](https://www.revuze.it/blog/proactive-customer-experience/): Proactive customer experience vs reactive one: 80% of brands believe they deliver superior customer experiences, but only 8% of customers feel the same - [Smart TV Industry Report & Projections (2019 & 2020)](https://www.revuze.it/blog/smart-tv-industry-report/): Our Smart TV Industry Report contains over 500,000 consumer reviews. We identified over 1 million valuable quotes, this report features our findings. - [Product Review: 5 Ways top brands leverage reviews to their advantage](https://www.revuze.it/blog/product-review/): Product review is a brand secret weapon. This article covers how top brand leverage online reviews analysis to their advantage - [Headphones Market Industry Report: Amazing Insights (2019-2020)](https://www.revuze.it/blog/headphones-market-industry-report/): Headphones Market Industry Report: After analyzing more than 1M online consumer reviews we've prepared this industry report. - [4 Tips For Better eCommerce Optimization With Revuze's New Alert Solution](https://www.revuze.it/blog/ecommerce-optimization/): eCommerce Optimization: Learn how to help optimize your eCommerce listings with online review analysis. - [Revuze Product Update March 2020](https://www.revuze.it/blog/revuze-product-update-march-2020/): The understanding that every role must be aware of market trends is already well established. This blog post covers the recent updates to our product suite. - [Amazon Review Analysis: The Beginners Guide (2021)](https://www.revuze.it/blog/amazon-review-analysis/): Amazon review analysis is a key factor for brands. Monitoring your product reviews will make sure you’ll stay ahead of the game, and the competition. - [4 Easy Tips for Boosting Your Brand Loyalty With Customer Data](https://www.revuze.it/blog/brand-loyalty/): In today's world, brand loyalty is the most important KPI for brands. Use these 4 tips in order to leverage voice of customer to improve brand loyalty. - [Denim Jeans Market Report: 2019 Recap and 2020 Mind-Blowing Projections](https://www.revuze.it/blog/denim-jeans-market-report/): Denim Jeans Market Report: Online sales grew 32% for the denim jeans market over the last couple of years. Read this report for a detailed consumer analysis - [Open-Ended Questions to Help You Find Business Pain Points + Actionable Examples (2020)](https://www.revuze.it/blog/open-ended-questions/): Open-Ended Questions are questions that cant be answered by "yes" or "no". This post will teach you how to ask the right questions for better business results - [Brand Marketing Renaissance - 5 Points To Consider](https://www.revuze.it/blog/brand-marketing/): Brand marketing takes a brand out into the world and shows potential consumers why it’s worth their time and money. Here are 5 points you need to consider. - [What is brand strategy? & 6 Tips for a Successful Brand Strategy](https://www.revuze.it/blog/what-is-brand-strategy/): What is brand strategy? An effective and data-driven brand strategy helps brands stand out in an extremely competitive market. 6 actionable tips to get it done! - [Leveraging the full potential of open ended survey questions (2020 update)](https://www.revuze.it/blog/open-ended-survey-questions/): As brands fight for a higher revenue share, they look for customer feedback data to gain a competitive edge. Open ended survey questions are an easy route. - [3 Amazing Product Trend Analysis Tips For 2020](https://www.revuze.it/blog/product-trend-analysis/): Product trend analysis is an analysis of past and current consumer data related to a product used to extract insights about market shifts and directions. - [B2B marketing trends 2020: 5 Innovative Ideas](https://www.revuze.it/blog/b2b-marketing-trends-2020/): B2B marketing trends 2020: 5 innovative marketing strategies trends brands will adopt in 2020 - [5 Steps To Achieve Product Market Fit (PMF) in 2020](https://www.revuze.it/blog/product-market-fit/): Product Market Fit: This article will try to explain what is product-market fit, why it is so important, and explore the 5 ways to conduct and measure it. - [AI and Market Research: 4 brilliant ways AI will change Market research in 2020](https://www.revuze.it/blog/ai-and-market-research/): AI and Market Research: This article will cover why AI is such a game-changer in market research including trends for 2020. - [4 Actionable Points for Developing a Go to Market Strategy (2022)](https://www.revuze.it/blog/go-to-market-strategy/): A go to market strategy (GTM) will help your new product launch succeed. Find out what are the 4 proven steps to take when building a GTM plan + Examples - [Customer Experience Trends 2020: 3 Amazing Predictions on how the industry is changing](https://www.revuze.it/blog/customer-experience-trends-2020/): Customer Experience Trends 2020: Here are the top bets on the 2020 Customer Experience Industry. - [DIY V.S Enterprise Customer Experience Management (CXM) - What is the best approach?](https://www.revuze.it/blog/diy-v-s-enterprise-customer-experience-management-cxm/): In thie piece we will cover what are the difference in the makings of enterprise customer experience v.s DIY customer experience management (CXM) solutions. - [Social Media Listening Definition: And 3 New Ideas That Can Improve Customer Experience](https://www.revuze.it/blog/social-media-listening-definition/): Social Media Listening Definition: What is Social Listening, Why it Matters, and 3 ways it can improve customer Experience - [Why smell is an important topic discussed for Smart TVs?](https://www.revuze.it/blog/why-smell-is-an-important-topic-discussed-for-smart-tvs/): Why smell is an important topic discussed for Smart TVs? Learn How Revuze AI found a connection between smell and smart TV and saved this manufacturer! - [CX Analytics: What is it and What makes it so difficult?](https://www.revuze.it/blog/cx-analytics/): What is CX Analytics: CX Management (CXM) is a growing multi billion dollar market, but why is it so difficult to do proper customer experience analytics? - [UGC Marketing: Why UGC is the new Benchmark data (2020)](https://www.revuze.it/blog/ugc-marketing/): UGC Marketing: (User Generated Content) is growing at a scary rate. We all love to share, review & comment on experiences, products & places in social media. - [Customer-Centric Marketing Explained In 4 Easy Ways](https://www.revuze.it/blog/customer-centric-marketing/): What is customer-centric marketing? Customer experience is a make-or-break factor when it comes to your customers’ satisfaction; often, as reported... - [How to measure Net Promoter Score With Online Reviews: New Guide (2020)](https://www.revuze.it/blog/net-promoter-score/): How to measure Net Promoter Score (NPS): In this article we will explain how to measure NPS using online reviews - [Why Unstructured Data is the new BFF of Product Marketing](https://www.revuze.it/blog/unstructured-data/): Unstructured data, customer opinions, and feedback is growing at a scary pace. In fact, per IDG it is growing at a rate of 62% per year - [Are customer satisfaction surveys still relevant in 2019? (Hint - Yes But..)](https://www.revuze.it/blog/customer-satisfaction-surveys/): customer satisfaction surveys are popular with marketing professionals, however, you only get answers to the questions you asked! Learn how to ask the right Q's - [3 Reasons Why BERT NLP Will Be Revolutionary](https://www.revuze.it/blog/bert-nlp/): What is BERT NLP, how does it affect the world of neuro-liguistic programming, and how does it impact artificial intelligence and CX analytics? - [Voice Of Customer Vs Social Listening](https://www.revuze.it/blog/voice-of-customer-vs-social-listening/): Voice Of Customer vs Social Listening: Find Out The Differences About VOC And Social Listening And Why They Are Important For Brands - [Busting 5 Myths About Voice Of Customer](https://www.revuze.it/blog/busting-5-myths-about-voice-of-customer/): 5 Myths About Voice Of Customer: In this article, we’ll learn more about VoC and we’ll debunk some common (and untrue) myths on this topic. - [What Are The 3 Core Key Needs For CX analytics?](https://www.revuze.it/blog/what-are-the-3-core-key-needs-for-cx-analytics/): The CX analytics market is a multi-billion $ market. Learn What Are The 3 Core Key Needs For CX analytics? - [How Do Amazon Fake Reviews Kill CX Analytics? (2020)](https://www.revuze.it/blog/amazon-fake-reviews/): Shoppers rely on customer reviews when they’re buying a product online. Over the last year, there has been a surge of Amazon fake reviews being published.. - [Revuze Next Generation Solution is Here!](https://www.revuze.it/blog/revuze-next-generation-solution-is-here/): Revuze Next Generation Solution is Here! Find out how what new technologies we are using to lead the next generation of customer experience. - [2 Mega CX Trends That Are Changing The Industry and Can’t be Ignored](https://www.revuze.it/blog/cx-trends/): CX Trends That Can't Be Ignored: 71% of consumers agree that genuine UGC in the form of customer reviews make them more comfortable buying a product online - [How to measure customer satisfaction in 5 easy steps](https://www.revuze.it/blog/how-to-measure-customer-satisfaction/): How to measure customer satisfaction: Learn 5 Easy Steps to Measure CSAT and win your customers hearts by giving them the best customer service - [How Revuze's cutting edge customer insight solution eliminates the need for customer satisfaction surveys](https://www.revuze.it/blog/how-revuzes-cutting-edge-customer-insight-solution-eliminates-the-need-for-customer-satisfaction-surveys/): Learn How Revuze Customer Insight Solution Determines The Sentiment Towards Any Brand With Great Accuracy. - [How brands implement predictive analytics and social listening to improve their customer experience](https://www.revuze.it/blog/how-brands-implement-predictive-analytics-and-social-listening-to-improve-their-customer-experience/): How brands implement predictive analytics and social listening to improve their customer experience - [5 Ways Big Data Customer Analytics Can Impact Business Results](https://www.revuze.it/blog/5-ways-big-data-customer-analytics-can-impact-business-results/): Learn how big data customer analytics can impact your business results: predictive analytics, product feedback, competitor analysis, NPS, and more. - [What Is Social Sentiment?](https://www.revuze.it/blog/what-is-social-sentiment/): Social media sentiment or Social Sentiment is the feeling or attitude people express on social media regarding a specific brand, service, or product. - [What Is Text Analytics?](https://www.revuze.it/blog/text-analytics/): Text analytics is an automated process to analyze unstructured text and extract useful information from it often carried out with the help of a software. - [New coverage of Revuze on Forbes](https://www.revuze.it/blog/new-coverage-of-revuze-on-forbes/): Find the link here to the Forbes article that was published about revuze. - [Revuze partners with iProspect to help brands win at Commerce in the New Digital Economy](https://www.revuze.it/blog/revuze-partners-with-iprospect-to-help-brands-win-at-commerce-in-the-new-digital-economy/): Happy to announce that Revuze is partnering with iProspect to help brands commerce in the New Digital Economy - [Taste is the most important for USA toothpaste and mouthwash buyers](https://www.revuze.it/blog/taste-is-the-most-important-for-usa-toothpaste-and-mouthwash-buyers/): What really matters when it comes to Toothpaste? Ai Technology helps to understand what consumers prioritise when it comes to this everyday essential item. - [Taste is only 7th in importance for US coffee makers buyers](https://www.revuze.it/blog/taste-is-only-7th-in-importance-for-us-coffee-makers-buyers/): Taste is only 7th in importance for US coffee makers buyers: Can you believe that taste is actually the 7th most important factor in terms of consumer sentiment? - [Revuze media coverage from SAP CX Live](https://www.revuze.it/blog/revuze-media-coverage-from-sap-cx-live/): SAP CX Live! Find out here about on how Revuze made an impact. - [Come see Revuze at SAP Customer Experience Live!](https://www.revuze.it/blog/come-see-revuze-at-sap-customer-experience-live/): Reuze at the SAP Custmer Experience Live! Showcasing in real time its CX Analytics, enabling you to transform your CE services. - [10 Key Analytics Reports Every Consumer Insights Pro Needs](https://www.revuze.it/blog/10-key-analytics-reports-every-consumer-insights-pro-needs/): Your job doesn't stop at collecting CX data! Using these 10 key Analytics Reports will help you identify key customer insights and make actionable decisions. - [The 6 Keys to Focus Groups that Generate Valuable Consumer Insights](https://www.revuze.it/blog/6-keys-to-focus-groups-that-generate-valuable-consumer-insights/): The 6 Keys to Focus Groups that Generate Valuable Consumer Insights, how to implement these strategies to improve CX and gain a leverage over your competition. - [How to Successfully Use Market Research Services for Consumer Insights](https://www.revuze.it/blog/how-to-successfully-use-market-research-services-for-consumer-insights/): How to successfully use market research services to get valuable consumer insights to improve your product and increase ROI - [State of the US fabric care industry: Amazing Facts Inside](https://www.revuze.it/blog/state-of-the-us-fabric-care-industry/): How Ai technology can help improve CX for the US Fabric care industry, identify the industries key aspects to be able to target consumers more effectively. - [Why negative consumer reviews are a better data source](https://www.revuze.it/blog/why-negative-consumer-reviews-are-a-better-data-source/): You would think that negative reviews are the worst sort of feedback, however it is the opposite, negative reviews are the most useful data source to have. - [The Top 3 Untapped Sources For Customer Analytics](https://www.revuze.it/blog/customer-analytics/): Where to find your customer analytics, these top 3 sources are where you'd find the data that is most effective for your business. - [Why text analytics and NLP are NOT the answer?](https://www.revuze.it/blog/why-text-analytics-and-nlp-are-not-the-answer/): With Artificial Intelligence and Self Training algorithms you can skip the person-training, decreasing errors and boosting results - [90% of the data was created recently](https://www.revuze.it/blog/90-of-the-data-was-created-recently/): 90% of the world’s data was created in the last 2 years!!! Isn’t it amazing? How do you shift your market research initiatives to handle such data volumes? - [Market Research: How to do it without (human) limits](https://www.revuze.it/blog/market-research/): Being able to analyse market research with Ai technology, surpassing human limitations leading to stronger, precise outcomes. --- # # Detailed Content ## Pages ### Blog > Learn what is VOC and discover the best marketing strategies in our consumer insights blog. Get VOC examples and read about customer behavior insights. - Published: 2022-10-12 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/ --- ### Revuze Explorer API > Revuze Explorer Is Our eCommerce to Insights Dashboard - Learn What Features Lies Beneath Our AI - Published: 2021-12-22 - Modified: 2021-12-22 - URL: https://www.revuze.it/blog/products/revuze-api/ Revuze API – Reviews Data and Ready Research Answers Without the Heavy Lifting Serve your business with high-quality reviews data while cutting delivery time, costs, and efforts! Access unstructured and structured data from hundreds of online sources around the globe to generate custom insights and reports. What Revuze'sAPIdoes:Revuze Explorer API allows you to extract consumer sentiment, discussion topics, and star ratings on any brand or product from millions of customer reviews. The API provides you with total customization freedom for technical and business users alike, connecting this critical data stream with your corporate business intelligence. Real consumers. Realinsights: Volume of reviews Average sentiment Average star rating Discussion topics Consumer quotes Word cloud Make your company’s strategies trulycustomer-centric. Right now Stay on top of your industry, monitor your competition, and prepare for your product launch with 24/7 access to product analytics based on millions of customer reviews. Identify the most popular topics of conversation, getting a detailed view of customer sentiment on any product on the marketCall Revuze’s REST API using any programming language or integrate it into your favorite business intelligence, databases, or data visualization solution. After a quick kickoff session, get 24/7 access to your brand’s personalized dashboard Interested in Revuze API? --- ### Reports > Our custom-made market reports allow you to track your brand’s progress, monitor your competition, and analyze your product’s performance - Published: 2021-10-01 - Modified: 2021-10-01 - URL: https://www.revuze.it/blog/products/reports/ Custom ResearchReports Order a market report tailor-made for your needs. Our data analysts will pull out the relevant insights in days so you can focus on your business and make speedy, quality decisions. Track online discussions and consumer sentiment for any product, market domain, or topic of conversation and see how it evolves over time and what’s driving the change. Discover the brands, products and topics that are driving your category’s sentiment up and down. Discover what consumers think about your product and identify its strengths, weaknesses, opportunities, and threats (SWOT), understanding what is driving consumer sentiment and rating score. Discover new and emerging products in your category and learn what consumers are saying about them; learn how they differ from older and established products. Compare your brand and products with your competitors and identify your unique edge and value proposition. Select a direct competitor for a “Battle of the Brands. ”Select a product that has undergone a change in formula, feature, or rebranding and compare consumer sentiment pre- and post-change. See how your products rank relatively to your competitors based on Revuze’s ranking system, and understand what’s driving their ranking position. Find out how and for which purposes consumers are using products in your category. Identify the use cases that offer new growth opportunities. Discover which price segment holds the largest share of consumer discussions and positive sentiment, and see how your products compare. Discover which products dominate consumer sentiment in each price tier and identify “blue ocean” opportunities... --- ### About Us > Learn more about Revuze, our history and what makes us an industry leader. Click here for details about our technology, leadership and more! - Published: 2021-06-05 - Modified: 2021-06-05 - URL: https://www.revuze.it/blog/about/ On-demandAccess to Millions of Consumer Insights Revuze’s AI-powered solution helps product companies in any industry — from electronics to personal care, from home appliances to consumer packaged goods — monitor the ecommerce market, identify emerging trends, and assess products’ strengths and weaknesses. Our Technology Revuze’s automated AI-powered technology analyzes free-text feedbacks without the need for user training, predefinitions of topics, training sets, or keywords. Hence, it provides the most comprehensive, objective, and accurate view of a product on over 60 features and service-related topics. Revuze provides insights on products from more than 200 different industriesJTNDdmlkZW8lMjBhdXRvcGxheSUyMG11dGVkJTIwbG9vcCUyMG5hbWUlM0QlMjJtZWRpYSUyMiUzRSUwQSUzQ3NvdXJjZSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LnJldnV6ZS5pdCUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMSUyRjA2JTJGYW5pbWF0aW9uLndlYm0lM0ZhdXRvcGxheSUzRDElMjZjb250cm9scyUzRDAlMjIlMjB0eXBlJTNEJTIydmlkZW8lMkZ3ZWJtJTIyJTNFJTBBJTNDJTJGdmlkZW8lM0U= Locations Natanya, Israel New York, USA Montreal, Canada Revuze's Journey 2011 Ido Ramati begins working on the concept behind Revuze 2013 Revuze is established and receives its first investment form Nielsen 2014 Revuze signs with its first Fortune 500 customer 2018 SAP. io invests in Revuze 2019 Revuze signs its 50th Fortune 500 customer, and covers over 150 categories 2020 Revuze completes Round A funding, raising over $5M Our Story 2011: The story begins Revuze was first conceived by founder Ido Ramati, a serial entrepreneur with extensive business and leadership experience, as a platform that built automated travel itineraries based on online reviews. After building the platform, Ido and his team members realized the technology was smart enough to be used for any consumer experience domain. They therefore started working on a self-training machine that would understand consumer feedback in any given domain, automatically gathering and structuring data that could be leveraged by businesses. 2013:... --- ### Revuze Explorer > Revuze Explorer Is Our eCommerce to Insights Dashboard - Learn What Features Lies Beneath Our AI - Published: 2020-09-22 - Modified: 2020-09-22 - URL: https://www.revuze.it/blog/products/revuze-explorer/ Revuze Explorer- Market Research Without the Heavy Lifting Get access to any level of insights needed – from category to brands or products within any industry, connecting you to the world’s first warehouse of over 1B research answers. No integration, customization, or setup is needed. Make your company’s strategies trulycustomer-centric. Right now Drive actionable recommendations grounded in consumer knowledge and informed by a broader understanding of your category and business Identify the most popular topics of conversation, getting a detailed view of customer sentiment on any product on the marketTell your IT support team they’re no longer needed: You can use Revuze Explorer with no integration requiredAfter a quick kickoff session, get 24/7 access to your brand’s personalized dashboardOur dedicated support team will guide you every step of the way and answer all of your questions Plan your next big move. Base it on millions ofconsumer opinions. All Revuze’ dashboards and reports provide you with fresh data and can be easily filtered by brand name, product name or specific product aspect. Ideation Discover what consumers like and dislike about the products on the market and address the pain points to invest in. Identify emerging consumer trends and benchmark your brand against your competitors. Prelaunch Prepare for your new product launch and define the right set of features for your new product. New Product Launch Discover how to improve your consumers’ shopping experience and monitor your new product’s performance across multiple topics of conversation Ongoing Monitoring Monitor your star rating and... --- ### Self - Text Analytics Tool For eCommerce Opinions > Revuze's Self Learning Text Analytics Engine - The technological breakthrough allowing anyone to access valuable consumer opinion data, right when they need it! - Published: 2020-07-23 - Modified: 2020-07-23 - URL: https://www.revuze.it/blog/products/text-analytics-tool/ Text Analytics Tool For eCommerce Opinions The technological breakthrough that empowers any role within the organization to access valuable granular, and digested consumer opinion data, right when they need it! Always On The LookoutBe The First To Know About New Topic And Trends in Real-TimeAlways-ONKeep a Finger On The Pulse of Your Customers and Be Quick To ReactNeverLose Sight of Your Competition & IndustryFrom Unstructured eCommerce Consumer Feedback DataTo Actionable Insights Leveraging our expertise in machine learning, natural language processing, sentiment analysis, and big data – we’ve created technology that knows exactly what your customers mean when they’re talking about your brand, products or features. eCommerce Big Data Collection Whether it’s eCommerce reviews, social media engagements, your CRM, email correspondence, surveys, call center data, or a variety of other online and & offline sources. Our Analytics Engine can easily access and scan billions of data points every month. Machine Learning & Sentiment Analysis Applied o eCommerce Reviews from multiple sources, Revuze’ machine learning algorithms discover new aspects/topics in each product category – automatically and independently build a unique taxonomy for each. This self-learning technology teaches itself about the world of your products, compares it with the industry benchmark and maximizes the value of the insights it provides Human-Like Understanding Our meaning-sensitive technology masters contextual understanding and cracks even the most misleading ambiguities. Featuring outstanding accuracy and performance even in the face of extensive data. Revuze recognizes multiple ways of referring to the same idea and identifies the right sentiment even... --- ### Products > Revuze’s self learning sentiment analysis engine, advanced NLP & machine learning makes us the First Industry Agnostic Solution for customer experience. - Published: 2020-03-21 - Modified: 2020-03-21 - URL: https://www.revuze.it/blog/products/ Revuze Explorer Full presentation of complete brand inventory of key performance indicators and sentiment analysis with respect to your brand, products and their features See 40-80 topics that your consumers care about Drill down to the most specific traits of your product Monitor Competitors to the product level Reach your customers with the right messageUse Sentimate’s insights to build the messaging around your product highlighting the features and keywords your customers care about. Custom Research Reports Order a market report custom-built by one of Revuze’s data analysts using Voice of the Customer data. Because traditional market research is so yesterday. Revuze exploere API Generate custom insights and reports to make your business strategy customer-centric and forward-looking. OUR CLIENTS Trusted By From innovators to fortune 500 companies – Revuze Big Data Consumer Analytics Platform helps organizations to dominate their markets. Here is some of them: --- ### Market Research For Product Listing Optimization > Understand what consumers are looking for so you can optimize product listing on eCommerce sites like Amazon and outrank your competitors - Published: 2020-01-06 - Modified: 2025-04-09 - URL: https://www.revuze.it/blog/product-listing-optimization/ Optimize Your Product Listing & Boost your Product Ranking How can Revuze help me improve my product ranking? eCommerce sites like Amazon base product rankings on a series of different factors. Revuze’s AI solution researches what consumers are looking for by analyzing thousands of online reviews, social media comments and other data sources. The solution can help you identify the right keywords, phrases, and images that reflect what your target audience is looking for, so you can improve your listings, your product descriptions, and your Q&As. Why is Revuze better than other solutions at product listing optimization? Revuze is the first automated solution to analyze the Voice of the Customer (Voc). Our automated, self-learning solution doesn’t require you to pre-define keywords and metrics: it does everything on its own, scanning millions of opinions in any given industry. The insights Revuze can provide you with can help you perfect your product listings and reach many more customers. Can Revuze help me understand what consumers are looking for? Yes. Revuze can give you a better understanding of your customer base and your audience’s sentiments regarding the market in general and specific products and solutions. This way, you can customize your product description and your Q&As to better fit your customers’ needs. Leverage on Your Customers’ Sentiment to Improve Your Retail Strategy. With Revuze’s innovative voice of the customer analysis you can improve your product and marketing KPIs and generate a higher ROI thanks to valuable insights on your industry, competitors, and customer... --- ### Customer Experience Analytics For Personal Health > Revuze helps companies in the personal health and OTC industry better understand their customers, strategize new product launches and improve their CX. - Published: 2019-11-19 - Modified: 2019-11-19 - URL: https://www.revuze.it/blog/industries/personal-health/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most brands in the personal health or OTC space, you have to aim for the highest industry standards. But do know what your customers think on every category and product? All users, even non-technical oes can gain unparalleled, in-depth cx analytics and answer game-changing questions like: Will I be able to improve my understanding of the Behavior of my buyers? Yes, Revuze analyzes hundreds of thousands of online reviews and posts that mention your brand, as well as your competitors. By analyzing the sentiment behind these comments and reviews and applying self-learning artificial intelligence, we can filter the topics that are most relevant to your customers and understand how you match against your competitors. Will I be able to track the reaction of the market to my new products as they launch? Whether you’re launching an over-the-counter medication or a new electric toothbrush, Revuze can help you by analyzing consumer data and extracting buyer sentiment in real time. We can track sentiments across the entire industry as soon as the newly-launched products start attracting reviews and mentions. Will Revuze help us reach the market faster? Yes. Because you’ll get a better understanding of what your customers think and of their sentiment towards multiple aspects of your products, you will be able to make data-driven decisions faster than ever before. Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt... --- ### Customer Experience Analytics For Toys > The toy industry is one of the most dynamic markets. Revuze’s self-learning AI shows you all you need to know about your products and your competitors. - Published: 2019-11-19 - Modified: 2019-11-19 - URL: https://www.revuze.it/blog/industries/toys/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most toy manufacturers or distributive, you have thousands of new product launches. But do know what your customers think on every category and every product? All users, even non-technical oes can gain unparalleled, in-depth cx analytics and answer game-changing questions like: How can I learn about customers’ ratings of different toy categories? With Revuze’s AI solution, you can find out what toy categories and feature are in demand right now. Our solution surveys hundreds of thousands of customer reviews of toys across multiple e-commerce websites. This approach allows us to deliver the overall sentiment score on brands, categories, and specific products. We can also show you what topics your customers are discussing more frequently, highlight your strengths and weaknesses and compare them with your competitors. How can I measure the popularity of a specific toy as opposed to my competitors’? Revuze can easily show you the difference in sentiment between competing products. Thanks to text analytics, we can detect the features that customers preferred in each product. This way, you’ll be able to better understand the market and base your next business moves on this valuable knowledge. How can I measure the success of my latest toy launch? With Revuze, you will be able to track consumers’ comments on social media and customer reviews websites about your latest releases. This way, you will get a clear understanding of what worked and what was missing in the... --- ### Customer Experience Analytics For Financial Services > Discover and understand how customers talk about loans, mortgages, banking services and other financial topics, measure and improve customer experience. - Published: 2019-11-19 - Modified: 2019-11-19 - URL: https://www.revuze.it/blog/industries/financial-services/ Understand your customers, improve your marketing, products and your customer’s experience! You already know how to manage loans, mortgages, credit requests and offer other financial services. But do know what your customers think on every service and financial product you offer? All users, even non-technical oes can gain unparalleled, in-depth cx analytics and answer game-changing questions like: What are Revuze’s typical data sources? Revuze’s technology can analyze any type of textual customer experience feedback. We monitor online ratings, customer reviews, blog posts, and conversations on social media to detect the customer sentiment and compare it with other solutions in the financial industry, to give you a clear idea of what consumers are saying. Can I monitor the launch of competing solutions in my category? Yes! With Revuze, new products are mapped as soon as reviews and online conversations are published, so you can find out about new launches, their success, and how consumers are reacting to them in real time. Which resources do I need to bring Revuze on board? Revuze is designed to be a personal self-service solution for business users. It doesn’t require IT, experts, or a complex set-up process. Business users begin to leverage the solution after a short web training session. Unlike other complex solutions, Revuze can start delivering meaningful insights for you just a few weeks after purchasing it. Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt your market by giving you valuable insights into your... --- ### Customer Experience Insights For Food and Beverages > Revuze allows you to gain unparrallel CX insights on the Food and Beverages Industry. Know your customers, improve customer experience, and satisfaction. - Published: 2019-11-17 - Modified: 2019-11-17 - URL: https://www.revuze.it/blog/industries/food-beverages/ Understand your customers, improve your marketing, products and your customer’s experience! You work with hundreds of ingredients, millions of customers and several distributors in different locations. But do know what your customers think on your every product and taste? All users, even non-technical ones can gain unparalleled, in-depth CX analytics and answer game-changing questions like: How can I learn about the reputation and popularity of the food or beverage I’m selling? Through social listening and text analytics, Revuze collects all the reviews and conversations that are taking place online regarding your product. Revuze can calculate the customer sentiment and compare the performance of your product with your competition. Will I be able to track how customers react to new items as I launch them? Yes. Revuze analyzes consumer data and extracts buyer sentiment automatically and in real time. In addition to keeping track of your new products, we can also monitor the industry in general to discover other new food or beverages as they launch and as they attract new comments or reviews. Will Revuze help me reach the market faster? Yes. As we learn what your customers think and analyze the sentiment towards the different aspects of your food/beverage products, we can facilitate your work as you make accurate and data-driven decisions. Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt your market by giving you valuable insights into your customers’ experience and your competitors’ performance. Our AI solution is self-learning,... --- ### Customer Experience Analytics For Home Appliances > Customers are looking to replace and update their home appliances with better & more efficient products. Find out what customers think about your brand. - Published: 2019-11-17 - Modified: 2019-11-17 - URL: https://www.revuze.it/blog/industries/home-appliances/ Understand your customers, improve your marketing, products and your customer’s experience! Consumers are looking to replace and update their home appliances with better, faster, and more efficient products on a regular basis. Find out what they think about your brand as well as your competitors, discover which products they prefer and which features they value the most, so you can build better appliances and target the right audiences. Revuze analyzes online reviews from multiple sources, listens to social media and creates a competitive benchmark in real time using its advanced machine learning technology. How can I learn about customer sentiment on home appliances? Revuze’s AI goes through hundreds of thousands of customer reviews across multiple e-commerce websites and aggregates them into a SKU and brand level. This approach allows us to give you the overall sentiment score of a brand, a category, or a single item. We are also able to provide you with insights on all of the topics discussed by your customers and highlight your strengths and your weaknesses, comparing them to the ones of your competitors and category. How can I compare popularity and reputation of home appliances brands? You can easily compare all brands in each category, since Revuze actively collects all of the reviews within each category of appliances. Our self-learning AI analyzes customer reviews and aggregates them per SKU and brand; then it indicates the popularity and sentiment for each brand, category and single products. Understanding the sentiment is our core business—by going through... --- ### Customer Experience Analytics For Personal Care > Revuze allows you to gain unparrallel CX insights on the personal care industry. Know your customers, improve customer experience, product and marketing. - Published: 2019-11-10 - Modified: 2019-11-10 - URL: https://www.revuze.it/blog/industries/personal-care/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most brands, you have thousands of products. But do know what your customers think on every category and product? All users, even non-technical ones can gain unparalleled, in-depth cx analytics and answer game-changing questions like: In such a complex industry, how granular can Revuze be? Revuze is a revolutionary technology. It can discover and report everything that customers share about a product. It excels in discovering product specific issues like Sensitivity to Smell, Perforations or Residue (real life examples from the tissue/toilet paper industry) and will stay on top of new issues, trends and topics as they surface. What are the typical data sources for your Personal Care customers? Revuze's technology can analyze any type of textual CX feedback. We highly recommend to leverage a wide range of feedback sources in your analysis as customers share different opinions and topics in different mediums. In the Personal Care industry we see that popular data sources typically include Call Center transcripts, online ratings and reviews plus social media feedback. What kind of resources are needed to bring Revuze on board? Revuze is designed to be a personal self service solution for business users. It doesn't require IT, experts or setup. Business users begin to leverage it after a short Web training session. Unlike other complex solutions Revuze can deliver meaningful insights for you a few weeks after purchasing it. Boaz Grinvald, CEO of Revuze “Regardless of the industry... --- ### Customer Experience Insights For Restaurants and Food Services > Gain unparrallel CX insights on restaurants and food services industry. Know your customers, improve customer experience, and satisfaction. - Published: 2019-11-04 - Modified: 2019-11-04 - URL: https://www.revuze.it/blog/industries/restaurants-and-food-services/ Understand your customers, improve your marketing, products and your customer’s experience! You work with hundreds of ingredients, fine tune how every product's taste and smell. But do know what your customers think on every product aspect? All users, even non-technical ones can gain unparalleled, in-depth CX analytics and answer game-changing questions like: Can you tell what dishes are customers talking about? Yes, when Revuze’s AI aggregates online reviews it automatically detects the sentiment behind them and extracts the relevant topics people talk about. You can then filter out not only the dishes the customer talk about but what they think about them and how it compared with similar dishes. Can I know dines experience their service at each location? Yes, If a customer at your restaurant has a bad experience or a good one you can count that they will post a review about it. Revuze constantly analyzes consumer data and extracts the customer sentiment automatically and divides it into topics per restaurant location. By filtering the topics related to service you can easily understand how your diners experience their service. Can I know which menu items are liked or disliked? Yes,Everyone is taking photos of their dish and writing reviews on their experience,Revuze aggregates these reviews and mentions and understand the sentiment behind them. Then we apply machine learning and extract 40-60 topics about your diners are talking about. You can apply this information to know how your menu compares with your competitors. Boaz Grinvald, CEO of Revuze “Regardless... --- ### Customer Experience Analytics For Automotive > Understanding Customer Experience Is crucial For Automotive brands. Knowing what customers think allows you to act according to data and optimize revenue. - Published: 2019-11-04 - Modified: 2019-11-04 - URL: https://www.revuze.it/blog/industries/automotive/ Understand your customers, improve your marketing, products and your customer’s experience! Revuze partners with automotive brands to help them understand what their customers think and improve customer experience across all fronts — customer service, product and marketing. Will I be able to understand the behaviour of my buyers? Yes, Revuze analyzes hundreds of thousands of online reviews and mentions of your brand and your competitors. By understanding the sentiment behind them and applying self learning artificial intelligence we extract 40-60 topics about your buyers, you can then compare how you match against the industry or your competitors. Will I be able to track how the market reacts to new products as they launch? Yes, Revuze constantly analyzes consumer data and extracts the buyer sentiment automatically and in real time. It is not limited only to your product, we track the entire industry and category to discover new products as soon as it attracts online reviews and mentions. Will it help us to reach the market faster? Yes, by knowing what your customers think, analyzing the sentiment towards multiple aspects of your products and comparing it to your competitors you will be able to make data driven decisions faster than ever! Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt your market by giving you valuable insights into your customers’ experience and your competitors’ performance. Our AI solution is self-learning, which means you won’t have to spend a single minute teaching it the... --- ### Customer Experience Analytics For Fashion Retailers > All fashion retailers launch new collections. But do know what your customers think on every product or item? Understand your brand customer sentiment. - Published: 2019-11-04 - Modified: 2019-11-04 - URL: https://www.revuze.it/blog/industries/fashion/ Understand your customers, improve your marketing, products and your customer’s experience! Like most brands, you launch new collections with hundreds or thousands of items each season . But do know what your customers think on every category and each item? All users, even non-technical ones can gain unparalleled, in-depth CX analytics and answer game-changing questions like: How can I learn about customer rating of different collections and accessories? Revuze’s AI goes through hundreds of Thousands of customer reviews across multiple e-commerce websites and aggregates them to a SKU and Brand level. This approach allows us to deliver with the overall Sentiment score on a brand, category and single item level. We are also able to provide you insights on all the topics discussed by your customers and highlight your strengths and weak points compared to your competitors and category. How can I compare popularity and reputation of different collections and Brands? Since Revuze actively collects ALL the reviews within each category it allows you us to create comparison between each brand in the category. Our self learning AI analyzes reviews an aggregates them per SKU and Brand then it indicates the popularity and sentiment on a brand, category and even single product level. Understanding the sentiment is our core business, by going over the list of topics discussed by your customers you will be able to select ones related to your reputation and brand loyalty to further understand how you compare against your industry and competitors. How can I measure... --- ### Customer Experience Analytics For Technology Companies > Learn why tech companies choose Revuze to leverage customer experience insights. Know their customers, improve user experience, product and marketing. - Published: 2019-11-03 - Modified: 2019-11-03 - URL: https://www.revuze.it/blog/industries/technology/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most tech companies, you manage a lot of customers. But do know what your customers think on every feature and function? All users, even non-technical ones can gain unparalleled, in-depth cx analytics and answer game-changing questions like: How can I learn how successful is my technology when used by my OEM customers By tracking products with my technology inside, and compare them to products without it, I can see the significance and sentiment in the eyes of consumersץ Can I monitor new competitive products arrival in my Category? With Revuze, new products are mapped as soon as reviews are published, letting you know of new products, their success and on which platforms they are sold. How can I improve my e-commerce sales with revuze By comparing revuze generated on multiple e-commerce site, you could understand your positioning within the category on each e-commerce site, and the number of competitors you have on each site. Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt your market by giving you valuable insights into your customers’ experience and your competitors’ performance. Our AI solution is self-learning, which means you won’t have to spend a single minute teaching it the jargon of your industry. ” Fortune 500 retailers rely on Revuze to know what their customers think Brands gain unparalleled, in-depth cx analytics into customers and competitors without IT, experts or lengthy... --- ### Customer Experience Analytics For Sporting Goods > Revuze allows you to gain unparrallel CX insights on the Sporting Goods industry. Know your customers, improve customer experience, product and marketing. - Published: 2019-11-03 - Modified: 2019-11-03 - URL: https://www.revuze.it/blog/industries/sporting-goods/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most brands, you have thousands of products. But do know what your customers think on every catagory and product? All users, even non-technical oes can gain unparalleled, in-depth cx analytics and answer game-changing questions like: How can I learn about Consumers rating of footwear, sportswear and outdoor? Revuze aggregates hundreds of thousands of consumers’ reviews from multiple e-commerce sites to a SKU and brand level, allowing you to understand overall sentiment score and trends of the products and brands in your category. Revuze also give you insights to the long, detailed list of topics discussed by consumers highlighting what is important compared to other products and brands within the category. How can I compare popularity and reputation of Sportswear Brands? Revuze collects all the reviews within a category so you can have a comparison view of all brands within your category. Analysing the number of reviews per SKU and brand will indicate the popularity, while understanding Revuze Sentiment score will highlight positioning and trending reputation. For deeper analysis, Revuze will provide you with a long list of topics that are discussed by consumers. You will be able to select topics that are related to reputation and overall Brand loyalty to further understand and compare yourself against your competitors. How can I measure the success of my latest product launch? With Revuze you will be able to track consumers comments on your latest releases, understanding what worked... --- ### Customer Experience Analytics For Consumer Packaged Goods (CPG) > Unlock customer experience analytics for consumer goods. Understand your customers, product, marketing strategy and improve your customer experience - Published: 2019-10-30 - Modified: 2019-10-30 - URL: https://www.revuze.it/blog/industries/cpg/ Understand your customers, improve your marketing, products and your customer’s experience! If you’re like most brands, you have thousands of products. But do know what your customers think on every category and product? All users, even non-technical ones can gain unparalleled, in-depth cx analytics and answer game-changing questions like: Will I be able to view information about every brand in my industry? Yes, Revuze is an automated solution that collects and analyzes online data automatically and in real time. Our advanced predictive analytics AI is not limited by number of brands and discovers new brands as they are added to popular eCommerce sites. Will I know about new products as they are launched? Yes! Revuze’s AI constantly analyzes the customer data and provides sentiment analytics automatically. It is not limited by the number of products and will discover new products as they are added to popular eCommerce sites. What is the level of expertise required to use Revuze? Revuze is designed for the business users. It’s extremely easy and all automated. No need for experts or integrations. Typical users include product managers, marketing managers, customer services experts, QA teams, strategy and insights managers and eCommerce managers. Boaz Grinvald, CEO of Revuze “Regardless of the industry you’re operating in, Revuze can help you disrupt your market by giving you valuable insights into your customers’ experience and your competitors’ performance. Our AI solution is self-learning, which means you won’t have to spend a single minute teaching it the jargon of your industry.... --- ### Partners > Backed by key partners and investors like Nielsen Innovate, Sap.io Prytek and more. Our partners brings in their vast experience in CX analytics. - Published: 2019-10-10 - Modified: 2019-10-10 - URL: https://www.revuze.it/blog/partners/ Partners Revuze is backed by key partners and investors like Nielsen Innovate, Sap. io Prytek and more. Our partners brings in their vast experience in customer analytics, customer experience, machine learning, NLP (natural language processing) and more. Nielsen Innovation Investor and Partner Worldwide 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 was launched in 2013 by Nielsen, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, as well as Partam Hi-Tech, one of Israel’s top early stage venture capital funds. In 2014, additional investors, such as R&R Ventures, Fred H. Langhammer and Itzhak Fisher, joined as shareholders. SAP. io Investor and Partner Worldwide 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 2019, Revuze received funding from the SAP. iO Fund, which invests in early-stage startups that are building solutions to help customers receive highly incremental value from SAP solutions. The SAP. iO Fund is part of SAP. iO, a strategic business unit within SAP that accelerates innovation and drives new business models for the company. Revuze’s solutions analyze unstructured data about customer sentiment, extending the SAP portfolio of customer experience and experience management solutions. Contact our partner in Russia: Moscow, 12/8, B. Savvinsky Pereulok, Russia TIC Group Partner Australia JTNDZGl2JTIwY2xhc3MlM0QlMjJtZW1iZXItc29jaWFscyUyMiUzRSUyMCUzQ2ElMjBocmVmJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cuZmFjZWJvb2suY29tJTJGdGljZ3JvdXBnbG9iYWwlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlMjByZWwlM0QlMjJub29wZW5lciUyMG5vcmVmZXJyZXIlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmYSUyMGZhLWZhY2Vib29rJTIyJTNFJTNDJTJGaSUzRSUzQyUyRmElM0UlMjAlM0NhJTIwaHJlZiUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3LmxpbmtlZGluLmNvbSUyRmNvbXBhbnklMkZ0aWMtZ3JvdXAlMkYlMjIlMjB0YXJnZXQlM0QlMjJfYmxhbmslMjIlMjByZWwlM0QlMjJub29wZW5lciUyMG5vcmVmZXJyZXIlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmYSUyMGZhLWxpbmtlZGluJTIyJTNFJTNDJTJGaSUzRSUzQyUyRmElM0UlM0MlMkZkaXYlM0U=The TIC Group™ approach enables retailers and suppliers to drive down costs while maximizing the value of the product at each point within its lifecycle. Prytek Investor & Partner Singapore 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PRYTEK turns the traditional venture capital model on its head by transforming every member of its management team into a strategic partner and investment advisor. PRYTEK is a Strategic... --- ### Contact Us > Interested in learning more about Revuze CX analytics solution? Feel free to contact us by phone +1-917-338-2917, email or by the online form - Published: 2019-10-04 - Modified: 2019-10-04 - URL: https://www.revuze.it/blog/about/contact/ 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 Contact Information: 675 Avenue of the Americas, New York, NY 10010, USA +1-917-338-2917 info@revuze. it   Follow Us on:TwitterFacebookLinkedin --- ### Industries > Revuze’s self learning sentiment analysis engine, advanced NLP and machine learning makes us the First Industry Agnostic Solution for customer experience. - Published: 2019-09-24 - Modified: 2019-09-24 - URL: https://www.revuze.it/blog/industries/ Consumer Packaged Goods (CPG) Know what your customers (and your competitors customers) think in real time from discovery to shipping to loyalty. Measure yourself against industry leaders and analyze trends as they happen. Read MorePersonal Care Analyse trends as they happen, fix issues before they go viral, identify new market opportunities, and create better offerings. Know how you compare yourself with the industry leaders and improve your customer sentiment. Read MoreAutomotive Revuze helps the world’s biggest automotive brands to know what their customers think, measure customer experience in real time and gather consumer insights while using our AI-powered sentiment analysis engine. Read MoreSporting Goods As more and more sport equipment is sold online, it's important to know what customers think about your brand and products. It's more important to know how they talk about your brand. Revuzes self learning AI based analytics engine gets you all you need to know about your product, brands and even your competitors. Read MoreFashion Retailers Fashion shoppers are a tech savvy breed. Know what they really think about your brand and products from sizing an availability to shipping and match their preferences. Use that information to launch new products and improve existing ones. Read MoreHome Appliances Know what your customers think, their true likes and dislikes and act in time. Revuze analyzes online reviews from multiple sources, listens to social media data and creates a competitive benchmark in real time using its advanced machine learning technology. Read MoreFood and Beverages If customers have a... --- ### Privacy Policy - Revuze - Published: 2019-08-18 - Modified: 2019-08-18 - URL: https://www.revuze.it/blog/privacy/ Privacy Policy Revuze (“Revuze“, “we” or “us“) provides innovative product intelligence services to customers and users (“you”). In doing so, we recognize and greatly respect your privacy rights, and we provide this policy (“Privacy Policy“) to make you aware of how we collect and use information from you pertaining to your use of www. www. revuze. it (our “Website“) as well as the products or services that you access through the Website (our “Products“). We also explain in this Privacy Policy certain rights that you have in respect of your Personal Information (as defined herein). We will not use or share your information with anyone except as described in this Privacy Policy. Please read this Privacy Policy carefully to understand our practices in relation to Personal Information (as defined herein). This Privacy Policy provides you with information about: Information collected and how it is used Direct marketing and how you can manage your preferences, cookies and third-party services How we use Personal Information The legal basis for using your Personal Information Transfers of Personal Information How we protect and store your information Use by children Your rights Important Additional Privacy Information for California Residents How to contact us This Privacy Policy may be updated from time to time and therefore we ask you to check back periodically for the latest version of the Privacy Policy, as indicated in the “Last updated:” date at the bottom of the policy. If there will be any significant changes made to the use of... --- ### Resources > Browse through Revuze’s huge & up-to-date database of consumer reports. Choose between endless free examples to match your business & identify your ideal buyer! - Published: 2018-09-10 - Modified: 2018-09-10 - URL: https://www.revuze.it/blog/resources/ 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 --- ### Customers - Published: 2018-09-01 - Modified: 2018-09-01 - URL: https://www.revuze.it/blog/customers/ --- ### Careers > Headquartered in Netanya, Israel, and with offices in New York and Montreal, Revuze is a leader in the field of consumer insights and analytics. - Published: 2018-08-28 - Modified: 2018-08-28 - URL: https://www.revuze.it/blog/careers/ Look for your next challenge Revuze is a vibrant community of  professionals from different backgrounds and places. Our headquarters are located in Netanya, Israel, and we have offices in New York, NY and Montreal, Canada. In addition to working for one of the most dynamic tech companies in the sphere of market research and customer experience, you'll get to be part of our community, with regular events, happy hours, communal meals, and outings. We are often hiring new talent in most of our departments: R&D Sales Consumer Insights & Analytics Marketing & Communications To view all open positions, visit the Jobs section on our LinkedIn page. --- ## Posts ### The 15 Best Influencer Marketing Platforms Shaping 2025 > Explore the 15 best influencer marketing platforms transforming 2025. Boost your campaigns with innovative tools and strategies! - Published: 2025-04-29 - Modified: 2025-04-29 - URL: https://www.revuze.it/blog/best-influencer-marketing-platforms-shaping/ - Categories: Marketing, Uncategorized Influencer marketing isn’t just a trend or a test-and-learn channel anymore. It’s become a core part of how brands connect with consumers—right alongside media buying, market research, and product development. In 2025, the space is evolving extremely quickly. Brands are moving away from one-off influencer deals and surface-level metrics. Instead, they’re building long-term creator programs that are driven by data, cultural fit, and true business impact. To do this well, brands need more than just tools. They need platforms that support their strategy—helping them manage influencers like a real business driver. The 15 platforms below show where influencer marketing is headed. They are all playing a significant role in helping brands build trust at scale, make noise that resonates with consumers, stay culturally relevant, build communities, and turn online conversations into business insights. The 15 Best Influencer Marketing Platforms Shaping 2025 1. RevuzeRevuze plays an increasingly vital role in the influencer ecosystem—by helping brands measure the impact of influence on consumer sentiment. Its AI-driven platform analyzes millions of consumer reviews, rating and social data to provide a 360-degree VoC analysis and uncovers what consumers care about, along with actionable recommendations for next steps. This means influencer content and kits can be evaluated not just for engagement—but for how well they align with underlying customer needs and concerns. As influencer marketing matures, this kind of insight is key to closing the loop between performance and brand experience. 2. CreatorIQWhat Salesforce did for customer relationships, CreatorIQ is doing for creator ecosystems. Built... --- ### Rethinking Returns: How Brands Can Minimize Losses and Maximize Customer Satisfaction > A survey of how product returns are impacting big brands and how they can use voice of customer data to mitigate the losses. - Published: 2025-04-28 - Modified: 2025-04-29 - URL: https://www.revuze.it/blog/rethinking-returns-how-brands-can-minimize-loss/ - Categories: Innovation The Growing Challenge of Product Returns Returns remain a significant challenge for both eCommerce and brick-and-mortar retailers. Many shoppers review a retailer’s return policy before making a purchase, and with the continued rise of online shopping, high return rates have become inevitable. While physical stores typically see return rates of 8%-10%, online purchases can see returns soar to 30%-40%. To reduce losses without compromising customer satisfaction, retailers are adopting new strategies. One of the most notable is "virtual try-ons. " Popularized in the cosmetics industry, virtual try-on tools allow consumers to test shades based on their skin tone and facial features. This concept is now gaining traction in the apparel sector to reduce return rates. Amazon also lets Prime members "try before they buy," giving consumer a week to decide if they want to complete the purchase. However, its adoption remains limited, as it is not yet feasible across all markets or product categories From defective products and misleading descriptions to poor sizing and unmet expectations, the reasons for returns run the gamut. But what if brands could predict and prevent returns before they happen? This is exactly what ProductHub’s Product Return Analysis feature enables, leveraging Voice of the Customer (VoC) insights to help brands understand return drivers and take proactive action. How Leading Brands Are Managing Returns >retailers likeNike and Amazonoptimize product descriptions, images, and sizing recommendations based on historical return patterns. ProductHub’sVoC-driven insights take this a step further, analyzing customer feedback to highlight exactly why returns occur, whether... --- ### Product Launch Metrics: Examples & Best Practices > Track the right product launch metrics to boost success. Learn essential examples, and best practices to guide data-driven launch strategies. - Published: 2025-04-22 - Modified: 2025-04-29 - URL: https://www.revuze.it/blog/product-launch-metrics/ - Categories: Consumer Insights, Innovation Launching anew productrequires so much more than just a goodgo-to-market strategy. Ideally, it should be a >crucial insightsthat could impact sales, customer engagement, and long-term product adoption. Product launch analytics provide a clear picture of how well a product resonates with its target audience, how effectively marketing efforts are driving conversions, and whether adjustments are needed to improve performance. From pre-launch excitement to post-launch retention, every stage of a launch can be refined using data. This blog will explore the essential product launch metrics to track, best practices for setting performance benchmarks, and how to use data to optimize future launches. Let’s take a look at how tracking the right metrics ensures your launch strategy is built for long-term success. Why Product Launch Metrics MatterA successful product launch requires more than just a compelling marketing campaign; it demands >product launch metrics play a critical role: Measure launch performance: Metrics such as pre-launch sign-ups, website traffic, and engagement rates provide insights into how well a product is being received. These indicators help businesses gauge early interest and fine-tune marketing efforts. Optimize marketing effectiveness: Tracking product launch analytics enables brands to assess the impact of advertising, influencer partnerships, and promotional campaigns. Metrics like cost-per-click (CPC), conversion rates, and customer acquisition costs (CAC) highlight which strategies are working—and which need improvement. Enhance user experience: Monitoring customer interactions through product launch trackers, reviews, and feedback helps brands refine messaging, improve usability, and address concerns early. Understanding user behavior leads to higher engagement and retention... --- ### 7 Product Launch Metrics That Matter for Marketers > Discover 7 essential product launch metrics for marketers to track success, optimize strategies, and maximize impact in the market. - Published: 2025-04-21 - Modified: 2025-05-04 - URL: https://www.revuze.it/blog/7-product-launch-metrics/ - Categories: Innovation, Marketing If you’ve ever launched a new product, you know how critical the launch period is for measuring success. After significant R&D investment, this is the moment of truth and it’s time to see if that investment will deliver. Most companies have a 70/30 product mix, with 30% dedicated to innovation. Yet with 95% of new products failing within the first year, the stakes are incredibly high. You don’t want your innovation to become just another casualty. That’s why the ability to quickly adapt your marketing and refine your launch strategy is essential and it starts with the right data and metrics. Let’s take a closer look at the numbers that can make or break your product launch. Why Product Launch Metrics Are Critical for MarketersEvery product launch faces the same looming questions: Is it a winner? Did it resonate with consumers? Identifying the answers early through key performance indicators can set the stage for a successful launch. These metrics and insights help marketers fine-tune campaign messaging, market positioning, and other relevant content in real time. To succeed, marketers must remain flexible and recognize the importance of making the copy as consumer-centric as the product itself. Here are two products from completely different industries that are now things of the past. The first comes from the Food & Beverage industry, and the second from Home Electronics. Remember the release of Crystal Pepsi? This clear soft drink was launched in the early ’90s as a groundbreaking alternative without caramel coloring. It was... --- ### AI-Powered Marketing Campaign Optimization: Boost Performance and Maximize ROI > Discover how AI optimizes marketing campaigns, enhances targeting, and maximizes ROI with data-driven insights and automation. - Published: 2025-04-20 - Modified: 2025-04-21 - URL: https://www.revuze.it/blog/ai-powered-marketing-campaign-optimization/ - Categories: Marketing AI-powered marketing campaign optimization is reshaping how businesses refine strategies, engage audiences, and maximize return on investment. By leveraging artificial intelligence, brands can process vast amounts of data, predict customer behavior, and automate key processes to enhance efficiency. Whether it's fine-tuning audience targeting, optimizing ad spend, or generating content, AI enables campaigns to be more precise, scalable, and impactful. As competition intensifies, businesses that embrace AI-driven insights gain a distinct advantage. From predictive analytics to real-time campaign adjustments, AI ensures marketing strategies are backed by data, not guesswork. This blog explores how AI enhances marketing performance, the technologies driving optimization, and the steps to successfully implement AI in your campaigns. What Is AI-Powered Marketing Campaign Optimization? AI-powered marketing campaign optimization refers to the use of artificial intelligence to analyze, refine, and enhance marketing efforts for greater performance and efficiency. AI processes large volumes of customer behavior data, identifies trends, and automates decision-making, allowing brands to optimize targeting, messaging, and resource allocation in real time. This approach offers several key advantages: Improved audience targeting: AI segments audiences based on behavior patterns, customer sentiment, and real-time market trends. By analyzing unstructured feedback from various sources, businesses can refine their audience targeting with greater precision. Enhanced personalization: Machine learning models predict user preferences by analyzing sentiment trends, competitor benchmarks, and historical engagement data. AI-generated content recommendations allow brands to create messaging andproduct offeringsthat truly resonate with different customer segments. Optimized ad spend: AI-driven budget allocation ensures that marketing dollars are focused on the... --- ### What is Product Category Analysis? > Learn what is product category analysis and get clear category analysis insights case studies and examples. Gain deep insights with our product category guide. - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://www.revuze.it/blog/what-is-product-category-analysis/ - Categories: Uncategorized - Tags: market research, Product Category Analysis Product category analysis is a catch-all term, referring to any analysis of product categories that you carry out in order to understand what drives purchases. Starting with an overview of product categories, you parse through the data in order to glean more insight using techniques such as product development analysis and operations analysis, alongside competitor analysis and customer experience analysis. Product category analysis isn’t a simple thing that just anyone can do, as it requires careful interpretation of the data and even data cleaning in order to get the most relevant results. The analysis must be automated by a computer due to the sheer volume of data. Why You Should Use Product Category AnalysisProduct category analysis can give you deep insights into how your products are faring in the current market, from the individual level all the way up to the category level. It condenses high volumes of data down into easy to digest forms for use, meaning you’ll be able to tell what’s happening at just a glance. The analysis brings insight on various factors, and you can focus on one particular area that you think needs improving to gather, say, a product category attractiveness analysis. With the reports such an analysis produces you can easily compare your brand to your competitors, spot areas that could be improved and also identify your strongest products. Product category analysis can answer key questions you have about the state of your business, such as: Who is/are my main competitor(s)? This one might... --- ### 5 Effective Ways to Measure Brand Perception > Explore 5 effective methods to measure brand perception and enhance your brand strategy for better market impact and engagement. - Published: 2025-04-16 - Modified: 2025-04-17 - URL: https://www.revuze.it/blog/brand-perception-measurement/ - Categories: Marketing Let’s face it—your brand isn’t just what you say it is. It’s whatpeoplesay it is. In today’s experience economy, brand equity is built—or broken—by perception. And the brands that win are the ones that don’t just listen to their customers—they learn from them. This is where brand perception measurement becomes a strategic differentiator. Not just a marketing checkbox, but a business-critical lens into your relevance, resonance, and reputation. In this post, we’ll break down why brand perception matters, how forward-thinking brands measure it effectively, and which tools can help uncover what your customers may not always tell you. What Is Brand Perception? Think of brand perception as your reputation in the wild. It’s the total of every interaction, every review, every customer support call, every Instagram post. It’s what shapes whether someone buys from you—or your competitor. And while you can’t control perception, youcancertainly influence it. But only if you understand where you stand, and how you are perceived. . Why Measuring Brand Perception is a C-Suite PriorityMeasurement of brand awareness and brand perception is no longer just for marketers—it’s on the radar of CEOs, CMOs, and investors alike. Why? Because perception drives value: Impacts pricing power Shapes customer loyalty Influences employee advocacy Makes or Breaks your growth potential Without a system to measure brand perception, you’re scaling a brand based on assumptions—not insights.  1. Ask Your Customers: Surveys & Customer FeedbackStart with the classic -asking your audience directly. Customer surveys remain one of the most effective ways to measure... --- ### Customer Review Analytics: Transforming Feedback into Actionable Business Strategies > Unlock the power of customer review analytics to turn feedback into actionable strategies for business growth. - Published: 2025-04-16 - Modified: 2025-04-16 - URL: https://www.revuze.it/blog/customer-review-analytics/ - Categories: Consumer Insights Reviews are everywhere today, from eCommerce platforms like Amazon, Walmart, and even Google. They’ve evolved into the "digital word of mouth," a trusted resource that potential buyers rely on when making purchasing decisions. What brands must recognize is that customer reviews are packed with valuable intelligence that can shape everything from marketing to product development and eCommerce strategies. Wondering how? Consider for a moment what consumers address in a review. While it’s true that dissatisfied customers will air their gripes, delighted customers will also share the experience. In both cases, they will touch on many different aspects of the product from size, quality, smell, and more. Brands can and should quickly capitalize on the feedback for their business strategy using Customer Review Analytics. Let’s take a closer look at what it entails and the advantages. Unlocking the Power of Customer Review AnalyticsIn today's fast-paced eCommerce environment, leaving valuable data untapped isn't an option. To stay competitive, brands must leverage and integrate this data into their strategy. So, how can brands unlock the hidden insights in customer feedback? They need an intelligence platform that collects and analyzes customer reviews because it’s big data. There are many solutions available that offer variouscustomer review scrapingcapabilities. Some are --- ### Turning VoC into Action with AI: Empowering Teams to Succeed > Discover how AI transforms Voice of Customer (VoC) insights into actionable strategies, empowering teams to enhance customer satisfaction. - Published: 2025-04-15 - Modified: 2025-04-15 - URL: https://www.revuze.it/blog/turning-voc-into-action-with-ai/ - Categories: E-commerce, General, Innovation, Marketing In today’s >Clay Christensen of the Harvard Business School. Incorporating VoC into the product lifecycle solves this issue by offering real-time insights into customer experiences and expectations. Platforms that provideVoC analyticsenable teams to track product health, identify weaknesses, and innovate with precision. With AI-powered tools, product managers can streamline ideation, concept testing, and performance tracking, accelerating the time-to-market and ensuring their offerings resonate with customer needs. Ultimately they can launch new products with confidence knowing exactly what’s important to consumers. This includes addressing a current unmet need in the category or features absent in the brand’s product offerings. For instance, our2024 Back-to-Schoolreport explored the technology students want. What the report highlighted are the coveted features that were ultimately lacking in the products they purchased. The example below explores tablet cases and what’s most important to users. Armed with the information empowered product development teams to create a new tablet case which would satisfy consumer needs. The Role of Data Across the Marketing FunnelFor marketers, the challenge lies in connecting data from various sources—surveys, social listening, and online reviews—into a comprehensive strategy. According toStreetFight Mag: “71% of marketers are leveraging less than 50% of their martech stack capabilities. 29% cited integrating tools as a challenge impacting their ability to take advantage of marketing technology​. ” This is where AI-powered VoC analytics shines, providing an all-encompassing view of consumer preferences and sentiments supporting the various stages of the marketing funnel. When these data points are analyzed cohesively, they reveal the complete picture... --- ### From Insights to Actions: How Revuze’s Action Hub is Ushering in the New Era of VoC-based Actions > Revuze's AI has ushered in the next generation of business intelligence with ActionHub, which turns feedback into action. - Published: 2025-04-09 - Modified: 2025-04-09 - URL: https://www.revuze.it/blog/from-insights-to-actions-how-revuzes-action-hub-is-ushering-in-the-new-era-of-voc-based-actions/ - Categories: General, Product News At Revuze, our journey has always been about listening to the voice of the customer (VoC). For years, we’ve excelled at delivering consumer insights that help brands better understand their products, categories, and market dynamics. However, our latest evolution, the Action Hub, marks a significant leap forward. It transforms insights into actionable recommendations, empowering various business personas—from product managers to marketers and eCommerce teams—to make data-driven decisions effortlessly. This is the story of how we got here and why Action Hub is the future of VoC intelligence. https://www. youtube. com/watch? v=2Vu2xzLlcUw Closing the Gaps in Market IntelligenceOur customers frequently shared a common pain point: they were working in silos. While they wanted to listen to the VoC, connecting the dots across category, brand, and product data felt like an insurmountable challenge. There was no holistic view of the customer journey, making it difficult to derive actionable insights from scattered information. It became clear that simply providing data wasn’t enough. The market was saturated with platforms offering insights, anomalies, and dashboards. The real question became:So what? How can companies take this information and transform it into clear, actionable recommendations? With the advent of generative AI (GenAI) and large language models (LLMs), we realized we had the tools to close this gap and empower our users to move from information to action in just a few clicks. Building on Core Technology to Solve Real ProblemsRevuze’s core technology has always been about extracting deep insights from consumer reviews and category-level data. With Action... --- ### 15 Best Voice of the Customer (VoC) Platforms in 2025 > Discover the 15 best Voice of the Customer (VoC) platforms in 2025 to boost customer insights, enhance experiences, and drive loyalty. - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://www.revuze.it/blog/best-voice-of-the-customer-voc-platforms/ - Categories: Consumer Insights, E-commerce, General, Innovation, Marketing Capturing thevoice of the customerhas become a business imperative. As expectations rise and competition grows, companies need to go beyond basic surveys to truly understand how customers think, feel, and act. That’s where voice of the customer (VoC) solutions come in. These tools transform unstructured feedback into structured insights, fueling smarter decisions across marketing, product, customer experience, and beyond. In 2025, the most effective VoC solutions are powered by AI, enablingreal-time analytics, sentiment detection, trend monitoring, and even predictive insights. Whether you're a CX leader, product manager, or digital strategist, the right platform can help you close feedback loops faster and keep your organization in sync with what customers actually want. In this blog, we’ll break down the 15 best voice of the customer platforms for 2025. We’ll highlight their standout features, use cases, and where they fit into a modern customer-centric strategy. Why Does Voice of the Customer Matter? Customer expectations are higher than ever and businesses that fail to listen risk falling behind. VoC programs give organizations the ability to move beyond assumptions and base decisions on real-world feedback. Here’s why VoC is critical in 2025: Customer-centricity is a competitive advantage:Brands that actively listen and adapt to customer needs are more likely to winloyalty, drive retention, and differentiate in crowded markets. VoC fuels continuous improvement:Feedback loops help teams refine messaging, optimize products, and improve support, all while aligning efforts around real customer pain points. Insights impact every department:From marketing and product to customer service and operations, VoC helps... --- ### Category Insights: How to Optimize Product Placement Effectively > Discover how category insights can enhance product placement strategies. Learn to use data to boost visibility, drive sales, and more. - Published: 2025-04-06 - Modified: 2025-04-06 - URL: https://www.revuze.it/blog/category-insights-how-to-optimize-product-placement-effectively/ - Categories: Consumer Insights, General Effective product placement goes beyond just securing shelf space or online visibility. Brands must strategically position products where they will have the greatest impact on consumer purchasing decisions. To achieve this, you need category insights: a >product category. By leveraging category insights marketing, brands can optimize their placements in retail stores, eCommerce platforms, and digital marketplaces. These insights help businesses identify where consumers expect to find their products, which factors influence purchasing behavior, and how cross-category relationships can drive sales. Whether refining shelf arrangements in physical stores or improving product discoverability online, category insights provide the foundation for >Category insights play a crucial role in optimizing product placement, helping brands make strategic decisions about where and how their products should be positioned to maximize visibility and sales. By understanding how consumers interact with a product category, businesses can develop > Adapting to market shifts: Consumer preferences change due to trends, seasonality, and economic factors. With real-time category insights, companies can adjust their placement strategies to align with emerging consumer behaviors and maintain a competitive edge. How Category Insights Improve Product PlacementLeveraging category insights allows businesses to refine product placement strategies, ensuring that items are positioned for maximum visibility and sales impact.  Key ways category insights enhance product placement include: Strategic shelf positioning: Understanding how consumers browse a store or navigate an online marketplace helps businesses determine the best product placement. High-demand items can be placed at eye level or near complementary products to drive cross-selling opportunities. Improved merchandising flow: Insights... --- ### How to Improve Net Promoter Score: The Definitive Guide > Improve Net Promoter Score: The definitive guide will help you understand how to approach NPS & improve it + B2B example of NPS improvement - Published: 2025-04-04 - Modified: 2025-04-10 - URL: https://www.revuze.it/blog/improve-net-promoter-score/ - Categories: Marketing How do you ensure your customers are happy? Net promoter score can help you do that. Read more and learn how to improve your NPS. Every business needs loyal customers who regularly purchase and recommend their products to other people.  Every business owner understands that net promoter score is important. But how do you improve net promoter score? The chances to sell to an existing customer is between 60%-70%. Happy customers will likely share their positive experiences with about 11 people.   But how do you ensure your customers are happy? Net promoter score can help you do that. It is a measure of how satisfied your customers are and how likely they are to recommend your products to other people.   What Is a Good NPS Score? The net promoter score ranges from -100 to 100, where anything below 0 (zero) implies your business has lots of issues and needs improvement. An NPS between 0 and 30 is considered as good.   If your NPS is between 30 and 70, it indicates your company is doing great in keeping up with the customers’ expectations.   What is a good NPS Score? If your NPS score is above 70, it means your customers love you and will be more than happy to share your products with others.   Net Promoter Score Benchmarks NPS score benchmarks differ from industry to industry. Recently conducted research and released the net promoter score benchmarks for 2024.   Here are the net promoter score benchmarks for different industries.     Industry Average NPS Score Change from Previous Year Source Consulting 76 Not specified SurveySensum Insurance 80 +9 SurveySensum E-commerce 52... --- ### Boost Your Marketing ROI with Actionable Consumer Shopper Insights > Unlock actionable consumer shopper insights to boost your marketing ROI, optimize strategies, and drive smarter business decisions. - Published: 2025-03-30 - Modified: 2025-03-30 - URL: https://www.revuze.it/blog/boost-your-marketing-roi-with-actionable-consumer-shopper-insights/ - Categories: Consumer Insights, Marketing Understandingyour customers is the foundation for effective marketing strategies and long-term business success. By uncovering actionable insights into consumer and shopper behavior, businesses can pinpoint what motivates their audiences, optimize touchpoints, and fine-tune their messaging to resonate on a deeper level. For marketers looking to elevate theirROI, consumer shopper insights are a powerful tool. These insights bridge the gap between what customers say they want and how they actually behave, providing a clearer path to crafting campaigns that deliver measurable results. In this blog, we’ll explore the importance of shopper insights, how they influence ROI, and actionable steps for gathering and leveraging this data effectively. Why Consumer Shopper Insights Are Crucial for Marketing SuccessConsumer shopper insights go beyond surface-level understanding to reveal the motivations, behaviors, and preferences that really drive purchasing decisions. By leveraging these insights, businesses can align their strategies with actual customer needs, improving relevance and effectiveness. For example, understanding what prompts a shopper to choose one product over another can help refine product positioning, pricing, and marketing strategies. Insights into shopping behavior—whether it’s a preference for online over in-store purchases or the influence of promotions—can shape more targeted campaigns that engage customers at the right moment. These insights empower marketers to: Tailor messaging to resonate with specificcustomer segments. Identify and address gaps in the customer journey. Predict emerging trends and adapt strategies proactively. Ultimately, consumer shopper insights allow businesses to shift from reactive to proactive marketing, crafting experiences that not only capture attention but also drive measurable... --- ### Consumer Trend Forecasting: What You Need to Know > Consumer trend forecasting helps businesses anticipate market shifts, refine strategies, and enhance customer engagement for success. - Published: 2025-03-28 - Modified: 2025-03-27 - URL: https://www.revuze.it/blog/consumer-trend-forecasting-what-you-need-to-know/ - Categories: Consumer Insights, General Staying ahead in business requires more than just reacting to market shifts—it demands the ability to anticipate them. This is where consumer trend forecasting comes into play. By analyzing past behaviors, emerging patterns, and external factors, businesses can predict future consumer preferences and position themselves accordingly. It’s a strategic approach that helps businesses refine product development, improve marketing campaigns, and enhance customer experience.  In this guide, we’ll explore the fundamentals of consumer trend forecasting, why it matters, key forecasting methods, and best practices for leveraging consumer insights. Whether you’re in retail, eCommerce, product development, or marketing, mastering trend forecasting can give your business a competitive edge. What Is Consumer Trend Forecasting? Consumer trend forecasting is the practice of predicting future consumer behaviors, preferences, and purchasing habits based on historical data, market research, and external influences. It helps businesses anticipate shifts in demand, emerging interests, and evolving shopping behaviors, allowing them to adapt proactively rather than reactively. Trend forecasting involves these elements: Analyzing past and present consumer behavior:Businesses use customer behavior insights and customer feedback analysis tools to identify recurring patterns and market shifts. Identifying early indicators of change:Social media trends, economic shifts, and industry innovations all contribute to changing consumer preferences. Predicting future behaviors:Using data analytics and AI-driven models, companies can make informed forecasts about what customers will want in the months or years ahead. There are two primary types of consumer trend forecasting: Short-Term Forecasting:Focuses on trends that will impact the market in the next few months to a... --- ### How Grammy-Winning Artists Are Shaping the Beauty Industry - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://www.revuze.it/blog/how-grammy-winning-artists-are-shaping-the-beauty-industry/ - Categories: Consumer Insights, General, Innovation Today, Grammy-winning artists not only influence beauty trends; they also launch their own successful brands. Celebrity-backed beauty lines capture consumer interest, blending personal branding with high-quality products to drive engagement and sales.  Revuze’s latest Grammys Beauty Report analyzes over 50,000 unique consumer reviews from major retailers like Sephora, Ulta, and Amazon to uncover how Grammy-winning artists are shaping the beauty industry. The report explores which celebrity-backed brands are leading in consumer sentiment, what beauty trends are gaining momentum, and which music stars consumers want to see enter the beauty space next. This blog highlights key findings from the report, including the top-performing celebrity beauty brands and their strengths and weaknesses, as well as potential new beauty brand opportunities for musicians with strong aesthetic identities. Understanding these insights can help brands and industry leaders navigate the evolving landscape of celebrity-driven beauty. The Power of Celebrity Beauty BrandsCelebrity beauty brands have reshaped the cosmetics industry, capitalizing on their founders' star power to generate hype, engagement, and sales. Surpassing$1 billion in sales in 2023, these brands have outpaced general market growth, proving that music and beauty are a powerful combination. Factors that make Grammy winners such fitting beauty moguls include: Authenticity: Successful celebrity beauty brands resonate because they reflect the artist’s values and signature style. Fenty Beauty leads with inclusivity, Rare Beauty champions mental health awareness, and Haus Labs embraces bold, artistic expression—creating an emotional connection with consumers. Makeup as a Form of Artistry: For these musicians, beauty is an extension of their... --- ### How Consumer Behavior Analytics Can Drive Business Success > Discover how consumer behavior analytics reveals insights that drive smarter decisions, boost growth, and improve customer satisfaction. - Published: 2025-03-26 - Modified: 2025-03-26 - URL: https://www.revuze.it/blog/how-consumer-behavior-analytics-can-drive-business-success/ - Categories: Consumer Insights, General, Marketing From tracking website interactions to monitoring purchase history, consumer behavior analysis enables companies to identify what drives their customers' decisions. These insights can be leveraged to improve product offerings, personalize customer engagement, and streamline operations, ultimately leading to higher revenue and increased customer loyalty. In this blog, we’ll explore the role ofcustomer behavior insights, key metrics and tools for analyzing consumer behavior, and best practices for leveraging shopper behavior analysis to gain a competitive advantage. The Importance of Consumer Behavior in Business SuccessConsumer behavior is at the core of every business decision. Understanding how customers think, what influences their purchasing habits, and why they choose certain brands over others provides businesses with a strategic advantage.  Consumer behavior analytics helps companies move beyond assumptions and base their strategies on real data, leading to better customer engagement and long-term growth. Here’s why analyzing consumer behavior is crucial for business success: Enhanced Customer Experience:By studying customer behavior insights, businesses can tailor their products, services, and messaging to align with customer expectations. A deeper understanding of preferences leads to better personalization, increasing customer satisfaction and loyalty. Optimized Marketing Strategies:Consumer behavior analysis allows companies to segment their audience more effectively, ensuring marketing messages reach the right customers at the right time.   >marketing and sales strategy. Cart Abandonment Rate:For eCommerce businesses, tracking how many shoppers add items to their carts but leave without purchasing provides insights into potential pain points in the buying process. Purchase Frequency: Measuring how often customers return to buy again helps... --- ### Customer Experience: A quick guide to win customers (2025) > What is customer experience all about? find out more here on how important customer experience is and how business users can benefit from CX insights. - Published: 2025-03-16 - Modified: 2025-03-17 - URL: https://www.revuze.it/blog/customer-experience/ - Categories: General, Marketing, Uncategorized Customers are the force that drives your business forward. A key to a successful business is unparalleled customer experience. Out of all examples (and there are countless ones), Amazon is my favorite. A company that was lead by one main target - customer satisfaction. This target allowed Amazon to be perceived by customers around the world as a customer-friendly company and throughout the years' Amazon successfully manages to take over so many major markets, one after the other. There are countless examples of companies that have changed their focus towards being more customer-oriented companies and have thrived since. Every business course starts and ends with this very important subject. How can you make your company more customer-friendly and improve your customer’s experience? There are many ways and it depends a lot on the type of your product or service, your competition, and on the type of market and customer you are facing. The important thing is to successfully and accurately get the knowledge of how good is the interaction with your company from the customer’s point of view, or in short, how to measure your customer’s experience.   How to measure customer experience? As in all sciences that are socially and psychologically based, there is no one truth here. Some believe it is important to measure customer experience in a broad way, by viewing the whole journey of the customer and trying to rate it as one experience. The problem with this method is the lack of actual feedback and... --- ### What Consumers Want in Winter Jackets: Insights from Revuze’s Latest Report > Discover key consumer preferences for winter jackets with insights from Revuze’s latest report on trends, features, and buying behavior. - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/what-consumers-want-in-winter-jackets-insights-from-revuzes-latest-report/ - Categories: Consumer Insights, Innovation, Uncategorized As temperatures drop, consumers turn to winter jackets not just for warmth but for style, durability, and value. Understanding what drives purchasing decisions in this category is crucial for brands looking to capture market share during the colder months. Revuze’s latest Winter Outerwear Jackets Report analyzes 29,776 consumer reviews collected between December 2022 and November 2024 from leading retailers, including Amazon, Dick’s Sporting Goods, Lululemon, Kohl’s, and Footlocker. By examining organic consumer sentiment, the report sheds light on the top brands, keypurchase drivers, and consumer frustrations shaping the winter jacket market. This blog will explore the impact of incentivized vs. organic reviewson consumer trust, top-performing brands in men’s and women’s winter jackets, the most discussed product features, and actionable recommendations for brands to refine their offerings. By leveraging these insights, brands can make >reviews influenceconsumer sentiment in these ways:  The North Face and Columbia have high review volumes but rely more on incentivized reviews than other brands. Incentivized reviews often skew positive, creating a gap between marketing perception and actual performance. Brands like Carhartt and Lululemon rely more on organic feedback, offering a clearer picture of true customer satisfaction. Organic reviews, on the other hand, are important because:  Authentic, unincentivized reviews provide better insights into consumer preferences. Consumers trust brands with a strong ratio of organic to incentivized reviews, leading to higher long-term loyalty. Brands that prioritize organic feedback can refine products based on real-world experiences, improving satisfaction and credibility. Key Findings from the ReportConsumer discussions around winter outerwear reveal... --- ### Customer Feedback Analysis: Analyzing & Understanding What Your Customers Are Saying > Customer feedback analysis grants you a wealth of information, letting you understand the issues that your customers face as well as their impact. - Published: 2025-03-10 - Modified: 2025-03-11 - URL: https://www.revuze.it/blog/customer-feedback-analysis/ - Categories: Consumer Insights, General, Uncategorized - Tags: big data, consumer insights, Customer Experience, customer feedback, ecommerce, insights, voice of customer Customer feedback is a treasure trove of information with a wealth of insights to offer businesses seeking to improve products and boost revenue. But having feedback is not enough on its own. To understand what customers tell you, employing customer feedback analysis is a must, especially when done at scale. Learn what it means and how to do so successfully. One of the most impactful approaches you can take to help your business grow is to become a customer-centric company.  Because not only do customer-centric companies win over the loyalty of their audience for the long term, but they also see the financial benefit of doing so, being60% more profitablethan their competitors.  In order to truly center your business around your customer, you’ll need to create a culture that commits to listening and catering to the customer’s opinions, thoughts, and needs. And there is no better tool for this than customer feedback analysis.  By allowing you to systematically and regularly tap into your customers’ opinions, customer feedback analysis enables you to make smarter, more strategic business decisions that help you retain a highly loyal customer base. In this article, we review everything you need to know about how to successfully implement customer feedback analysis in order to improve business outcomes.  What is customer feedback analysis? To understand what customer feedback analysis is and why it’s so important to modern businesses, let’s break the term down into its parts. The customer part of customer feedback analysisThe customer, or the individual or... --- ### The Best 7 Customer Feedback Analysis Tools of 2025 > Discover the top 7 customer feedback analysis tools of 2025 to boost customer insights, improve engagement, and drive business growth. - Published: 2025-02-27 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/best-customer-feedback-analysis-tools/ - Categories: Consumer Insights, E-commerce, General, Innovation, Market Report Understanding and acting on customer feedback is a game-changer for businesses striving to stay ahead in a competitive market. Customer feedback analysistools provide a crucial window into the thoughts, opinions, and experiences of customers, helping companies refine their products, services, and overall customer experience (CX). Whether it’s through surveys, reviews, or social media interactions, businesses that leverage these tools can gain a strategic advantage by turning raw feedback into actionable insights. As technology evolves, customer feedback tools are becoming more sophisticated, offering advanced features such as AI-driven sentiment analysis, real-time reporting, and multi-channel data collection. Choosing the right tool can empower businesses to identify pain points, enhance customer satisfaction, and drive long-term growth. In this blog, we’ll explore the key features to look for in customer feedback analysis tools, discuss how they help businesses improve CX, and highlight the top seven customer feedback analysis tools of 2025 to help you make an informed decision. Key Features to Look for in Customer Feedback Analysis ToolsChoosing the right customer feedback analysis tools is essential for businesses aiming to collect and act on customer insights effectively. The best tools offer a combination of functionality, ease of use, and integration capabilities to ensure valuable feedback translates into actionable strategies.  Here are key features to consider: Multi-Channel Feedback Collection:A robust tool should gather feedback from various sources such as surveys, social media, emails, and website interactions to provide a comprehensive understanding of customer sentiment. Sentiment Analysis:AI-powered sentiment analysis helps businesses gauge the emotional tone behind... --- ### What is Customer Experience Analytics & How To Measure It in 5 Easy Steps > Customer experience analytics is the collection and processing of customer data in order to obtain a better understanding of customers - Published: 2025-02-24 - Modified: 2025-03-10 - URL: https://www.revuze.it/blog/customer-experience-analytics/ - Categories: Consumer Insights, General What is customer experience analytics? Customer experience analytics is the collection and processing of customer data in order to obtain a better understanding of customers points of view, pain points, and experiences with a product or service.   Quality customer experience analytics provides valuable insights that enable brands to make >Go-To-Market strategies, product innovation, and more. The improved customer experience often leads to better customer sentiment, sales, and earnings. So, finding the right metrics to track and analyze consumer experience is extremely important. In this article, we will explain what is customer experience (CX) analytics, how it is done, and how you can leverage it to improve your customer experience and boost your sales and revenues. How Do you Analyze Customer Experience? As we explained before, customer experience is what your customer, for lack of a better word, experiences when interacting with your product or service. To effectively and efficiently measure and analyze this experience, there are a few basic steps: 1. Find your ideal customer market The Ideal customers are the ones that will benefit and enjoy the most from your product or service, and those who will be coming back again. The loyal fans in the making. The promoters. They are your most valuable asset, the backbone of your consumer base. There are several ways to identify these ideal customers, from tracking website traffic to surveying customers. One of the bestways for identifying the golden consumers is simply listening to what they have to say - using Voice... --- ### Usage & Attitudes Reports: Empowering Consumer-Centric Growth > Unlock consumer insights with Usage & Attitudes Reports to drive data-backed, customer-centric growth and strategic decisions. - Published: 2025-02-17 - Modified: 2025-03-11 - URL: https://www.revuze.it/blog/usage-attitudes-reports-empowering-consumer-centric-growth/ - Categories: Consumer Insights, General In today’s fast-paced market, every company’s strategy should begin with a clear understanding of its consumers. Usage and Attitudes (U&A) researchlies at the core of this approach, helping brands remain relevant and responsive by uncovering how products are used. Traditionally, U&A research has relied on a combination ofqualitative methodologies, such as ethnographies, diaries and in-depth interviews, andquantitative approaches, like surveys. While these methods provide valuable insights, they often come with challenges, including long timelines, high costs, and limited scalability. AtRevuze, we’re redefining U&A research with anext-generation approachthat leveragesAI-powered analysis of the Voice of the Customer. Voice of the Customer(based on Consumers Reviews and Social Listening) represents authentic, unfiltered feedback from verified users, offering a direct window into real-world behaviors and attitudes. By applying AI tools to these vast datasets, Revuze can extract deep understanding of usages, needs and connections. Our unique methodology transforms U&A AI research by: Capturing Authentic Voices:Drawing from genuine consumer experiences that reflect how products are used and perceived in everyday life. Achieving Scalability:Analyzing thousands of pieces of consumer feedback across diverse products and categories simultaneously. Delivering Real-Time Insights:Providing actionable insights faster than traditional methods, enabling brands to respond quickly to market changes. Uncovering Hidden Patterns:Using AI to identify emerging trends, unmet needs, and nuanced consumer behaviors that manual analysis might miss. By combining the depth of qualitative insights with the breadth of quantitative data, Revuze bridges the gap between traditional U&A research and cutting-edge technologies. This hands-on, AI-driven approach empowers teams across all levels—marketing, product development, and... --- ### AI Powered Insights for Consumer and Market Research > Read about Market Research and AI analysis and learn how AI powered insights can improve CX. Use AI consumer insights to elevate your market research. - Published: 2025-02-16 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/ai-powered-consumer-insights/ - Categories: Consumer Insights, Uncategorized In recent years, new technology has been introduced into the Market Research playing field - Artificial Intelligence (AI). This article will explain what are Consumer Insight, and discuss the impact AI technology has had on Market Research. Identifying and understanding your customers in order to improve sales is marketing 101. Customer Insight Market Research is used by businesses looking to better understand their customers’ behaviors, preferences, and needs. In recent years, new technology has been introduced into the Market Research playing field - Artificial Intelligence (AI). This article will explain what are Consumer Insights, and discuss the impact AI technology has had on Market Research.   What are AI Powered consumer insights? Consumer Insights are analyzed data providing a deep understanding of customer attitude and sentiment. This information is used to gain extensive knowledge of consumer desires, needs, and motivations. Consumer Insights help improve a brand’s interaction with customers, which creates better customer experience and increases sales. Useful Consumer Insights should be: New - If you already know it, then it’s not an insight.   Unexpected - Insights should be something you weren’t looking for, the information you weren’t initially aiming to find. Relevant - The information might be new and exciting, but if it doesn’t match brand identity it’s useless. Inspiring - Good insights should motivate future actions and innovations. Consumer Insight are aggregated from data collected with different tools, like trend analysis, customer satisfaction surveys, focus groups, Social Listening, and more. Why is AI used for consumer insights? Market research and CX analysis is often evaluated by these 3 parameters: Efficiency - The research needs to be done ASAP in order to maintain its relevance. Delay in delivery often results in outdated insights and inaccurate... --- ### What is Voice of Customer Analysis (VoC) and Why Does It Matter? > What is Voice of the Customer and why is it important? Learn how to develop an effective VOC strategy and how to foster a good customer experience. - Published: 2025-02-10 - Modified: 2025-02-24 - URL: https://www.revuze.it/blog/voice-of-the-customer/ - Categories: Uncategorized What is Voice of the Customer (often referred to with the acronym 'VOC? ') “Voice of the Customer” (VoC) is a broad term businesses use to define theopinions, comments, expectations, sentiments, and critiques of their customer base regarding a service or product. It allows companies to improve their products, and their customer service by listening to their customers’ voices; ultimately, it can be an effective way to retain customers and have them recommend your product or service through positive reviews or word of mouth. Caring about the Voice of Customer means, in one word,listeningto what your customers have to say. Applying a smart VoC solution meanstaking actionand responding to whatever opinions, critiques, and comments customers have expressed regarding your product. Voice of Customer can be used by your company tomeasure the gap between what your customers expect and what they actually experiencewhen they use your products or services. Why Voice of the Customer is important? In today’s market, competition between companies that offer similar products and services is fierce. Thanks to the internet, new businesses pop up on a daily basis and are aggressively trying to “steal” customers from each other. While offering disruptive solutions and better products than your competitors is one of the main keys to success, it’s definitely not enough if you want to ensure that your business will be successful in the long run. The same way that popstars need to build a loyal fanbase that will continue to buy their music and attend their concerts... --- ### The Power of Fragrance in Cosmetics: Insights from Revuze’s Latest Report > Explore the latest trends of fragrance ingredients in cosmetics. Explore the Face, Lip, and Nail categories to learn what consumers love. - Published: 2025-02-05 - Modified: 2025-03-11 - URL: https://www.revuze.it/blog/the-power-of-fragrance-in-cosmetics-insights-from-revuzes-latest-report/ - Categories: Consumer Insights, Innovation Fragrance has emerged as a critical factor in shaping consumer preferences and purchasing decisions within the cosmetics industry. Beyond functionality, consumers now seek multi-sensory experiences that engage their emotions and enhance their daily beauty routines.  Revuze’s latest report,"Fragrance Ingredient Trends in Cosmetics,"dives deep into the evolving role of fragrance across lip, face, and nail care categories. Analyzing over 131,575 consumer reviews from January 2024 to October 2024, the report uncovers valuable insights into the fastest-growing fragrance trends, ingredient preferences, and the sentiments shaping today’s beauty market.  By examining which scents resonate most strongly with consumers and how fragrance preferences vary across categories, this report provides actionable insights for brands looking to align their offerings with evolving demands.  Why Fragrance Matters in CosmeticsBeyond providing a pleasant scent, fragrances evoke emotions, enhance product appeal, and contribute to brand differentiation. Here’s how fragrance impacts the cosmetics market: Emotional Connection: Fragrances evoke strong emotional responses, forging deeper connections between consumers and products. Nostalgic scents like vanilla and chocolate often bring comfort and joy. This emotional resonance drives preference and loyalty, enhancing the consumer-product relationship. Product Perception and Quality: A well-crafted fragrance can elevate perceptions of a product’s quality. For instance, face creams with elegant floral or herbal scents are often associated with luxury and effectiveness. Consumers are willing to pay premium prices for products they perceive as sophisticated, related in part to their appealing scents. Brand Identity and Recognition: Signature fragrances help brands stand out in a crowded cosmetics market, fostering brand recognition and... --- ### The Impact of Consumer Sentiment Tracking: How Businesses Leverage Insights for Growth > Discover how consumer sentiment tracking influences business decisions, marketing strategies, and customer engagement in real time. - Published: 2025-01-26 - Modified: 2025-01-26 - URL: https://www.revuze.it/blog/the-impact-of-consumer-sentiment-tracking/ - Categories: General, Marketing With consumer sentiment directly impacting purchasing decisions, brand loyalty, and market perception, understanding how consumers feel about your brand, products, and market conditions is essential.  Consumer sentiment tracking provides businesses with a powerful tool to gauge public perception, anticipate market shifts, and refine their strategies accordingly. Whether it's through consumer sentiment surveys, social media analysis, or a comprehensive consumer sentiment report, businesses can gain valuable insights that drive growth and competitive advantage. Consumer sentiment isn't just a fleeting opinion; it acts as a crucial indicator of purchasing behavior, customer loyalty, and overall brand health. Companies that effectively monitor andanalyze consumer sentimentcan respond proactively to emerging trends, address concerns before they escalate, and tailor their offerings to meet evolving consumer expectations. In this blog, we'll explore why consumer sentiment tracking is vital for business growth, how it works, and the benefits it brings. We'll also dive into the rise of AI and predictive analytics in consumer sentiment analysis, offering a glimpse into the future of this essential practice. Why Consumer Sentiment Matters for Business Growth Consumer sentimentis more than just a reflection of how customers feel—it's a powerful indicator of business success. By understanding how consumers perceive their financial situations, the economy, and your brand, businesses can anticipate market shifts, adapt strategies, and foster stronger customer relationships. Whenconsumer sentiment is positive, people are more likely to make discretionary purchases, engage with brands, and explore new products or services. On the other hand, negative sentiment can lead to cautious spending, reduced brand... --- ### Unveiling Product Launch Tracker > Discover Revuze’s Product Launch Tracker, the AI-powered tool to monitor feedback, optimize launches, and drive product success. - Published: 2025-01-21 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/unveiling-product-launch-tracker/ - Categories: Product News After months of research and development, your new product is finally released. You wait on the edge of your seat, hoping your investment will resonate with consumers. During the early stages of a launch, feedback is critical. Just one negative rating or review can deter future customers from completing a purchase. How can you keep track of it all? That’s why we're thrilled to announce the release ofProduct Launch Tracker, designed to revolutionize how brands monitor the success of their newly launched products. The Innovation ChallengeAfter significant resources are poured into product development, most products struggle to find an audience and thrive.  Ultimately, most companies struggle to see ROI from their investment. Part of the reason is the difficulty Product and R&D Managers face in monitoring the success of their newly launched product lines. In the past, they would manually check and monitor feedback on eCommerce platforms and cut and paste data into spreadsheets. Now, that’s history with Revuze’s Product Launch Tracker. Everything is automated and powered by our proprietary AI engine. A Closer Look at Product Launch TrackerWith Product Launch Tracker, you’ll be able to stay on top of the performance of your newly released products. Revuze will automatically providerating and review data dailyfor a limited period of 3–6 months from select URLs, enabling brands to ensure the success of their products. This not only saves brands time but also allows them to respond with agility to consumer pain points. In the early days of a product launch, this... --- ### Best 9 Sentiment Analysis Tools in 2025 > Discover the 9 best sentiment analysis tools of 2025, designed to help you analyze opinions, improve strategies, and drive decisions. - Published: 2025-01-19 - Modified: 2025-01-20 - URL: https://www.revuze.it/blog/best-sentiment-analysis-tools/ - Categories: General With thousands of online conversations, reviews, and comments being added to the internet daily, businesses are faced with a monumental task: deciphering customer emotions at scale. That’s wheresentiment analysis toolscome in. These advanced tools leverage artificial intelligence (AI) and natural language processing (NLP) to analyze text and uncover valuable insights about customer sentiment, intent, and preferences. From spotting emerging trends to addressing customer pain points, sentiment analysis software empowers businesses to connect with their audience in meaningful ways. As we move into 2025, the technology behind these tools continues to evolve, offering brands new ways to decode customer feedback faster and more accurately. Whether you’re a marketer, product manager, or customer experience professional, the right sentiment analyzer can be a game-changer, helping you make >Sentiment analysistools are advanced software solutions that use AI and NLP to evaluate text and extract insights about the emotions, tone, and intent behind it. These tools are designed to help businesses understand how customers feel—whether they’re thrilled, dissatisfied, or somewhere in between. Sentiment analysis tools sift through vast amounts of text data—such as customer reviews, social media posts, emails, and support tickets—to determine whether the sentiment expressed is positive, negative, or neutral. Many also go past categorization to identify recurring themes, detect trends, and even analyze the intent behind specific comments. Key features of sentiment analysis tools include: Text Sentiment Analysis:Breaking down written content to classify sentiment at the document, sentence, or keyword level. Real-Time Insights:Monitoring customer sentiment as it evolves, enabling quick responses to... --- ### Exploring Consumer Sentiment: The Rise of Beauty Devices > This blog post explores the growing beauty device trend focusing on ant-aging, de-puffing, and nail care devices. Read more for the latest trends! - Published: 2025-01-16 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/exploring-consumer-sentiment-rise-beauty-devices/ - Categories: Consumer Insights In the face of ever-evolving beauty standards and a growing emphasis on personal wellness, the home-use beauty devices market is booming. In 2024, the worldwide market for these devices produced a revenue of $17. 1 billion, with projections indicating a potential increase to $91. 8 billion by 2030. In this blog post, we’ll uncover customer review insights about three trending machines in the beauty devices market: de-puffing devices, nail machines, and anti-aging devices.  Beauty Machines & Larger Industry Trends  The rise of de-puffing devices, nail machines, and anti-aging devices within the beauty industry reflects broader trends shaping the beauty landscape, including: Shift Towards At-Home Beauty Solutions:Consumers are increasingly seeking convenient alternatives to traditional salon services, preferring to invest in devices that allow them to achieve professional-quality results from the comfort of their own homes. This shift reflects a desire for greater flexibility and autonomy in beauty routines, as well as a response to economic considerations and lifestyle changes. Focus on Skincare Innovation: As skincare continues to take center stage in the beauty industry, consumers are turning to advanced technologies and devices to address their skincare concerns. This trend reflects a broader emphasis on prevention and maintenance, as well as a willingness to invest in long-term skincare solutions that deliver tangible results. Personalization and Customization: Consumers are drawn to products that offer personalized solutions tailored to their specific needs and preferences. This reflects a broader shift towards personalized beauty experiences, where consumers expect products and treatments to be customized to their... --- ### Uncovering Trends with Revuze Reports: Marketing and Innovation Through Consumer Insights - Published: 2025-01-14 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/marketing-innovation-consumer-insights-reports/ - Categories: Consumer Insights In today’s fast-evolving consumer landscape, trends act as a compass, guiding innovation and marketing strategies. Brands that recognize and act on emerging trends maintain a competitive edge, ensuring relevance in a crowded market. The ability to align innovation and marketing with shifting consumer behaviors is what separates leaders from followers. What Are Trends? Trends are long-term shifts in consumer behavior or preferences that shape product development, marketing efforts, and audience-targeting strategies. They reveal where the market is heading, offering invaluable insights into consumer needs and desires. Take the rise of the "better for you" trend, for example. This movement, driven by increasing awareness of mental and physical well-being, has paved the way for health remedies, chia-infused superfoods, and other wellness-oriented products. Brands that identify and embrace such trends early are better positioned to lead the market as these shifts evolve into lasting consumer habits. Another powerful trend is sustainability. Businesses across industries are aligning with eco-conscious consumer values by adopting sustainable practices and innovations. For example, theAlien Goddessfragrance, with its refillable bottle, exemplifies how brands are responding to the demand for sustainable solutions. Hype vs. Trend: Spotting the DifferenceNot every consumer buzzword or fad deserves long-term investment. Knowing how to differentiate between a hype and a trend is critical for strategic decision-making. Trendsaddress deeper, enduring consumer needs. For instance, the pandemic highlighted the health benefits of turmeric, spurring its adoption across categories like skincare, beverages, and supplements. Trends like these often transcend industries—red fruits, initially popular in food, have also... --- ### 3 Ways AI is Transforming the Customer Shopping Experience > Some of the most exciting ways AI is transforming the shopping experience, making it more dynamic and consumer-focused than ever before. - Published: 2025-01-09 - Modified: 2025-01-09 - URL: https://www.revuze.it/blog/ai-transforming-customer-shopping-experience/ - Categories: Uncategorized Since the rise of AI-powered tools like ChatGPT, artificial intelligence has rapidly integrated into a growing number of platforms—from professional tech stacks in industries like healthcare and finance to consumer-facing retail sites. This shift has unlocked new opportunities in online shopping, where AI is enhancing the customer experience at every step, creating a more informed, seamless, and efficient journey. Today, AI-powered tools are reimagining how shoppers explore products, make decisions, and interact with brands online. Here’s a look at some of the most exciting ways AI is transforming the shopping experience, making it more dynamic and consumer-focused than ever before. 1. AI-Powered Review Summaries: Quick, Informative InsightsOne of the most impactful AI-driven innovations in eCommerce is the rise of AI-poweredreview summaries. With thousands of reviews on popular products, it can be daunting for consumers to sift through the feedback and come to a meaningful conclusion. Now, marketplaces like Amazon offer concise summaries that highlight what consumers loved most—and least—about a product. For instance, if shoppers are browsing a set of wireless headphones, an AI-powered review summary might mention that consumers love the noise-canceling feature but find the battery life to be shorter than expected. This feature is cropping up on TripAdvisor, BestBuy, and Target. These summaries save time and provide a quick snapshot of the most relevant feedback, helping consumers make informed purchasing decisions without the need to read every review. In the example below, we see an AI-powered summary on BestBuy forSony Playstation. The summary recapped over 3,000 reviews... --- ### Shopper Insights vs. Consumer Insights: What's the Main Difference? > Discover the key differences between shopper and consumer insights and how they optimize eCommerce strategies for growth. - Published: 2024-12-23 - Modified: 2024-12-23 - URL: https://www.revuze.it/blog/shopper-insights-vs-consumer-insights/ - Categories: Consumer Insights, General In today’s eCommerce-driven world, understanding customer behavior is not just a competitive advantage—it’s a necessity. Businesses must not only understand how shoppers behave during the buying process but also what drives long-term satisfaction and loyalty. This is where shopper insights and consumer insights come into play. These two concepts, while related, address different stages of the customer journey. Shopper insights focus on behavior during the purchase phase, analyzing what influences a customer’s decision to buy. Consumer insights, on the other hand, go deeper into post-purchase sentiment and satisfaction, helping brands understand how products perform and resonate with customers. When combined, these insights provide a 360-degree view of the customer journey. They can be used to optimize Product Description Pages (PDPs), improve star ratings, refine pricing strategies, and create seamless shopping experiences. This blog will explore the key differences between these insights and show how they work together to unlock eCommerce success. Introduction to Shopper Insights and Consumer InsightsTo fully understand how shopper and consumer insights differ, let’s define them more precisely. Shopper insights focus on the actions and behaviors of customers during the purchase journey. These insights reveal how shoppers interact with products, promotions, and websites. For example, they might reveal that customers frequently abandon carts due to high shipping costs or spend the most time reviewing product specifications. Consumer insights, in contrast, examine the post-purchase experience. These insights highlight customer sentiment, satisfaction, and long-term engagement with a brand or product. Reviews, social media mentions, and post-purchase surveys are common... --- ### Market Research Analysis: What it Is, Methods, Types & Use Cases > Market research analysis is the process of collecting, interpreting, and utilizing data to understand the dynamics of a market. - Published: 2024-12-19 - Modified: 2024-12-20 - URL: https://www.revuze.it/blog/market-research-analysis/ - Categories: Consumer Insights, Uncategorized In today’s competitive landscape, businesses must remain agile and informed to stay ahead. Market research analysis is a vital tool for achieving this, offering a deep understanding of customer needs/preferences, industry trends, and competitor strategies. The integration of AI into the core market research technology stack has transformed how companies approach this process, enabling the analysis of large datasets with speed and precision. While market researchers remain true to the foundations of market research, AI provides them with an unsurpassed level of agility never before attained. This blog explores what market research analysis entails, its key methods, AI-driven innovations, use cases, and common challenges. What Is Market Research Analysis? Market research analysis is the process of collecting, interpreting, and utilizing data to understand the dynamics of a market. It involves studying customers, competitors, and industry trends to make target="_blank" rel="noopener" >$90B marketand is still on the rise. Using AI, market research has reached a new frontier. AI-powered market research and analysisprocesses automate data collection, pattern recognition, and insights generation, making it easier to interpret vast amounts of information in real time. This not only enhances accuracy but also enables businesses to respond more quickly to changing market conditions. AI engines, trained on large language models (LLMs), are capable of detecting both sentiment and context within the data. Unlike traditional research methods, AI-driven tools can process and analyze unstructured data like reviews, social media posts, and customer feedback, offering deeper insights into consumer behavior and preferences.  Key Methods of Market Research... --- ### Unwrapping Holiday Shopping Trends: Insights from Revuze’s Christmas Report 2024 > Discover key holiday shopping trends with Revuze’s Christmas Report 2024. Uncover insights into consumer behavior and preferences! - Published: 2024-12-16 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/unwrapping-holiday-shopping-trends-insights-from-revuzes-christmas-report-2024/ - Categories: Consumer Insights, E-commerce For retailers and eCommerce companies, the holiday season is more than just cozy weather, hot drinks, and vacation time. It’s a pivotal period for consumer spending that shapes market trends across industries. From warm apparel to high-quality tech and long-lasting cosmetics, gifting preferences during the holiday season reveal valuable insights into what consumers value most.  Revuze’s Christmas Report 2024 dives into millions of online reviews to uncover the products driving conversations, the features shoppers prioritize, and the challenges brands need to address. By analyzingconsumer sentiment across categories,the report provides actionable insights for brands looking to stay competitive in the holiday market. Let’s take a look at some of the key trends and consumer preferences that defined the 2023 holiday shopping season. Why the Holiday Shopping Season MattersThe holiday shopping season is a cornerstone of the retail calendar, driving significant revenue and offering a wealth of consumer insights. This year’s season is poised for impressive growth, with online sales projected to increase by9. 5% compared to 2023, reaching $271. 58 billion. Total retail sales are expected to rise by 4. 8% year-over-year. For brands, this period represents an invaluable opportunity to capture consumer attention and boost profits. Beyond immediate sales, the holiday season serves as a critical barometer for understanding consumer preferences and behaviors. From identifying the most sought-after product features to analyzingpurchasing patterns, the insights gained during this period enable retailers to fine-tune their strategies and tailor future offerings. By looking at data from the 2023 holiday shopping season, we... --- ### The Power of AI-Driven Comparison Reports: Differentiating Brands in a Changing Shopping Landscape > Revuze’s AI Comparison Report offers brands real-time, actionable insights to strengthen their market position and meet consumer needs. - Published: 2024-12-03 - Modified: 2024-12-03 - URL: https://www.revuze.it/blog/ai-driven-comparison-reports/ - Categories: Uncategorized In the competitive shopping world, brands face the challenge of differentiating themselves while staying closely in tune with consumer needs. Traditional research methods, like focus groups and surveys, have long been the standard for uncovering purchase motivations and benchmarking consumer expectations. However, these methods can be time-consuming, costly, and limited by sample sizes. Enter Revuze’s AI-powered Comparison Report, crafted by our expert Professional Services Team with a deep mastery of the dataset—an innovation that transforms how brands understand consumer motivations across a category and translates these insights into actionable strategies to strengthen their market position. Why Revuze’s Comparison Report is a Game-Changer for Consumer InsightsTraditionally, brands would rely on focus groups to identify what motivates consumers to purchase specific types of products, such as value, quality, or unique features. What are the primary needs and what are the unmet needs which identify blue ocean opportunities. Afterward, they would conduct surveys within the broader consumer base to establish a benchmark, identifying which of these values hold the most weight across the category. While effective, this process can take considerable time and resources, potentially leaving brands without thereal-time insightsthey need to act quickly in a fast-paced market. Revuze’s Professional Service Team crafts Comparison Reports, powered by advanced AI, bringing a new level of efficiency and precision to understanding purchase motivations. By analyzing massive amounts of consumer feedback, AI can quickly reveal what matters most to consumers within a specific category, highlighting critical purchase drivers and consumer expectations. This AI-driven insight is then... --- ### Sentiment Analysis: A Step-by-Step Guide (Updated 2024) > This is a step by step guide to understanding sentiment analysis. Learn how NLP algorithms process consumer reviews & feedback. - Published: 2024-12-01 - Modified: 2025-01-20 - URL: https://www.revuze.it/blog/sentiment-analysis-a-step-by-step-guide-2021/ - Categories: Uncategorized Sentiment analysis is the automated process to analyze a text and interpret the sentiments behind it. Through machine learning and text analytics, algorithms can classify statements as positive, negative, and neutral. Learn more inside What Are Sentiment Analysis Tools?  Sentiment analysis, also known as "opinion mining," is the automated process of analyzing text to interpret the sentiments behind it. Through machine learning and text analytics, algorithms can classify statements as positive, negative, or neutral and they do so quite effectively: artificial neural networks achieve85% accuracyin identifying sentiment, the highest among other methods. Using this highly effective technology, companies and brands are able to monitor consumer sentiment, benchmark against competitors, and make more informed decisions. In this blog, we’ll cover each step of sentiment analysis, discuss common challenges, and highlight key features to look for in a sentiment analysis tool. Sentiment Analysis StepsSentiment analysis involves several key steps to analyze and interpret data related to a company or brand. Let's explore this process. Step 1: Data GatheringThe first step is to collect the data that will be analyzed. This data can be sourced from social media platforms like Twitter using scraping tools, APIs, or customer data feeds. Additionally, user reviews from services such as Google and Yelp can provide valuable insights. The goal is to gather all mentions of the company or brand over a specified period. Step 2: Text CleaningThe next step is to clean the collected data to prepare it for analysis. Text cleaning tools help by removing stop-words (e. g. , a, and, or, but), punctuation, and performing stemming. This process strips the text of irrelevant elements, ensuring that only meaningful content is analyzed. Step 3: Sentiment Analysis Tools (Opinion Mining)With the... --- ### Are Your Global Consumers’ Voices Getting Lost in Translation? > Revuze's Global Dashboard captures consumers' voices in their native language, providing a sixth dimension of consumer insights. - Published: 2024-11-13 - Modified: 2025-03-12 - URL: https://www.revuze.it/blog/are-your-global-consumers-voices-getting-lost-in-translation/ - Categories: General, Product News When developing a new product roadmap or launching a marketing campaign, it’s crucial to rely on data from your global consumer base. But how accurate is that data when your consumers' voices are dispersed across different languages and regions? Feedback left on eCommerce platforms in French, Spanish, Japanese, Chinese and other languages may be rich with insights, but there's a risk that the true meaning gets lost in translation. The nuanced perspectives embedded in their native language might not fully carry over when translated into English or another language. Why Capturing Consumer Feedback in the Original Language MattersConsumer feedback often contains subtleties—tone, phrasing, or cultural references—that can be misinterpreted or diluted in translation. To truly understand what consumers are saying about your brand and products, you need a solution that captures the essence of their feedback in their original language. That's where Revuze comes in. Revuze captures online feedback exactly as consumers share it—whether in English, Japanese, or any other language—ensuring that companies gain unfiltered insights into their consumers' sentiments. This approach goes beyond language barriers, providing an accurate and nuanced view of feedback on both the brand and SKU level. By doing so, Revuze helps you tap into the authentic voice of the consumer, regardless of language or region. Streamline Your Regional Insights with Revuze’s Global DashboardNavigating regional differences in consumer feedback is now simpler than ever with Revuze’s Global Dashboard. The dashboard provides a unified interface, giving you a snapshot of consumer sentiment and share of discussion for... --- ### Leveraging Consumer Insights for Product Launch Success: Why Revuze’s Reporting is Essential > How brands are assessing product launches and how reports using powered by AI post-purchase data offers an entirely new approach. - Published: 2024-11-12 - Modified: 2024-11-12 - URL: https://www.revuze.it/blog/leveraging-consumer-insights-for-product-launch-success/ - Categories: Consumer Insights, Uncategorized Launching new products in the Consumer Packaged Goods (CPG) industry is both exciting and challenging. With innovation as the driving force, brands work hard to balance fresh offerings with a strong focus on their core products, often dedicating only 20% of resources to innovation and 80% to their established lines. The push to keep pace with consumer trends is vital: it not only supports brand positioning but also fosters excitement among consumers, reinforcing the brand's relevance and connection with emerging trends. However, measuring a new product’s impact on the market within those critical first 100 days can be daunting, especially given the limitations of traditional research methods like surveys or focus groups. Many companies also work with market research agencies, ordering massive consumer insights reports using tried and true methodologies. For today’s quickly evolving consumer market, a new approach and data set is needed to depict an accurate picture of product launches. Let’s take a deep dive into how brands are currently assessing product launches and how reports using post-purchase data offers an entirely new approach, especially when powered by AI. Challenges in Measuring Product Launch SuccessTypically, brands and market research vendors rely on early sales data to gauge a launch’s initial performance, often combined with insights on returning customers and occasional surveys. While useful, these methods pose limitations. Surveys may not always reach the specific segment that bought the new product, and significant resources are required for outreach and analysis. Social listening can offer some context but is often... --- ### Disadvantages of Focus Groups (And How to Avoid Them): The Complete Guide (2024) > Focus groups disadvantages complete guide - see how AI is solving focus group limitations and elevating the world of focus groups. - Published: 2024-11-10 - Modified: 2025-02-19 - URL: https://www.revuze.it/blog/disadvantages-of-focus-groups/ - Categories: Consumer Insights, General In this article, we will learn what focus groups are, what are the disadvantages of focus groups, and we will also discuss an innovative solution that is far better than this traditional method of data collection Becoming a fly on the wall in your customer's conversation is every consumer insight dream. The need to truly understand your customer's voice is paramount. Can it be done? Yes, there are several ways to collect customer feedback. One of the most popular methods is focus groups. However, there are certain problems with the manner in which focus groups are carried out. The results obtained can lead to inaccurate decisions.  In this article, we will learn what focus groups are, what are the disadvantages of focus groups, and we will also discuss an innovative solution that is far better than this traditional method of data collection. Let's begin. What are Focus Groups? Focus groups are a demographically diverse group of people who participate in an open discussion to share their views on a specific product or issue. During the conversation, the researcher asks a set of questions to the participants who are free to interact with each other. All the opinions of the participants are noted down to draw conclusions.  Focus group surveys are a qualitative research method where a group of people is put together in a room for a discussion on a particular topic. Often, a market research company recruits the participants, conducts the meeting, and evaluates the data. Nowadays, online forums and chat platforms are used to conduct focus group surveys. Conducting A Focus Group SurveyFocus groups are used in those cases when you need answers that aren't sufficient to be captured via surveys. They are also... --- ### Hype vs. Trend in the Beauty Industry: Insights from Revuze’s Latest Report > Learn how to make data-backed decisions about what products are a lasting trend and what are a fleeting hype. Explore this beauty example. - Published: 2024-11-06 - Modified: 2025-03-05 - URL: https://www.revuze.it/blog/hype-vs-trend-in-the-beauty-industry-insights-from-revuzes-latest-report/ - Categories: Consumer Insights The beauty industry is constantly evolving, driven by both short-lived hypes and long-term trends. Revuze’s latest report, "Hype vs. Trend in the Beauty Industry," explores the difference between these two forces by analyzing millions of consumer reviews across key product categories, such as lips, face, eyes, and nails. This >“tomato girl” makeup or “chocolate syrup” hair. Products caught in a hype often see a rapid increase in sales, but this spike is usually unsustainable, leading to a quick decline in consumer interest.  Trends, on the other hand, reflect long-lasting consumer behavior and product demand. Trends are driven by broader shifts in consumer preferences, such as the movement towardsclean beautyormultifunctional products. These trends have staying power because they align with consumers’ evolving needs and values, making them important for brands looking to build long-term success. Understanding the difference between hype and trend can help beauty brands make smarter decisions about which products to invest in and how to approach marketing and innovation. Noteworthy Trends in 2024Revuze’s "Hype vs. Trend" report highlights several key beauty trends that are expected to have staying power, based on comprehensive data analysis. By leveraging millions of consumer reviews from major e-commerce platforms, Revuze was able to differentiate between short-lived hypes and sustainable trends through key indicators such as review volume growth, sentiment analysis, and incentivized versus organic feedback. Products with consistent, long-term review growth and high organic sentiment were categorized as trends, indicating genuine consumer interest. On the other hand, products that saw sharp, short-term increases... --- ### The Next Generation of Online Reviews > Reviews 2.0, the next generation of online reviews is here. It's the AI-generated review summary. Explore which giants are lading the pack. - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://www.revuze.it/blog/next-generation-online-reviews/ - Categories: General, Marketing, Uncategorized  In today’s online shopping world, consumer reviews are everywhere—popping up as trusted companions for millions of purchases. Shoppers and e-tailers alike rely on reviews to build trust, create transparency, and shape the ultimate buying experience. But with thousands of reviews stacking up for each product, the challenge grows: who has time to sift through them all? Enter consumer review summaries, the next big step in eCommerce! In this blog, we’ll explore how review summaries on leading eCommerce sites streamline product insights, help customers make informed decisions faster, and create lasting value for businesses and buyers alike. Why Review Summaries? With thousands of reviews, many of the leading eCommerce websites are using AI to provide potential buyers with a snapshot of feedback from the hive mind. The summary is an aggregate of the reviews and provides some indication of consumer sentiment while highlighting some of the key topics that made a product a success or not. Amazon announced this last Augustand other prominent retailers have followed suit. Since Amazon’s announcement, we have seen consumers shift towards using the summary to make their purchasing decisions. Let’s take a closer look at why this is disrupting e-commerce.  In the snapshot below, a user gets a short recap of the thousands of written reviews for aJansport backpack. Select product attributes are highlighted and color-coded with consumer sentiment. Potential buyers can drill down into topics of discussion and peruse the range of consumer feedback to help support their decision-making. It also includes an array of... --- ### Back-to-School Tech Trends: Key Insights from Revuze’s Latest Report > This reports delves into the top back-to-school tech such as tablet keyboards, mice & more. Dive into the wishlist features that consumers want most - Published: 2024-10-14 - Modified: 2024-10-14 - URL: https://www.revuze.it/blog/back-to-school-tech-trends-key-insights/ - Categories: Consumer Insights, Uncategorized As students prepare to head back to school, the demand for technology products increases. Revuze's latest “Back to School Trends Report” provides an in-depth look at students' evolving preferences and the tech accessories they rely on for their academic success. This blog post will highlight key findings from the report, offering valuable insights for brands aiming to capture the back-to-school market. The Importance of the Back-to-School SeasonThe back-to-school (BTS) season is one of the most important retail periods of the year, second only to the holiday season, accounting for approximately21% of all non-holiday spending. During this time, retailers have a unique opportunity to capture consumer interest, as parents and students gear up for the academic year with necessary purchases. In 2024, back-to-school spending is projected to reach$41. 5 billion, up from $36. 9 billion in 2023, reflecting both growing consumer demand and rising prices. With the growing reliance on technology in education, particularly as remote learning becomes more prevalent, tech accessories are seeing increased demand. Things like tablet keyboards, mice, and protective covers are no longer seen as optional extras but as essential tools for enhancing productivity and learning.  Most Popular Segments Our report examined the computer peripherals category from July 2023 to June 2024, identifying the top segments discussed in online consumer reviews. Tablet keyboards dominated back-to-school conversations, accounting for 51% of reviews and appearing in over 10,000 mentions, highlighting their importance in turning tablets into more functional devices for schoolwork. Mice were the second most-discussed segment, with 1,100... --- ### Post-Olympics Consumer Trends: Deep Dive into Footwear > Following the Olympics, we dove into the consumer insights to explore the impact of the Olympics on footwear & sports trends. - Published: 2024-10-07 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/post-olympic-consumer-trends-report-footwear/ - Categories: Consumer Insights The 2024 Paris Olympics may have concluded, but the impact of this global event continues to resonate, particularly in the world of sports and athletic activities. As consumer interests evolve, so too do the trends within the footwear market, a sector closely tied to various sports. Revuze's latest report, "Sports Activities Trends Report," delves into the shifting landscape of consumer preferences in the footwear category, uncovering invaluable insights for brands looking to stay ahead in a competitive market. This blog post highlights key findings from the report, offering a glimpse into the most discussed sports activities, the leading brands that are successfully capitalizing on these trends, and the most sought-after footwear features for each sport.  Olympic Games Influence on Footwear InnovationThe Olympic Games serve as a powerful catalyst for footwear innovation. Leading up to each Olympic cycle, major sportswear brands invest heavily in research and development to create cutting-edge shoes that can give athletes a competitive edge. These technological advancements often trickle down to consumer products, driving trends in the broader footwear market.  Olympic-level competition fosters the development of performance-driven design as well as technological advancements, including: Advanced cushioning systems Lightweight materials Energy-return technologies Customized fit solutions Smart footwear with integrated wearable sensors for fitness tracking Temperature-regulating materials 3D-printed customized shoes These design elements and technologies, initially intended to enhance athletic performance at the highest level, become highly sought after in consumer markets, further influencing trends in the broader market. The Most Discussed Sports Activities in Footwear The report reveals... --- ### Turning Pain Points into Progress with VoC Data from Reviews > A closer look at VoC and star rating drivers around the Wheels topics for baby strollers and how it can support brands in innovation efforts. - Published: 2024-09-23 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/turning-pain-points-into-progress-with-voc-data-from-online-reviews/ - Categories: Innovation Star ratings are one of the ways consumers make their purchase decisions. Five-star ratings mean the product met consumer expectations and is worthy of being purchased, while low ratings indicate the opposite. For brands, they signify something different. Top marks can validate that product-market fit has been achieved, while low ratings may mean it's time to go back to the drawing board. Voice of Customer (VoC) data can be pivotal in understanding the reasons behind these numbers. One of the best sources of VoC is consumer reviews. Let’s take a look at some of the topics around the stroller category that aren’t meeting consumer expectations using their feedback from online retailers.   Voice of Customer: A Closer Look at Review DataUsing an AI engine, review data can be organized and analyzed. Topics reflecting the range of consumer opinions are distilled and highlighted with consumer sentiment. The power of AI lies in its ability to quickly allow the voice of the customer to shine through all the data. In the stroller category, there are over 54,000 reviews and more than 187,000 opinions from over 10 leading eCommerce sites like Amazon, Walmart, Target, etc. In the chart below, we see the five topics with the highest discussion volume. In this analysis, Folding, Weight, and Price/Value for Money had the largest share of discussions with negative sentiment. However, that doesn’t necessarily mean these are the underlying causes of low star ratings. Other parameters can provide a better sense of the stroller market landscape. This... --- ### Building a GTM Strategy with Consumer Insights > Dive into all the different ways that your GTM strategy can be supported by consumer insights from online reviews. - Published: 2024-09-19 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/gtm-strategy-leveraging-consumer-insights-online-feedback/ - Categories: Marketing In today's hyper-competitive market, the success of a product launch can often hinge on a company’s ability to understand and anticipate consumer needs. Thankfully, there’s now an abundance of data available online, giving businesses unprecedented access to insights that can shape their Go-To-Market (GTM) strategies. And those who do so see the results, with >23 times more likelyto acquire customers than their less >25 and 45% of product launchesfailing, identifying and addressing customer needs is critical. Online reviews provide a direct line to consumer feedback, highlighting recurring themes, desires, and pain points that traditional market research might miss.  For instance, in theWireless Chargers Global Analysis report, Revuze identified that customers across different countries value different features in wireless chargers. While American consumers frequently mention the ease of use, French consumers focus more on practicality. By analyzing insights like these, businesses can pinpoint specific issues their products need to solve and identify features that resonate with customers. This approach ensures that your product not only meets market demands but also stands out in a competitive landscape. Refining Target Market and Buyer PersonasWhile demographic data helps define who your customers are, reviews reveal the motivations behind their purchases. Revuze’s Olympics Analysis Report, for example, highlights how specific sports, such as pickleball and marathon running, have gained popularity due to their accessibility and social aspects. This kind of insight allows businesses to create detailed buyer personas that reflect the real-world experiences of customers, ensuring that marketing efforts are more targeted and effective. Shaping... --- ### How To Conduct A Gap Analysis: 4 Easy Steps > How To Conduct A Gap Analysis: Learn 4 Simple Steps And Conduct Your Own Gap Analysis For Any Product Or Service Today - Published: 2024-09-18 - Modified: 2025-03-09 - URL: https://www.revuze.it/blog/how-to-conduct-a-gap-analysis/ - Categories: Innovation In this article we’ll explain what is GAP Analysis, provide you with some examples of popular analysis tools, and discuss the four steps for effective data-driven Gap Analysis. How To Conduct A Gap Analysis - Intro In this constantly changing and innovating market, how do you know what to do to get your business to the next level? How can you tell what to fix or change to stay ahead of the competition?   The answer is running a Gap Analysis research. An efficient >brand innovation planning, and gaining a better understanding of performance gaps in processes and strategies already in place. This data will also help determine how to bridge those gaps and enable growth. Effective Gap Analysis has many advantages - In-depth understanding of a business current operations. Assessment of marketing and innovation efficiency. Useful information for resources allocation Improvement. Rapid and efficient problem diagnosis and finding possible solutions. The advantages of gap analysis can be different for every business, but a better understanding of strengths, weaknesses and goals often results in improved success rates and growth. The 4 Steps of effective Gap Analysis Identify current state of affairs  Is it vital to know and understand where you are currently standing with different aspects of the business, such as sales, earnings, customer experience, marketing strategies, brand growth and more. The main objective of this stage is understanding the root of the problem by evaluating everything that is currently being done - to get the “big picture. ” It is helpful to choose an area to focus on, like a particular product or a certain department such as customer service and marketing.   For example, If the... --- ### Discover the New Revuze Explorer Homepage > Revuze's new Homepage will give you the consumer insights you need to keep your finger on the pulse of your brands and your competitors. - Published: 2024-09-16 - Modified: 2024-09-16 - URL: https://www.revuze.it/blog/discover-the-new-revuze-explorer-homepage/ - Categories: Product News, Uncategorized At Revuze, we understand that data is most powerful when it's presented the way you need it, and that's why we’ve revamped our Revuze Explorer Homepage to deliver an enhanced, streamlined experience. This exciting update empowers users to navigate and analyze brand data more efficiently, with features designed for personalized, insightful brand exploration. What's New? Simplified Navigation: Begin your brand analysis journey with a clean, user-friendly interface that makes data exploration intuitive and seamless. Whether you're new to Revuze or a seasoned user, the new layout ensures that finding insights is easier than ever. Tailored Insights: Your dashboard is now packed with quick access to the metrics that matter most. View the key drivers behind your brand’s success, uncover emerging trends in your industry, and stay ahead of competitor activities—all at a glance. Enhanced Decision-Making: With data presented in a clear, digestible format, you can make faster, smarter decisions. Whether you're tracking performance, assessing market trends, or investigating customer sentiment, the new homepage enables you to analyze and act on insights more efficiently. Key Homepage Features 1. Personalized Dashboard: Your Data, Your WayThe personalized dashboard allows you to set up your homepage the way that suits you best, ensuring a more customized experience tailored to your brand's unique needs. Custom Setup:Easily choose and save your favorite brands and competitors for quick access whenever you log in. It’s your data playground, optimized for convenience. Dynamic Widgets:Keep a pulse on brand performance with dynamic widgets that track trends, positioning, top products, and... --- ### 3 Ways to Leverage Consumer Insights for eCommerce Success > Explore the different ways that consumer insights from online reviews can help shape eCommerce strategies & initiatives. - Published: 2024-09-12 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/3-ways-to-leverage-consumer-insights-from-online-reviews-for-ecommerce-success/ - Categories: E-commerce In the ever-evolving world of eCommerce, staying ahead of the competition requires more than just offering quality products—it demands a deep understanding of consumer behavior and preferences. Staying ahead of the curve is critical to remain a key player in the market. One of the most valuable resources for gaining this understanding is online reviews and a platform that --- ### Insights from Revuze’s Latest Wireless Chargers Report > Explore consumer sentiment & attitudes around wireless chargers from 8 different regions. Delve on culture impacts consumer terminology. - Published: 2024-09-10 - Modified: 2024-09-11 - URL: https://www.revuze.it/blog/insights-from-revuzes-latest-wireless-chargers-report/ - Categories: Consumer Insights For international brands, understanding regional preferences and customer sentiment is vital for developing successful products and marketing strategies. Revuze’s latest “Global Analysis of the Wireless Charger Category” report offers an in-depth look at how different markets perceive and engage with wireless chargers. This analysis spans eight countries—the US, the UK, France, Germany, India, China, South Korea, and Japan—revealing key trends and insights that can help brands better tailor their offerings. How ‘Region’ Affects Consumer PreferencesRegional consumer preferences significantly impact product development and marketing strategies, necessitating tailored campaigns to meet local needs.  Key factors include: Cultural and Social Norms: Distinct cultural values shape consumer behavior. For instance, collectivist cultures prioritize community, while individualistic cultures focus on personal achievement.   Economic Conditions: The economic environment, including income levels and purchasing power, influences buying habits. Affluent regions may favor luxury brands while emerging markets seek value. Local Competitors and Market Conditions: Analyzing local competitors helps identify differentiation opportunities. Understanding the competitive landscape and distribution channels enables effective product positioning. Legal and Regulatory Environment: Varying regulations impact marketing strategies. Compliance with local laws is essential, requiring creative solutions within legal constraints. Loyalty and Regional Identity: Consumers often prefer products tied to their regional culture. Emphasizing regional identity fosters connection and loyalty. For example,H&Mtailored its offerings to Dutch culture by offering clothing repair, alteration, and rental services in Amsterdam. This addressed local environmental concerns and appealed to eco-conscious consumers. In Japan, Airbnb adapted its marketing and offerings to align with traditional hospitality values, emphasizing "omotenashi,"... --- ### Introducing Custom Views > Create your own view of consumer data they way you want it. Add SWOT and Topic widgets in the same custom views. - Published: 2024-09-04 - Modified: 2024-09-16 - URL: https://www.revuze.it/blog/introducing-custom-views/ - Categories: Product News The latest feature release is meant to ensure that users are more in the driver's seat of their data. Revuze is proud to announce our latest release Customer Views. Customs Views empowers users with the ability to create custom views by selecting different widgets.  What is Custom Views? Data is personal—everyone on the team cares about different stats. Our latest feature will empower you to create a custom view with the charts and KPIs you care about most, all in one place. Tailor dashboards to meet individual user needs and save time by preserving configurations, reducing the need for repetitive setup tasks.  It’s easy to use! Simply add a widget and filter for the precise data you want to support your decision-making and strategic goals. Monitor what matters all in one place. For instance, select a topic and add widgets about the Topic Trend, Best and Worst visualization, and more.  Preview it here.  Custom Views Use CasesWhy is Custom Views so groundbreaking? It’s because it gives users more flexibility to showcase the data for specific use cases. Let’s dive into some of the possibilities. Competitor Strengths/WeaknessesIf you are interested in ousting your competitors from the top spot, then a SWOT analysis can help pinpoint the weaknesses to leverage and the strengths that should be incorporated into your own products. With Custom Views, quickly create a view and add the SWOT widget for each of your brand competitors. The side-by-side display will give you more perspective to define your own business... --- ### Insights from Revuze’s Latest Inflation & Beauty Industry Report > Explore the consumer insights around inflation on consumer behavior on the beauty industry looking at the Face, Lip, Eye, & Nail categories. - Published: 2024-08-19 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/insights-revuzes-latest-inflation-beauty-industry-report/ - Categories: Consumer Insights Understanding consumer sentiment and preferences is crucial, especially during times of economic fluctuation and turmoil. Revuze’s latest “Inflation Rate Analysis” report offers an in-depth look at how inflation impacts consumer purchase decisions and sentiments across four key beauty categories: Nail, Eye, Lip, and Face. This analysis builds on last year's findings, further illuminating the evolving relationship between inflation and the beauty sector. Consumer Behavior Shifts Amid InflationIn the aftermath of the COVID-19 pandemic,inflation levelsclimbed higher than they had since 1981, peaking at 9. 1% mid-year 2022. Since then, they’ve decreased, averaging out at 4. 1% in 2023 and 3. 0% for the 12 months ending in June 2024.  However, consumers are not as quick to get back to pre-inflation behaviors. In June 2023, more than80% of shoppersreported modifying their purchasing habits due to inflation concerns. This overall trend is reflected in the U. S. beauty market, where about41% of consumersreported buying fewer beauty products in April 2024 as a result of rising prices. Last year's report, “How Recent Inflation Affected Consumers’ Behavior - An In-Depth Look at the US Beauty and Cosmetics Industry” showed that despite rising prices, consumers did not significantly reduce their beauty product purchases. Instead, they became more discerning, prioritizing value for money and opting for DIY solutions. This year's report reinforces these trends, showing that while consumers continue to invest in beauty products, their expectations for quality and value have heightened.  Key Findings and TrendsLet’s delve into the core insights from the latest report, examining how... --- ### The Role of the Voice of Customer (VoC) in Cultivating Loyalty > VoC or Voice of Customer can be comprised of different data sources like surveys & online reviews. It can also help cultivate customer loyalty. - Published: 2024-08-12 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/the-role-of-voc-in-cultivating-loyalty/ - Categories: Consumer Insights In today’s highly competitive market, businesses that listen to their customers have a higher success rate. Understanding the needs, desires, and experiences of customers is no longer optional—it’s a necessity. This approach, commonly referred to as the "Voice of the Customer" (VoC), is a powerful tool that allows businesses to align their strategies with customer expectations, ultimately fostering loyalty and driving growth. It’s very much akin to active listening and a way to develop the relationship with the consumer.  But what exactly is the Voice of the Customer, and how can businesses effectively harness its potential? What is the Voice of the Customer? The Voice of the Customer (VoC) refers to the process of capturing customers' feedback, opinions, and experiences with a brand or product. The captured feedback then becomes business intelligence which can shape product development, service enhancements, marketing, and overall customer experience strategies. The VoC provides invaluable insights like consumer sentiment-  a score that measures what the consumers like and dislike. It can help highlight what customers value most, what they are dissatisfied with, and where improvements are needed. By prioritizing the Voice of the Customer, companies can build stronger relationships, leading to increased customer satisfaction and loyalty. This ultimately is a consumer-centric approach to business decision making. Voice of Customer MethodologiesThere are severalmethodologiesto how to gather and analyze the Voice of the Customer. Each offers unique benefits, and can be tailored to specific business needs:Surveys: Surveys are a direct method of collecting customer feedback, accounting for $118B... --- ### ​​Branding: Leveraging Consumer Insights for Brand Success > Explore the different ways that consumer insights like sentiment analysis from online reviews can support brand repositioning efforts with language and logos. - Published: 2024-07-22 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/revitalize-your-brand-leveraging-consumer-insights-market-success/ - Categories: Marketing As a long-established brand, there’s no doubt that you’ve experienced ups and downs in the market. It’s sometimes difficult to maintain success with changing consumer tastes and evolving demographics. Have you noticed a decline in sales and consumer sentiment? Though rebranding may be out of question, brand repositioning may be just the thing your brand needs to bolster sales and attract new customers. One resource at your fingertips that can support your repositioning efforts is consumer reviews. These insights can reveal consumer preferences and emerging trends that can shape targeted messaging. This blog post will explore brand repositioning and how consumer reviews can be leveraged for this purpose. What is Brand Repositioning? Brand repositioning involves changing the way a brand is perceived in the minds of consumers. Unlike rebranding, which can involve significant changes such as a new name or logo, repositioning focuses on adjusting the brand’s message, image, and market position to align with current consumer needs and preferences. This strategy can help reinvigorate a brand, differentiate it from competitors, and open up new market opportunities. It’s not a new tactic but one that has been utilized by leading brands over time. One well-known example from the 90’s is the Sears department store which had a largely male customer base. To attract women, they launched a slogan andcampaign: “Come see the softer side of Sears”. Another example is theevolution of the Amazon logo. When Amazon initially launched, it was competing in the book vertical against Barnes & Noble. However,... --- ### Using Opinion Mining to Understand Declining Sales > Using opinion mining with AI to identify the reasons for dropping sales and to conduct brand monitoring. - Published: 2024-07-22 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/unraveling-mystery-behind-dropping-sales-opinion-mining/ - Categories: General, Marketing Remember the product you launched a year ago? The one you put a lot of marketing resources behind... the one that performed amazingly well initially, only to see sales start to decline a few months later, leaving you scratching your head and wondering what went wrong? Now let's fast forward to that management meeting, where you need to report to your manager and team what actually happened and why the poor results occurred – so what do you do? Send out the same old survey? Cold... it will probably take a long time and cost a lot to find the verified users of this product. Put a focus group together? Colder... this will take even longer, and your sample size will be even smaller. Use social listening? Now you’re getting warmer... but this is only if you’d like to read reviews from a bunch of influencers who are getting paid to say the right things about your product, not to mention the fact that you can't be sure whether they are referring to the product in question. Use consumer reviews? Hot! But who has time to read them all, across all sites, and extrapolate the insights? You need to get those insights fast, accurately, and ideally benchmarked against the right competitive set. Meet Revuze – the only tool that collects the entire range of products in the category from all sites, cleans them of incentivized opinions, and gives you an accurate snapshot of a product’s performance throughout its entire life... --- ### Time to Market: How to Measure and Accelerate Your Top KPI > Time to Market (TTM) is a great strategy for understanding a product's success in the market and to help measure and accelerate GTM success - Published: 2024-07-21 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/time-to-market/ - Categories: Consumer Insights, Marketing Time to market (TTM) is a key metric for increasing a new product’s chances of success. Learn about the importance of TTM, and discover strategies your business can use to accelerate product development cycles. Today’s business landscape moves fast.  Your company’s ability to bring a product to market quickly can be the thing that makes or breaks yourproduct’s launch.  This is why it’s become common practice for businesses to focus on time to market, a metric that measures how long it takes for a company to release a product.  A faster time to market can lead to a competitive advantage, brand recognition, and higher revenue – all highly desirable outcomes. In this article, we’ll cover this critical metric, discussing what it is, how to measure it and some key techniques for accelerating it.  What is time to market? Time to market (TTM) is a metric that measures how long it takes for a company to bring a product through the entire launch cycle from initial ideation to market release.  For example, if you come up with the idea for a new product on January 1st and launch it on July 1st, your TTM will be six months, or two quarters.  Time to market is an important metric in fast-moving, agile industries.  Bringing a product to the market first can offer a significant competitive advantage (often called first mover advantage), giving you enough time to winbrand loyaltyand recognition before your competitors release a competing product.  On the other hand, a slow... --- ### Cut Through the Noise: Effective Brand Monitoring Strategies > Learn how to tap into consumer insights from online reviews for your brand monitoring strategy. Delve into the ways it surpasses social listening. - Published: 2024-07-17 - Modified: 2024-07-29 - URL: https://www.revuze.it/blog/cut-through-the-noise-effective-brand-monitoring-strategies/ - Categories: Marketing, Uncategorized Are you finding it challenging to constantly monitor your brand and competition while distinguishing what is truly important from all the noise? In today's digital age, brand monitoring has become crucial for businesses looking to stay ahead of the competition and maintain a positive reputation. However, the sheer volume of data can often be overwhelming. Distinguishing valuable insights from the chatter is a challenge many marketers face.  This blog will guide you through effective brand monitoring strategies that cut through the noise, helping you focus on what truly matters. The Importance of Brand MonitoringBrand monitoring allows companies to track their brand’s presence and reputation across various channels, including social media, customer reviews, and industry news. It provides insights into customer sentiments, emerging trends, and competitive dynamics. Effective brand monitoring can lead to improved customer satisfaction, increased customer loyalty, better product development, more successful marketing campaigns and eventually enhanced brand reputationTraditional Surveys and Social Listening: The ChallengesFrom my experience in product management, trying to gauge what my customers think or what is the next big thing I should develop, I’ve found that traditional surveys and social listening, while valuable, come with their own set of challenges: Traditional Surveys: Time-Consuming: Designing, distributing, and analyzing surveys can be a lengthy process. Low Response Rates: Often, customers are reluctant to fill out surveys, leading to low response rates and potential bias in the data. Surface-Level Insights: Surveys might not capture the depth of customer experiences or the spontaneous reactions customers have towards a product—more... --- ### App Integration in Home Appliances: Key Trends & Insights > Discover the latest consumers key trends in home appliances apps by subcategory. Explore the must-have features for apps by segment. - Published: 2024-07-15 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/app-integration-home-appliances-key-trends-consumer-insights/ - Categories: Uncategorized With the increasing integration of apps in home appliances, consumer interest in smart home technologies is on the rise. The convenience and enhanced functionalities offered by app-enabled appliances are transforming how consumers interact with their household devices.  In this blog post, we delve into the latest insights from our report “App Integration in Home Appliances: 2024 Discussion Trends”. Drawing insights from various categories, we examine how app discussions have evolved and highlight consumer preferences for specific appliance features. The Rise of App Integration in Home AppliancesApp integration in home appliances involves embedding smart technology that allows users to control, monitor, and customize their devices through mobile applications. This technological advancement offers several benefits: Convenience: Remote control and scheduling features enable users to manage their appliances from anywhere, at any time. Efficiency: Real-time updates and notifications help in maintaining optimal performance and ensuring timely maintenance. Customization: Personalized settings and integrations with other smart home systems provide a tailored user experience. In recent years, the trend of app-integrated appliances has gained significant traction, with the global smart home appliances market expected to reach$59. 58 billion by 2030. From controlling light levels in ceiling fans to scheduling coffee brews, consumers are increasingly valuing the added convenience and functionality these apps provide.  At a Glance Our analysis reveals a 16% increase in app discussions across various home appliance categories between January 2021 - May 2022 and June 2022 - October 2023. Leading the growth were: Ceiling fans (159% increase) Oil diffusers (130% increase) Dishwashers... --- ### Juvenile Products Safety Trend Analysis Report & Insights > Explore the world of juvenile products safety analysis through the lens of consumer reviews. Delve into the top 4 segments with the highest share of discussion. - Published: 2024-07-10 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/insights-juvenile-products-safety-trend-analysis-report/ - Categories: Consumer Insights, Innovation, Marketing In an era where consumer safety is paramount, especially in products designed for children, Revuze’s June 2024 “Juvenile Products Safety Trend Analysis Report” sheds light on the evolving landscape of juvenile products, emphasizing the critical role of safety features. This analysis, derived from a comprehensive review of consumer feedback across 39 segments from April 2022 to March 2024, offers invaluable insights for manufacturers, retailers, and consumers alike. The report analyzes four primary segments with the highest discussion volume around safety: Car Seats Home Equipment Health & Grooming Strollers Each category is evaluated based on consumer discussions, highlighting the features that contribute to making these products safer and more reliable. The Importance of Safety in Juvenile ProductsSafety in juvenile products is not merely a preference but a critical necessity. The injury rate of nursery products among children younger than age 5 years is an estimated305 injuries per 100,000 childrenunder the age of 5. This highlights the urgent need for stringent safety standards and vigilant oversight in the design and manufacture of products intended for our youngest and most vulnerable population. Parents and caregivers rely heavily on juvenile products to provide a safe environment for their children. From car seats and strollers to play yards and baby gates, each product must meet high safety criteria to prevent accidents and injuries. The stakes are incredibly high: a poorly designed or malfunctioning product can lead to severe injuries or even fatalities. Several factors contribute to the importance of safety in juvenile products: Preventing Injuries:... --- ### A Product Manager’s Guide to Product Optimization with Reviews > This blog post explores the different ways product managers can leverage insights from consumer reviews for the produt innovation use case. - Published: 2024-07-07 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/product-managers-guide-product-optimization-using-consumer-reviews/ - Categories: Innovation The key to any successful innovation strategy is being consumer-centric. This means actively listening to consumers, allowing them to guide the innovation process. What product features are most desirable to consumers? Look no further than consumer reviews, the ultimate source of truth, where no one is shy about speaking their mind. Feedback ranges from  product performance, defects, to wish list items.  However, product managers don’t have infinite resources at their disposal. That means they often need to prioritize new product features and adjust their product roadmap. There are many waysthat product managers can analyze the costs and benefits of innovations. This blog will use one product management framework, RICE, to explore the different ways that consumer insights from online reviews can help product managers develop a road map for product optimization. Product Manager Best Practices and RICEOne of the most common best practices used by product managers to prioritize features is theRICE formula, which stands forReach,Impact,Confidence, andEffort. By leveraging consumer sentiment and discussion volume, product managers can align prioritization with generally accepted best practices. Consider that Reach and Impact can be determined by discussion volume: the higher the discussion volume, the greater the reach and impact. This volume can pertain to an entire vertical or specific product topics. Confidence aligns with consumer sentiment and star rating drivers. For example, if sentiment is low compared to competitors, it can provide confidence in the value of developing the feature. Drivers of one and two star ratings are ones that should be tackled... --- ### The Power of Visualization: Exploring Word Clouds > Word clouds have a popular way to visually summarize text, social media, and consumer reviews. Explore the different ways word clouds are used. - Published: 2024-07-02 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/power-of-visualization-exploring-word-clouds/ - Categories: General How many times have you stared at text wishing you could identify the most important and frequent themes discussed? Finding effective ways to visualize and interpret data is crucial to ensure agile decision making. One popular and accessible method is the word cloud. Word clouds offer a powerful and visually engaging way to display text data, highlighting the most frequently used words and providing insights at a glance.  This blog post will explore what a word cloud is, how it is used, the tools available for creating word clouds, and marketing use cases for this versatile visualization tool. What is a Word Cloud? A word cloud, also known as a tag cloud, is a visual representation of text data where the size of each word indicates its frequency or importance within the dataset. The more frequently a word appears, the larger and more prominent it is in the cloud. Word clouds are often used to quickly convey the most significant terms in a body of text, making them a valuable tool for summarizing and analyzing large amounts of textual information. More sophisticated tools also take sentiment into account and color code the words so that it is also visually represented. How is it Used? Word clouds have a variety of applications across different fields and disciplines: Text Analysis: Word clouds are commonly used to analyze and summarize large volumes of text, such as articles, books, speeches, or social media posts. They help identify key themes and trends. Data Visualization:They serve... --- ### Reviews, Sentiment Analysis and the Buyer Journey > This blog explores how consumer reviews impact the buyer journey and how they contribute to product sentiment analysis. - Published: 2024-06-27 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/reviews-sentiment-analysis-buyer-journey/ - Categories: E-commerce If you think product reviews are only relevant for consumers, then think again. The feedback left by prior consumers may be impacting your bottom line because it’s become intertwined with the buyer journey. The majority of consumers, (a whopping 95%), read consumer reviews before making a purchasing decision. That means a slew of negative reviews may deter consumers from completing their purchase. On the upside, positive feedback can seal the deal and ensure a purchase. Let’s take a closer look at the buyer journey, where reviews are leaving their mark, and where brands intervene. Interest & ReadingThe buyer journey begins with a consumer considering buying a product. It can be anything from appliances to cosmetics or apparel. While our hypothetical buyer will probably consult friends for recommendations, the fact is49% of consumerstrust product reviews just as much. As she is perusing the various sites, she’s investing in reading the consumer feedback as well. The majority of eCommerce sites make the product’s star rating and reviews highly visible. Let’s delve into baby monitors. In this example fromAmazon, this product has a 4. 5 star rating and over 2,600 product reviews. The consumer already gets an indication from the star rating that the consumer sentiment is positive overall. Conversely, a baby monitor from theHubble brandhas a star rating of 3. 2 and 480 reviews. A savvy shopper will probably be deterred by the negative trend in consumer sentiment, and it may prevent them from completing the purchase even before exploring the feature... --- ### Why Social Listening Isn’t Enough > Delve into reason why social listening isn't enough for strategic business decisions. Product reviews is an alternative that can support use cases. - Published: 2024-06-18 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/why-social-listening-isnt-enough/ - Categories: General With5. 07B peopleusing social media, there’s no surprise at the amount of noise on the various social channels out there. Keep in mind that most users have multiple social media accounts, averaging6. 7per person—ranging from Facebook and Twitter to TikTok, YouTube, Instagram, LinkedIn, and WhatsApp. How can brands enhance their product offerings by leveraging the insights gained from social listening tools? This blog post explores the limitations of social listening data compared to consumer review insights, highlighting why relying solely on social listening may not be enough. Social Listening Data SourcesThere are many components to social listening platforms, and they should have a place in your marketing tech stack. However, their capabilities are limited by the data sets available to them. Most platforms will look at the following metrics: Interactions (such as likes) Followers Hashtags Shares Comments  These metrics capture various quantitative and qualitative data around the posts. The more comments, interactions, shares, and hashtags used, the more positive the engagement is likely to be. Even if a user interacts with an angry face, it indicates that the post elicited a response from your audience—they were not ambivalent to your content. While the number of comments reflects quantity, comments are also a great source of qualitative data. The language used by followers can help quantify sentiment using natural language processing (NLP) algorithms. Although sentiment analysis is conducted on individual posts, social media managers can focus on specific time frames to better align sentiment with the overall brand. This is also... --- ### Singles' Day 2023: Chinese Fashion Market Insights > This post looks at the fashion vertical in China during Singles' Day. Explore the top segments and the brands that made the grade in this market. - Published: 2024-06-10 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/singles-day-2023-insights-chinese-fashion-market/ - Categories: Consumer Insights With Singles Day 2022 generating an estimated$128-151 billionin total sales across all e-commerce platforms in China, the significance of this cyber retail event cannot be overstated. Originating in China and held annually on November 11, Singles’ Day has become one of the most prominent shopping events globally. In this blog post, we delve into the latest trends from Singles’ Day 2023, focusing specifically on the Men’s Tops, Bottoms, and Footwear categories. Using data from JD, a major online retailer in China, we explore customer review insights, examining shifts in consumer interest and sentiment during this pivotal shopping period. What Is Singles Day and Why It MattersSingles Day originated in China as an unofficial holiday for single people to celebrate their status. Over the years, it’s transformed into the world's largest online shopping event, far surpassing other significant retail days like Black Friday and Cyber Monday. The day was initially popularized by Alibaba in 2009, and since then, it has become a cultural phenomenon, driving massive sales and consumer engagement across various e-commerce platforms. The event’s success can be attributed to several factors: Aggressive Marketing Campaigns: Retailers and brandsinvest heavilyin marketing and promotions leading up to Singles Day, creating a buzz that draws in millions of shoppers eager to snag deals. Exclusive Discounts and Offers: The promise of significant discounts and exclusive offers incentivizes consumers to wait for Singles Day to make their purchases, resulting in a concentrated surge in sales. Consumer Culture: In China,the culture of gift-giving and treating oneself... --- ### Online Product Reviews: Get to the entire customer story > Product Reviews data help bridge the gap between perceived and actual consumer experiences. Empower your brand to make informed decisions and enhance products. - Published: 2024-05-30 - Modified: 2024-08-21 - URL: https://www.revuze.it/blog/product-reviews-the-full-story/ - Categories: General As a savvy retail brand, the question you should be asking is: “Do we have the one source of consumer truth and are we listening to the entire consumer story? ” The fact is, most consumer brands don’t because they are only relying on the data they see. This is because most brands are relying on the tried and true research methodologies to plan and optimize their marketing and product strategies. This includes surveys, focus groups, and social listening data. To be fair, these are valuable data sources that do give indications of what’s going on in the market. However, any plan created without product reviews is incomplete. It’s an essential piece of the puzzle that is missing. If you’re not using this data type, you’re not truly listening to your consumers. This blog will explore the different data sets being used for product reviews and why brands still don’t have the whole truth. The Data You See: Surveys, Focus Groups & Product ReviewsMost brands and retailers feel confident that they’re empowered with the right data sets. As we said earlier, this includes surveys, focus groups, and social listening. These different data sets can inform some business decision-making with their insightful mix of quantitative and qualitative data. They can indeed give businesses a sense of consumer sentiment. There are a couple of major issues when it comes to surveys and focus groups. They are both a drain on financial and time resources. Most importantly, there are inherent biases in both... --- ### The Future of Market Research: Insights from a Fireside Chat > Our fireside chat featured a powerhouse panel including Diane Meyer (Dorel Juvenile) & Danny Gardner (Haleon) who discussed market research and its impact - Published: 2024-05-21 - Modified: 2024-08-08 - URL: https://www.revuze.it/blog/future-market-research-fireside-chat/ - Categories: Consumer Insights Market research is experiencing a revolution, driven by technological advancements and new data sources. This transformation impacts virtually all brands, reshaping how they gather and analyze consumer insights. A recent fireside chat brought together industry leaders to discuss these changes and explore the future of market research. The Fireside Chat, hosted by Ido Ramati, Founder, COO, and President of Revuze, featured a captivating discussion by an esteemed panel of industry leaders at the forefront of consumer insights and AI-driven market research: Diane Meyer: VP of Consumer Experience at Dorel Juvenile Danny Gardner: Social Intelligence Lead at Haleon Noa Shachaff: Head of Consumer Insights & Analytics at Revuze The Market Research RevolutionThe market research landscape is undergoing a profound transformation, driven by rapid technological advancements and the increasing need for real-time consumer insights. Traditional methods such as surveys and focus groups, while still valuable, are often too slow and costly to keep pace with the fast-moving market dynamics. Brands are now turning to innovative methodologies that offer quicker, more actionable data.  A significant shift in this domain is the reliance on social listening. This approach involves monitoring social media platforms, forums, and online communities to gather spontaneous and candid consumer feedback. 61% of brandsnow use social listening as a primary tool to understand consumer sentiments, preferences, and emerging trends. This method allows companies to capture the voice of the customer in real time, providing a more dynamic and accurate picture of consumer behavior.  By integrating social listening with other data sources,... --- ### Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar > The Ozempic craze is having a tremendous impact on the weight loss supplement industry, particularly Berberine & Apple Cider Vinegar pills. - Published: 2024-05-16 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/trending-weight-loss-supplements-berberine-natures-ozempic-apple-cider-vinegar/ - Categories: Consumer Insights With high-profile celebrity endorsements of weight loss medications and increasing consumer awareness of health and wellness, the weight loss supplement industry is booming, expected to reach a value of$32. 3 billion by 2026. In this blog post, we’ll unveil customer review insights about this category, doing a deep dive into data around the interest and sentiment of two trending ingredients: Berberine and apple cider vinegar.  Why Are Weight Loss Supplements Trending?  The global market for weight loss medications and supplements has been experiencing remarkable growth fueled by several factors, including: Celebrities:Celebrity endorsements from figures likeElon MuskandOprah Winfreyhave thrust weight loss drugs such as Ozempic and Wegovy into the spotlight, generating curiosity among their followers. Social Media: Social media platforms, particularly TikTok, have amplified discussions around weight loss supplements, with hashtags like#Ozempicgarnering millions of views, shaping public perceptions. Clinical Advancements and Breakthroughs: Recent clinical trials have highlighted the efficacy of weight loss drugs like Ozempic and Wegovy, showcasing significant weight loss outcomes and potential health benefits beyond just managing obesity. Demand for Sustainable Solutions: Rising rates of obesity have driven demand for sustainable weight loss solutions, with medications offering a medically supervised pathway to significant and sustainable weight loss, complementing lifestyle interventions. Trending Weight Loss IngredientsWith Ozempic, Wegovy, and Zepbound being costly and available only by prescription, many consumers are turning to weight loss supplements for a more accessible alternative. Some trending ingredients include: Berberine: Extracted from various plants in traditional medicine, berberine has gained attention for regulating blood sugar, aiding... --- ### The Psychology of Purchasing: Key to Online Reviews > Explore the importance of online reviews on retailer sites. Look at 2 brands, one that does it well & another that doesn't. Boost conversions with trust - Published: 2024-05-05 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/psychology-purchasing-importance-understanding-online-reviews/ - Categories: Marketing When it comes to social listening, most companies take it seriously, investing in sophisticated SaaS platforms to monitor what people say about their brand. It’s an opportunity to listen to what they are saying and take an active part in the conversation. Beyond that, they measure reactions, comments, and hashtags. Many companies also create their own hashtags around special campaigns like product launches or holidays. The bottom line is that the numbers are sliced and diced, and they are left with sentiment, a number representing if they are beloved or not. This is great but the question brands should be asking themselves is–”Is it enough? ” In the post-COVID world where consumers have increased online purchases, there are more and more online reviews. If your site isn’t capturing reviews, your brand is in danger of being left behind. Credibility & TrustAccording to the Harvard Business Review, “Ninety-eight-percent of customersread reviews before they shop, making it one of the most important sources of information about products and services; for 2021, online reviews were predicted to affect$3. 8 trillion in revenue worldwide”. The post-purchase feedback from current consumers helps close the deal with new ones. One key reason is that online reviews create a feeling of credibility and trust: “74% of consumers saythat reviews increase trust in a company. ” It’s It’s more than that. As per Science Direct, consumer reviews has been dubbed aselectronic word of mouth (eWOM)and is the third most trusted source by consumers according to Nielsen. Consumer reviews are a... --- ### How to Generate a Customer Satisfaction Analysis in Minutes > Learn how to generate a customer satisfaction analysis report using different types of customer satisfaction metrics. - Published: 2024-05-01 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/how-to-generate-a-customer-satisfaction-analysis-report/ - Categories: Consumer Insights, General, Uncategorized - Tags: CSAT, customer satisfaction When your customers are not satisfied with the services you provide, they tend to look elsewhere for their next set of purchases. In the age of eCommerce, where alternative providers are easy to find, over80% of customersare ready to switch companies after merely a single bad experience. This is very bad news if you want to stay in business, since it’s generally much much easier and cheaper to retain existing customers than it is to attract new ones. While it’s expected that there will be some people walking away unsatisfied, you need to keep track of the levels ofcustomer satisfactionyou provide and act on any deficiencies you notice. There are several metrics which you can use to conduct a  customer satisfaction analysis. It's your choice which to use, based on your specific needs. What Does a Customer Satisfaction Report Aim To Do? The ultimate goal of a customer satisfaction analysis report is to measure customer satisfaction levels. This might seem straightforward, but depending on what it is you’re looking at specifically you will want to use different metrics.  There are a myriad of ways to get information, but all have a fatal flaw — you only get answers to the questions that you put on your survey! How specific are you supposed to be in your survey or focus group questions? The more specific your questions the more quantifiable your data will be, but overall less specific too as your customers are limited in expressing their views. Using several metrics... --- ### 5 Ways to See How Your Brand Measures Up > Explore the different ways brands can harness Revuze's category insights to benchmark their position in the market & capture the competitive landscape. - Published: 2024-04-25 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/5-ways-see-how-brand-measures-up/ - Categories: Consumer Insights, E-commerce, Innovation, Marketing, Uncategorized Whether you’re a marketing professional or in innovation, understanding your brand’s position in the marketplace is imperative. Are you a product leader that has to protect itself from upcoming brands? Or are you the new kid on the block looking to take a piece of the pie away from someone else?  Online review analytics can provide unparalleled insights into the long-term trends and emerging ones. Revuze’s AI slices and dices the consumer feedback to ensure the highest degree of data accuracy around topics and sentiment analysis. The array of dashboards in Explorer quickly gives you a snapshot of all the category insights that matter to ensure your company attains its business goals.  1. Your Brand’s PopularityThe magic of online reviews is that the data is priceless. Keep in mind that it’spost-purchase datafrom consumers who are willing to write about their experience with your brand and/or product. Their viewpoint can make or break your brand, encouraging or discouraging potential customers from completing their purchase. The volume of consumer reviews can help brands understand their position in the marketplace. For instance, the screenshot below shows the share of voice and consumer sentiment for brands in the Tops fashion category. Adidas is leading with over 36,000 reviews and a high consumer sentiment. Here, you can quickly assess who the dominant players are in the category and learn which competitors are investing more in incentivized reviews. Notably, 90% of The North Face’s reviews are incentivized, followed by Nike at 58%. This data can help... --- ### Boosting Product Reviews: Innovative Strategies > Delve into different strategies for boosting product reviews including: syndicated reviews, incentivized review variations, and gamification. - Published: 2024-04-24 - Modified: 2024-10-24 - URL: https://www.revuze.it/blog/boosting-product-reviews-innovative-strategies-from-across-the-web/ - Categories: Marketing Ever wondered how many consumers actually review products? The fact is, it’s not that many. Only5-10%of consumers take the time to write product reviews, which is why numerous sites employ various strategies to bolster and incentivize consumers to leave reviews.  This blog will explore some of the different methodologies and strategies used by several channels to ensure a robust review presence. In addition, we’ll look at what’s driving these sites to invest so much in online reviews. Syndicated ReviewsOne of the primary ways that brands are ensuring there is plenty of discussion around their products is by syndicating a review. That means that a consumer may submit a review on one site for a specific product but it may appear numerous times on other sites. In addition, the syndicated review may not even relate to the same iteration of the product;  meaning the original review may be about a red lipstick and will appear as a review for a pink lipstick.  That said, review syndication is an accepted practice, and can be found on many different online retail sites. This is achieved using a range of SaaS platforms. But why syndicate in the first place? Since 93% of consumer base purchasing decisions on reviews, the absence of them on the product page can have a negative impact. Emplifi shares: “While the first 30 reviewson a product page canincrease conversionby25%, showing 100 reviews increases conversion by 37% or more, compared to having no reviews. ” Basically, the more reviews, the higher... --- ### Big Reveal: How Amazon Manages Customer Reviews - Published: 2024-04-17 - Modified: 2024-04-17 - URL: https://www.revuze.it/blog/big-reveal-how-amazon-manages-customer-reviews/ - Categories: Uncategorized Wanna buy something? Books? Cosmetics? Appliances? The first stop for most consumers is hands down Amazon. With over 20 sites around the world, marketplace sellers, and robust product variety, it’s no wonder that it's consumer’s number one destination. But that’s not the only reason–Amazon has been successful in cultivatingtrustwith consumers.  This is achieved primarily by encouraging consumers to leave star ratings and product reviews. Amazon continues to invest in ratings and reviews in a variety of ways. It realized early on that authentic consumer reviews close the deals. That’s why it’s no surprise that45 product reviewsare written every second on Amazon. This blog will explore how Amazon manages customer reviews and will delve into the various strategies they’ve implemented. Post-purchase Follow UpEncouraging consumers to rate and  post product reviews is often a challenge. In many cases, once a consumer completes a purchase, there’s no follow up from the retailer. According to Spiegel Research Center, “80% of online reviewsoriginate from follow-up emails. ”And that’s precisely where Amazon stands out! It  has created a well-oiled machine to proactivelysolicit product rating reviewsfrom customers. However, Amazon uses a number of methods  to encourage consumers to share their experience with others.  First and foremost, a few days after a purchase is delivered, consumers get an email to their inbox asking to leave a product rating and review. Consumers also have the option to rate the product without leaving a review at all. This takes significantly less effort on the part of the consumer. This email... --- ### Sentiment Analysis 101: Dive into the Basics > Sentiment analysis gives information on customer insights, indicates marketing strategies, and allows you to understand your customers' desires. - Published: 2024-04-09 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/sentiment-analysis-basics-101/ - Categories: Consumer Insights - Tags: consumer insights, Customer Experience, retail marketing, sentiment, sentiment analysis In today's competitive business landscape, >23 times more likelyto acquire customers, six times as likely to retain them, and 19 times more likely to be profitable. Among the tools that facilitate effective >sentiment analysis tools have thestrongest correlationwith company revenue growth compared to other customer insights tools. This powerful technique enables businesses to decode customer emotions and opinions expressed in textual data, providing valuable insights that drive strategic decisions. In this blog, we delve into the fundamentals of sentiment analysis, exploring how it works, its various applications across the organization, and key features to look for in sentiment analysis tools to help you make informed decisions and stay ahead in the competitive landscape. What is sentiment analysis? Sentiment analysis, also known as opinion mining, is a process used to determine the emotional tone behind a body of text. This technique helps businesses understand the sentiments expressed in customer feedback, reviews, social media posts, and other forms of online communication. By analyzing the sentiments, companies can gauge public opinion about their products, services, or brand as a whole. At its core, sentiment analysis involves categorizing opinions expressed in text into different sentiments, such as positive, negative, or neutral. This categorization can be applied at various levels: Document Level:Assessing the overall sentiment of an entire document or piece of content. Sentence Level: Analyzing the sentiment of individual sentences within a text. Aspect Level:Evaluating sentiments towards specific aspects or attributes mentioned in the text, such as product features, customer service, or price. How... --- ### Focus Groups: Types, Advantages & Disadvantages - Published: 2024-04-09 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/focus-groups-types-advantages-disadvantages/ - Categories: Consumer Insights Emerging post-World War II from the behavioral science field, focus groups have since matured into a popular qualitative consumer research tool. These groups foster interactive discussions, offering nuanced perspectives that help businesses understand customer sentiment and market trends for strategic decision-making. This blog offers a thorough examination of focus groups, exploring their definition, purpose, benefits, drawbacks, and best practices. We’ll help you understand what focus groups are, whether or not you should use them, and how to best run them.  Understanding Focus GroupsBy nurturing open dialogue, focus groups aid researchers in exploring deeper insights into consumer mindsets, surpassing surface-level responses for a richer understanding of the market landscape. The types of focus groups include: Traditional: Involving 5 to 20 participants and guided by a trained moderator in a controlled setting. Mini Groups: Comprising only 4 or 5 participants, fostering intimate discussions for deeper engagement and richer conversation. Online Groups: Utilizing technology for remote discussions via video chat, online groups break geographical barriers and allow diverse participation. Two-Way Groups: In two-way groups, one group observes another, enriching discussions with additional perspectives and insights. Dual Moderator Groups: Incorporating two facilitators; one guides discussion while the other records insights, ensuring comprehensive data collection. Client Participant Groups: Business representatives engage directly, gaining firsthand consumer insights for informed decision-making aligned with organizational goals. Focus groups prove particularly beneficial in the following scenarios: Exploratory Research: When seeking to uncover emerging trends, attitudes, or consumer behaviors within a given market segment. Concept Testing: To gauge consumer responses... --- ### SWOT Analysis of Product: Use Cases and Examples > Explore what a SWOT analysis is and how to use it for your products and top use cases across verticals - Published: 2024-04-04 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/what-is-a-swot-analysis-for-products-and-what-can-you-use-it-for/ - Categories: Consumer Insights - Tags: SWOT Analysis Knowing how to build a SWOT Analysis for products is a necessary skill for product managers and marketers alike. In this article, we’ll dive into what a SWOT Analysis is, how you can use it to your advantage as you improve and market your product, and how artificial intelligence (AI) can generate an automated analysis. What is SWOT Analysis? A SWOT Analysis gives you a “full picture” of your company or product. SWOT is an acronym forstrengths, weaknesses, opportunities, and threats, and it’s an analysis framework used by companies to evaluate and assess their positioning in their industry, identify their pain points both internally and externally, and monitor their competitors. This tool or technique, which can be created in many different ways, is used forstrategic planning, product development, product improvement, competitive analysis, and marketing. A SWOT Analysis is visually represented as a two-by-two grid. This allows readers to quickly visualize both positive and negative aspects, internally and externally, in just one quick look. A SWOT analysis is meant to be >product or company’s pain points. These are areas in which your business must improve, as they can become pretty obvious to your consumer base, causing long-lasting harm to your reputation. Weaknesses could be issues with the product’s quality, missing features, issues with your customer service, a poor design, a non-competitive price tag, and so on. While product managers are often aware of these pain points, they may sometimes be blind or oblivious to some of them. OpportunitiesOpportunities in a SWOT... --- ### Q & A with Omer Kehat, Revuze VP Product > This is a Q&A Revuze VP Product Omer Kehat. He candidly shares his view about the world of online reviews, its impact on brands, and the future of Revuze. - Published: 2024-03-29 - Modified: 2024-04-02 - URL: https://www.revuze.it/blog/q-a-with-omer-kehat-revuze-vp-product/ - Categories: Uncategorized Omer Kehatjoined Revuze as the VP Product back in September and has already left an indelible mark with the release of the newExplorer UI. We sat down with Omer to talk about his experience, his vision for Revuze, and the direction of the online review industry. Q: Even before joining the Revuze team, you were working in the online review space. What continues to draw you to it as a product professional? What gets you excited about them? A: I have been in this industry for over a decade and it just keeps moving at a crazy pace. I love the fact that it really embraces technology and allows me to experience head on how to integrate cutting edge solutions into this fascinating world. I am really excited about the power of generative AI - not just the free text chat that we’ve all seen and used. I think we still haven’t seen real groundbreaking implementations of solutions that will revolutionize this space, but I feel we are very close and looking forward to being a part of it.  At the end of the day, as a consumer myself, being able to make selections from the wide abundance of channels and options today is baffling. I really believe that it’s our mission to make it easier for everyone to trust brands, trust products and improve the overall purchase experience.  Q: Why do you think brands are only beginning to understand that online review data is an important dimension for decision making?... --- ### 53 Focus Group Questions to Ask for Better Insights > Focus goups allows you to predict your customer's likes and dislkies. this article will cover how focus groups work and How to use them for market research. - Published: 2024-03-26 - Modified: 2024-12-09 - URL: https://www.revuze.it/blog/focus-groups/ - Categories: Consumer Insights, Uncategorized Knowing exactly what your customers think, want, like, and dislike is every business’ dream. So, why not just ask them? First introduced in the 1940’ by Columbia University researchers, Focus Groups allow you to do just that.   But how exactly do they work? How can you use them for market research? How do you write optimal focus group questions? How do you conduct focus groups? This blog post will provide all the answers. What is a Focus Group? A focus group is a qualitative research tool that businesses use to gather information about customer experience, sentiment and opinion about new ideas, products or services. The group is gathered of deliberately selected participants, usually 6-12 people, chosen to participate in a facilitated open and free discussion.   The members of a the group are selected based on their relevance to the topic or brand, using probability sampling methods to create a well diverse group. Most participants take part in paid focus groups, although there are some who join as unpaid volunteers. Either way, participants are chosen carefully and screened beforehand. Unlike interviews or surveys, focus group participants are asked questions and are encouraged to discuss thoughts freely with other participants. The aim is to generate ideas and provide customer insights for businesses that often use it before launching a new product or entering new markets. How to Conduct a Focus Group? A professionally trained moderator leads a 30-90-minute discussion within the group, guided by a set of 10-20 questions designed... --- ### Competitive Product Analysis: Full Guide > Complete guide for product competitive analysis. Learn how to analyze a competitive product with useful competitor research and analysis tools. - Published: 2024-03-16 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/competitive-product-analysis/ - Categories: Innovation In this article, I will explain why it is essential to know your competitors and conduct comprehensive competitive product analysis. I will also discuss some great examples of competitive product analysis to gather actionable insights from it. Are you planning to launch a new product? The first step you must take is to conduct a competitive product analysis to compare your product with the other similar products available in the market. Around 30,000 new products are launched every year. When designing a new product or revamping your existing product, you must ensure that you have a competitive edge over your rivals.   In this article, I will explain why it is essential to know your competitors and conduct comprehensive competitive product analysis. I will also discuss some great examples of competitive product analysis to gather actionable insights from it.   Ready? Let’s start! What Is Competitive Product Analysis? Competitive product analysis is the process of evaluating your competitors’ products to find their strengths, weaknesses, and current position in the market. It lets you analyze the current demand for your product and helps you plan appropriate strategies to outperform your competitors. The most basic value proposition canvas for competitor analysis divides customer behavior into three types: fears, wants, and needs. A customer buys a product for fear of losing it, for the luxury of having it or the need to use it. It also separates the product into three parts: benefits, features, and experience. Customers prefer to purchase products after comparing the features, understanding the benefits, and evaluating the previous or current experience with the business selling the product. Doing a product competition analysis helps identify how your competitors’ products help your target audience overcome their fears and... --- ### Will The Body Shop Be the Comeback Kid? > The Body Shop closed hundreds of stores & is struggling financially. Using online review data, we explore opportunities for the brand to make a come back. - Published: 2024-03-11 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/will-the-body-shop-be-the-comeback-kid/ - Categories: Innovation The Body Shopwas founded by Anita Roddick in the late 1970s and started from humble beginnings with a single store in Brighton, UK. It was a brand that broke ground with its agenda–ethical consumerism, emphasizing no animal-testing. It quickly evolved into a global phenomenon known for its unique array of skincare products. For many years, it was the go-to brand for lotions, hand creams, and more. It was even a popular brand for gifts for any occasion. The brand’s star shined bright for many years with both a brick and mortar as well as a Direct-to-Consumer presence. However, the company started to take a turn in the early 2000s due to financial mismanagement. It changed hands numerous times being purchased by L’Oreal, followed by Natura and most recently by Aurelius. Last week, The Body Shop announced that it would beclosing half of its stores in the UK. As the future of this beloved brand remains in limbo, we will take a deep dive into what story consumers have to tell. Does The Body Shop have a chance of making a comeback or is this the nail in the coffin? Let’s explore the data now.  Consumer Sentiment and The Body ShopWhen we look at the reviews from the past four years, The Body Shop has an average sentiment of 71% when considering both organic and incentivized reviews. Ultais their most incentivized channel at 49%. If we remove incentivized reviews from the mix, their consumer sentiment slightly dips to 68%When we look... --- ### Sentiment Analysis For Brand Building > Sentiment analysis gives information on customer insights, indicates marketing strategies, and allows you to understand your customers' desires. - Published: 2024-03-09 - Modified: 2024-08-28 - URL: https://www.revuze.it/blog/sentiment-analysis/ - Categories: Consumer Insights, Marketing - Tags: consumer insights, Customer Experience, retail marketing, sentiment, sentiment analysis They love me... they love me not? It’s a question most people ask themselves about loved ones. But what about asking this question from the position of a CEO or a data analyst?  When you do that, you’re conducting sentiment analysis, albeit without stripping a flower of its petals. When building your brand, one of the most important things you can do is read your audience.  How people feel about your product is imperative to its success. And understanding the nuances of these feelings will help you get a leg up over your competitors. It’s not just about a general “they love my product; they love it not. ” It extends to minor details that make up your products or services and how you present them.  If there are things that rub customers the wrong way, keeping on top of them is key to success.  What customers want isn’t always obvious and consistent. If something works in one place and time, there’s no guarantee it’ll work in another. This is certainly true in trendy industries like fashion, where there’s an emphasis on culture and everything changes quickly. So how do you keep on top of consumer perception and your response to it? Especially in the internet age, where social media posts and website reviews are published every few minutes. There’s simply too much data to analyze manually. That’s where sentiment analysis comes in. What is sentiment analysis? Sentiment analysis, also known as “opinion mining,” is the automated process of analyzing... --- ### What is sentiment analysis and why does it matter? > What is sentiment analysis, understand its purpose and how brands can use sentiment analysis to analyze data and understand consumer emotion. - Published: 2024-03-01 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/what-is-sentiment-analysis-and-why-does-it-matter/ - Categories: Consumer Insights Sentiment analysis is the benchmark which brands use to measure satisfaction. It answers the question about whether consumers love or hate your brand. To some extent, brands can garner sentiment from popular social listening tools which quantify reactions, engagements, and hashtags. However consumer listening provides an added dimension by capturing sentiment on the product level from consumer reviews. This addition comes directly from consumers who actually purchased your product! Sounds simple enough, right? Performing a sentiment analysis on consumer reviews is tougher than you might realize. Consumers who write a review may not write about one aspect of your product. In fact, most reviews are quite lengthy and touch upon numerous topics relating to product attributes. And there may be a different sentiment for each one.  A look at consumer reviewsEarlier we discussed how consumer feedback can mention various product attributes making sentiment analysis somewhat complex. To better understand the challenge, let’s have a look at some genuine reviews from different industries. Cosmetics“Super easy to apply and blend as they are a smooth creamy almost whipped texture. The pay off and pigmentation is insanely good and is so bright and pretty on the day. My only qualm is the staying power, a good base on the eye is needed to make the product really stickbut other than that it’s perfect! ”Eyes to Mesmerise Cream EyeshadowThe review above about the Charlotte Tilbury eyeshadow discusses a few product attributes. While most of the topics have a positive association, one is negative: Application:... --- ### Revuze UI: A Short Guide to New Features > Take advantage of Revuze's new UI which was designed with our users in mind. It's more user-friendly and intutiive. - Published: 2024-02-19 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/revuze-ui-a-short-guide-to-new-features/ - Categories: Product News Welcome to the enhanced Revuze UI! Our latest updates introduce a redesigned engine aimed at providing a seamless user experience while paving the way for future innovations. Let's dive into the key changes:Revamped Navigation: Top Component Redesign: All buttons in the top component have been repositioned to optimize navigation and accessibility. The top component now remains visible at all times, ensuring uninterrupted access to essential features and data while scrolling. Color-Coded Sentiment Dots: Graph dots now feature color indicators corresponding to their sentiment, aiding users in quickly identifying trends and patterns. Catalog Page: Focus on catalog navigation Featuring a convenient filter-on-click option for a single brand or product. Improved Topics Page: Most Notable Section: Most Notable topics are now consolidated into tabs within a single, cohesive component, enhancing organization and user experience. Trending Topics: Trending topics now display both positive and negative sentiments simultaneously, providing users with comprehensive insights at a glance. Most Discussed Section: Most discussed topics are now presented as a visually engaging bar chart, facilitating easier interpretation and analysis. Refined Star Rating Page: Updated Star Rating Drivers Component: While retaining core functionality, the star rating drivers component has undergone improvements to enhance user understanding by showing only the driver percentage - a statistically significant overrepresentation that impacts 5 or 1-2 star ratings. * For now, the PPT export is with the previous design.  Comparison Page: Graph Navigation Button: A newly introduced button allows users to seamlessly transition to the graph view, facilitating smoother data analysis and comparison.... --- ### Unveiling the Future: Introducing the New Revuze UI - Published: 2024-02-19 - Modified: 2024-02-20 - URL: https://www.revuze.it/blog/unveiling-the-future-introducing-the-new-revuze-ui/ - Categories: Uncategorized Drumroll, please... We’re thrilled to share the New Revuze UI with you. The fresh and modern look and feel is meant to be more user-friendly and user-centric. But not just that, this reimagined interface doesn't just change the way you see data; it sets the stage for a future of innovation and enhanced user experiences. Embracing Modernity with User-Centric DesignOur fresh, modern look isn't just cosmetic; it's designed with you in mind. We've prioritized user-friendliness, ensuring a seamless experience for every user. What you've always loved about Revuze – the cleanliness and organization of consumer insights from online reviews – remains at the core. Now, it's just more accessible and intuitive. Intuitive Data VisualizationsAccess to different data visualizations is easier than ever before. After analysis of the data, we noticed that our users weren’t toggling between the different views. We also spoke to our users to collect more feedback and in response, we've introduced clearly marked buttons that allow you to effortlessly switch between different displays. It's all about providing you with the flexibility to explore data your way. Sharing Made EffortlesslySharing valuable data with stakeholders is a critical aspect of any successful analysis. In the old UI, there was a menu on the right which didn’t consistently appear. Now every widget has an export option. Whether it's exporting data to PowerPoint, Excel, or a JPEG, the process is smoother than ever. Paving the Way for Future InnovationThe new UI isn't just a cosmetic upgrade or a functional overhaul; it's... --- ### How Generative AI Transforms Cosmetics Product Development > How generative AI transforms cosmetics product development across products and industries: A deep dive - Published: 2024-02-06 - Modified: 2024-08-13 - URL: https://www.revuze.it/blog/how-generative-ai-transforms-cosmetics-product-development/ - Categories: Innovation Taking your cosmetics product development to the next level is often a challenge. You need to prioritize updating your current product line to satisfy even the most discerning fashionistas. Your brand may not realize that there's low-hanging fruit ripe for the taking; it's just a matter of turning to Generative AI-powered online product development review analytics. This helps bring order to data chaos and ensures that cosmetics brands receive the actionable insights they need to make strategic decisions. In this blog post, we will focus on Laura Mercier's five worst products and explore ways the brand can leverage the data to optimize their products. A Snapshot of Laura Mercier Cosmetics Overall, Laura Mercier has built its reputation on the concept of the "flawless face" and now boasts annual revenue of $378. 9 million. With over 24,000 reviews in the past two years, the cosmetics giant's consumer sentiment stands at 83%, with an average star rating of 4. 34, based on reviews from various online retailers. Laura Mercier has cultivated a loyal following among its customers, who consistently praise the brand's blush, creme, and primer products. Many users appreciate the exceptional quality and effectiveness of these items, considering them ideal for daily use. Additionally, Laura Mercier's eyeliner, concealer, and setting powder have received high praise for their performance and long-lasting qualities, further enhancing the brand's reputation for delivering reliable cosmetics. However, it's worth noting that not all customers have had a seamless experience with Laura Mercier. Some individuals have expressed disappointment... --- ### SWOT Analysis of Product: Use Cases and Examples > Learn about SWOT opportunities, and SWOT for product and the threats in our guide. Discover SWOT analysis for business types including examples. - Published: 2024-02-05 - Modified: 2025-02-19 - URL: https://www.revuze.it/blog/swot-analysis-for-business-development/ - Categories: Consumer Insights, Uncategorized SWOT Analysis For Assessing Market Position Wouldn’t you want to know what's working well, and what's not going so good before embarking on any new strategy or implementing any groundbreaking changes to a brand? So, it is probably worthwhile to stop and do some much-needed research. SWOT Analysis is a great way to assess a business’s current market position.   In this article we’ll talk about what a SWOT analysis is, take a look at its four elements, and discuss its benefits, all so you can implement this method to gain a better understanding of the market and improve business performance.   SWOT for Product Explained? Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis is a technique for evaluating a business’ market position and enabling quality strategy development. First created by Albert Humphrey in the 1960s, SWOT analysis is one of the most popular methods for > specific product or service. It is often used to determine a business’ growth potential and trajectories, but also helps assessing how well a certain project, like a new marketing campaign, is doing. The four SWOT Elements SWOT analysis has four core elements -  Strengths, Weaknesses, Opportunities, and Threats.   A SWOT analysis focuses on these four elements, analyzing these positive and negative elements allows businesses to identify the major forces influencing current strategies or future innovation design. Understanding these elements and how they apply to a brand or product helps >product launch timing and brand innovation strategy. When conducting the analysis, the four elements... --- ### How to Use Consumer Insights in Your Favor: The Definitive Guide (2024) > Discover what are consumer insights for boosting customer loyalty. Learn how to understand your customers' needs using consumer insights analysis. - Published: 2024-02-04 - Modified: 2024-06-06 - URL: https://www.revuze.it/blog/consumer-insights/ - Categories: Uncategorized - Tags: brand, consumer insights, Customer Experience, customer insights, cx, ecommerce, insights, product Consumer insights are your customers’ truth - how they experience your product or service, how they felt about it, what they want, need, and desire. This blog post is your definitive guide to consumer insights.  Consumer insights are your customers’ truth - how they experience your product or service, how they felt about it, what they want, need, and desire. Understanding your consumers' needs and wants is essential to ensuring your brand’s future. Scanning, collecting, and analyzing customer feedback empowers businesses to learn from their customers - so they can innovate and improve customer experiences and generate positive sentiment. This blog post is your definitive guide to consumer insights.   We will explain what are customer insights, their importance, how you can use them in your favor, and what impact the spread of COVID-19 has had on customer feedback analysis. Another note we would like to add, Revuze Explorer is one of the most advanced consumer insights tools out there. Our true strength is turning consumer insights into actionable action items for companies, all done in minutes instead of days & weeks. Last update: June 2024. What are Consumer Insights? Consumer Insights are analyzed data businesses use to better understand customer wants, needs, attitude, and sentiment. Useful Consumer Insights are new, relevant and inspiring, and provide extensive knowledge of consumer desires, needs, and motivations. These insights help improve a brand’s interaction with customers, which creates better customer experience and improves revenue. So, how do you find consumer insights? Well, data.   Consumer insights are a result of data interpretation and analysis. They are aggregated from data collected with different tools, like trend analysis, customer satisfaction surveys, focus groups, Social Listening, and more. Why Are Consumer... --- ### Disadvantages of Focus Groups (And How to Avoid Them): The Complete Guide (2024) > Read our disadvantages of focus group and survey alternatives guide. Discover types of surveys, watch focus groups vs interviews examples, and learn surveys pros and cons. - Published: 2024-02-01 - Modified: 2024-11-01 - URL: https://www.revuze.it/blog/alternatives-to-focus-groups-and-surveys-2021-guide/ - Categories: Consumer Insights It's 2021 alternatives to focus groups and surveys are just around the corner. In this article, we will review the methods that will \ replace those biased methods in the never-ending pursuit for making better products Getting feedback from customers is one of the best ways to gauge the success of a certain product or service. The most common method of reaching out to customers is the direct approach, and this is the reason whysurveysandfocus groupdiscussions are thego-to strategies of marketerswhen gathering data about product launches and new marketing initiatives. But what If those strategies are outdated and biased? Doalternatives to focus groups and surveys exist or are we left with ancient strategies? Customer feedback provides a basis for decisions regarding products and other offerings; whether they should be modified or produced at scale. It also provides perspectives on current customer sentiment so a business can predict market trends and act accordingly in the case of product launches.  The format of focus group discussions is a popular choice because of its in-person nature. By engaging with customers face to face, you can see customers' facial expressions and actual reactions to a product or service. It also provides an opportunity to gather verbal feedback and opinions that can help shape your product or approach. In the US,government agencies use focus groupsto gauge public reaction to policy changes and make a decision based on the data gathered.  There are some disadvantages of focus groups however. Because time and budget constraints can hinder focus group discussions, organizations often turn to online surveys, which are relatively easier to manage. Depending on how specific you want your respondents to be, you can either create a survey form on your website or... --- ### 53 Focus Group Questions to Ask for Better Insights > FGD questions guide - learn the best questions to ask a focus group and how to run a focus group using our focus group question examples. - Published: 2024-01-31 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/focus-group-questions/ - Categories: Uncategorized - Tags: consumer insights, Customer Experience, customer feedback, customer service, cx, insights, voice of customer Focus group questions allow discussion to be used as a means of gaining detailed qualitative information. From issues regarding PR to product specifications, nothing brings more information than an in-depth, interactive conversation. Find out below how to ask the right focus group questions to understand the market better. Focus groups can be highly useful, but too often, you won’t get the information that you need from them. They have disadvantages; whether that’s due to misinterpretations, misunderstandings, or simply recording information the wrong way, you can end up more confused than when you started. The key to great focus groups appears before you’ve even opened your mouth, and that’s writing excellent focus group questions.  In this piece, we’re going to help you nail this aspect. We’ll talk a bit about focus groups, and discuss use cases, but - more importantly - we’ll provide you with dozens of amazing focus group questions that will help you refine your market research and understand what your customers want and need. Sometimes, it’s not what you say but how you say it that makes the difference. What are the four types of focus group questions? Focus groups function similarly to any conversation or debate you might have. You need to break the ice and introduce the main topics in a way that is easy to understand. There are four types of focus group questions you can ask, and these should be used no matter the topic that you’re exploring.  These consist of: An introduction A... --- ### Digital Media Optimization: Revuze's Generative AI for Cosmetics Success - Published: 2024-01-29 - Modified: 2025-01-26 - URL: https://www.revuze.it/blog/digital-media-optimization-revuzes-generative-ai-for-cosmetics-success/ - Categories: E-commerce Your beauty products are being sold on a range of online retailers. You check the numbers and for some reason you have more conversions on one channel over another. What’s driving this difference in consumer behavior and how can you  pinpoint the reason? That’s where Revuze’s online review analytics come in. The data from verified buyers is intertwined with sales and can give e-commerce managers a different perspective as to why one channel has more success than another. This blog will look at the different ways that e-commerce managers can optimize conversions. Let’s Dive In: Category Insights for CosmeticsRevuze’s category insights empower brands to compare the overall consumer sentiment for brands and for specific topics. As you can see from the screen grab below, the consumer sentiment for Clarins brand cosmetics is under the industry of all online retailers except for Walmart and Nordstrom. What created this disparity in consumer sentiment? What might be the driving force impacting sales? For our example, we will focus on Nordstrom and Bloomingdale’s, two retail channels for Clarins. It has a 81% consumer sentiment on Bloomingdale’s, which is well below the industry average, whereas on Nordstrom, it’s 88%, above the industry average. Beyond their online presence, both retailers also have brick and mortar stores where they sell Clarins’ products as well.  Comparing PDP PagesTheproduct description pageis one of the first ways that consumers get acquainted with your product. The first aspect they encounter is the product visual. For this exercise, we selected theClarins Lip... --- ### Product Launch Marketing Plan in 8 Key Steps > Learn how to create and develop a product launch marketing plan in a few key steps and see examples of successful product launches that you can replicate. - Published: 2024-01-27 - Modified: 2024-08-11 - URL: https://www.revuze.it/blog/product-launch-marketing-plan/ - Categories: Marketing, Uncategorized In this article, we will learn why it's essential to create a product launch marketing plan, discuss the eight key steps to create a product launch plan, and see some examples of successful product launches that you can replicate.  Each year, over 30,000 new products are introduced to the market, but95% of them fail. Every business claims they have reinvented the wheel, but with so many innovative products in the market, it is challenging to persuade consumers to buy a new product. In this fast-paced and ultra-competitive world, launching a new product takes significant planning. Without a proper product launch marketing plan, your product might fail to deliver on the expectations of your target buyers. In this article, we will learn why it's essential to create a product launch marketing plan, discuss the eight key steps to create a product launch plan, and see some examples of successful product launches that you can replicate.  Importance of a Powerful Product Launch Marketing PlanHere are some of the reasons, why a product launch marketing plan is necessary: When your product meets the expectations of your users, your brand reputation is enhanced, leading to more sustainable profits in the future. A proper marketing plan ensures that your new product is seen, used, and discussed by your target audience.   Chances of product failure are reduced because an intelligent marketing strategy helps to acquire new customers right from the start of your product launch.   A successful product launch drives new business leads and loyal followers. You generate attention for your company which opens the doors for new business partnerships and investments. Now that you have understood the significance of a product launch marketing strategy let's discuss how you can prepare a pre-launch... --- ### What Is Product Innovation and Why is it Crucial for Brands (2024)? > Discover product innovation examples, new product development processes and innovative product ideas to help you stand out in a competitive market. - Published: 2024-01-27 - Modified: 2024-05-28 - URL: https://www.revuze.it/blog/what-is-product-innovation/ - Categories: Uncategorized We’ll explore the definition of product innovation, how we can see and identify innovation, and how we can measure it. What Is Product Innovation? Every year, tens of thousands of new consumer products are launched in the United States. But how many of those products survive the ultra-competitive market? According to Harvard Business School professor, Clayton Christensen, 95% of those new products fail. This figure shows how crowded and competitive today’s market really is, and also how aggressive one must be to succeed in it. Yet, being aggressive is not really the single, main secret for success in this case; product innovation, instead, is probably a more accurate keyword for those who want their product to be among the successful 5%. If your product or solution is innovative, you’ve got a much higher chance to survive and thrive. In this article, we’ll explore the definition of product innovation, how we can see and identify innovation, and how we can measure it. But what is product innovation? and how can it be done smartly? Let's find out. June 2020 update: We have just released a new tutorial video on how to conduct product innovation research with Revuze - make sure to check it out and leave us your feedback! Product Innovation Definition First and foremost, the definition: Product innovation represents a new way of solving a problem a high number of consumers have. There may be no products at all on the market that address the issue, or there may be other products already on the market that address it in a different way. In order to consider your product or... --- ### Maximizing Digital Media ROI: A Fashion Brand's Journey with Revuze's Generative AI - Published: 2024-01-25 - Modified: 2024-07-30 - URL: https://www.revuze.it/blog/maximizing-digital-media-roi-a-fashion-brands-journey-with-revuzes-generative-ai/ - Categories: E-commerce Understanding how to optimize digital media on online retailers is paramount to e-commerce success. This is true of every vertical/industry out there. It’s a matter of managing resources and pinpointing where to optimize. Sounds easy, right? In fact, it can be quite a challenge if you’re not using the right data set. To ensure success, use online review analytics powered by generative AI. This data set is directly tied to sales because consumers leave a review post-purchase. That means the product has been genuinely used in the real world rather than a controlled test setting. This blog will explore the apparel industry and different ways to utilize online review analytics to optimize e-tail channels and ultimately increase conversions. Consumer Sentiment & Online ChannelsYour apparel brand may be valued differently by consumers on different channels. Meaning, your brand may have higher consumer sentiment on Amazon than on Walmart.  The first step to optimizing your digital channels is to understand consumer behavior by brand and channel. In the example below, we compare four jeans brands on five different retail channels. All of the brands exceed the industry benchmark on Amazon but are more volatile on other channels. For instance, Lee brand jeans surpass the industry average on Kohl’s but don't hit the mark on Walmart, with a consumer sentiment of 63%. What factors can impact consumer sentiment on these two different channels? How can e-commerce managers leverage this data to increase ROI?  Product Description Page Analysis Armed with an understanding of the different... --- ### Cracking the Energy Drink Market: How Red Bull Can Stay Ahead of Monster > The energy drink owned the market. In 2002, Monster Energy launched a beverage line and took a third of the energy drink market. How can Red Bull protect its market share? - Published: 2024-01-23 - Modified: 2025-04-06 - URL: https://www.revuze.it/blog/cracking-the-energy-drink-market-how-red-bull-can-stay-ahead-of-monster/ - Categories: Marketing Who hasn’t worked an all-nighter and grabbed a Red Bull? The energy drink brand owned the market for quite a long time with its creative campaigns and select product mentions. However in 2002, Monster Energy launched their own beverage line and caught up from behind to takea thirdof the energy drink market, the #2 position.  As Monster competes for the top spot, how can Red Bull protect its market share and maintain its coveted role as the king of energy drinks? This blog will delve into the rivalry between these two industry leaders and identify areas where Red Bull can gain an edge, drawing insights from online review analytics provided by two key online e-tailers: Amazon and Walmart. The Story the Reviews TellWhen we examine market share, we observe that Monster Energy's share of voice surpasses that of Red Bull, with 5,427 reviews compared to Red Bull's 3,872. When we break down these reviews into organic and incentivized categories, a noteworthy distinction emerges. An overwhelming 98. 95% of Monster's reviews are organic, with a consumer sentiment of 61%, rising to 73% for incentivized reviews. It's crucial to note that incentivized reviews tend to skew more positively. Red Bull, conversely, garners more incentivized reviews, at 7. 75%, with a consumer sentiment of 82%. However, consumer sentiment from organic reviews stands at 78%. Monster’s Marketing StrategyIt's no secret that Monster aims to dethrone Red Bull, as evident from their aggressive marketing tactics. When you search for Red Bull on Amazon, users are... --- ### Natural Language Processing Techniques and Examples > Explore what is NLP and how NLP techniques can boost growth. Discover key natural language processing techniques and applications from real-world examples. - Published: 2024-01-13 - Modified: 2024-08-09 - URL: https://www.revuze.it/blog/natural-language-processing-techniques/ - Categories: Consumer Insights - Tags: big data, cx, data processing, NLP, sentiment analysis, text mining Data is key to understanding what customers want and need. But sifting through mountains of data and analyzing it can prove a daunting undertaking. That’s where advanced AI tools come in. In this article, we’ll discuss natural language processing techniques (NLP) and share examples of their application, examining how they can drive growth. The AI revolution is coming. Today,35% of companiesreport using AI in their business, an increase of four percent from 2021. And an additional 42% report that they are exploring ways to begin using AI.  No matter where you are in terms of readiness to beginadopting artificial intelligenceand machine learning in your company, it’s to your organization’s benefit to learn about these emerging technologies and understand how you might be able to apply them in order to improve business outcomes.  Natural language processing, or NLP for short, is the perfect place to start.  It’s a powerful application of machine learning technology that can be used in a wide variety of industries for countless applications to help with everything from streamlining business processes to boosting efficiency to improvinge-commerce customer experienceand brand loyalty. In this article, we’ll dive into everything you need to know about natural language processing including:  What it is Its advantages Relevant techniques Applications And, finally, real-world examples Let’s start from the top. What is natural language processing? Natural language processing is a branch of artificial intelligence that aims to help computers to understand human language input in the form of text or speech.  NLP combines multiple... --- ### Don't Make Up Your Brand Positioning: Uncover the Face of Beauty Brands - Published: 2024-01-11 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/dont-make-up-your-brand-positioning-uncover-the-face-of-beauty-brands/ - Categories: Marketing Revlon is a well-known cosmetics brand that’s been around since 1932 when it launched its first nail polish. Since then, it’s been a trailblazer in the cosmetics industry.  Given its venerated history, I looked at theirwebsiteto try to understand the company’s brand positioning:“Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamor. ”Despite Revlon’s success, the company recently emerged fromChapter 11. How does that impact the way the brand is perceived by consumers? This blog will explore online review analytics and the different ways the voice of verified buyers can help a beauty brand enhance its brand positioning. For our example, we will focus on the Revlon brand. A Closer Look at Revlon Brand CosmeticsWhen we look at cosmetics brands, Revlon’s consumer sentiment is slightly higher than the industry average, surpassing IT Cosmetics, L’Oréal, Cover Girl, NYX, and Maybelline.  Revlon is primarily a drug store cosmetics brand but is still successful in holding its own against other powerhouses. Their share of discussion is 110,281 reviews, exceeding Sally Hansen, MAC, and Lancôme.  Upon reviewing their Best and Worst product offerings from the past three years, we see that is dominated by mascara and other eye products. Revlon TodayAccording toMedia Radar, Revlon spends under $100M in advertising which includes print, television, and online ads. TheirAmazon storeputs forth a... --- ### Usher in a New Era of Footwear Innovation with Online Review Analytics - Published: 2024-01-09 - Modified: 2024-07-30 - URL: https://www.revuze.it/blog/usher-in-a-new-era-of-footwear-innovation-with-online-review-analytics/ - Categories: Innovation UGG, a subsidiary of Deckers brands, made a name for itself with sheep’s wool boots. Featured on Oprah and paraded around by celebrity A-listers, it’s no wonder that their net revenue hit$1. 9Bin 2023. Though this brand is beloved, like any company there are still complaints from loyal consumers. This is reflected in their consumer sentiment of 70% and star rating of 4. 22. The story comes alive in the consumer feedback which is aggregated, cleansed, and organized by Revuze’s generative AI. The online review analytics makes it a breeze to pinpoint the areas for improvement. This blog post will explore how different facets of online review analytics can support UGG’s innovation needs.  Focus on Review TopicsWhen we start to look at the various topics around the UGG brand, the “Size” topic stands out because of its high share of discussion and its low consumer sentiment, which is then followed by the “Return & Refund Topic”. Using theRevuze Topic Summary feature, it was easy to get a grasp of consumers’ frustration. When it comes to the size of UGG boots, customer experiences vary widely. While many customers have reported that the shoes tend to run small and advise others to size up for a comfortable fit, there are also those who found them to be too big and suggest sizing down. Adding to the complexity, several customers have expressed frustration over the absence of half sizes in the UGG boot range. Additionally, some have noted that the boots can appear... --- ### Elevating E-commerce Strategies in Cosmetics with Online Reviews Insights > Optimize cosmetics e-commerce using consumer insights from online reviews. We take a closer look at e.l.f. for this example. - Published: 2024-01-07 - Modified: 2025-01-26 - URL: https://www.revuze.it/blog/elevating-e-commerce-strategies-in-cosmetics-with-online-reviews-insights/ - Categories: E-commerce With thousands of beauty brands out there, the competition is steep. Every cosmetic company is vying to become part of every woman’s beauty regimen. As a billion dollar industry, cosmetics companies sell their products at a range of online retailers. Some are beauty specific like Ulta, others like Amazon which sells everything from A to Z.  Given the range of online retailers, e-commerce managers are challenged with understanding how to optimize the different channels and resources. The key to it all lies in online review analytics powered by generative AI. They tell consumers’ post-purchase story; it’s the first-person experience of your cosmetic product that is reflected differently on each channel.  In this blog post we will focus on e. l. f. brand cosmetics, their e-commerce strategy, and the different ways it can be optimized using online review analytics. Spotlight on e. l. f. CosmeticsE. l. f. is a relatively new player in the beauty industry, having initially launched in 2004. It literally stands for eyes, lips, and face and tapped into a niche marketing–mineral beauty products. In addition, it successfully made a dent in the beauty industry and sees revenue of$673M a year.  Overview of Online RetailersE. l. f. , for the most part is a drugstore brand but is also available on Amazon and Ulta, which account for 51% of the product reviews. But what insights can we garner from the data? How can we determine which channel is impacting e. l. f. ’s e-commerce? When we drill down... --- ### Innovative Insights for Home Appliance Excellence: The Revuze Advantage > This blog post explores 3 home appliances verticals like dishwashers and uses consumer insights from online reviews to pinpoint innovation opportunities. - Published: 2024-01-04 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/innovative-insights-for-home-appliance-excellence-the-revuze-advantage/ - Categories: Innovation When it comes to shaping your home appliance product roadmap, it's crucial to keep a keen eye on your consumers. And by consumers, I mean the shoppers who've already brought your products into their homes and put them to the test in their daily lives. This is where the incredible power of Revuze’s online review analytics comes into play, connecting your brand directly to the voices of these verified consumers. It's a game-changer, offering profound insights into what truly matters to your customers. With the integration of online review analytics, you embark on a two-way conversation with your consumers. They share their wishes, concerns, and pain points, and you can respond by prioritizing their feedback in your product development roadmap. This process not only unveils potential product defects but also sparks innovative ideas for your next product iteration. Let's delve into the world of home appliances, leveraging the breadth of consumer feedback to inspire product enhancements. We'll focus on two kitchen essentials: mixers and dishwashers. Focus on Category Data: MixersRevuze's online review analytics is like a backstage pass to a 360-degree view of consumer behavior, offering insights at the category, brand, and product levels. When it comes to home appliances like mixers and dishwashers, we've taken a deep dive into the "Wishlist" and "Product Defect" topics. Consumers have some common wishes for mixers, and they prioritize convenience in speed control, favoring slide speed changes over push buttons. Protection for their mixers is key, and they'd love to see cases or... --- ### Optimize, Innovate, Dominate: The Revuze Approach to Cosmetics Excellence > Cosmetics brands have the ability to be consumer centric by using consumer insights from online reviews to help chart the product roadmap. - Published: 2024-01-02 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/optimize-innovate-dominate-the-revuze-approach-to-cosmetics-excellence/ - Categories: Innovation Believe it not, online cosmetics sales are booming and are expected to hit$13. 8 billionby the end of the year and is projected to reach $20. 7 billion by 2028. This is an industry dominated by major competitors, yet up-and-coming, independent cosmetics brands likeYouthforiaorMerit Beauty, are successfully making a dent. A recentMcKinsey articleexpects that this is a trend we will continue to see. Given the mammoth market, how can you optimize your current cosmetics collection and innovate new products to ensure your brand’s dominance? Know that your consumers have a captive audience actively seeking recommendations before completing their beauty purchase. Between the lines, you’ll discover nuggets of suggestions for improving everything from your packaging to the actual product. More than that, you’ll find ways to innovate and create based on what your consumers want. This will explore how cosmetics brands can use online review analytics to take their product offerings to the next level. Breaking Down Category Reviews A starting point in understanding where to optimize cosmetics products offerings is to dive into the topics. We will start with the “Wishlist” topic, which aggregates what cosmetics consumers want. However, as you can see, cosmetics is one of the most incentivized industries out there, nearing 30%, and we see that Ulta is the most incentivized channel. For this exercise, we looked at the overall “Wishlist” topic and then filtered for organic and incentivized reviews. The filtering can help you prioritize your decision-making when optimizing your products. Wishlist: Organic & IncentivizedCosmetics consumers desire... --- ### Building a Successful Go-to-Market Strategy: A GTM Guide > Learn how to create a go-to-market strategy, how a go-to-market strategy can assist product launch, and why gtm strategy is important. - Published: 2023-12-22 - Modified: 2024-08-11 - URL: https://www.revuze.it/blog/go-to-market-strategy-2/ - Categories: Uncategorized - Tags: Customer Experience, ecommerce strategy, market research, new product launch, product strategy When launching a new product or entering a new market, you would want to get the best possible results in terms of sales, brand awareness, ROI, or other KPIs.  However, you will likely lose more than you gain without a documented marketing plan. That’s why businesses rely on ago-to-market (also known as GTM) strategyto increase their odds of achieving their goals. Creating this plan is relevant for all businesses - from SMBs and startups to the enterprise level. Moreover, refreshing the one you used for a previous launch is always a good idea as circumstances, and people change. In this complete go-to-market guide, you’ll find everything you need to get you running, including: What ago-to-market strategyis Why it's important The key components of an efficient go-to-market strategy How to craft a successful GTM strategy one on your own Examples from leading brands Let’s get started.  What is a go-to-market strategy? Ago-to-market strategyis a comprehensive plan that outlines how a new product would reach its end customers.  Generally, everygo-to-market strategyoutlines the value proposition, target audience, entire marketing plan, and sales strategy.  Sounds like your regular run-of-the-mill marketing plan, no? Well, there are a few key differences. Go-to-market strategies vs. marketing strategiesIf you’re in the early stages oflaunching your brand, your go-to-marketing, and marketing strategies might be fairly similar, but once you’re well established, they will diverge and become very different. You can sum the differences up as follows: Go-To-Market Strategy Marketing Strategy short-term long-term driven by a specific product business-wide designed... --- ### Data-Driven Fashion Marketing: A Revolution with Revuze's Generative AI > Explore the different ways that consumer insights (Consumer Sentiment & drivers) powered by AI can shape fashion & apparel marketing efforts. - Published: 2023-12-14 - Modified: 2024-07-28 - URL: https://www.revuze.it/blog/data-driven-fashion-marketing-a-revolution-with-revuzes-generative-ai/ - Categories: Marketing What does it take to market a new apparel collection? What data sets are you using to make strategic decisions? One data set that you can’t afford not to use is generative AI-powered online review analytics. The advantage of this data is that it’s from verified buyers, consumers who havealreadypurchased your product. That means their review, whether positive or negative, reflects their genuine experience using your product. Ultimately, the data can help identify trends and attributes that can make or break your brand. Revuze’s category-level data can give you unique insights into consumer behavior in a specific vertical. For the sake of this blog post, we will leverage the data to explore the Tops apparel hierarchy in the US with the ultimate hypothetical goal of marketing a new sustainable product line. Online review analytics will be used to achieve this goal.  Get StartedTake the plunge into the hierarchy data to understand who the dominant players are and the key product topics. To start, we see the fashion brands with the biggest share of discussion and their sentiment plotted on the chart. We see that the average consumer sentiment is 71%, with many leading brands exceeding that. Hanes brand tops stand out because they have the highest share of discussion but with consumer sentiment of 65%. Adidas emerges as the brand with both the highest share of discussion and sentiment, 81%. This already gives us an indication of the dominant brands in the market and consumer behavior.  Beyond the brands themselves,... --- ### 7 Retail Marketing Strategies for Product Growth - Published: 2023-12-11 - Modified: 2024-11-18 - URL: https://www.revuze.it/blog/7-retail-marketing-strategies-for-product-growth/ - Categories: Uncategorized - Tags: growth, marketing, retail marketing The world’s population is still reeling from the effects of the COVID-10 pandemic, and so many businesses have had to quickly transition online because of store closures and lockdowns. Given the circumstances, this is the right time to discuss what you can do to make sure your business can thrive, even at this challenging time. Whether you are planning to launch a new product or you just want to expand your customer base, you are going to need a solid marketing plan to acquire new customers and keep your existing ones. In this article, we’ll explore the different things you can do when it comes to retail marketing. Let’s dive right in! What is Retail Marketing? Retail marketing is a broad term, referring to various strategies that retailers implement to attract new customers and improve their revenue. At the foundation of retail marketing, there are four elements that need to be taken into consideration; these are often called thefour P’s: Product (or Service): The item that is being sold, or service if you’re not providing physical goods. Price: The pricing that you use, and strategies that revolve around it. Place: The location (or, in the digital age, the platform) where your product is located and available for purchase. Promotion: What you do to get word out and attract potential customers. These categories don’t cover all of the tactics you can use to improve sales, but cover those directly related to the product itself and the ease of purchase. While a... --- ### The Real Things You Need to Care About in Home Care: Consumer Reviews - Published: 2023-12-11 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/real-things-you-need-care-about-home-care-consumer-reviews/ - Categories: Marketing In the fiercely competitive landscape of Home Care, heightened by the post-pandemic focus on germ-killing products, strategic marketing is paramount. How can you elevate your messaging for home care and cleaning products to stand out in this environment? This blog delves into the marketing strategies of two prominent home care brands, Lysol and Swiffer. By leveraging the insights gained from generative AI-powered online review analytics, we aim to understand their current efforts and explore opportunities for enhancement. This blog dissects the nuances of consumer behavior, scrutinizes key product attributes, and uncovers the potential of generative AI in revolutionizing marketing campaigns. A snapshot of the home care landscapeBefore we look at our product examples, let’s survey consumer behavior with Revuze’s category-level data. Many topics emerged from verified buyers’ feedback, ranging from “Performance” to “Customer Service,” and have been assigned sentiment by Revuze’s generative AI engine. The graph quickly gives a sense of what home care consumers care about. Get even more granular by understanding the topics that are driving five-star as well as one and two-star ratings. In the chart below, we can identify “Smell” as the most important driver of five-star reviews, with a 15% lift. Drivers of one and two-star ratings include: “Price/Value for Money,” “Instructions,” “Leakage,” “Shipping,” and “Packaging. ” If your own brand or product has a positive sentiment around these topics, they can be integrated into your marketing messaging. As you dive into the category-level data, try to understand what topics verified buyers are talking about... --- ### Fashion Forward: How Online Reviews Transforms Apparel Product Development > Explore the different ways that consumer insights from online reviews can shape fashion and apparel product strategy. - Published: 2023-12-05 - Modified: 2024-07-30 - URL: https://www.revuze.it/blog/fashion-forward-how-online-reviews-transforms-apparel-product-development/ - Categories: Innovation Trendsetters are always on the lookout for the next best thing to express their personal style. As a leading fashion and apparel brand, are you delivering what fashionistas want? From fabrics to quality, consumer feedback can guide your future collections. This blog post will explore how the fashion and apparel industry can benefit from online review analytics to develop and deliver what consumers desire. Time Frame: Seasonality in Fashion The fashion industry is inherently seasonal, with many aspects of clothing changing regularly. These changes can range from sleeve length and fabric type to color schemes. Therefore, understanding the correct time frame is crucial for grasping consumer behavior. With Revuze, this can be accomplished with just a few clicks, allowing you to isolate the relevant season and quickly obtain a snapshot of key performance indicators (KPIs). For example, let's look at Q4 of 2022 to gauge last fall's trends. There were over 130,000 opinions from almost 67,000 reviews. The overall sentiment for the category was 74%, and the average star rating was 4. 41. Interestingly, over 50% of the reviews were incentivized, primarily due to Old Navy/Gap promotions. What Consumer Are Buzzing AboutRevuze’s generative AI-powered online review analytics quickly display all relevant topics associated with the overall category for our selected time frame. Many topics are orange or red, indicating negative sentiment. This offers a chance to learn about trends in the overall category, but you can also focus on your brand. Below is a visual display of topics for bottoms from... --- ### Turn to the Voice of Verified Buyers: What Consumers Really Want from Your Next Product - Published: 2023-12-05 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/turn-to-the-voice-of-verified-buyers-what-consumers-really-want-from-your-next-product/ - Categories: Innovation Achieving product-market fit is a challenge for any industry, but it’s especially true for home electronics. Consumers are always looking for the next cool gadget or the hottest new feature. What are some of the ways you can achieve this lofty goal? Online review analytics powered by generative AI can help you transform your products. Why, you ask? Because this is post-purchase data from verified buyers who have already used your electronics product in real-life situations. Did the product work as it should, and what opportunities should be capitalized on to create a completely new product? For this blog post, we’ll be focusing on routers and diving into the data to understand where there are product issues and opportunities.  Leveraging Category-Level DataWhen deciding to develop any product, it’s important to go from the macro to the micro. This way, you’ll quickly be able to understand the broader market. The Revuze platform provides category, brand, and SKU-level data, making it easier than ever to understand consumer behavior. Here’s an overview of router brands with the biggest share of voice. The data is divided by organic and incentivized reviews, highlighting consumer sentiment for each one. How are these brands positioned in relation to the average consumer sentiment? The chart highlights that there are only two brands that exceed the average consumer sentiment, 66%, Netgear and QGoo. The looming question: How can you improve your product offerings to surpass both companies? What Drives SuccessIf you’re thinking about improving your current product offerings or... --- ### The Competitive Edge: Generative AI for Cosmetics Category Analysis - Published: 2023-11-30 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/competitive-edge-generative-ai-for-cosmetics-category-analysis/ - Categories: Marketing Staying ahead of the competition requires innovative products and a deep understanding of the market and consumer behavior. However, you can’t do that with in-house data alone. Many cosmetics and fragrance companies, for instance, have their own internal data solution at the category level. However, relying solely on internal data is simply not good enough to lead the way in your industry. To complete the picture of what’s really going on in the market, companies must use solutions like Revuze which provides fullcategory-level datafor online review analytics from verified buyers. It is a game-changer, allowing cosmetics companies to understand if they’re at the top of the food chain or not.  This blog will explore the different ways that category-level data can support a range of needs for cosmetics companies. This includes identifying up and coming brands that may pose a future threat, emerging trends, product development and more! Get Granular: A Closer LookThe cosmetics industry is eclectic, boasting a wide  range of beauty products. The magic of full category-level online review analytics powered by generative AI is the ability to aggregate ALLthe data. That eliminates tunnel vision since it includes your own cosmetics offerings and your competitors. Ultimately, the comprehensive cut of the market allows you to drill down the brand and product level.   Moreover, you can further divide the category into subcategories for eye, lip, face, and nails. A company that may stand out in the overall cosmetics market may not be the leader in the lip or eye... --- ### Take a Step Forward: The Footwear Category Race Has Begun - Published: 2023-11-26 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/take-step-forward-footwear-category-race-has-begun/ - Categories: Marketing Are you on top of your footwear category with consumers? That’s the question every leading footwear brand should be asking themselves. And if you’re not, you should be constantly striving towards that goal. How can you pick up the pace and understand your footwear brand’s positioning in the market? It’s simple – Revuze’s online review analytics powered by generative AI, which is based on the voice of verified buyers. In short, all the data is post-purchase and can provide you with another dimension of insights into the competitive landscape. This blog will focus on the power of category-level data in helping to strengthen marketing strategies for the Footwear category. Let’s dive in! The Key to SuccessLike most strategies, research is crucial, and in this case, it’s understanding which brands have the largest share of discussion. This is where Revuze’s category-level data comes into play. The screenshot below displays the top eight brands and breaks down their reviews by organic and incentivized. Plus, you can really view the consumer sentiment for each brand. Incentivized review data is helpful for marketing professionals to understand the success of both your and your competitors' marketing campaigns. In this case, we see that most brands, except Skechers, are over 80% in terms of consumer sentiment for incentivized reviews. How do the brands measure up to the category average? In the view below, the average consumer sentiment for incentivized reviews (organic reviews have been filtered out) across the category is 82%. We see that both Reebok... --- ### Navigating the Landscape of Men's Grooming Tools - Published: 2023-11-20 - Modified: 2023-11-20 - URL: https://www.revuze.it/blog/navigating-the-landscape-of-mens-grooming-tools/ - Categories: Uncategorized November ushers in a season of awareness that goes beyond the Thanksgiving table. It'sMovember, the month where men's health takes center stage, and the growing of mustaches and facial hair becomes more than a fashion statement—it's a bold emblem of awareness for critical issues like testicular cancer and prostate cancer. In solidarity with this movement, both men and women around the world participate in this unique tradition, fostering conversations and taking action on men's health. In the spirit of Movember, we're also taking the time to explore the world of male grooming devices. After all, with the increased attention on mustaches and beards comes a greater need for the tools that keep them looking sharp. Whether you're a seasoned beard-bearer or a first-timer in the facial hair arena, the right grooming gear is essential for maintaining that dapper look while supporting a cause close to many hearts. So, let's embark on a deep dive into generative AI-powered online review analytics for male grooming appliances. This blog post will examine the latest consumer trends, innovations, and must-have gadgets that are shaping the way men approach personal grooming today.  The Topics That Drive Star RatingsTo begin, we are looking at the star rating drivers for this category which includes shavers, trimmers, and clippers. The top driver for five star rating is the “Ease of Use” topic with a whopping 18% lift. This is followed by “Attachments”, “Cleanability”, “Convenience”, and size. These topics are ripe for a targeted marketing campaign focusing on what... --- ### Turbocharge Your E-commerce: Harness Online Review Analytics for Channel Domination > Explore different ways that consumer insights from online reviews can support e-Commerce efforts. Delve into sentiment of online retail channels. - Published: 2023-11-14 - Modified: 2024-08-26 - URL: https://www.revuze.it/blog/turbocharge-e-commerce-harness-online-review-analytics-channel-domination/ - Categories: E-commerce As an e-commerce manager, you know it’s important to stay on the offensive and be competitive. It’s an ongoing challenge, which makes brand perception behavior on the various e-commerce channels crucial, especially since the data has a correlation to sales. This is where online review analytics and advanced generative AI-driven platforms like Revuze come into play. Online review analytics generated from verified buyers can be instrumental in optimizing e-commerce channels so your brand stands out in the crowd. In this blog post, we'll delve into the importance of using online review analytics and explore how Revuze's platform can help evaluate the performance of your brand on e-commerce channels and create a strategy to optimize. Understanding the E-commerce LandscapeThe e-commerce ecosystem has become an integral part of the modern consumer's life. Brands sell their products on multiple channels from Sephora to Macy’s and Amazon. With a vast array of products and services available online, consumers are increasingly relying on online reviews and ratings to make informed purchasing decisions. In fact, a recentForbes articleshared that consumer reviews is one of the top five important features for an e-commerce site. Reviews serve as digital word-of-mouth recommendations, enabling shoppers to gain insights into a product's quality, features, and the overall buying experience. For e-commerce professionals, it's crucial to recognize the significance of these online reviews. They provide a direct channel to verified buyers' thoughts and feelings, allowing businesses to gain a deeper understanding of their audience's preferences and pain points. Delving into Your E-commerce... --- ### Presenting Our Newest Feature: Topic Summaries Powered by Generative AI > Revuze's new Topic Summaries feature is powered by generative AI and quickly provides insights from reviews so you can make actionable business decisions. - Published: 2023-11-13 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/presenting-our-newest-feature-topic-summaries-powered-by-generative-ai/ - Categories: Product News Behind the scenes, we've been working hard to bring you a new feature that will save you time and make it easier to understand what your consumers are thinking. We're thrilled to announce the launch of our newGenerative AI Summariesfeature for topics. Tell Me MoreSo, what do Generative AI Summaries mean for you? You know those times when you've delved into topics, and the review and opinion dataset was HUGE? There were probably thousands of reviews. No doubt you've wanted to make heads or tails of what it all means. Our new feature reviews and generates a quick summary of the positive and negative feedback for a topic. You can toggle between different topics, brands, products, and timeframes to delve into the information you're looking for. As you can see in the animation below, we selected the "Fit" topic in the Footwear category and were prompted with buttons to generate a summary for positive and negative reviews. The summary can be easily copied and pasted and integrated into presentations and reports. Top UsesThe best practice recommendation is to be specific when selecting filter parameters. This specificity leads to more precise topic summaries since it focuses on a subset of the review data. What's key to success is adjusting the time frame. This feature is great for: Product launches: Quickly summarize and assess the positive and negative sentiment surrounding your new product and make necessary adjustments. Product development: If you make changes to your product, swiftly gauge people's responses. Whether you... --- ### Saucing Up Thanksgiving: A Flavorful Gravy Transformation - Published: 2023-11-08 - Modified: 2024-08-07 - URL: https://www.revuze.it/blog/saucing-up-thanksgiving-a-flavorful-gravy-transformation/ - Categories: Consumer Insights When you think of Thanksgiving, you think of turkey, which is nothing without gravy. They go together like peanut butter and jelly or peas and carrots. So before we give thanks for everything we’re grateful for, we dug into the gravy category.  There are many out there who don’t want to slave or the stove to make gravy. They’d rather take a shortcut and buy store-bought gravy to save time. So what’s important to consumers when it comes to gravy products? In this blog post we’ll dive into generative AI-powered online review analytics to understand the voice of verified buyers around this product category. Consumer Behavior Around Gravy & ThanksgivingLet’s dive into the category to begin to understand some of the players and consumer trends. We quickly see that Heinz has the highest discussion volume and dominates the gravy category as it relates to Thanksgiving. It’s also interesting to note that all the Heinz reviews are completely organic. After assessing the overall market, let’s examine the topics with the highest discussion volume. When analyzing what consumers are talking about, we find that 'Flavor Enhancement' and 'Packaging' are on the rise. Additionally, several other topics have experienced a decline in their share of discussion volume, including Quality, Healthy Options, Flavor Strength, Design, Economy, and Size. . When we sum up the reviews around the “Flavor Enhancement” topic, consumers seem to be looking for something that tastes great and has the perfect balance of seasoning and adds liquid to dishes. They also... --- ### Overcome the Big Data Challenge: Why Manual Review Tracking Doesn't Cut It > Aggregating online reviews is a Big Data challenge that is difficult to overcome manually. That's where AI comes in to make order out of the data chaos. - Published: 2023-11-07 - Modified: 2025-02-19 - URL: https://www.revuze.it/blog/overcome-the-big-data-challenge-why-manual-review-tracking-doesnt-cut-it/ - Categories: Consumer Insights How are you accessing VoC? If you’re like most brands out there, you’re probably using a combination of survey/focus groups, social listening, and review syndication. Ever thought about the other data set waiting to be mined? Online reviews from verified buyers. For some companies it’s the third rail. They are so overwhelmed, they don’t even know where to begin and ultimately do nothing. Others are brave, venturing to take it on manually or attempt to build a system of their own without success. With consumer trends changing at light speed,you can’t afford not to look at online review analytics. This data is vital since it’s the only dataset with a direct correlation to sales and impacts buyer decisions. Keep in mind that organic reviews are completely unbiased and provide qualitative data about your brand and products.  Here we will delve into why online review analytics can support strategic decision-making and buyer-based decisions for your brand and why a third-party system powered by generative AI, like Revuze is the way to go. The Data SetSo let’s tackle the first challenge. The data set is HUGE! There can be thousands of reviews on one site for one product! Multiply that by all the online retailers, Amazon, Macy’s, Target, Walmart, and all the products. The sites I mentioned are just in the US. Now think about all the global Amazon sites, Boot’s, Marks & Spencer, and others.  That’s a whole lot of data! How do you begin aggregating the data? Data Collection and... --- ### Infiltrate & Conquer: Harness Online Review Analytics to Win New Markets > Harness consumer insights from online reviews to test the waters of new markets. Can you overtake dominant players? Explore ways to use the data. - Published: 2023-11-07 - Modified: 2024-07-28 - URL: https://www.revuze.it/blog/infiltrate-conquer-harness-online-review-analytics-win-new-markets/ - Categories: Marketing No matter your industry, as a business professional, you are always exploring ways to expand your business and make a significant impact. One viable strategy is to introduce a new product, while other times, you might contemplate entering an entirely new market. In the latter case, numerous questions must be answered before proceeding. The solutions you seek lie in harnessing the power of online review analytics. Why, you might ask? Because Revuze provides you with category-level data, encompassing information about your products and your competitors. This enables you to delve into topic data and perform a SWOT analysis to pinpoint opportunities to challenge dominant players. It will also help you identify categories where it's advisable to tread cautiously, as gaining a foothold might be challenging. This blog post will delve into the various ways in which generative AI-based online review analytics can assist you in making the strategic decision to enter a new market. Survey the Competitive LandscapeThe initial step always involves thorough research, a process akin to "knowing thy enemy. " Regardless of the category you intend to venture into, Revuze furnishes you with the precise data you require. Here, you can assess the key players, differentiating between long-standing brick-and-mortar institutions and direct-to-consumer brands that might not gain recognition until it's too late. Consider, for instance, companies like Rascal & Friends or Dyper challenging industry giants like Huggies and Pampers or Korean cosmetic brands like Etude House and Axis-Y taking on established powerhouses like Estée Lauder and L'Oréal. These... --- ### From Drab to Fab: Revolutionize Your Packaging - Published: 2023-11-06 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/drab-fab-revolutionize-your-packaging/ - Categories: Innovation A significant amount of time is committed to developing products, but let's not forget about their packaging! Think about all the consumers out there who take the time to film their unboxing ceremony. There are many factors that contribute to product packaging, including its materials, design, messaging, and feature highlights. These are just a few considerations for product managers. Another important dimension to take into account is consumer feedback from online reviews. No matter the product category, consumers never fail to comment on the packaging. This blog post will explore some of the ways online review analytics can help product innovators create packaging that wows! Packaging Trends in Different VerticalsWe're going to look at some of the packaging trends in three different verticals over a 12-month period. As you go through the feedback, think about what your own consumers are saying about your product packaging. Cosmetics To start, let's delve into the topic of cosmetics packaging, which has seen a 7% increase in consumer demand. Consumers who praise the product packaging use adjectives like 'impeccable,' 'beautiful,' and 'sleek. ' They prefer packaging that is not only high-quality and luxurious but also convenient and travel-friendly. On the other hand, those who complain mention product leaks, breakage, and even broken seals. They also point out that the packaging quality does not match the product's price point or overall quality. This highlights the importance of both aesthetics and functionality. Food and BeverageNow we will dive into packaging in the gravy and wet sauce... --- ### Gaining a Competitive Edge: Delving into Category Insights - Published: 2023-10-24 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/online-review-analytics-from-the-category-level-beyond/ - Categories: Consumer Insights Brands are always looking for data to up their game and stay ahead of the competition. In today’s digital world it’s more important than ever for brands to be agile to adapt to the ever-changing market landscape. Underlying emerging trends can quickly become a threat to brand or product loyalty. That’s why companies need to stay on top of their category, brands, and product offerings.  So what data source packs a punch for brands? Consumer insights from online reviews.  The breadth of online retailers out there give companies unparalleled access to big data from verified buyers from around the world. Amazon recently shared that45 consumer reviewsare written every second across all their retail sites! That’s just from one retailer. Consider the amount of data when you aggregate from sites like Target, Walmart, Macy’s as well. That's where online review analytics come in. Survey and focus group insights don’t even come close to the size of the data set from online retailers. It provides unique access to unbiased consumer insights data on the category, brand, and product level. This blog will explore the different levels of consumer insights, data challenges, and why it’s important for your marketing and product development. Category InsightsMany consumer brands have category level insights however, they are only for their own brands and products. They don’t have category level insights that include all their competitors. The fact is, online reviews analytics is the way to do it. It provides an overall snapshot of the market from verified... --- ### Nailing Breast Cancer Awareness: The Think Pink Campaign, Nail Polishes, and Decals - Published: 2023-10-23 - Modified: 2023-10-23 - URL: https://www.revuze.it/blog/nailing-breast-cancer-awareness-think-pink-campaign-nail-polishes-decals/ - Categories: Uncategorized October is not just about pumpkin spice lattes and autumn leaves; it's also the month dedicated toBreast Cancer Awareness. During this time, we see a wave of pink products and campaigns flooding the market, and one initiative that has gained significant attention is the Think Pink campaign, particularly in the realm of nail care. In this blog post, we'll explore what Breast Cancer Awareness Month means to consumers, how consumers reference the  Think Pink campaign, and how it impacts nail brands. Additionally, we'll delve into the role of nail decals adorned with pink ribbons, which have also become a meaningful way for consumers to show their support. Breast Cancer Awareness Month: What Matters to ConsumersBreast Cancer Awareness Month is more than just wearing pink ribbons and sporting the iconic hue; it's about raising awareness, showing support for survivors and patients, and contributing to research efforts aimed at combating this devastating disease. For consumers, education and awareness are top priorities. They want to be informed about breast cancer, its risk factors, and the importance of early detection through regular screenings. The Think Pink Campaign: A Splash of Pink on NailsOne notable aspect of Breast Cancer Awareness Month is the Think Pink campaign, and it's making its mark in the world of nail care. Think Pink is a vibrant and eye-catching nail polish color that perfectly embodies the spirit of Breast Cancer Awareness Month. Brands that offer Think Pink nail polish often donate a portion of their sales to breast cancer research.... --- ### Managing Consumer Sentiment: 7 Factors that Can Make or Break Your Brand > Explore the different factors that may be influencing consumer sentiment. Do you have a real problem or is there something else at work with your brand? - Published: 2023-10-16 - Modified: 2024-07-29 - URL: https://www.revuze.it/blog/managing-consumer-sentiment-7-factors-that-can-make-break-brand/ - Categories: Marketing Consumer sentiment is a metric that helps everyone from brand managers to product innovators keep their finger on the pulse of consumers preferences. It’s an indicator for the health of your brand and product. What you look for is consistent numbers month-over-month. However, have you ever looked at your dashboard and panicked when you saw your consumer sentiment was down? You ask yourself what’s changed. Is it an omen of declining sales or is it something else? The fact is sometimes a dip is nothing at all and sometimes there are other factors that are influencing the numbers. This blog post will explore the different factors that may be influencing your numbers. So before you break out into a sweat, read this blog post. 1. The Impact of Incentivized ReviewsSome of the biggest industries out there like cosmetics, CPG, and food and beverage have regular promotional campaigns to incentivize reviews. In general we know that incentivized reviews, if used extensively, can increase sentiment by up to 10%. .  One facet to investigate is whether the incentivized campaign ended. This can impact the mix between incentivized and organic reviews, thereby affecting your overall consumer sentiment. Therefore, it’s important to do an apples to apples comparison, looking at consumer sentiment for organic only or incentivized reviews only. You’ll breathe a sigh of relief when you discover that nothing has changed with your product’s consumer sentiment. This can be easily done in the Revuze dashboard by filtering on organic or incentivized reviews as... --- ### For the Win: Consumer Insights from Generative AI for Product Launches - Published: 2023-10-09 - Modified: 2023-10-11 - URL: https://www.revuze.it/blog/for-the-win-consumer-insights-from-generative-ai-for-product-launches/ - Categories: Uncategorized In today's competitive marketplace, launching a new product successfully can be a challenging endeavor. With consumers having more choices than ever before, understanding their preferences and addressing their needs is crucial. Beyond consumer tastes, it’s just as important to understand the overall product category for competitors' insights.  Fortunately, the power of generative AI can provide invaluable insights into consumer feedback and category level data, helping product innovators ensure their product launches are a resounding success.  In this blog post, we'll explore five examples of how consumer insights from online reviews, powered by generative AI, can aid product innovators in achieving their goals.  1. Adapting to Consumer NeedsImagine you've just launched a new product, but you start noticing recurring negative feedback about a specific product feature. This is where Revuze’s generative AI comes to the rescue. By monitoring consumer feedback in real time, you can quickly identify areas that need improvement and be responsive to your customers' needs. This adaptability ensures that your product evolves to meet or exceed your audience's expectations, increasing its chances of success in the market and positive consumer sentiment. 2. Benchmarking Against CompetitorsUnderstanding how your new product measures up against the competition is essential for strategic decision-making. Generative AI-powered consumer insights provide comprehensive category-level data that allows you to evaluate the performance of your product compared to others in the same category. This data empowers you to identify both strengths and weaknesses, enabling you to refine your product and marketing strategies accordingly.  For instance, in the... --- ### Revolutionizing Marketing Campaigns with Generative AI-Powered Consumer Insights - Published: 2023-10-04 - Modified: 2024-08-26 - URL: https://www.revuze.it/blog/revolutionizing-marketing-campaigns-generative-ai-powered-consumer-insights/ - Categories: Marketing In today's highly competitive market, businesses are constantly seeking innovative ways to gain an edge over their rivals. One often overlooked but invaluable resource is the wealth of consumer insights that can be gleaned from online reviews. Generative AI can unlock the feedback of online reviews to optimize marketing campaigns. This blog post explores the power of consumer feedback to enhance marketing effectiveness in the pre-campaign, during-campaign, and post-campaign phases. Pre-Campaign AnalysisBefore launching a new campaign, it's crucial to understand your target audience and the overall market landscape. Traditionally, marketers have relied on tools like syndication, social listening, and survey collection. However, there's a missing piece: reviews from verified buyers. This additional dimension of data  These reviews provide direct insights into customer experiences and have a direct correlation to sales. The Role of Review AnalyticsRevuze’s analytics tools offer a dedicated platform to collect, cleanse, and aggregate review data. This data helps marketers in several ways: Cross-Site Sentiment Analysis: It allows businesses to understand sentiment not just at an overall level but also across various retail sites. The snapshot below shows the sentiment for four leading retailers and the breakdown for organic and incentivized reviews. Taxonomy Building: Revuze’s AI engine data helps build a detailed product category taxonomy, leading to more accurate sentiment analysis. This is needed because each online retailer classifies products differently. Nuanced Sentiment Analysis:Instead of broad sentiment analysis, review analytics dives into the specifics of how customers discuss a product, revealing valuable nuances. During-Campaign AnalysisOnce a campaign is... --- ### Unmasking Consumer Insights in Women's Halloween Footwear for Product Innovators > We initially thought that consumers would mention Halloween more in the cosmetics and hair care category. We were never so wrong! The category with the most... - Published: 2023-10-02 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/unmasking-consumer-insights-in-womens-halloween-footwear-product-innovators/ - Categories: Consumer Insights Halloween is right around the corner and that means consumers are preparing their oh-so-spooky costumes. We delved into our consumer insights to identify key trends around the much anticipated holiday.  We initially thought that consumers would mention Halloween more in the cosmetics and hair care category. We were never so wrong! The category with the most Halloween mentions in consumer reviews is... Women’s Footwear! The shoe is thepiece de resistancefor a range of costumes. Picture high-heeled boots, Mary Janes, and combat boots which can compliment witch costumes, military costumes, Wednesday Addams and more! Top Footwear ThemesWhen we dive into the consumer footwear reviews to better understand their behavior and sentiment.   We pulled  some interesting themes from the consumer reviews which touch an array of topics like versatility, comfort, and design.  1. Costume-Ready Creations:Embrace the idea of footwear designed for Halloween costumes and special occasions. These shoes may not be the most durable or comfortable for everyday wear, but they are perfect for completing your Halloween look. Think of them as accessories that add a playful touch to your costume. Just have a look at this sneaker featured onWalmart, inspired by the film The Night Before Christmas. “I always liked unique, super fun designs and these Ground Up The night before Christmas themed casual sneakers are all of that in one. Material is faux leather, they look well made and the graphics are awesome- one side is printed like Sally's dress the other one is patterned like Jack's outfit. They... --- ### Leveraging Online Reviews for Informed R&D Decisions - Published: 2023-09-18 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/leveraging-online-reviews-for-informed-rd-decisions/ - Categories: Innovation In the competitive world of retail, staying ahead of the curve demands continuous innovation. Retail brands are on a constant quest to develop new products that resonate with their target audience and address evolving consumer needs. Central to this mission is the collaboration between Consumer Insights (CI) teams and Research and Development (R&D) departments. In this blog post, we'll delve into the role of consumer insights and how harnessing online reviews can provide valuable information for both CI and R&D teams, ultimately shaping a successful innovation pipeline. The Innovation Pipeline and Consumer InsightsCreating an innovation pipeline is a core responsibility of R&D or Product Innovation teams within retail brands. This roadmap outlines the trajectory of upcoming innovations and product developments, ensuring the brand remains relevant and competitive. Consumer insights play a pivotal role in this process, guiding R&D teams in identifying the most promising opportunities for innovation. A powerful tool in the hands of CI teams is the analysis of online reviews, which provides a comprehensive and real-time understanding of consumer preferences and feedback. 1. Online Reviews: A Goldmine of Consumer InsightsIn the digital age, consumers have a platform to voice their opinions and share experiences about products they purchase. Online reviews have emerged as a cornucopia of consumer insights, offering a candid glimpse into the minds of shoppers. These reviews provide invaluable information about product performance, features, and the overall customer experience. By harnessing the vast amount of data found in online reviews, CI teams can gain a comprehensive... --- ### Achieve PDP & Content Perfection with Online Reviews - Published: 2023-09-13 - Modified: 2025-01-26 - URL: https://www.revuze.it/blog/achieve-pdp-content-perfection-consumer-reviews/ - Categories: E-commerce, Marketing Potential buyers used to go to brick and mortar stores to connect with products before they made their purchase. They’d assess the products on the shelf and would do a quick and dirty assessment on the spot. Is the product worth it? How does it compare to the competitors? Is it a quality product? What does it smell like? Now, it's an entirely new ball game when it comes to the digital shelf. There’s no debate–online purchases aresoaring and will hit a record high in 2023, reaching $6. 3Tglobally. Consumers will be browsing through the various products and your brand’s digital shelf has a very brief opportunity to stand out in the crowd. You have one chance to connect and communicate with your potential customers. This means sharing your brand identity, the product description, features, and more. The underlying question is the effectiveness of the Product Description Pages (PDPs). In one brief description and a few visuals, companies have to successfully convey their value to the potential buyer. Sometimes the issue is that companies and consumers don’t use the same language to describe or relate to a brand or product. This blog post will take a deep dive into how marketing professionals can use consumer insights from online reviews to optimize content on PDPs. Product Description Pages (PDPs)Before we get started, let’s take a look at a sample PDP and the different facets of the page. Here we see the PDP for the Hamilton Beach Portable Blender onAmazon. Product name:... --- ### Generative AI SWOT Analysis for Brand & Innovation - Published: 2023-09-11 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/generative-ai-swot-brand-innovation/ - Categories: Innovation In the dynamic landscape of consumer insights, the Revuze Dashboard stands as a pinnacle of innovation, offering a remarkable feature that promises to revolutionize the way you understand your market – the Generative AI SWOT Analysis. Tailored for marketing and brand executives, product managers, as well as consumer insights professionals, this cutting-edge tool dives into the heart of your category, delivering a comprehensive SWOT analysis that leverages the voices of real buyers  using online reviews. Our Generative AI dissects each review into topics and assigns them sentiment. Each topic is then plugged into the SWOT analysis that paints a real-time picture of your brand and/or product positioning. Strengths, Weaknesses, Opportunities, Threats – these four pillars are the foundation of strategic decision-making. Revuze's Generative AI SWOT Analysis magnifies their significance by meticulously dissecting online reviews from prominent e-commerce sources. Our unique model unfolds these dimensions in a manner that is both insightful and actionable. Strengths: The Generative AI SWOT model unveils the triumphs of your brand and product line. It spotlights the topics that resonate fervently in the online discussions and have exceeded the average consumer sentiment level. These aren't just features – they are your stars, guiding the way to brand excellence. When it comes to products, strengths highlight why your products succeed and continue to garner consumer loyalty. Weaknesses: It’s not always easy to face your vulnerabilities. Weaknesses pinpoint your brand and products’ areas of improvement. These topics dominate discussions but bear sentiments below average. These aren't just criticisms; they're opportunities... --- ### Beyond ChatGPT: The Expansive Realm of Generative AI for Consumer Insights > Learn how to leverage generative AI for market research and consumer insights to upgrade your business strategy. - Published: 2023-09-07 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/beyond-chatgpt-the-expansive-realm-of-generative-ai-for-consumer-insights/ - Categories: Consumer Insights In today's tech-driven landscape, Generative AI has taken the spotlight, with ChatGPT often at the forefront of discussions. However, it's time to unveil the broader canvas that Generative AI paints, especially when it comes to the realm of consumer insights. At Revuze, our cutting-edge Generative AI platform goes far beyond ChatGPT, delivering intricate and valuable consumer insights that revolutionize the landscape of market research. Unraveling the Myths: Diving Deeper into Generative AIGenerative AI isn't confined to just conversational bots. While ChatGPT is indeed a significant application, its reach is limited. Our generative AI for consumer insights transcends this perception, offering unparalleled analysis that stems from colossal Language Learning Models. We harness and cleanse vast volumes of e-commerce digital shelf data, extracting insights that remain invisible to traditional methods. The cleansing process works behinds the scenes, ensuring the highest degree of data accuracy. This includes creating a cohesive taxonomy from multiple online retailers, merging brand and product names, deduplicating the data set (including from syndicated reviews), and removing erroneous or irrelevant data. The data is then organized to provide unparalleled insights from consumer reviews for companies to use with just a click of a button. The Power of Automated Insights: Decoding the MagicOur generative AI platform is more than a tool; it's a transformative engine for comprehending consumer behavior. It generates in-depth SWOT analyses, uncovers star drivers of satisfaction, and performs sentiment analyses across multiple topics. From a comprehensive category overview down to SKU-level comparisons, the insights it produces are like... --- ### Trust in the Digital Age: The Battle Against Fake Reviews - Published: 2023-09-06 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/trust-digital-age-battle-against-fake-reviews/ - Categories: General What is the power of online consumer reviews?  93% of consumers trust online product reviews to guide their purchasing decisions. Reviews represent an authentic voice of the consumer about the product. They rant and rave about product features that can be a deal breaker for buyers. Now consider a scenario where online reviews are actually fake. Perhaps they were written by someone who didn't actually buy the product, a bot or is even an AI-generated review. This possibility is a breach of trust between consumers and the online retailers that provide the platform for displaying the online reviews. Unknowingly, the fake positive reviews may be convincing buyers to purchase products that are in fact defective. Similarly, fake negative reviews may prevent purchases for other reasons. The scenario I shared is one that exists and has caught the eye of the US Federal Trade Commission. It’s estimated that30%-40%of online reviews are fake. The FTC put the spotlight on fake reviews andproposed new regulationthat would not only make fake reviews illegal but would ensure they remain unbiased and free from third-party influences.  The New FTC Regulation for Fake ReviewsTo create an honest and authentic online retail landscape, the FTC initiative would make fake reviews illegal. It touches on a number of different aspects of fake review: Selling or Obtaining Fake Consumer Reviews and Testimonials: This would be a huge no-no. Businesses would be prohibited from buying and selling reviews from someone who never used the product Review Hijacking: It would be illegal for... --- ### Shampoo Market Trends: Exploring Consumer Sentiments & Preferences - Published: 2023-08-24 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/hair-care-market-trends-exploring-consumer-sentiments-preferences/ - Categories: Innovation When considering consumer insights, they are often employed to focus on immediate matters. Let's take a moment to contemplate a product launch, where brands would want to monitor consumer feedback to ensure the success of their product. Themes to be on the lookout for would include: Are consumers satisfied? Are there complaints about the product quality? Beyond delving deeply into a single product, there are times when it's crucial to zoom out and examine the broader market landscape at the category level. In this example, we have chosen to concentrate on hair care products and have selected five different topics. For each topic, we provide a snapshot of trends over time—specifically, from January 2018 to the present—and highlight the product that has garnered the highest share of discussion. This analysis encompasses both organic and incentivized reviews. Smell TopicFollowing overall product satisfaction, smell is by far the most important topic when it comes to the hair care category. The chart below shows that the topic peaked in January 2020 with very positive sentiment. Both the sentiment and the share of discussion of this topic have been in steady decline over time.   Highest Share of Discussion Highest Consumer Sentiment Frizz Control TopicNobody likes frizzy hair. It’s a struggle to keep tresses from wisping away and keeping coiffes sleek. This is the 16th most important topic based on the discussion volume. As you can see from the chart below, the topic that has a consistent share of discussion overall but like the... --- ### Revolutionize Brand Management with Generative AI > Delve into the sentiment and topics around your brand using insights from AI. - Published: 2023-08-20 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/revolutionize-brand-management-generative-ai/ - Categories: Marketing As a Brand Manager, you play a crucial role in setting the vision and strategy for your brand. Market analysis, >Revuze's Generative AI comes into play. In this blog post, we will explore how Revuze can address your pain points, cater to your unique needs, and elevate your brand management to new heights. 1. Unleashing the Power of Data: As a Brand Manager, you rely on accurate and insightful data to drive your strategies. Revuze's Generative AI enables you to tap into the immense potential of consumer insights derived from online reviews. By analyzing data from hundreds of e-commerce sources worldwide, Revuze provides you with a comprehensive understanding of your brand's perception, sentiment, and competitive landscape. Say goodbye to time-consuming manual analysis and welcome a > 2. Strategic Market Analysis: Revuze's Generative AI equips you with intelligent prediction capabilities to identify key market trends and anticipate consumer preferences. By utilizing AI-driven tactics and market intelligence, you can design effective marketing strategies and campaigns that impact market share and drive growth. Whether it's launching a new product or revitalizing an existing one, Revuze empowers you to create a well-established strategy that resonates with your target audience and sets your brand apart. For instance, the chart below highlights the 24-month trend for the topic of scent in relation to lipstick. As you can see, the trend varies in its discussion volume as well as its sentiment. In October and November 2023, it takes a negative turn. This presents an opportunity for the... --- ### How to make your brand consumer centric with online reviews > Take your brand to new heights by leveraging the consumer insights from online reviews. This post-purchase data can help you be more consumer centric. - Published: 2023-08-16 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/how-to-make-your-brand-consumer-centric-online-reviews/ - Categories: Marketing Every brand aspires to develop the perfect product that nurtures unwavering brand loyalty. However, aligning market demands with product offerings can be challenging; it lies at the heart of creating a consumer-centric brand. This is precisely where the power of online consumer reviews comes into play. By leveraging generative AI, online review data becomes a guiding beacon for brands, propelling them toward resounding success. These reviews embody the genuine voice of the customer, reflecting the thoughts of individuals who have purchased and tested the product. The more responsive a brand is to the voice of the consumer, the closer it is to becoming consumer centric. The art lies in attentively listening to customer voices and adeptly crafting solutions that meticulously cater to their desires, thereby reinforcing your brand's market positioning. Navigating the Market-Product Nexus with Online Reviews In the ever-evolving marketplace, achieving the elusive market-product fit takes precedence. This equilibrium resonates with the needs and aspirations of the target audience. It's not merely a matter of chance but rather the outcome of an active, engaged, and insightful customer relationship. By harnessing the voice of the customer from online reviews, brands gain the necessary data to create products and experiences that are meaningfully consumer centric. A SWOT analysis composed of consumer insights from online reviews is a proactive approach to identifying the unique market opportunities that consumers are seeking. Delve into the opportunities section, to identify areas that consumers want and where you brand can shine. Turning Chaos into Meaningful Insights... --- ### How Design Shapes Consumer Sentiment for Pens - Published: 2023-08-14 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/how-design-shapes-consumer-sentiment-pens/ - Categories: Consumer Insights In an earlier blog post about back-to-school products we showcased a non-traditional product category, dietary supplements and pain relief. Now we turn our attention to a more mainstream and expected category, writing instruments. For our purposes, we looked at everything from pens to highlighters to identify what’s important to consumers for the back-to-school season.  This is a highly incentivized product category with 21% of the reviews being promoted in some way. Given that fact, we filtered out the incentivized reviews for the purposes of this blog analysis. We looked at organic reviews from Amazon, Staples, Walmart, Target, and Office Depot from May 2021 - July 2023.  For this blog post, we focused on the design topic to understand more about consumer sentiment. Design can mean many things to consumers. It can mean being ergonomic or how it feels in the hand. Design can also refer to the actual look of the pen. What color is the pen? Does it have some extra sparkle to make it wow? What’s clear is that consumers value a pen that is both functional and aesthetically pleasing.  Consumer Sentiment and PensThe chart below highlights the leading pen products based on the design topic. The average sentiment here is 83% with a number of Pilot Pen products with high sentiment and high share of discussion. ThePilot G2 Premium Gel Ink Pens, Fine Pointstands out as the pen with the highest share of discussion. When we dive into the Best and Worst products we see the emphasis... --- ### 5 things you need to know to improve your AI research skills - Published: 2023-08-10 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/5-things-you-need-to-know-to-improve-your-ai-research-skills/ - Categories: General In the rapidly evolving business landscape, Artificial Intelligence (AI) has become a game-changer for organizations across various domains, including Consumer Insights (CI) teams. Leveraging AI for consumer insights can unlock valuable > 2. Customer Success: Partnering with the CS TeamIntegrating AI products into Consumer Insights can introduce complexity, making it essential for CI teams to collaborate with their Customer Success (CS) team. The CS team can provide valuable guidance on understanding the AI platform, its features, and best practices to maximize its potential within the Consumer Insights context. Engaging with the CS team from the outset ensures a smooth onboarding process and minimizes the learning curve for Consumer Insights professionals. This collaboration empowers the CI team to derive optimal value from the AI platform, thereby improving the efficiency and accuracy of their insights. 3. Combining Different AI Products: Amplifying Analytical PowerAI is a diverse field with various applications. Consumer Insights teams can unlock the full potential of AI by combining different AI products to amplify their analytical power. For instance, utilizing generative AI tools for both pre-purchase and post-purchase insights can provide a comprehensive understanding of consumer behavior throughout the customer journey. By integrating multiple AI solutions, CI teams can uncover deeper insights, discover hidden patterns, and gain a competitive edge in understanding consumer preferences and behaviors. 4. Test and Expand: Embracing New Tools ConfidentlyConsumer Insights teams should proactively experiment with new AI tools and technologies as the AI landscape evolves. Embracing new tools can provide valuable insights that were... --- ### Amazon Ads 101: How to Make a Your Brand Stand Out > Take a deep dive into the world of Amazon ads and the different ways that brands can leverage tools to stand out with consumers. - Published: 2023-08-09 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/amazon-ads-101-how-to-make-a-your-brand-stand-out/ - Categories: E-commerce Amazon is touting this year’sJuly Prime Dayevent as the most successful ever! Amazon Prime has over 200 million members in 23 countries around the world. And even if there isn’t a dedicated regional Amazon site, they ship globally. Beyond Prime members, there are also other shoppers who make regular purchases on Amazon.  For a long time, ad budgets have been going to Google and Meta, but the tide is turning. What we’re also seeing is that more brands are shifting budgets toAmazon Adsto create brand awareness and convert consumers. A recentCNBC articleshowed that Amazon Ad revenue grew by 19% while Google and Meta ads have been stagnating. Overall they have a 7. 3% market share when it comes to online advertising.  Here at Revuze, we’re not surprised, because with over250 millionconsumer reviews,  Amazon is consistently the top source. We know that these reviews help influence the consumer to complete their purchase. Given the numbers, we want to take a deep dive into the world of Amazon Ads so you can better convert consumers.  Why Amazon AdsAmazon is synonymous with online shopping giving shoppers access to everything at their fingertips. Given their high intent, Amazon shoppers are an audience that you want access to. Their ad platform is flexible, has robust metrics, precise targeting, empowering brands from around the world. Let’s dive a little deeper into the different aspects of the Amazon Ads platform. 1. High Intent Audience:As mentioned earlier, Amazon Ads gives you access to millions of eager shoppers. They’re... --- ### Beyond Backpacks: Exploring the Surprising Trends in Pain Relief and Dietary Supplements for Back-to-School - Published: 2023-08-07 - Modified: 2023-08-07 - URL: https://www.revuze.it/blog/beyond-backpacks-exploring-the-surprising-trends-in-pain-relief-and-dietary-supplements-for-back-to-school/ - Categories: Uncategorized What do you think about when it’s back to school time?  My mind quickly jumps to the world of backpacks, folders, and school supplies. I think about new clothes to impress on the first day. I decided to dig into our consumer insights from online reviews to see what’s trending and consumers were talking about. These are trends that could only be revealed by Revuze’s Generative AI engine. To my surprise, my hypothesis was completely off.   The consumer reviews tell a different story than expected. The product categories that had the highest share of discussion when it came to back to school were under dietary supplements and pain medication. Intrigued, I want to know what those two categories have to do with heading back to school. I dug into the reviews to discover some interesting trends. Back to school for some means germs and getting sick. Many are trying to boost their immune system with dietary supplements. Others get sick quickly and seek immediate pain relief and want medication on hand to counteract any immediate illness that arises. First, it is important to take note that no matter what category we discuss, both pain medication and dietary supplements are highly incentivized, at 69% and 59% respectively. Many parents received a promotional box ahead of the start of the school year. Pain Relief and Back to SchoolHere are some of the key consumer trends in the pain relief category. The Need for Pain Relief: As the back-to-school season kicks in,... --- ### 5 Tips for Asking for Consumer Reviews - Published: 2023-08-03 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/5-tips-for-asking-consumer-reviews/ - Categories: General, Uncategorized In today's digitally-driven world, consumer reviews have become an essential component of brand reputation and success. They not only influence purchasing decisions but also provide valuable insights into consumer preferences and expectations. However, what many brands often overlook is the importance of asking customers for reviews at the right time. Sometimes it comes down to not what you ask but how and when you ask. By strategically timing review requests, brands can maximize their data collection efforts and unlock the true potential of consumer insights. Remember the more reviews you have, the more data you have for consumer insights to help you make better >Revuze's Generative AI platformto support their marketing, product development, and ecommerce needs. Additionally, we will dive into the art of asking customers for reviews and provide tips on how to optimize the ask. 1. The Impact of Consumer Reviews:Consumer reviews have emerged as a crucial factor in shaping consumer behavior and brand perception. According to aHarvard Business Review articletitled "When Is the Best Time to Ask Customers for a Review? ", reviews can significantly influence purchase decisions, with more than 90% of consumers considering them when making a buying choice. Positive reviews can build trust, enhance credibility, and drive brand loyalty, while negative reviews can expose areas of improvement and help brands rectify issues. 2. The Right Time to Ask for Consumer Reviews:Asking customers for reviews at the right time is crucial for maximizing their impact. The HBR article suggests that customers are most likely to... --- ### 5 Reasons Why Surveys Aren’t Up to the Consumer Data Challenge - Published: 2023-07-31 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/5-reasons-why-surveys-arent-up-to-the-consumer-data-challenge/ - Categories: Consumer Insights Surveys have always been a traditional tool that’s used for gathering data on customers. What are you trying to measure when you send out a customer survey? Customer satisfaction? Service? Experience? Those were certainly some of my top options when I searched Google. What quickly comes to mind are the Customer Satisfaction (CSAT) score or Net Promoter Score (NPS). Brands also conduct surveys to measure customer intent. They want to learn whether a consumer will purchase X or Y products which are under development.   Surveys can be labor intensiveCost is a big factor when it comes to surveys, especially if you’re using an outside firm to conduct it. To start, there’s the search for the right firm to create the survey. Even if you don’t engage a firm, you have to construct the survey and ensure there are no leading questions that create data biases. Plus you have to consider the types of questions, meaning you have to ensure there’s a balance between quantitative and qualitative questions. An audience needs to be identified and sent the survey. Let’s face it, not everyone will complete the survey either.   You’re lucky if you get a 20% or 30% response rate. Upon collecting the data, the analytics team processes it all to distill consumer insights. It’s a very long and involved process. It can literally take months. Guess what? There is already a better data source for answering all these burning questions—online consumer reviews. You may be surprised to learn that... --- ### 5 ways to integrate online reviews into your retail marketing - Published: 2023-07-27 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/5-ways-to-integrate-online-reviews-into-your-retail-marketing/ - Categories: Marketing Brand touchpoints with consumers have evolved. They’ve gone from being traditional brick-and-mortar institutions with in-store branded experiences to digital ecommerce experiences. They’ve made the leap from the physical shelf to the digital shelf in an effort to reach more consumers. With increased online purchases, consumers are interacting less with the products before they make a purchase, making the PDP (Product Detail Page) that much more important. There are also digital-first companies likeWarby Parkerthat went retro and launched their own chain of stores. The retail landscape is fluid, where a consumer can make an in-store purchase or an online one. The fact is, ecommerce is here to stay and growing and will represent20. 8%of purchases made in 2023, according to Forbes.  Although ecommerce represents a fifth of retail business, brick-and-mortar markets can still learn a lot from online reviews. Consumer insights from online reviews can create a synergy between the two mediums that ultimately strengthen and support traditional retail models. Consider for a moment that the same consumer who buys in a store is also likely to make a purchase online, making their product experience extremely relevant to in-store marketing efforts. The scalable insights from Generative AI can ultimately be transformed into best practices for the floor. In this blog, we’ll outline five ways that traditional retailers can leverage online consumer review data for success. 1. Enhance campaigns and strategyAwareness campaigns are an opportunity to strengthen your brand among consumers especially around specific topics. The magic of Revuze’s Generative AI engine... --- ### Unlocking Digital Shelf Success: Real-Life Success Stories Unveiled - Published: 2023-07-26 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/unlocking-digital-shelf-success-success-stories-unveiled/ - Categories: E-commerce Discover examples of how organizations have used Revuze to optimize their digital shelf and the benefits of doing so. In today's competitive online marketplace, an optimized digital shelf – comprised of product listings, images, descriptions, customer reviews, and more – is crucial for ecommerce businesses to succeed. By strategically managing and enhancing the digital shelf’s various elements, businesses can unlock key benefits that directly impact their growth and customer satisfaction. This blog explores the advantages of optimizing thedigital shelf, delving into how Revuze’s review analysis and sentiment detection solution can – and has been – used to improve various elements of the digital shelf. Benefits of optimizing the digital shelfOptimizing the digital shelf offers immense value to e-commerce businesses, helping businesses unlock a number of benefits, including: Visibility: When products are well-positioned with clear and compelling listings, high-quality images, and relevant keywords, they’re more likely to appear prominently in search results. This visibility not only drives more traffic to product pages but also captures the attention of potential customers.   Branding: Presenting products with appealing images and engaging descriptions creates a positive brand impression, instilling trust in potential customers. Positive reviews and high ratings act as social proof, enhancing the brand's reputation by validating the quality and reliability of the products. Customer experience: A well-optimized digital shelf ensures a smooth customer journey, leading to higher conversion rates. When customers easily find the information they need, such as clear pricing information, they’re more likely to make purchase decisions. This seamless experience... --- ### Spotlight on Multicookers: Consumer Challenges to Cooking Excellence - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://www.revuze.it/blog/spotlight-on-multicookers-consumer-challenges-to-cooking-excellence/ - Categories: Uncategorized Cooking as a hobby has become extremely popular due to the influence of Food Network and the various COVID lockdowns. Many people have taken up baking their own bread or challenging themselves with new culinary skills.  What has made this even easier is the wide range of home appliances available for cooking, particularly the Instant Pot and the Ninja. Intrigued by the excitement, we decided to delve deeper into the world of multicookers to gain a better understanding of consumer behavior. By analyzing consumer reviews from top online retailers such as Amazon and Target, we were able to identify some of the latest trends and products in this field. Top hierarchy topics for multicookerTo start, we examined the different topics that are influencing the hierarchy of multicookers, which was created by Revuze’s Generative AI engine.  As indicated in the chart below, the most popular subjects that received positive rankings among consumers are convenience, versatility, health, cleanliness, and speed. Likewise, this chart highlights the top negative subjects: sealing, lights, moisture, durability, and odor. Upon further investigation, we can observe the impact of these various subjects on the factors that drive high ratings. Unquestionably, the most significant subject is convenience, which contributes to a 20% increase in five-star reviews. In contrast, when it comes to one and two-star ratings, durability and customer service are the main factors. Ultimately, consumers desire a product that is user-friendly, long-lasting, easy to clean, and backed by strong customer service. Ensuring an amazing cooking experienceUp until now,... --- ### Unraveling the Sun Care Category - Published: 2023-07-20 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/unraveling-the-sun-care-category/ - Categories: Consumer Insights As the scorching sun of summer takes center stage, consumers across the globe eagerly flock to the shores, relaxing by the sandy beaches and refreshing ocean waves. However, amidst the anticipation of sun-kissed days, the growing awareness around the importance of sun protection. In a world increasingly attuned to the consequences of prolonged sun exposure, beachgoers and those that take to the outdoors now prioritize safeguarding their skin from harmful UV rays, making sun protection a paramount concern.  To learn about the top sun care products, we looked at our one source of truth–insights from verified buyers. By reviewing organic reviews from high end sources like Sephora and drug stores like Walgreens and CVS to determine what consumers’ go-to products are.  For this blog post we looked at the entire sun care category and then did comparative analysis of the “Best of the Best” products.   The “Best of the Best” represents products with the most share of discussion and high sentiment, setting them apart from the rest.   Looking at the sun care categoryTo gain a deeper understanding of consumer sentiment, our analysis began by examining the sun care category as a whole. The average sentiment for this category stands at74%, as evident from the chart below. Notably, L’Oreal emerges as the leader in terms of sentiment, with their brands receiving the highest positive sentiment. Neutrogena, on the other hand, stands out for surpassing the average sentiment score while also generating substantial discussion volume, placing it in a league... --- ### Unlocking consumer insights: a deep dive into the home cleaning market - Published: 2023-07-18 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/unlocking-consumer-insights-the-home-cleaning-market/ - Categories: Marketing The home cleaning market is always changing, driven by ever-shifting consumer preferences and sentiments. From scent sensations to germ-fighting obsessions, understanding the nuances of this dynamic market is crucial for brands seeking to thrive in the space. Leveraging data collected from major retailers such as Amazon, Target, Home Depot, Walmart, Lowe's, Kroger, and Dollar General, this blog post explores the latest trends and insights derived from real-time consumer feedback. Let's delve into the numbers. Volume and sentiment analysis for home cleaning marketOur comprehensive analysis captured a total of 15,068 discussions across six different home cleaning products. Among them, Family Guard Trigger and Family Guard Spray emerged as the second and third most discussed products, each accumulating approximately 2,500 reviews. When it comes to overall satisfaction levels, all six products scored impressively high, with ratings of 89% or higher. The Family Guard Trigger and Family Guard Spray had the two lowest sentiments within the competitive set, at a still-high 91% and 89% respectively.  Key topicsUnderstanding what matters most to consumers is crucial for brands to meet their expectations effectively. Across all six products, smell emerged as the top-of-mind concern for consumers. This points to the fact that a pleasant and appealing scent can greatly influence the perception and satisfaction of a home cleaning product. As this word cloud shows, positive reviews often reference smell, using terms like “scent,” “pleasant,” “smells amazing,” “love smell,” and “fresh scent. ” On the other hand, negative reviews tend to use words like “strong” and “chemical,”... --- ### 5 Strategies for Utilizing Consumer Insights in Market Segmentation - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://www.revuze.it/blog/5-strategies-for-utilizing-consumer-insights-in-market-segmentation/ - Categories: Uncategorized Consumer insights derived from online product reviews have become an invaluable asset in shaping market segmentation strategies. In this digital age, where consumers freely express their opinions and experiences, businesses can tap into this wealth of information to understand their target audience on a deeper level. In this blog post, we will delve into each tip and explore how businesses can effectively utilize consumer insights in market segmentation, encompassing category analysis, SWOT analysis, and product benchmarking using consumer sentiment from online product reviews from key etailers likeAmazonandWalmart.   1. Identify Key Customer Segments:To identify key customer segments, businesses need to conduct a thorough category analysis. Analyze consumer reviews across different product categories to identify common themes, complaints, or positive sentiments. By understanding the preferences and expectations of different customer groups within each category, businesses can segment the market accordingly. This analysis should go beyond demographic factors and consider behavioral insights extracted from consumer reviews. With insights from consumer sentiment, businesses can refine their target audience profiles and tailor their marketing efforts to meet the unique needs of each segment. 2. Refine Targeting Strategies:Consumer reviews provide valuable insights into the preferences, motivations, and pain points of different customer segments. Analyzing the language, sentiments, and preferences expressed in reviews helps businesses refine their targeting strategies. Identify recurring complaints or requests to address areas for improvement or untapped opportunities. Additionally, pay attention to positive aspects that resonate with each segment. This information helps businesses craft targeted marketing messages that address the specific needs... --- ### 5 Ways Consumer Insights Can Boost Skincare Product Innovation - Published: 2023-07-13 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/5-ways-consumer-insights-boost-skincare-product-innovation/ - Categories: Innovation Consumer reviews are an amazing resource for understanding how your brands and products are perceived. Many of the insights are then leveraged for marketing purposes, such as website content and SEO. However, a use case that is often overlooked is the role of consumer reviews in product innovation. Time and time again, we hear that consumer feedback has helped improve product defects or quality deficiencies no matter what vertical. Whether it’s diapers, clothing fabric or washing machines, product managers are leveraging the granular review insights to accurately pinpoint consumer issues and make improvements to ensure a positive consumer experience and the ultimate product satisfaction. Yet, a trend that we’re increasingly hearing about is thatRevuzeis being used to innovate and developnewproducts. Two consumers recently shared their use cases with us. A home appliance company leveraged the power of Revuze’s Comparison Analysis Dashboard and Recently Added Dashboard to understand how consumers are discussing competitors’ products. They researched what topics are important to consumers. Based on the feedback they developed a completely new air fryer  armed with the knowledge of what consumers really want. Another unique story of product innovation is from a personal care company that took sustainability to the next level–they developed a prototype for a waterless product. Before developing the product they delved into the dashboard to understand how consumers feel about waterless products in addition to their range of unmet needs. And voila, a new product was born that was designed from its conception to production to satisfy their... --- ### Are you using Generative AI for your consumer insights? - Published: 2023-07-04 - Modified: 2023-07-04 - URL: https://www.revuze.it/blog/are-you-using-generative-ai-for-your-consumer-insights/ - Categories: Uncategorized These days, the latest buzzword, Generative AI, is on the tip of everyone's tongues sinceOpenAIreleased ChatGPT-3 to the world. Everyone is trying to get on the bandwagon, integrating it into their platform. The consumer insights industry is no different, trying to position themselves as the market leader by announcing their use of Generative AI. At Revuze, we actually have nothing to announce. But we have a secret to share with you... Our customers have already been reaping the benefits of Generative AI for at least four years! Want to know more about how that's possible? Then read on. Generative AI and Large Language Models (LLM)All AI systems need to be trained. Do you think they know anything on their own? Here at Revuze, we like to say that AI stands for "Army of Individuals. " That's because it literally takes an army of data scientists to train the AI system. They provide the AI system with all kinds of training sets until it commands mastery over a subject. Part of the training includes Large Language Models (LLM), which is a subset of natural language processing (NLP). It takes years of training! Consider for a moment that ChatGPT has only been training until 2021. That means there's already a two-year gap in its training. Our platform has been training for years, with no end date in sight (it was training on yesterday's data too! ), making it adept at generating topics, assigning sentiment, and computing it all so our users can... --- ### Spotlight on Water Diapers: Impact of incentivized reviews on consumer data - Published: 2023-06-18 - Modified: 2023-06-18 - URL: https://www.revuze.it/blog/spotlight-water-diapers-impact-incentivized-reviews-consumer-data/ - Categories: Uncategorized As summer arrives, consumers flock to beaches and pools to beat the heat. Among the essential accessories for the tiniest members of the consumer segment is the adorable water diaper. These diapers play a crucial role in keeping baby pools cleaner by allowing little ones to enjoy splashing while maintaining hygiene. To gain insights, we analyzed consumer review data dating back to 2015 from major retailers such as Walmart, Amazon, and Target. The initial data overview reveals an intriguing story: approximately 18% of the reviews were incentivized, with Walmart being the primary source of incentivized reviews. Conversely, Amazon had only a few incentivized reviews. Considering this slight bias towards incentivized reviews, we will examine insights from all reviews and then exclude incentivized reviews to observe any changes in consumer perspectives. Product drivers: with and without incentivized reviewsThis is an interesting category because besides the usual topics of overall satisfaction, performance, consumers mentioned cuteness factor. Here is a quick sampling of the quotes: "The cute little summery patterns on them" "The adorable octopus print" "Super fashionable with the adorable summer prints" As you can see consumers appreciate an aesthetically pleasing water diaper as much as they appreciate its function. Other topics that were important to consumer include: Performance and Effectiveness: Consumers appreciated that swim diapers effectively contained messes and prevented leaks in the water. The swim diapers were praised for their ability to hold up well during extended periods of swimming and playtime. Comfort and Fit: Consumers found the swim diapers... --- ### 5 Ways To Incorporate Reviews Into Your Marketing - Published: 2023-06-14 - Modified: 2025-03-09 - URL: https://www.revuze.it/blog/5-ways-to-incorporate-reviews-into-your-marketing/ - Categories: Marketing Reviews are a useful source of information, but don’t be fooled into thinking that’s all they can do. When incorporated into your marketing, reviews can be powerful tools to sway consumers to your side. Incorporating feedback and customer opinion into marketing is nothing new. Ever since the first markets and bazaars appeared and humankind began to operate under an economy, word of mouth has been used to spread awareness of quality and let others know that a business is reliable. Hear ye, hear ye, and all that. In the twenty-first century, things are a little more complex than simply shouting on street corners. It requires careful thought and careful implementation, especially in the realm of e-commerce. Today, let’s look at five ways in which you can use reviews in your e-commerce marketing, and how you might go about implementing them. Here we go. 1. Adding reviews that highlight product features into your promotionsWhen marketing a product one of the main aims is to let customers know of its capabilities. After all, many consumers can be swayed to one product or another by superior capability.  Why would anyone buy your 32GB phone, for instance, if your competitor offers an otherwise comparable 64GB phone for a similar price? By adding reviews into your promotions not only can you highlight your product’s superior capabilities, but you’ll also be using the perspective of the customer who left that review to your advantage.  In this promotion from Lancome USA, images of their new product are... --- ### Not All Consumer Reviews Are Created Equal > Learn how to be more discerning about consumer reviews. Understand how consumer sentiment is impacted by organic & incentivized reviews. - Published: 2023-06-13 - Modified: 2024-07-29 - URL: https://www.revuze.it/blog/not-all-consumer-reviews-are-created-equal/ - Categories: General As a marketer who wants meaningful consumer feedback about your brand, consumer reviews are one of your go-tos for the source of truth. What better way to gain access to your consumers’ minds? As you perform your due diligence by delving into the various reviews where consumers express positive and negative sentiment to create >reviewof the Apple AirPods on Amazon. Note that below the location and the date of the review in a smaller font size, the following text: “Verified Purchase. ” This is a clear indication that this person genuinely purchased the item from the seller. To achieve this, Amazon routinely sends consumers a follow-up email after their purchase asking them if they are satisfied with the product and requesting a review. For a marketer, this kind of review is gold and should carry the most weight when making strategic decisions or when assessing the consumer sentiment about the product.  Incentivized consumer reviewsAs opposed to Verified Reviews, Incentivized Reviews start to create a challenge since they muddle the data set. As implied from the description, Incentivized Reviews are indeed from real buyers but they were given something in return for their review. Whether a gift card or a coupon, their review can’t be taken on face value. Had they not received the incentive, perhaps they wouldn’t have written the review at all or the sentiment would have been different. It’s difficult to make a neutral assessment. The example below is forFamily Guard Disinfectant Aerosol - Citrus - 17. 5ozon... --- ### Stay Ahead of the Game with Revuze Alerts: AI-Powered Insights for Consumer Brands - Published: 2023-06-12 - Modified: 2023-06-12 - URL: https://www.revuze.it/blog/stay-ahead-of-the-game-with-revuze-alerts-ai-powered-insights-for-direct-to-consumer-brands/ - Categories: Uncategorized Information can quickly become outdated, especially when you’re working with the real-time AI capabilities that we offer here at Revuze. To that end we’ve created the Revuze Alert system, a new AI-powered feature for our Explorer platform that helps you keep your finger on the pulse of your product and brand.  Today we are proud to release our Revuze Alerts, a new real-time and proactive feature that helps you stay ahead of your competitors.  In short, the Revuze Alert system is designed to allow users to track data and any changes that occur in key areas, whether that be for: Hierarchies Brands Product groups Individual products This new and exciting feature gives users complete control over what information they track, how they track it, and above all the scale at which they track it. After all, it’s no use being bombarded by data not relevant to you, right? Revuze Alerts offers great flexibility; you can be sure that you’re getting the information you need, when you need it.   Not only that, data can be shared with key decision makers as long as they have an account. This ensures the maximum transparency for your brand! What’s new? Revuze Alerts is an automatic system that, once activated, will send PDF reports directly to your email inbox. It will look something like this. The push notifications are sent whenever there’s a change that’s one standard deviation above or below the mean (and the best part is you are in the driver’s seat... --- ### Set Up Revuze Alerts > Learn how to get the data you want in your inbox using Revuze Alerts. This includes new product, and changes in sentiment & star rating. - Published: 2023-06-11 - Modified: 2025-01-01 - URL: https://www.revuze.it/blog/set-up-revuze-alerts/ - Categories: Product News Now that you’re as excited as we are about Revuze Alerts, it’s time to set them up.  You’ll find the Alerts system nested into each existing product category. Under the Content section of the left navigation bar you’ll find “Alerts Management”. By default, the News Insights Alert will already be activated in your dashboard. However, feel free to set up the other reports and their sensitivity.  From here you can perform any number of management functions for your personal Alert system.  Let’s go over them briefly. Creating alertsSo, how do you get started? First, you need to create a Revuze Alert. The “Create Alert” button is pretty self-explanatory here. Once you’ve pressed the button, you’ll be greeted with a choice of the four Revuze Alert types we went over briefly above.  All you need to do for the moment is pick one. From there, you can select the scope of your Alert.  The example we’ve given above uses Star Rating, but it’s an identical selection process for Sentiment and New Products. You simply select the brands, groups, or (for the first two alerts) individual products you wish to include. Underneath you’ll find the sensitivity setting. This applies to Star Rating and Sentiment. This option is designed with the difference in market volatility in mind. Using the sensitivity selection you can choose to have your alert go off when changes occur at either one or two standard deviations from the mean. Altering, tracking and toggling alertsOnce you’ve set up a few... --- ### Optimizing Product Development with Consumer Insights - Published: 2023-06-08 - Modified: 2023-06-15 - URL: https://www.revuze.it/blog/optimizing-product-development-with-d2c-insights/ - Categories: Uncategorized In today's fast-paced and competitive market, successful product development is more than just creating innovative solutions. It requires a deep understanding of consumers' preferences, needs, and expectations. That's where direct-to-consumer insights come into play. By leveraging this powerful resource, brands and product departments can gain a comprehensive understanding of what consumers truly think about their products, uncover valuable feedback, and make informed decisions that lead to optimized product development. Understanding the Power of Consumer Insights Direct-to-consumer insights provide a unique advantage by allowing brands and product departments to tap directly into the thoughts, opinions, and preferences of their target audience. It goes beyond traditional market research methods, such as surveys and focus groups, by enabling real-time access to consumer sentiments and feedback. This valuable data offers a wealth of information that can drive product development strategies and decision-making. One way of achieving this goal is by gleaning insights from consumer reviews with a digital shelf analytics platform like Revuze. Uncovering Specific Features that Consumers Like or Dislike One of the key benefits of direct-to-consumer insights is the ability to uncover specific features that consumers appreciate or dislike about a product, which is represented by sentiment. By gathering feedback directly from the target audience, brands can gain insights into what aspects of their products resonate positively or negatively with consumers. This knowledge is invaluable in refining existing products, identifying areas for improvement, and developing new features that align with consumer preferences. By optimizing product features based on direct consumer feedback, brands... --- ### Consumer Listening: The Next Digital Insights Frontier - Published: 2023-06-06 - Modified: 2023-06-06 - URL: https://www.revuze.it/blog/consumer-listening-the-next-digital-insights-frontier/ - Categories: Uncategorized --- ### Spotlight on the LGBTQ Segment and Cosmetics - Published: 2023-06-04 - Modified: 2024-07-08 - URL: https://www.revuze.it/blog/spotlight-on-the-lgbtq-segment-and-cosmetics/ - Categories: Consumer Insights In honor of Pride Month, we wanted to get some insights about the LGBTQ consumer segment when it comes to cosmetics. As they take to the parades to celebrate their individuality, we want to understand what topics are impacting their behavior and what are key drivers for star ratings. We found over 130 reviews from January 2020 - April 2023, from over 15 data sources, where consumersself-identifiedas being LGBTQ. That means they either mentioned one or more of the following terms in their review: LGBTQ, gay, lesbian, trans, queer, bisexual or Pride Month. Brands often can only see if the consumer is male or female, but by searching on the reviews based on the terms, we were able to get results for the nonbinary segment. Data sources include such sites as Walmart, Amazon, Sephora, Macys, Bloomingdale’s to name a few. What this segment valuesBased on the reviews, several aspects appeared to be important to the LGBTQ segment when it comes to beauty products: Inclusivity:Many reviews mentioned the importance of products that are inclusive and supportive of the LGBTQ community. This includes brands that donate to LGBTQ organizations or create products specifically for Pride Month.   “On one hand, I like rainbows and enjoy Pride month, but on the other hand, this seems like Wet n Wild grabbing a piece of the $$ pie without more serious support like significant donations to LGBTQ+ causes. ” Wet n Wild PRIDE Makeup Brush Kit Performance and Quality:The LGBTQ segment values products that perform... --- ### Understanding and Optimizing the Digital Shelf - Published: 2023-05-22 - Modified: 2023-05-29 - URL: https://www.revuze.it/blog/understanding-and-optimizing-the-digital-shelf/ - Categories: Uncategorized The digital shelf is an essential element of eCommerce success. Read this blog to learn what it is and how to enhance yours to boost sales. You may not have thought about it before, but a store shelf is a pretty big part of the in-person shopping experience. This is the place where customers browse various options, learn information about products, review the available selection, and ultimately choose something to buy. Of course, we’re living in an increasingly online world in which eCommerce retail purchases are expected to rise from 14. 1% to 22% of all purchases in 2023. Which begs the question, “What is the online shopping equivalent of the store shelf? ” The answer, fittingly, is the digital shelf. For eCommerce businesses, understanding what the digital shelf is, and optimizing it for sales, is key to competitive advantage and success. In this blog, we’ll explore everything you need to know about the digital shelf, including what it is, why it matters, and how to use yours to help boost your company’s revenue. Understanding the digital shelf The digital shelf is the environment an online product appears in. Unlike a physical shelf, a digital shelf is much more expansive than a single piece of wood or plastic. Instead, a digital shelf comprises every digital touchpoint where a product is displayed and may be discovered or looked at by customers. Consumers will use the digital shelf to encounter, explore, and ultimately choose products for purchase, making it play a huge... --- ### A Look at the Coffee Machine Market: Insights from Real-Time Consumer Feedback - Published: 2023-05-17 - Modified: 2023-05-17 - URL: https://www.revuze.it/blog/a-look-at-the-coffee-machine-market-insights-from-real-time-consumer-feedback/ - Categories: Uncategorized For many, the coffee machine is the focal point of the kitchen, producing the beverage that helps them start their day off on the right foot. But what do today’s customers really want when they buy a coffee machine?  In this blog post, we'll take a look at the latest insights from the coffee industry generated from Revuze’s consumer insights platform. To obtain these insights, we analyzed review data from the UK, Germany, and France across leading retailers like Amazon, Currys, Mediamarkt, Darty, and more. Let’s dive in. Leading Coffee Machine Brands in 2022Which brands resonated most with coffee machine buyers last year? According to our research, in 2022, Delonghi was the most discussed coffee machine brand overall, with 9,085 reviews and a 76% positive sentiment. Tassimo and Siemens were tied for the most liked brand with 81% positive sentiment, with Melitta coming in at a close second with 80% positive sentiment. Interestingly, German coffee lovers have the highest overall positive sentiment for coffee machines, with 79%, compared to the UK's 70%.  What about taste? Germans are quite fond of the flavor of coffee, with a positive sentiment of 86%. Britons and French people, though? Not quite as much, with 72% and 70% sentiment, respectively. A Decline in Discussion Volume and SentimentCoffee is always popular, but what about coffee machines? Our research found that, in 2022, the coffee machine category saw a decline of 29% year over year when it comes to discussion volume, and a 2-point decline in sentiment across... --- ### Coming Soon: Revuze Alerts - Published: 2023-05-14 - Modified: 2023-05-15 - URL: https://www.revuze.it/blog/coming-soon-revuze-alerts/ - Categories: Uncategorized Have you ever wished for a way to monitor sentiment changes for your brand, products or hierarchies in real time? Or perhaps you've wanted a way to track when your competitors release new products? Your wish is our command! We're thrilled to announce our upcoming feature release:Revuze Alerts. This tool will transform the way you work. At Revuze, we understand that in the fast-paced ecommerce landscape, consumer sentiment and competition can change in the blink of an eye. Save time with push notifications about the metrics you care about most. The Revuze platform is shifting gears to be more proactive. That's why we created Revuze Alerts with your needs in mind. You'll have your finger on the pulse of every change that affects your brand and product. You won't need to search through your dashboard for new reviews or products—instead, you'll receive an email with a detailed report of the updates you need. The best part is, you can easily share these reports with your leadership ensuring that key stakeholders can stay in the know. There are four types of alerts:  New Insight Alerts Sentiment Change Alerts Star Rating Change Alerts Recently Added Alerts   Deep Dive into the New AlertsWith New Insight Alerts, you’ll get a fresh snapshot of everything that’s new after each data refresh. Are there new products or new reviews? Want to find out how it impacts your sentiment and start rating? This is the report for you where you can see month-over-month changes and keeps... --- ### Revuze Selected for the Lead's Top 100 List of 2023 - Published: 2023-05-09 - Modified: 2023-05-09 - URL: https://www.revuze.it/blog/the-leads-top-100-list-of-2023/ - Categories: Uncategorized At Revuze, we work hard to ensure we provide our customers with a cutting-edge solution to help D2C companies navigate consumer reviews. That’s why we’re thrilled to have been selected for the Leading 100 Listof innovative technology providers for brands for 2023. The Leading 100 is the highly anticipated annual research list recognizing the innovative tech start-ups driving the future of brand-to-consumer.  The Leading 100 List recognizes high impact technology start-ups that are transforming the direct-to-consumer business model and driving business value for brands as well as retailers. It isThe Lead’s belief that this group collectively signals the future of the industry. All companies were vetted and selected using a rigorous methodology over several months. Using a combination of company interviews, nomination forms, and company data, the selection committee, led by The Lead’s Chief Content Officer, Sonal Gandhi, conducted an in-depth analysis.  “On behalf of the hundreds of brands we serve today, and help them win in a fast moving world and global competition, I’m proud that Revuze is recognized by The Leading 100 List of 2023. In 2023 the list specifically focuses on helping brands be more efficient, productive and profitable which is exactly what our customers report. ” said Boaz Grinvald, CEO of Revuze, “I’m very proud of the Revuze team and how our AI delivers on this mission. "The Revuze AI suite helps brands understand their landscape in real time and in an actionable manner that allows them to respond to opportunities and threats as they take... --- ### A Look at the Home Cleaning Market: Insights from Real-Time Consumer Feedback > The COVID-19 pandemic has made cleaning and disinfecting our homes more relevant than ever before. But how has the home cleaning market changed - Published: 2023-05-04 - Modified: 2023-05-22 - URL: https://www.revuze.it/blog/a-look-at-the-home-cleaning-market-insights-from-real-time-consumer-feedback/ - Categories: Uncategorized The COVID-19 pandemic has made cleaning and disinfecting our homes more relevant than ever before. But how has the home cleaning market changed as a result?  In this blog post, we'll take a look at the latest insights from the home cleaning industry generated from Revuze’s consumer insights platform. To obtain these insights, we analyzed review data from leading retailers Amazon, Home Depot, Walmart, Target, Lowes, Kroger, and Dollar General in the US. Let’s dive in. Leading Home Cleaning Brands in 2021According to our research, Lysol was the most discussed brand in the disinfectants category in 2021, with 3,071 reviews. It also held the most positive sentiment score with 75%.  Other brands that performed exceptionally well were Clorox and Microban, which had a positive sentiment score of 75% and 73%, respectively.  Overall, in the entire disinfectants category, there were 9,147 reviews, an overall sentiment of 72%, and an average star rating of 4. 23. Not bad! Customers' Home Cleaning PreferencesThe topics that customers bring up in their reviews can reveal a lot about what they’re thinking about and want from a given product, brand, or industry.  When it comes to cleaning products, our research revealed that smell is the most discussed topic and a 5-star driver. According to customers, the best-smelling products are Windex’s Multi-Surface Cleaner, followed by Lysol’s Neutraair Disinfectant Spray and Microban’s 24-Hour Multi-Purpose and Disinfectant Cleaner.  What kind of smells do customers like and dislike? Generally speaking, reviews reveal that customers want products that have a mild,... --- ### Make-Or-Buy Decisions: Figuring Out What Works Best for You - Published: 2023-04-21 - Modified: 2023-04-21 - URL: https://www.revuze.it/blog/make-or-buy-decision/ - Categories: Uncategorized While ecommerce is online-based, some brick-and-mortar principles must be taken into consideration. One of the most common ones is the make-or-buy decision, providing food for thought for businesses in the past decades. Learn what it means, and how to decide if you should make or buy. It’s an old-time dilemma in manufacturing & traditional industries. When you need a part, do you make it or buy it? This question pops up in situations where you need a part and have two options for how to obtain it: To create, manufacture or otherwise make a needed part yourself. To purchase the needed part from another party. Now you might be thinking, this doesn’t seem relevant to the world of ecommerce. What’s going on here? ? ? ? ? Let’s start with this pressing question, then. How are make-or-buy decisions relevant to ecommerce? This decision-making process can be applied in places other than manufacturing. Make-or-buy decisions can potentially affect all purchases of a business, whether they know it or not.  If you’ve purchased antivirus software for your computers, you’ve made a decision tobuyit. If you’re printing your shipping labels in-house, you’ve decided tomakethem. While these are easy picks to make, sometimes you run into situations where the choice isn’t so easy to make. Here’s a quick look at some of them. What are some situations in ecommerce that might force a make-or-buy decision? It’s all well and good to talk hypotheticals, but we need real examples to set the ball rolling here.... --- ### Review Analysis 101: How to Analyze Customer and Product Reviews - Published: 2023-04-13 - Modified: 2025-02-19 - URL: https://www.revuze.it/blog/review-analysis/ - Categories: Consumer Insights Online reviews are a gold mine of valuable data about customers’ opinions on your brand, products, or services. Review analysis allows you to strategically collect and interpret it to gain actionable insights that can improve your business’s decision-making. This article explains how review analysis works, why it’s essential, and how you can get started with it. For businesses seeking to improve products, optimize the customer experience, develop a positive brand reputation, and boost revenue, there is nothing as valuable as customers’ opinions.  Truly understanding your customers’ needs and desires is essential to giving you a much-needed guiding light to inform your decision-making.  There are many ways to try to solicit customer feedback, but chances are high that you already have a treasure trove of valuable data available to you: customer reviews. They’re honest, they’re informative, and they’re plentiful.  By structuring and interpreting this data – a process called review analysis – your organization can receive invaluable insights that have the potential to transform your business.  Below, we’ll go over everything you need to know about review analysis, from what it is to why it matters, to the tools and practices that will help you implement it.  Let’s dive in.  What is review analysis? Review analysis is a business intelligence practice that involves gathering, structuring, andanalyzing customer feedbackin order to discover insights about a brand’s product, services, and/or reputation that can be used to inform decision-making. Review analysis involves three steps: gathering reviews, structuring data, and analyzing it. Gathering review dataFirst,... --- ### The Importance of Brand Loyalty: 5 Benefits of Connecting To Your Customers - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.revuze.it/blog/importance-of-brand-loyalty/ - Categories: Uncategorized Growing your business every quarter and year is a difficult task. Especially when today’s consumers have so many options to choose from. That’s why cultivating brand loyalty is so important. It helps sustain growth by creating a loyal customer base that spends more and advocates your brand. Here’s how. Let’s start with a fun poll. I’ll ask a few questions, and I want you to answer them for yourself truthfully. Okay, here we go.  Question 1: It’s a hot day, and you’re grabbing into the cooler for a carbonated beverage. Are you grabbing a Coca-Cola or Pepsi? Question 2: Will you be pairing Lays or Ruffles with the soda of your choice? Question 3: And lastly, when you’re ready to snap a picture of what you’re eating that day, are you taking that picture with an iPhone or an Android? More than likely, you were able to answer these questions so instantaneously that there was hardly any thinking involved at all.  And that, my friends, isthe magic of brand loyalty.   What is Brand Loyalty? Brand loyalty or “customer loyalty” refers to customers' commitment to a particular brand. At first, this loyalty is built out of preference for a particular product or service.  But over time, loyalty can turn into a habit that is very difficult to change once established. Just ask 59% of Americans, as they admit that once they commit to a brand, they’re loyal for life,according to this survey.  But like all relationships, companies must constantly put... --- ### Product Development Strategy: A Complete Guide to Create Better Products > The product development strategy process is one that puts customers first, aiming to find a solid product-market fit before ever hitting shelves. - Published: 2023-03-15 - Modified: 2023-03-15 - URL: https://www.revuze.it/blog/product-development-strategy/ - Categories: Uncategorized - Tags: branding, consumer insights, customer insights, customer satisfaction, product, product development, product insights, product strategy When creating a product, you can't just spitball it. You need to take the time to create something that customers will actually want, and that is a better option than what they currently purchase. A product development strategy will assist you in finding your ideal product-market fit, and winning over customers from competing brands by providing a superior option. What is a product development strategy? You might have heard of the terms “new product development” or “new product development process” - while these are definitely important when creating a new product, they aren’t precisely what we’re talking about today. A product development strategy is the direction that a new product release takes, from its market position to its overall demographic targeting process.  It’s a catch-all term that includes everything that takes place between having an idea for a product and actuallyputting it on the market. The key takeaway here is that while new product development has to do with the actual act of creating a product, the product development strategy covers thisandthe steps needed to turn it into a viable, marketable product. TCGen, which specializes in product development, has created a brilliant checklist that summarizes what a product development strategy is useful for, so take a look below. So you might be thinking, if I’ve already implemented the new product development process, why do I need a product development strategy? After all, couldn’t I just take the end result and apply the same principles? Well, you could. However, no business... --- ### Using Customer Intelligence to Understand Customers and Give Them What They Want > Customer intelligence grants you a wealth of information on what customers want and need, which will aid you greatly in meeting those demands. - Published: 2023-02-24 - Modified: 2023-02-24 - URL: https://www.revuze.it/blog/customer-intelligence/ - Categories: Uncategorized - Tags: big data, consumer insights, customer feedback, customer insights, customer satisfaction, ecommerce, voice of customer Know thy customer, and you will be able to please thy customer. When dealing with consumers, information is often lost in the hustle & bustle of everyday dealings. Few are able to fully utilize the signals their customers give in order to reap the rewards. Customer intelligence is aimed at doing just that. It’s all about data in this age of e-commerce. Once you have it, you’re working with first-hand accounts of how your customers wish to be treated, what they want to obtain, and how they think these things are to come about. But data can be tricky to utilize effectively. First of all, you have to obtain it. And not in any fishy manners if you want to build trust with your customers.  Secondly, the information provided by customers won’t be in a set format that’s easy to collate, making it difficult and time-consuming to process. Finally, it’s very easy for these pieces of information to slip through the cracks and get lost, never making their way to the people who would be able to use them. So, once you have this data, how do you go about using this valuable resource? The secret lies in the art of customer intelligence. What is customer intelligence? Customer intelligence is a catch-all term for analyzing customer data in order to find new ways to conform your business to their wants & needs. While this might sound simple, it’s actually difficult in practice to achieve such an analysis due to the... --- ### Top 10 Brand Marketing Articles > We gathered 10 of the best brand marketing articles and blog posts for relevant and timely tips for your brand marketing strategy. - Published: 2023-01-29 - Modified: 2025-02-18 - URL: https://www.revuze.it/blog/top-10-brand-marketing-articles-2021/ - Categories: Uncategorized Revuze team has gathered the top 10 brand marketing articles that every brand should apply in 2021 Brands have faced challenges recently, as supply issues led many consumers to look for alternatives. However,brand loyalty is still a key factorin purchasing decisions. Once consumers find a brand that consistently offers terrific products and customer service, they will often use that brand as a default option for similar items.  The preference for brands is a part of consumer DNA. However, it may take a few interactions with consumers to win them over to a brand. The essence ofbrand marketingis creating a simple and clear vision, targeting the right audience, providing a consistent message, and appealing to emotion. To achieve these goals, marketing research is essential.  Getting to know customers is the first step to building a brand, which solves their problems and suits their shopping preferences. Generating product ideas can be inspiring, and the addition of consumer insights and data will bring these ideas into focus.  The following articles are selected by our experts and provides the best tips for effective brand marketing.   How to Have More Inclusive Brand Marketing—Authentically Opposites Attract: Top Tips For Blending Brand And Sales Marketing Why You Should Make Customer Experience A Priority In Brand Marketing Brand Marketing in a Crisis: How to Give Consumers a Very Merry Christmas Five Things to Include in your 2021 Luxury Brand Marketing Strategy Enterprise Brand Management, Marketing Automation And The Financial Opportunity Often Overlooked Brand Marketing Through the Coronavirus Crisis Five brand Marketing Lessons to Take from COVID-19 Purpose-Driven Brands Need to Change Their Approach Post-Covid... --- ### How to Implement E-commerce Personalization and Revolutionize Your Brand > E-commerce personalization is a necessity in today's world. Customers expect to be treated like old friends, even during e-commerce transactions. - Published: 2023-01-06 - Modified: 2023-01-06 - URL: https://www.revuze.it/blog/e-commerce-personalization/ - Categories: Uncategorized - Tags: big data, Customer Experience, ecommerce, ecommerce strategy, insights, marketing analytics, personalization It’s no secret that nowadays, customers expect and demand a more personal touch from companies they do business with. That’s why e-commerce personalization is essential for the success and growth of your business. Whether you’re looking to get started with personalization or to improve its effectiveness, this guide is for you.  In the age of the “For You Page” and “Based on your previous interaction” messages, a one-size-fits-all approach to e-commerce simply won’t do. Because the modern consumer doesn’t just want personalization – they demand it.  According toMcKinsey, ​​71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when they don’t get them. That’s why companies that can deliver personalization generate 40% more revenue than those that can’t.  The bottom line?  In today’s commercial landscape, personalization is a must for e-commerce companies that want to capture market share and grow their revenue.  Those who don’t offer personalization will fall behind.  But those who do will reap the rewards. This article will offer a complete guide for companies who want to get familiar with personalization and for those that seek to improve it. We’ll share insights on what it is, why you need it, and how to do it, along with inventive e-commerce personalization examples.  Let’s dive in.  What is e-commerce personalization? E-commerce personalization is the practice of using real-time zero and first-party customer data to display dynamic content specific to the customer.  A range of user data can be the basis of e-commerce personalization, including their: Demographics.... --- ### How Brand Equity Can Positively Impact Your Business and Drive Growth > Brand equity is the ability to be recognized, to stand out as more than just another face in the crowd. Learn how to build your brand equity. - Published: 2022-12-23 - Modified: 2022-12-23 - URL: https://www.revuze.it/blog/brand-equity/ - Categories: Uncategorized - Tags: consumer insights, customer insights, cx, ecommerce, ecommerce strategy, sentiment analysis Brand equity is the ability to be recognized and acknowledged as more than simply another face in the crowd. Some brands have it, and even fewer know how to build it. With time and effort, you can learn how to become a master of brand equity, similar to giants like Apple & Microsoft. Your Journey Starts Here. Brand equity is a great tool to have in today’s ever-changing competitive markets.  The main benefit of having strong brand equity is that consumers will continue considering your products even when the cost is high.  Consumers perceive them as having innate value or quality solely because they associate it with your brand. Being the top brand whenever consumers think of your market sector is the ideal position, but it’s not quite that straightforward.  I’m sure you’ve heard of the Pepsi vs. Coca-Cola, Apple vs. Microsoft feuds, etc. No one side can claim to truly be at the top of the market, despite all having strong brand equity. Still, it’s a great position to be in.  In this guide, we’ll take you through the steps of creating strong brand equity, allowing you to dominate the conversation.  Let’s begin with the basics. What is brand equity? The definition of brand equity is a brand’s perceived value according to consumers. It can also be defined as the level of positive feelings that consumers have about a brand when compared to others in the same market space. For example, if you order a rum and coke at... --- ### How Competitive Intelligence Lets You Stay Ahead of Your Rivals > Competitive intelligence lets you perform real-time analysis of your position within the market, with real conditions, real information, and real results. - Published: 2022-12-16 - Modified: 2023-01-06 - URL: https://www.revuze.it/blog/competitive-intelligence-2/ - Categories: Uncategorized - Tags: consumer insights, Customer Experience, ecommerce, ecommerce strategy, market research, marketing analytics, reputation, sentiment analysis Businesses don’t exist in a bubble. Competitors always try new tactics to gain market share, leaving you behind. That’s why performing competitive intelligence isn’t optional these days but a must. This guide will walk you through the details of competitive intelligence, from basic definitions to actionable strategies explaining how to perform it and gain the upper hand.  Imagine, if you will, that you’re a baseball player who’s up to bat. You’ve no idea what pitch the pitcher is going to throw. You’ve got no clue where the catchers are planning to move to. All you can do is make your best guess, right? Well, not exactly. Each pitcher has their preferred throws, and there’s a good chance they’ll use one that they think you’re weak to. If you prepare for such a pitch, you’re more likely to score a home run ? ? ? ? .  In a way, the world of business is just like the game of baseball. Being able to predict what’s going to happen next will give you a huge advantage. You’ll be able to see your competitors’ latest moves to try and squeeze you out of the market and counteract them. That, quite simply, is competitive intelligence.  What is competitive intelligence? Competitive intelligence is data collection and analysis by your organization on its competitors. This is done using openly-available sources, such as: Press releases. Patent filings. Whitepapers.   And more, which we’ll cover later on. Public companies are much easier to gather data on, as... --- ### Product Performance Analysis: Putting Your Data Into Action > Product performance analysis allows you to consistently assess your product performance, position in the market, and ability to alter the former. - Published: 2022-11-14 - Modified: 2022-12-16 - URL: https://www.revuze.it/blog/product-performance-analysis/ - Categories: Uncategorized - Tags: insights, market research, new product launch, product, product insights, product strategy The world changes over time. That’s a fact whether we like it or not. When looking into your numbers, you might notice factors that seem to change for no real reason but time. Understanding why these changes occur and why your products perform how they do is the heart of product performance analysis and the key to your business’ growth.  What makes a great product? Is it audience reception? Hitting a certain number of units sold? Making a certain amount of profit? The answer depends on the industry, business, and specific strategic goals. A profitable product can be considered a failure, while a break-even one is a resounding success. In order to determine your product’s performance and analyze it with your business plans in mind, you need a method that yields information on the individual product level. In other words, you need to employ product performance analysis. What is product performance analysis? Product performance analysis is all about measuring how well your product is doing with respect to the goals that you set out to achieve. It’s a process conducted by higher management, as they’re the ones with the information necessary to make such evaluations. Unlike other analysis methods, product performance analysis is highly individualized, targeting a specific product at a time. It’s extremely rare for a business to launch multiple products with the same goals in mind, after all. This means that every time youlaunch a new product, you’ll need to perform product performance analysis from scratch. But worry... --- ### How Convergence Marketing Empowers Your Brand and Customers > Convergence marketing is the philosophy of bringing your departments together in order to achieve the greatest possible marketing impact. - Published: 2022-10-31 - Modified: 2022-10-31 - URL: https://www.revuze.it/blog/convergence-marketing/ - Categories: Uncategorized - Tags: consumer insights, Customer Experience, customer feedback, customer signals, cx, insights, marketing, marketing analytics, retail marketing, voice of customer Today’s world is all about data, and bringing your data together is the heart of convergence marketing. When every department can access it, your customers stand to win through personalized and improved experiences. Let’s dive in to understand how convergence marketing benefits everyone and how to apply it successfully.  Traditionally, a business's marketing, communications, and IT divisions are kept separate. These sections run independently of one another, interacting only when necessary.  This allows businesses to operate smoothly without having the burden of double and triple-check everything. It’s a good approach, born from times when most management strategies were being developed. Times when keeping everyone up to speed meant sending paperwork back and forth between departments. It’s a lot of hassle, and efficiency dictated people should know only what’s needed for them to perform their jobs. But we live in different times. In today’s world, with technology allowing for instant communication and data sharing, this approach might seem outdated. Siloing your departments might be what’s always been done, but that doesn’t mean it’s the only way to go. That’s where a new approach comes in, called convergence marketing. Keep reading to discover what potential it holds for your customers and company. What does convergence marketing mean? Convergence marketing is more of a philosophy than a strict step-by-step approach. In essence, it’s the art of merging your marketing, information, and design divisions in order to allow a unified message across all forms of marketing media you use. The main idea of this... --- ### Customer Perception: Making Consumers See Your Brand Positively > Customer perception, the idea that what your customer see predicts how they think about you. Positive customer perception is tricky, but possible. - Published: 2022-10-06 - Modified: 2022-11-01 - URL: https://www.revuze.it/blog/customer-perception/ - Categories: Uncategorized - Tags: brand, customer empathy, Customer Experience, customer service, customer signals, ecommerce strategy, reputation, retail marketing The concept of customer perception might seem like a simple thing, but in reality, there’s far more nuance involved than you might think. At its core, customer perception is your customers’ opinions of you and is a key factor in a consumer’s choices. Being seen positively by consumers is a must to generate new leads while also retaining your current ones. Almost70%of consumers say they’re more inclined to spend more money with a company they trust to treat them well, rather than go for a cheaper alternative. And trust plays a big part in how customers perceive your brand. But where should you start? Customer perception is a big topic, and countless factors influence it.  This guide is a good start. It will help you understand what’s behind customer perception and, most importantly, how to measure and improve to thrive in today’s market. Let’s get started! What is customer perception? Customer perception refers to your customers’ awareness, opinions, and general feelings about the brand and its products or services.  It’s shaped not only by direct experience with your brand but by all surrounding interactions like news reports, advertisements, word of mouth, etc. It’s important to remember customer perception isn’t the same across sectors. It can differ based on location and demographics. For instance, Home Depot is very well regarded in the US, but when they tried to expand into China they didn’t consider Chinese culture’s adversity to DIY. By the end of their six-year expansion attempt, they had toshut their... --- ### 5 Ways To Improve Ecommerce Customer Experience in a Post-COVID World > Ecommerce has changed drastically, with customer experience in the post-COVID world being very different. Learn how you can up your CX game. - Published: 2022-09-01 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/ecommerce-customer-experience/ - Categories: Uncategorized - Tags: consumer insights, Customer Experience, cx, ecommerce strategy, pandemic 5 Ways to Improve Ecommerce Customer Experience in a Post-COVID World The COVID-19 pandemic completely transformed the way our society works. Suddenly, almost overnight in some cases, people went from crowded trains and bumping elbows in stores to having to stay away from each other for their own safety. And when people couldn’t get into physical stores, more and more turned into online shopping. This change has happened swiftly, and many retailers were caught off guard, scrambling to make the necessary adjustments, resulting in a mixed ecommerce customer experience when visitors attend their virtual shops. This isn’t a passing trend, and shoppers are taking a liking to shopping online. Businesses have to up their game and find creative ways to improve their ecommerce customer experience if they want to generate new sales and retain existing customers. Luckily, it’s a goal that can be achieved. Read on to find out how to provide your customers with the best ecommerce customer experience possible. But first things first. What is the ecommerce customer experience? As opposed to User Experience (UX), the Ecommerece Customer Experience (a. k. a ECX) focuses less on the technical and functional aspects of the experience and more so on the overall feeling. It starts from the customer's first touchpoint with your brand and accompanies them every step of the way - before they purchase anything, and some would say until the end of time. In every one of these steps, thoughts and emotions arise. Together, they’ll dictate engagement, conversions,... --- ### How To Improve Your Product > Learn how to plan, assess, and improve your products, and get familiar with the different types of product modifications. - Published: 2022-06-27 - Modified: 2024-11-07 - URL: https://www.revuze.it/blog/how-to-improve-your-product/ - Categories: Market Report, Uncategorized - Tags: big data, ecommerce strategy, product, retail marketing Product improvement is a >complaintsand caused Microsoft to have to revert the change in late 2021. Microsoft’s main mistake was to think about features, not usability. It doesn’t matter how brilliant or innovative your designs are if they’re laid out in a way that the users don’t like. People don’t like large amounts of change, and product improvement is no exception to that rule. What should you do when envisioning new features and upgrades? Think about your customer base and what they use your products for. If you’re dealing with the general population, your products need to be easy to use and understand, at least on the surface level. If you’re looking at a more specialized or niche target audience, you might get away with a less straightforward product that has more available features. With all this in mind, let’s dive into what happens when you improve your product, and how to go about doing it. How to get started on improving your productWhen you’re starting out, the task of product improvement can seem like a daunting one. Fortunately, there are a few categories of product modifications that you might find yourself looking into, and there are some general rules for each that can be followed in order to get the most out of your alterations. Exploring new opportunities and avenuesIf you want to expand, you’ve got to grow. One of the best ways to do this is by tapping into markets that you haven’t explored before. This kind of... --- ### What Is Consumer Confidence? > Learn what consumer confidence is, how it’s measured and what consumer confidence has to do with the economy and how it impacts spending. - Published: 2022-06-24 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/what-is-consumer-confidence/ - Categories: Consumer Data Report, Uncategorized - Tags: consumer confidence, consumer insights, customer insights, ecommerce strategy What Is Consumer Confidence? Consumer confidence is an economic indicator, one that measures the overall state of the economy based on how consumers feel about it and their own personal financial situation. It’s measured via either monthly or quarterly surveys targeted at households rather than individuals, with the Consumer Confidence Index (CCI) and the Michigan Consumer Sentiment Index (MCSI) being the main two indexes used in the US. Both of the above indexes are released monthly, with relative values adjusted according to a standard. This makes reading these indexes at the basic level easy enough for the average layperson to do, with deeper understandings also being available with deeper analysis. Consumer Confidence vs Consumer SentimentWhat is the difference between consumer confidence and consumer sentiment? Consumer sentimentis another economic value that is measured via monthly surveys. While the two may seem similar, the term “consumer confidence” usually refers to employment and labor market factors, while “consumer sentiment” places more emphasis on individual household finances. You can think of consumer confidence as a subcategory of consumer sentiment, one aimed at examining employment stability. While both the CCI and MCSI measure consumer sentiment, only the CCI is seen as a source of information on consumer confidence as the questions it poses are directly related to employment conditions and the financial security these bring. The Consumer Confidence IndexThe Consumer Confidence Index (CCI) is a monthly survey administered by the Conference Board, based on five questions that households around the US answer. Around 5000 households... --- ### Brand Strategy And Innovation: 5 New Steps for Customer-Centric Brand Innovation > Discover how innovative branding shapes a successful brand marketing strategy. learn to enhance your brand innovation strategy with customer insights. - Published: 2022-06-23 - Modified: 2024-05-07 - URL: https://www.revuze.it/blog/brand-strategy-and-innovation/ - Categories: Uncategorized In this article we’ll look at Customer Centric Brand Innovation. We will cover what is Brand Innovation, discuss its importance and explore innovative marketing solutions. Why Is Brand Innovation Strategy Important? According to Forbes, brands need to constantly innovate and evolve in order to survive in an ever-changing market. A major way to stay ahead of the game is Brand Innovation. Products and services are constantly adapted to suit customer requirements and maintain relevance. But, how can you make sure the changes you make will improve sales and earnings? And what about marketing strategies? In this article we’ll look at Customer Centric Brand Innovation. We will cover what is Brand Innovation, discuss its importance and explore innovative marketing solutions. What is Brand innovation? Brand Innovation is usually defined as anything new a brand does - like launching a new product or making changes to an existing one. Think about Apple launching its first Iphone or Disney adding computer animation to its repertoire. Of course, all brand innovation is accompanied by extensive marketing strategy planning. Brand Innovation relies on several components: Intention - Identify brand’s intent. Long-term marketing strategy design depends on setting clear goals and Marketing opportunities analysis. Information - Understand brand’s market. Customer experience (CX) analysis can give valuable data for understanding targeted customer groups. Articulation - Explain and express brand’s innovation concept. Connections need to be established between existing products and services to new ones. Successful Brand innovation is achieved by embracing new ideas and encouraging creativity whilst corporating them in an organized data driven decision making. Why is product innovation important? Brand innovation is the driving force behind brands that have been... --- ### What Is Consumer Sentiment? > Learn what consumer sentiment is, the different consumer sentiment indexes, how to interpret consumer sentiment, and how to use it. - Published: 2022-06-17 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/what-is-consumer-sentiment/ - Categories: Uncategorized, Whitepapers - Tags: consumer insights, ecommerce strategy, insights, Market Report, sentiment What Is Consumer Sentiment? In this article, we’ll explore the topic of consumer sentiment, the role it plays in today’s economy, the difference between consumer and customer sentiment, and how you can use it to your advantage. Consumer sentiment is a measure of the overall consumer opinion on their financial health. Consumer sentiment is important because it’s a means of measuring how well the economy is doing on a short-term basis, as it indicates how willing consumers are to spend money and how optimistic they are that the economy will get better in the near future. Using this, you can make predictions about how well your sales are going to perform and make any necessary adjustments to your current plans. Consumer sentiment is particularly important in the US economy, where consumer spending makes up over70% of GDP. How to measure consumer sentiment isn’t straightforward; however, there are two main indexes which can be used: The Consumer Confidence Index (CCI) The Michigan Consumer Sentiment Index (MCSI) Both of these indexes are measured on a monthly basis, as the sheer amount of data required to get an accurate picture of the consumer mindset is staggering. Both are based on household surveys and function through “yes, no, or no opinion” questions, so while they’re not the most nuanced, they still do give a good picture of the consumer mindset. Both indexes are also based around the whole of the US, and don’t take into account regional factors or other issues that may arise... --- ### How To Improve Your Star Rating On Amazon > Product reviews affect Amazon’s SEO, if you have good ratings you’ll appear higher up in the recommended section of searches. - Published: 2022-06-06 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/how-to-improve-your-star-rating-on-amazon/ - Categories: Uncategorized - Tags: amazon, Customer Experience, ecommerce strategy, market research, reputation, retail marketing, star, star rating Amazon Seller Reputation: Why It MattersIncreasing your seller reputation is never a bad thing. It lets you increase your sales, boosts your reach and lets you track how you’re doing in terms of marketing. Amazon’s star format is one of the simpler ones for customers and those who view you to understand, but it’s slightly more complex when it comes to figuring out how to increase it. The first thing we’ll get out of the way is this - your seller rating is not the same as your seller feedback. One is determined by the other, but feedback is discarded by the algorithm and doesn’t have an impact after 365 days. Thus, it’s not only important to get lots of good reviews but get them often if you want to keep your star rate high. The Difference Between Product Reviews And Seller ReviewsProduct reviews aren’t the same as seller reviews. One is directly related to the product in question, while one to the seller. One is about the quality of the product, the other the service and experience that the customer had with you. You’ll find both options on your This might seem unnecessarily complex, but you need to remember that plenty of Amazon stores sell things that they don’t manufacture. It wouldn’t exactly be fair to put the burden of manufacturing errors on those who are just suppliers. It’s important to note that only those who’ve purchased from you can leave seller ratings, and only up to 90 days after... --- ### Using qualitative research for measuring brand equity > The main benefit of having a strong brand equity is that consumers will buy your products no matter the cost to them, as they perceive them as having innate value or quality. - Published: 2022-05-22 - Modified: 2022-12-15 - URL: https://www.revuze.it/blog/how-to-measure-brand-equity/ - Categories: Uncategorized - Tags: brand equity, branding Brand equityis a great weapon to have in the never-ending battle that is today’s competitive markets. The main benefit of having a strong brand equity is that consumers will buy your products no matter the cost to them, as they perceive them as having innate value or quality based simply on the fact that they came from you.  Being the top brand whenever consumers think of your market sector is the ideal position, but it’s not quite that straightforward. I’m sure you’ve heard of the Pepsi vs Coca-Cola, Apple vs Microsoft feuds etc. No one side can claim to truly be at the top of the market, despite all having strong brand equity. What Is Brand Equity? Brand equity is quite simple to define but more complex to measure. Put simply,brand equity is a brand’s perceived value according to consumers. It can also be defined as the level of positive feelings that consumers have about a brand, when compared to others in the same market space. For example, if you order a rum and Coke at a bar, you might be asked if Pepsi is okay. Some would answer yes, some no — that’s brand equity. If you go to buy a new gaming console and are dead set on having a Playstation, that’s brand equity. Some brands even dominate the market to the point where their name becomes the commonly used word for the item they produce. Blu-tac, Coca-Cola and Sellotape have become synonymous with their markets, despite being... --- ### How To Use Product Insights To Inform Product Strategy > Product insights covers all information you might gather that describes a user’s experiences related to a specific product and the analysis of those. - Published: 2022-05-09 - Modified: 2022-12-15 - URL: https://www.revuze.it/blog/how-to-use-product-insights-to-inform-product-strategy/ - Categories: Uncategorized - Tags: product insights, product strategy When it comes to improving your products and developing the strategy by which you intend to market them, nothing is more important than knowing what works and what doesn’t. In business, very few stakeholders will want to take a step forward unless there is a decent chance of return on investment. Unfortunately, we live in a world where changing expectations and shifting culture means that it isn’t always clear cut what will be successful and what won’t. That’s whereproduct insightsbased on market research can help. What Is Product Strategy? Product strategy is a plan encompassing everything that you want to achieve with a specific product, what steps you intend to take to see that through and how that strategy links to the overall goals of your business. There are a number of elements to a product strategy, starting from the very beginning with the drawing board and finishing up with where you want the product to sit in the market. Each step posits certain questions that you need to ask yourself before moving forward:Design:What do you intend to sell? How will your design attract consumers? Will your design stand out amongst the market or will it conform to the accepted norm? Features:What will your product do? How will that set it apart from others in the same market? Are you going to combine multiple features into one item? Quality: What will your product’s quality be? Are you intending to create disposable or multiple use items? Your product’s quality should match... --- ### The Best Sleep Headphones on the Market, According to AI Insights > Sleep headphones, headphones for sleeping. Check out the AI fueled analysis from Sentimate by Revuze, the first-ever product insights engine. - Published: 2022-04-18 - Modified: 2022-04-18 - URL: https://www.revuze.it/blog/the-best-sleep-headphones-on-the-market-according-to-ai-insights/ - Categories: Uncategorized - Tags: electronics, sleep headphones, SWOT What Are Sleep Headphones? Sleep headphones are headphones designed to be used while sleeping and while you’re trying to fall asleep. Living in busy urban areas which have noise late into the night causesdifficulty sleeping,leading to insomnia, depression and other major health issues. How do sleep headphones work? Well, they supposedly block out external noise to give you peace, while having the option to play something to listen to while you fall asleep. Whether you want to listen to a podcast or just let your mind drift with music or ambient background noises, sleep headphones need to fulfill several criteria if you want them to do their job. Sleep headphones have also seen increasing use in ASMR, which shares a lot of similarities in terms of needs. More on the ASMR use case later. The most important characteristics for sleep headphones They need to becomfortable: it’s difficult to fall asleep if you’ve got something digging into you. They need to be able tostay onwhen you toss and turn in your sleep; that is why regular old earbuds aren’t going to cut it. Ideally, they should bewireless, for both comfort reasons and safety, as it’s dangerous to sleep with anything you could potentially tangle yourself up in. Bluetooth and other short-range linkages can help get around the wire issue, and there are plenty of alternate headphone designs that can get around the other two factors.  Some of those available on the market right now use a sleep mask as a base!... --- ### How To Ask for and Get Customer Feedback > Customer feedback helps businesses understand how to improve or adjust the products or services they offer, and to measure the overall customer satisfaction. - Published: 2022-02-10 - Modified: 2022-02-10 - URL: https://www.revuze.it/blog/how-to-ask-for-and-get-customer-feedback/ - Categories: Uncategorized - Tags: customer feedback Customer feedback typically comes in the form of a review, or any other type of comment offered by customers on the level of satisfaction they experienced related to a specific product or service. It can be crucial for a business to understand how to improve or adjust the products or services they offer, and to measure the overall customer satisfaction and customer experience. Reviews and opinions offered by customers are crucial to the process of making improvements and adjustments tailored to their needs. Aside from getting feedback through online surveys, the opinions of customers can also be found in comments which can be collected using monitoring tools. Top brands are aware of the importance of feedback from their customers, which is why they consistently pay attention to the voice of their clients. Not only does feedback help businesses measure customer satisfaction, but metrics obtained either through surveys or polls can also help a business create the best experience for their customers. In addition, most customers make decisions based on the reviews of another customer who has already used a specific product or service in the past. Thus, focusing on the opinions of your clients and making alterations that will meet their requirements will not only increase sales, but also boost customer retention and make them more loyal to your brand. What Is Customer Feedback? Customer feedback is the information provided by consumers about a product or service based on their experience. The main use of customer feedback is to discover... --- ### Customer Signals that Product Managers Need to Listen to > What are customer signals and how can product managers utilize them for success? - Published: 2022-02-01 - Modified: 2022-02-01 - URL: https://www.revuze.it/blog/customer-signals-that-product-managers-need-to-listen-to/ - Categories: Uncategorized - Tags: customer feedback, customer signals, feedback Utilizing Customer Signals for SuccessWe are in the age of consumer empowerment, with the consumer, and their wants, needs, future desires, aspirations, and other factors all now squarely in the center of any contemporary commercial concern. The older days of looking at the customer as a static data point, hopefully a consistently malleable one unbeholden to such things as quality issues, social reactions, or customer satisfaction scores, and sequestering interactions with them professionally within the realm of “customer service” are long over. Signaling and Customer ReactionThese days, it’s less that the customer is always right now, and more let’s take a real look at who our customers are, who we are as a business or enterprise or offerers of any specific service, and how we can make that entire web of connections flow harmoniously and for long periods of time. Your customers and their decisions willmake or breakyour firm or endeavor, so listening to them and the signals they convey becomes of the utmost importance. Customers and FeedbackTo that end, one of the most important concepts and nodes of commercial data one can utilize for their business remains simply and firmly customer signals, or the messages contained infeedback from consumers, whether in direct response or any other data point that can indicate a customer or consumer’s state of mind. These signals can take place across any number of mediums or touchpoints. Responding to them thoroughly and effectivelyrequires strategy. What Are Customer Signals? So what do we mean, really? What are... --- ### The Customer Experience (CX) Salary Guide for 2022 > In our latest post we explore the salary for different of CX Position in the industry, what are the common positions and what should you expect - Published: 2022-01-24 - Modified: 2022-01-24 - URL: https://www.revuze.it/blog/the-customer-experience-cx-salary-guide-for-2022/ - Categories: Uncategorized CX Salaries: How Much Does Working in Customer Experience Pay? Customer experience (CX) is a rising field, as it has been exploding over the past few years. With that in mind, you might be wondering about CX salaries. How much does a research analyst make? What would the Head of CX’s salary be? It’s important to know your worth and get the salary you deserve, whether you’re an entry-level market researcher or a senior research analyst. Anyone in a CX position is very valuable thanks to the skills and insights they can provide, and around the globe there’s a trend of rising salaries and benefits that might peak your interest. Additionally, given the ongoing “Great Resignation,” it’s important to remember that droves of employees have been leaving their jobs, and oftentimespay is not the main reasonfor such a drastic decision. Company culture, growth opportunities, and the popular need for more flexibility are also important factors to keep in mind when joining a new company.  What Are the Most Common CX Positions? CX isn’t a linear field, there are many side branches with specializations from digital methods to front-facing CX needs. Each is necessary if you want to get a well-rounded CX team, however each business will have different needs and therefore different skill sets across teams. Overall, these are some of the most common CX-specific positions: CX Digital Specialist CX Analyst CX Associate Head of CX Director of Customer Experience The Digital Specialist deals with thedigitalside of things, emails, apps,... --- ### The Complete Guide to Customer Value Optimization (CVO) > What is customer value, why it is important? Learn about the steps you should take to start optimizing your customer value. - Published: 2022-01-19 - Modified: 2022-01-19 - URL: https://www.revuze.it/blog/the-complete-guide-to-customer-value-optimization-cvo/ - Categories: Uncategorized Understanding your clients and their sentiment is the key towards Customer Value Optimization. In this article we will understand a few basics such as – what is customer value, why it is important, and the steps you should take after reading this blog to start optimizing your customer value. What is Customer Value? A click, a purchase, a review, a subscriber – it’s what it’s all about – the customer. That’s who you cater to with your products and tailor your strategies to. However,not all customers are created equalin terms ofcustomer value. Customer Value: the cost investment into attracting/retaining a customer vs. the revenue return of their loyalty. Customer Value is usually grouped into 3 categories, but can be adjusted to fit your company’s goals:  Low Value:the customers that bring in minimal profit – don’t buy very often, and only buy low-margin products, return products, etc.  Mid Value:the general majority – one-off or occasional customers, with an average spending and return rate.  High Value:the ideal customer profile – repeat buyers or high-margin spenders, satisfied and loyal. The goal is to turn as many low- and mid-value customers as possible into high-value ones. Read on to find out how. Why is Value Optimization Important? Customers aren’t created equal, but they are all equally important to consider. By employing strategies that optimize (and maximize! ) customer value, the business model becomes more efficient cost-wise, channeling spending into approaches that create the most useful outcomes while bringing in a profit that you can... --- ### 5 Strategies That Help Define a Seamless Customer Experience > Businesses have become aware of the need to ensure a seamless customer experience in order to improve their chances of survival. - Published: 2022-01-06 - Modified: 2022-01-06 - URL: https://www.revuze.it/blog/5-strategies-that-help-define-a-seamless-customer-experience/ - Categories: Uncategorized - Tags: Customer Experience Customers are the wheel on which your business runs. Therefore, the success of your business lies in the quality of your customers’ experience. Customer experienceis the result of your customers’ comprehensive journey with your brand, including the process of researching, purchasing, and using a product or service. A seamless customer experience can generate brand loyalty. This fact is not lost on businesses, especially now that the marketing landscape has become more competitive due to changes in the way business is conducted. Businesses have become aware of the need to ensure a seamless customer experience in order to improve their chances of survival; the problem, however, is to understand which strategies you need in order to effectively enhance a seamless customer experience. This article will guide you through five different strategies that help you design and implement a seamless customer experience. What is a seamless customer experience?   A seamless customer experience is a customer journey that does not encounter any pain points. It allows customers to get a quality response in real-time, and through whatever channel they choose. When customers don’t experience mistakes, delays, or setbacks, you are delivering seamless customer service. It’s not essentially your ability to sell your products to them, it’s more about giving them necessary information, and at the right time. Where and how you operate is not important; customers must enjoy an experience that is efficient, smooth, positive, and satisfactory. It must be devoid of any obstacles. How do you measure customer experience? The simplest way... --- ### How Big Data Is Changing Retail Marketing Analytics > What are retail marketing analytics and what does big data have to do with it? A few examples of how big data is changing retail marketing analytics. - Published: 2021-12-08 - Modified: 2021-12-08 - URL: https://www.revuze.it/blog/how-big-data-is-changing-retail-marketing-analytics/ - Categories: Uncategorized - Tags: big data, marketing analytics, retail marketing When it comes to marketing, you can’t talk about it at any length without inevitably involving data. Data is the scientific key to marketing, allowing for verifiable and testable ways of creating great branding and marketing strategies. You can do market research to try and understand the retail consumer all you like,  but without involving data you’ll only have a rudimentary, qualitative view of the picture — not the best when you want to take things more in-depth. Now you might be wondering, what areretail marketing analyticsand what does big data have to do with it? Well, if you’re reading this you probably know what retail marketing is - analytics is the method by which you gain insight on your consumer base and what they’ll best respond to marketing wise. Big data has changed analytics into a more precise field, gathering data on individuals rather than groups and using said data on an individual level - something only made possible by the advent of the digital age. Big data isn’t just about having lots of data — that’s a common mistake that some businesses can make. It’s about being able to use that data, employing methods such as text mining or AI analysis to leverage the data effectively on both the large and small scales. You can get big profits from big data, but only if you know how to use it effectively. Changes to Analytics: Big Data Means Smaller ResultsWith the use of big data and the computing power... --- ### Customer Empathy: The Ultimate Guide > Customer empathy in CX has been rated one of the top concerns of consumers, with the need to feel valued by brands growing in recent years. - Published: 2021-12-01 - Modified: 2021-12-01 - URL: https://www.revuze.it/blog/customer-empathy-the-ultimate-guide/ - Categories: Uncategorized - Tags: customer empathy, customer service Why Customer Empathy Is Important in Customer ServiceCustomer empathy is more than simply doing what your customers want. It’s the process of understanding your customer base, what they want and need from you and how you can best provide it. Empathy in customer experience has been rated one of thetop concernsof consumers, with the need to feel valued by brands growing more and more in recent years. It’s utilized to create new products, improve the customer experience and more, all of which drive a business’ success, hence why empathy is important in customer service. Empathy and customer service improvements go together like peas in a pod — if you don’t understand your customers you won’t know how to go about building customer empathy and therefore improve their journeys. In a customer service environment empathy is absolutely essential. By immersing yourself in the concept of empathy in customer service you allow your consumers to connect and share their lives with you, rather than simply existing in a vacuum outside of their needs. You’ll keep yourself relevant, keep new innovations tuned to customer specifications and most of all provide great products and services for the public to enjoy. Practical Steps To Grow Customer ConnectionsIf you’re reading this you’re probably wondering: How do you show empathy to a customer? There are several key ways in which you can go about this, all being based on listening, recording and understanding your customers’ concerns and requests. Of course, not every piece of feedback is going... --- ### How To Address Negative Reviews > Online reviews are one of the most common ways for consumers to express their disappointment, and therefore it's no surprise if you notice you're getting negative reviews on your product. - Published: 2021-11-08 - Modified: 2021-11-08 - URL: https://www.revuze.it/blog/how-to-address-negative-reviews/ - Categories: Uncategorized The marketing landscape has undergone tremendous changes, as now customers have several ways to express their feelings and pain points whenever they have a negative experience with a product or service. Online reviews are one of the most common ways for consumers to express their disappointment, and therefore it's no surprise if you notice you're getting negative reviews on your product. Reviews typically come in the form ofunstructured dataand businesses need real-timesentiment analysisof these reviews to categorize them into positive, negative, and neutral to properly analyze them. While businesses obviously strive to get positive reviews, there are good chances that customers may review a product negatively. Negative reviews can hurt or damage the reputation of a brand, but that does not mean that they will outrightly lead to the failure of the business! Negative reviews, when handled properly, can be a useful insight for a business to improve its products or customer service and reposition itself in the global market. Negative reviews should kick-start businesses into improving their customer experience. They should serve as the indicator of understanding what the competition is doing better. Since customers can give a business negative reviews, it becomes imperative that you must know how to respond to negative reviews as well as how to also discoverfake reviewsto mitigate any damaging consequences on your organization.  According to a survey of U. S. online customers,92%of respondents said that negative reviews made them less likely to purchase products from a local business. Here are some examples of... --- ### 7 Ways To Improve Customer Feedback Analysis - Published: 2021-10-13 - Modified: 2021-10-13 - URL: https://www.revuze.it/blog/7-ways-to-improve-customer-feedback-analysis/ - Categories: Uncategorized - Tags: customer feedback, customer feedback analysis Information is power, so you’ll have a huge competitive advantage if you know how to interpret feedback from customers and use the analyzed tips that can be generated from it. Customer feedback analysis is a powerful tool that helps you takefeedbackfrom your audience and turn it into something useful, a clear target for improvements that you can make and complaints that have been made. Remember, while not all feedback is going to be negative, consumers are far more likely to leave feedback over a negative experience than a positive one. Therefore, don’t be discouraged if the majority of your feedback data is negative: it’s a chance to learn how to be better! Below you’ll find seven of our best tips for improving analysis of complaints and compliments and how to interpret feedback in the workplace to form a better idea of what the consumer desires. 1. Check and separate the type of feedback you’re gettingWhen you’re analyzing feedback forms, it’s often just as important to checkwhois leaving feedback aswhatis being said. After all, the most important pieces of insight will come fromlong-termcustomers who have much more experience with your brand than the average consumer. However, you shouldn’t be fooled into thinking that newer customers have no insight into things. Pay attention to how much the customer has used your products rather than the length of time they have done so for. Remember that your feedback analysis relates to the study of determination of sales performances and potential, you want to... --- ### Seven Ways Customer Feedback Can Improve Your Product - Published: 2021-09-22 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/seven-ways-customer-feedback-can-improve-your-product/ - Categories: Uncategorized - Tags: customer feedback Customer feedbackis crucial in today’s market; consumers want to feel listened to and valued by the brands they interact with. Customer feedback allows you to see into the minds of your target demographics, as it provides you with precious information about what they want from you and how you might go about providing that in your products and services. This is incredibly useful when building new enterprises and products. Of course, it’s usually not possible to fulfill the needs of every single consumer that you might come across, but general trends and patterns in feedback you receive can help greatly in providing the vast majority of your customers with agreat experience. What Is Customer Feedback and How Do You Use It? Customer feedback is anything that customers give you after they’ve completed their journey, from idle comments to a list of grievances. It’s best utilized when you have a lot of it but smaller ranges can come in handy too, especially if they’re more detailed. Ultimately it’s all about spotting ways in which you canimprove your productand in what ways to do so. Feedback can come in many shapes and sizes; that may include online reviews on Amazon and other retail websites, or feedback that you request, such as surveys and tick-box questionnaires. In the latter, the information is easier to parse through, but it’s still a lot of data to trawl through to identify patterns. Software and automation can help there, doing things much faster than a human ever... --- ### What Is the Difference Between Text Mining and Sentiment Analysis? > Text mining vs sentiment analysis - Learn about data mining, text analytics, and the discover the relationship between text sentiment and web analytics. - Published: 2021-09-15 - Modified: 2024-07-25 - URL: https://www.revuze.it/blog/what-is-the-difference-between-text-mining-and-sentiment-analysis/ - Categories: Uncategorized - Tags: sentiment analysis, text mining A few years back, data was a vogue word; but things have dramatically changed. We are now in the era of big data; most businesses depend on data for their daily transactions and decision-making. A Forbes article reports that the amount of data created, captured, and copied in 2020 reached 59 trillion gigabytes; an almost whopping5,000%departure from the 1. 2 gigabytes of 2010. While a large volume of data is created and downloaded daily, it’s important to note that the vast majority of the data we can find online is unstructured. Data that can be used for business purposes and decision-making must be in a structured format, and this is where the problem lies, as most of the data out there is not structured. Technology is advancing at a very rapid speed and with tools such as text mining and sentiment analysis, the problem of structuring and analyzing large volumes of data is now automated. Text mining, or text data mining, is theprocess of transforming unstructured text into a structured format; having --- ### The Ultimate Guide For Product Insights > Discover the meaning of product insights. Learn about product analytics, watch product insights examples & discover what is customer Insight analysis. - Published: 2021-09-05 - Modified: 2024-07-26 - URL: https://www.revuze.it/blog/product-insights/ - Categories: Innovation, Uncategorized This product insights guide for product managers and marketers will cover all the basics of product insights and consumer insights to build a product that customers will love for years to come Building a product is not easy. Brands spend years on research and invest millions of dollars to create products that people love. A company is known for the products it builds. Hence, products decide the reputation and trust a business has in the market.  There are several challenges that product managers face to build products for the future. Product insights play a crucial role in identifying the challenges, fixing the issues, forecasting the trends, testing what works best for the users, and delivering an experience that converts a beta product to a consumer choice product.  Similarly,consumer insights help interprethow users feel about a product or a service. Companies can take the required steps to identify the user journey's challenges and fix them to deliver an exceptional product experience.  This product insights guide for product managers and marketers will cover all the basics of product insights and consumer insights to build a product that customers will love for years to come. Let's begin! What are Product Insights? Product insight is an interpretation of how users feel when they use the product. It analyzes user behavior and aims to solve the problems that the users face while using the product.  Insights are more than just data; it leverages emotion analytics to identify features that users like/dislike the most. It also forecasts the success ratio of the product when entering a new market. Businesses should use the power of product insights to learn more about how the product is performing or will perform... --- ### The Role of Sentiment Analysis in Digital Transformation > In a world that revolves around data, can we talk about digital transformation without looking at the impact of data in any digital transformation initiative? - Published: 2021-07-23 - Modified: 2021-07-23 - URL: https://www.revuze.it/blog/the-role-of-sentiment-analysis-in-digital-transformation/ - Categories: Uncategorized In a world that revolves around data, can we talk about digital transformation without looking at the impact of data in any digital transformation initiative? If you do have the requisite data, how do you ensure the workability and effectiveness?  Data is gathered from different sources, unstructured, semi-structured, and structured. What puts head above shoulders is to ensure that your data is structured, and this is wheresentiment analysiscomes in.  Walkme for example, refers toDigital Transformationas the reimagining of a business by implementing new technologies and optimizing legacy systems to improve operations. But looking at digital transformation, especially with data, you need to consider how it’s enabled and enhances processing across your business.  Your focus must be on how to deliver value through great understanding, alignment, and actioning of online and offline data. Digital transformation must not be consigned to only offline brands, it should work towards bringing fragmented data points and platforms together across an organization’s wider ecosystem.  Whether you run an offline or online business, the need to digitally transform your business can arise. As the world revolves around data, any brand must think about relevance.  As a marketer, whether you campaign on mobile devices, social media, or you operate from brick and mortar, the most important thing is how you connect with your consumers. What are their pain points?  Do you fully understand their sentiments about your brand, product, or service? Consumers leave a trail of their feelings along with their purchasing history; data is scattered everywhere; how... --- ### How to Market to Gen Z > Generation Z makes up a large part of most markets. Learn all you need to know about this demographic group and how to market to its members successfully, here! - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://www.revuze.it/blog/how-to-market-to-gen-z/ - Categories: Case Study, Consumer Data Report, Market Report, Uncategorized Revuze marketing Team chose the top 10 marketing strategy articles that every marketer should know by heart. Click inside to find read our most loved articles for 2020 Generation Z is rapidly growing in market share and is predicted to impact consumer trends across industries significantly. Last year, Gen Z accounted for40% of global consumersand held a purchasing power worth over$143 billion. As the oldest members of this generation slowly begin to enter the workforce, we can anticipate that this generation’s financial influence across the globe may only continue to expand. So what does this mean for brands and retailers?  It’s clear that if they want to stay in business and reap the financial rewards, brands and retailers across theCPG industrymust learn how to connect and appeal to this new wave of consumers andcombat changing consumer tastes. This blog post will break down who exactly Gen Z is, explain why it’s essential for brands to understand this generation, and provide two marketing strategies to reach Gen Z audiences, with examples of companies that did so successfully. Gen Z and Why They MatterAlso known as “iGen'' or “Digital Natives,” Generation Z is arguably the generation that has little to no recollection of a world without smartphones. With the members of this generation born between 1997 and 2015 (or ages 6 to 24 as of 2021), Gen Z comprises the true digital natives who have been exposed to the internet and social media since the time they were born.  Technology plays a significant role in Gen Z’s lives and plays an even more critical role in their spending habits than most realize. Given their lifelong ability to access unlimited information... --- ### The Complete Guide to eCommerce Data 2021 > Revuze's R&D team brings you yet another indispensable tool: the complete guide to ecommerce data in 2021. Read this insightful research paper by clicking here! - Published: 2021-05-19 - Modified: 2021-05-19 - URL: https://www.revuze.it/blog/complete-guide-to-ecommerce-data-2021/ - Categories: Uncategorized, Whitepapers Revuze marketing Team chose the top 10 marketing strategy articles that every marketer should know by heart. Click inside to find read our most loved articles for 2020 It’s the era of Big Data; very large volumes of data with a high degree of complexity are now produced daily that you can’t think of using the traditional data management tools to store or process. Any brand that still wants to remain relevant in the global market must leverage the opportunity Big Data provides. What are the Features that Characterize Big Data? 71% increase in new merchants using its platform between Q1 and Q2 of 2020. This shift gave a big boost to eCommerce data generation. Sentiment analysis is also known as “opinion mining,” and is often used by organizations and brands as a strategy for social media monitoring to manage large amounts of data and gain valuable insights into customers’ sentiment, and those of the competition. What Is Sentiment Analysis Used For? The essence of sentiment analysis is to analyze social media posts, tweets, and online product reviews, to track opinions, reactions, and efficiently improve customer service and experience. It’s a veritable tool for market research, brand and product reputation monitoring, and customer experience analysis. These tools are not only useful for conducting analysis but can also be deployed for predictions as well. According to research, positive sentiments may have an upward effect on stock prices.   What is Market SKU? For proper inventory management and ease of tracking, a brand assigns a number known as Stock Keeping Unit (SKU) to a product. This means that SKU is a specific identifier for any particular product in the stock... --- ### Top 10 Marketing Strategy Articles For 2021 > Revuze Marketing Team Chose The Top 10 Marketing Strategy Articles That Every Marketer Should Keep In His Bookmark - Published: 2021-04-19 - Modified: 2021-04-19 - URL: https://www.revuze.it/blog/top-10-marketing-strategy-articles-for-2021/ - Categories: Uncategorized Revuze marketing Team chose the top 10 marketing strategy articles that every marketer should know by heart. Click inside to find read our most loved articles for 2020 The year 2020 was a transformative year. Everything changed because of COVID-19 and the global economic downturn. However, some green shoots are appearing for eCommerce, which experienced a significant upside. To revamp your approach, check out these articles that provide valuable tips for significant growth.  Top 10 Marketing Strategy Articles For 2021 What’s the Right Path for Your 2021 Marketing Strategy? This article addresses the problem of how companies can go forward in 2021 and provides insight into where companies are investing their resources. Customer retention, internal alignment, and Voice of Customer are instrumental in creating a path ahead of 2021.  You’ve Got Time! Build Your 2021 Marketing Strategy NowIt’s not too late to start developing a strategy for 2021. Start with data, but don’t be too bound to patterns that worked last year because the future is unexpected. Refine customer personas, think about objectives and match KPIs into actions. After creating solutions, test them and make sure you are on the right track.  10 Marketing Strategies to Fuel Your Business GrowthMake sure that you are using all of your resources, such as social media, blogging, tutorials, lead funnels, video tutorials, and affiliate programs. These tips are not new, but to grow, companies constantly need to refresh their strategies in these areas.  Marketing Strategy: How to Plan Yours in 12 Steps with a TemplateA marketing template will keep your strategy organized into actionable steps. The steps begin with performing a SWOT analysis, locating a target audience, performing competitive analysis, and... --- ### How Real-Time Voice Of The Consumer Impacts The ROI of Product Development > How Real-Time Voice Of The Consumer Impacts The ROI of Product Development - Published: 2021-04-05 - Modified: 2021-04-05 - URL: https://www.revuze.it/blog/roi-of-product-development/ - Categories: Uncategorized As R&D cycles themselves by nature are long, and adding long wait times for insights really doesn’t help. This is why Real-Time VOC is the most important for R&D and Product Development organizations, as it gives them the head start they need. One of Henry Ford’s most known quotes about products was “Any customer can have a car painted any color that he wants, so long as it is black”. This was when Ford was focusing on delivering affordable cars of high quality and had to compromise on colors. The car in question here was the Ford Model T and there were 15 million cars sold. So, Ford Motors made the right decision in focusing on some abilities of the Model T over others (colors). You’d expect that with time, modernization, etc. brands will have hit products like the Model T more often, but the reality is that over80%of new consumer products fail, with70%of these launches are by established brands and not newcomers. According toMcKinsey, the way to measure R&D and Product success is primarily in the ratio of new product contribution to revenue. Basically, for every $ spent on R&D, you get back X$ in new product sales that grow your overall revenue. In short, a key measurement of R&D ROI for consumer products is the successful sales of the new products. Voice of the consumer (VOC) challengesAccording to Bain and Company,80% of brands believe they deliver superior customer experiences, but only 8% of customers feel the same – hence the “VOC gap”. Because the number of feedback channels today is growing and the volume of feedback is scaling as well (chat, calls, email, social media, online reviews, Q&A... ). According to IDG, over 90% of the world’s data is soon to be made of such customer opinions. So, whatever VOC gap... --- ### Top 9 Product Marketing Articles For 2021 > Revuze Product Marketing Team Collected The Top 9 Product Marketing Articles For 2021 - Published: 2021-03-31 - Modified: 2021-03-31 - URL: https://www.revuze.it/blog/top-9-product-marketing-articles-for-2021/ - Categories: Uncategorized Revuze Product Marketing Team Collected The Top 9 Product Marketing Articles For 2021 | Make Sure To Read The Top Articles & Leave Your Comments Everything changed in 2020. Marketing is no exception. 2020 was not only the year that saw the global pandemic but, on a brighter note, the rise of eCommerce. North American eCommerce salesrose by triple digits year over year in April 2020. Along with the dramatic increase in online sales, marketing styles have evolved.  Brand names had a significant influence over consumer purchasing decisions prior to the pandemic. However, with supply chain disruptions because of factory closings. Shortages forced consumers to make new choices. Rather than waiting for favorite brand name products to become available, shoppers prioritized products and features and changed their shopping habits.  Since product marketing has come to the fore, we have selected these top product marketing articles which can provide direction to your marketing strategy.  Top 9 Product Marketing Articles For 2021 The Ultimate Guide to Product Marketing in 2021What is a product marketing strategy? This question provides clues to creating a game plan for getting to know what customers want and how to offer the products they need. Focusing on buyer personas and producing positioning are important steps.  A Small Business Guide to Product MarketingIt isn’t just large companies that need to revamp their marketing style. Small businesses can also benefit from in-depth marketing research and go-to-marketing strategies to raise their profile. Product innovation is a goal for businesses of any size.  Product Marketing for Growth in 2020 A message isn’t enough without knowing the recipient. Messaging and content is a high priority with product marketing. Communicating... --- ### Top 9 Digital Transformation Articles For 2021 > We gathered the best articles about digital transformation from 2021, so you can find timely and relevant tips for your own transformation strategy. - Published: 2021-03-30 - Modified: 2021-03-30 - URL: https://www.revuze.it/blog/top-9-digital-transformation-articles-for-2021/ - Categories: Uncategorized Revuze Team Collected The Top 9 Digital Transformation Articles For 2021 | Make Sure To Check Them & Leave Your Comment The year 2020 changed everything. Because of the pandemic, many people were working, studying, socializing, and shopping at home. This has led to a significant rise in eCommerce sales, which has increased the need for digital transformation.  In 2021, businesses will have to innovate, focus on customer experience and expand their online presence. We have handpicked these 10 articles that guide digital transformation.  Top 9 Digital Transformation Articles For 2021 How Digital Transformation Has Fast-Tracked in Two YearsDigital capabilities have indeed doubled in the past two years and part of this was due to the pandemic. According to a survey, 70% of businesses are expanding their digital platforms, but are doing so not just with new technology but with the best talent.  How to Succeed at Digital TransformationEvery business has to face a Catch-22--to be more competitive, it is important to expand digital operations. However, this transition represents an investment of significant resources. The key is breaking down the task and giving talent individual roles in creating a digital transformation. Can GameStop Win (In the Long-Term)? Lessons for Digital Transformation in RetailThe GameStop drama has changed the way people look at investing, but also digital transformation. The point of the story was the GameStop’s stock was artificially propped up, but to succeed in the long term, companies such as GameStop must expand digital offerings and focus on their niche audience.  Half of Retailers Plan a Digital Makeover as eCommerce Sales Boom Amid Covid-19 PandemicEven people who don’t usually enjoy online... --- ### Top Personalization Articles For 2021 > Revuze Team Curated The Top Personalization Articles For 2021 - Enjoy Reading Them And Leave Your Comment - Published: 2021-03-01 - Modified: 2021-03-01 - URL: https://www.revuze.it/blog/top-personalization-articles-for-2021/ - Categories: Uncategorized Revuze Team Curated The Top Personalization Articles For 2021 - Enjoy Reading Them And Leave Your Comment The rise of eCommerce sales resulting from the COVID-19 crisis has ushered in an intensely competitive environment. The way to stand out from rivals is to create a personalized and engaging customer experience.  We have handpicked these articles that demonstrate the importance of personalization and provide effective tips on refining strategies. Top 11 Personalization Articles For 2021 The Future of Personalization--and How to Get Ready for ItCompanies know personalization is important, but only 15% of CMOs feel they are on the right track regarding personalization. However, these numbers can increase with more product recommendations and triggered communications with customers.  eCommerce Personalization--2021 A Complete GuidePersonalization strategies begin with three questions: Where should personalization begin in the experience, what information will be used to create a personal experience and how can you use technology and consumer insights to craft this experience?  15 Smart Personalization Examples That Boost Sales Details can drive personalization strategies in ways that can surprise the customer and attract their attention. Weather-sensitive personalization, navigation adjusted to consumer interests, and targeted recommendations are effective ways to reach customers.  The Complete Guide to eCommerce Personalization at ScaleThe keys to optimizing personalization are to refine product offerings and customer experience. Data collection at every step of the customer journey is essential for personalized strategies. Deciding which types of traffic are the most valuable is essential.  Personalized Customer Experience--Complete How-to GuideEvery personalization strategy can use some tweaking. In a survey, 80% of companies reported they deliver super customer experiences, but only 8% of customers... --- ### How To Conquer Customer Experience Management The Smart Way (2021) > This article explains customer experience management (CXM) and details the purpose, strategy, methodology, and importance of CXM - Published: 2021-02-16 - Modified: 2021-02-16 - URL: https://www.revuze.it/blog/how-to-conquer-customer-experience-management-the-smart-way-2021/ - Categories: Uncategorized Keeping your customers satisfied by understanding their needs and behavior is crucial for your business growth. Therefore, investing in customer experience management is a good decision to create strategies that add value to your business. Tune inside to learn how to conquer customer experience managment. In the age of digitalization, the best opportunity for businesses lies in how they can delight customers both online and offline. Customer experience management seeks to provide a holistic brand experience across all customer channels. It goes beyond traditional measures of customer satisfaction. As per the Grand View Research report, the global customer experience management market is worth$7. 6 billion in 2020.  Over the coming years, the market is set to continue growing and sustain an impressive growth rate. The same report also shows that the compound annual growth rate is expected at 17. 7 percent from 2020 through to 2027. Hence, customer experience is something that brands should not ignore because customer loyalty and retention is directly related to experience.  This article explains customer experience management (CXM) and details the purpose, strategy, methodology, and importance of CXM. It also explains how to set-up CXM operations in depth.   What Does Customer Experience Management Mean? Gartner definesCXM as the practice of reacting to customer interactions to meet or exceed customer expectations, increasing customer satisfaction, loyalty, and advocacy. Hence, CXM is the effective management of customer interactions at eachstage of the buyer journeyto retain customers and increase revenue.  What is the Purpose of Customer Experience Management? The primary purpose of CXM is to improve the overall experience of a customer with a brand.  More than75% of customermanagement executives consider customer experience highly important to the business.  The Consumer Intelligence report by PwC shows that73% of consumersconsider customer experience as an important... --- ### Top 11 Omni Channel Marketing Articles > Revuze Marketing Team Gathered The Top 11 Omni Channel Marketing Articles That Every Marketing Team Should Read - Published: 2021-02-08 - Modified: 2021-02-08 - URL: https://www.revuze.it/blog/top-11-omni-channel-marketing-articles/ - Categories: Uncategorized Revuze Marketing Team Gathered The Top 11 Omni Channel Marketing Articles That Every Marketing Team Should Read Omnichannel marketing is an essential strategy for reaching customers on a variety of platforms. Asa result of the COVID-19 crisis,many consumers changed their habits and began shopping for groceries online.  However, as physical stores re-open and become safer, customers may also return to malls. Consumer insightshelp businesses track customer preferences and create an omnichannel approach with seamless integration.  An Omnichannel approach makes interacting with customers easy. Most shoppers today take a diversified approach, and may visit brick and mortar stores to view or try on items, yet may ultimately purchase them online.  Augmented reality technology can replicate the in-store experience online and allow customers to try on clothes virtually and create outfits. Digital payment options are now accepted in many stores. The line between online and bricks and mortar shopping is becoming less distinct, and the physical and online store are increasingly developing a symbiotic relationship.  The following articles are chosen carefully by our experts and highlight ways to incorporate an omnichannel strategy into any business strategy.   The Importance of Clear Digital Commerce Strategies 15 B2B Marketing Trends You Can’t Ignore in 2021 Omnichannel Marketing in the Age of COVID-19: 7 Key Learnings for Businesses Digital Is a Boon for B2B Marketing. Here’s Why Five Retail Marketing Trends for 2021 Omnichannel Marketing in the New Digital Age 16 eCommerce Experts Predictions on How Online Commerce Will Evolve in 2021 3 Omnichannel Trends to Look Out for in 2021 How to Exceed Customer Expectations with Omnichannel Strategies The Omnichannel Experience:... --- ### How To Better Engage Customers With Superb Digital Customer Experience (2021) - Published: 2021-02-01 - Modified: 2021-02-01 - URL: https://www.revuze.it/blog/digital-customer-experience/ - Categories: Uncategorized In this article, you will understand the concept of digital customer experience, discuss the important digital CX trends in 2021,  focus on its advantages, and learn how to prepare a digital CX strategy. Covid-19 has accelerated the global move towards digitalization. Now, the companies are focusing on optimizing their digital interactions to solidify their customer base.     As per the prediction by Forrester,25% of brandswill have significant advances in the quality of their customer experience in the year 2021. In this article, you will understand the concept of digital customer experience, discuss the important digital CX trends in 2021,  focus on its advantages, and learn how to prepare a digital CX strategy. Let’s get started!  What does Digital Customer Experience Mean? Customer experience(CX) covers anything from traditional customer service channels to new digital interfaces that customers use to interact with brands. Digital experience focuses on the latter.  Digital customer experience(DCX) is the aggregate of all the online interactions between a customer and a brand. Researching a product on your laptop, phone, or tablet, using an app to find the nearest point of sale, and searching for customer support are all digital customer experiences. Why is Digital Customer Experience Important? Here is the list of reasons and stats that show the significance of the digital customer experience: 1- To Meet The Expectations of Customers Expectations of customers have radically evolved. A report by Salesforce says that around67% of customersare willing to pay more for a great experience. Another study by American Express suggests, more than33% of customersconsider switching companies after just one poor customer experience.  As companies leverage breakthroughs in AI, mobile, social, and cloud to deliver valuable, personalized, and immediate experiences, customers have more choices than... --- ### Top 10 Consumer Insight Articles In 2021 > Learn the secrets of consumer insights in the top 10 Consumer Insight articles In 2021 that the Revuze CI team curated - Published: 2021-01-31 - Modified: 2021-01-31 - URL: https://www.revuze.it/blog/top-10-consumer-insight-articles-for-2021/ - Categories: Uncategorized Learn the secrets of consumer insights in the top 10 Consumer Insight articles In 2021 that the Revuze CI team curated The year 2020 represented a sea change in the ways many people worldwide work, learn and shop. One silver lining was the robust growth in eCommerce, which saw online sales in North Americaincrease by 129% year over yearin April 2020.   This marks a significant change in consumer habits which are likely to be permanent. As a result, eCommerce has become more competitive. One way to stay ahead of rivals and encourage brand awareness is to use alternative data to createconsumer insights. Automated tools transform user-generated texts into actionable data that can transform business strategy.  Consumer insights are the closest thing to direct and individualized communication with customers. These insights provide a clear view of what customers like, their preferences, pain points, and problems they want to solve. They are derived from user-generated content and give cues on how to interact with customers, improve products and provide stellar customer service.  The following are 10 valuable articles handpicked by our experts outlining how best to leverage consumer insights to remain competitive in the eCommerce marketplace. 4 Covid Shopping Trends That Will Outlive the Pandemic Trends, Foresights and Insights: New Tools for Navigating Uncharted Territory  The Power of Deep Listening for Consumer Insights How Businesses Can Understand Consumer Insights During Uncertain Times Be Consumer Fit. Insights-Driven Organisations Grow 8 Times Faster Than Global GDP Purpose at Work: How Fender Builds a Lasting Customer Community Surges in VOD and video calling drive new customer insights post COVID-19 Brands with internal customer insights capability will... --- ### Top 10 Customer Journey Articles In 2021 > Revuze team has gathered the top 10 customer journey articles that will help you improve the customer journey in 2021 - Published: 2021-01-28 - Modified: 2021-01-28 - URL: https://www.revuze.it/blog/top-10-customer-journey-articles-2021/ - Categories: Uncategorized Revuze team has gathered the top 10 customer journey articles that will help you improve the customer journey in 2021 2020 was a challenging year that changed consumer habits and drove eCommerce in the wake of a global pandemic and financial insecurity. In 2021,  as more consumers interact with brands online and make purchases on popular shopping platforms. Interacting with customers and discovering their preferences and pain points is key to crafting a customer journey. Most people don’t simply find an item, put it in a cart and proceed to checkout. A customer journeybegins from the moment a friend shares news about a new purchase or a favorite brand to visiting a company website, reading reviews, and interacting with customer service.  Most businesses understand customer experience's centrality;according to Statista, 58% of companies view customer experience as a primary differentiator. The key is finding ways to create a unique, engaging customer experience that will build brand awareness and drive conversions.  Our experts have handpicked 10 articles that are instrumental for upgrading the customer journey. Implementing the advice in these articles is a vital first step towards creating an ideal customer experience.   How Mobile Ordering Has Redefined The Customer Journey Customer Journey Mapping: Real-World Examples & Use Cases Effectively Tracking Customer Journeys Is Vital for Improving Your Customer Experience Ikea Cancels its Catalog: Putting Up a Roadblock on the Customer Journey?   Good Year Or Bad, Now Is The Time To Invest In Customer Experience How to design your business to deliver better customer outcomes How Modern eCommerce Augments Consumer Experience and Brand Loyalty 4 Ways To Take Control Of Your... --- ### How Brands Can Diagnose Their Sales Funnel With Sentiment Analysis (2021 Guide) > In this article, we will explain how brands can diagnose their sales funnel with sentiment analysis when applied to eCommerce ratings and reviews - Published: 2021-01-11 - Modified: 2021-01-11 - URL: https://www.revuze.it/blog/diagnose-sales-funnel-with-sentiment-analysis/ - Categories: Uncategorized In this article, we will explain how brands can diagnose their sales funnel with sentiment analysis when applied to eCommerce ratings and reviews According to research by Statista, the global eCommerce conversion rate is averaging under 3%! ! ! ! This means that out of every 1,000 consumers checking you out, visiting your online store, and engaging with your offerings – less than 30 consumers will buy from you. When looking at the solutions available to brands to optimize the different phases of the sales funnel, the phase that seems the most challenging to diagnose is the decision phase (Right after Interest and before Purchase). Brands can diagnose their sales funnel with sentiment analysis when applied to eCommerce ratings and reviews, Let’s explore why. A Quick Overview Of The Sales Funnel & Tools The simple version of the sales funnel is split into 4 phases: Awareness: Making the consumer aware of your brand/offering Interest: Moving the consumer to take an active interest in your offering Decision: When the consumer is deciding between alternatives Purchase: The purchase action Awareness/Interest phases are typically owned by Marketing and analyze activities like Social Media chatter, Website visitors and behaviors, etc. For these phases, the marketing team will likely use Social Media Monitoring/Listening tools, Web Analytics, Customer Journey Analytics, etc. The Purchase phase is typically done on your D2C (Direct To Consumer) brand website or retailer/marketplace websites. On D2C, your eCommerce team, who manages your online store, will be using eCommerce Analytics tools to understand engagement/abandonment, etc. When you rely on retailers and marketplaces, you will need to get metrics from them to monitor your success in this... --- ### The Amazon Counterfeit Products Problem Quick Guide (2021 Updated) > Amazon counterfeit products problem has taken a big toll on both brands & Amazon. Learn how brands can use AI to fight counterfeit products on the Amazon market place - Published: 2021-01-05 - Modified: 2021-01-05 - URL: https://www.revuze.it/blog/amazon-counterfeit-products-problem/ - Categories: Uncategorized The Covid-19 phase has accelerated the dominance of eCommerce. The risks involved will also increase. The combined efforts of the brands, retailers, governments, and consumers can resolve the counterfeiting problem in the long run. For eCommerce sellers, Amazon is more than a shopping platform- it is a tool that they cannot afford to disregard. The platform has grown to become one of the top-most platforms, offering a pool of opportunities for authentic business owners- big or small alike. However, the rise of fake merchandise is now posing a threat for brands present on the channel. As perGlobal Brand Counterfeiting Report, counterfeiting losses coming through digital channels is about 25% of $1. 8B, and it is rampant on Amazon (aka The Amazon Counterfeit Products Problem). Becoming a trillion-dollar economy in itself, the business of counterfeit products devastatingly impacts the authentic brands. Another report by the Organization for Economic Cooperation and Development states that fake products now estimates 3. 3% of the global trade. Numbers for the future are more alarming. International Trademark Association has estimated thegrowth in fakery to $4. 2 trillion by 2022.  Apart from dipping revenue, over-production costs, fraudulent product warranty claims, product liability claims are the other factors that impact the brand's economic stability. Besides, it is the brand's reputation that is worst-hit and may prove fatal in some cases.  What Amazon Is Doing About Counterfeit ProductsThe counterfeit problem is significant- mainly for brands and shareholders, consumers, and even for eCommerce platforms like Amazon. On February 1, 2019, Amazon, while reporting its year-end earnings for financial 2018 and SEC filing, acknowledged for the first time that the company might be unable to prevent sellers from trafficking fake and pirated merchandise.  Nikerecently stopped... --- ### 3 Predictions for Consumer Insights in 2021 > There’s no question 2020 was a different year…with the pandemic. Things shifted quite a bit. We are taking a look at 3 Predictions for Consumer Insights in 2021 - Published: 2020-12-29 - Modified: 2020-12-29 - URL: https://www.revuze.it/blog/3-predictions-for-consumer-insights-in-2021/ - Categories: Uncategorized 2020 Is about to end and our analyst are sharing their top 3 predictions for Consumer Insights for 2021 There’s no question 2020 was a different year... with the pandemic, lockdowns, and closure of public venues, things shifted quite a bit. In addition, consumer safety concerns reshaped their habits from traditional retail to online shopping, curbside pickups, etc. Finally, financial and employment concerns shook up consumer loyalty to top brands as they were looking to save costs. With all that was and still is going on, we’re taking our best guess at the top 3 predictions for consumer insights in 2021 and how the Consumer Insights industry will evolve to respond to all these shifts in trends. Sentiment Analysis of eCommerce Ratings and Reviews will become the top source of intelligence for brands. With eCommerce booming in 2020 and expected to leap 30-40% year over year, there is no question brands focus heavily on online sales via marketplaces and retailers as well as D2C. For example, for results-driven by digital commerce investments, NIKE Brand digital grew 84% on average in the quarter that ended in Nov. 2020. US digital sales of NIKE were up triple digits! ! ! The future is here... . . , and it’s online. The biggest driver to eCommerce sales is credibility, and credibility is gained via peer reviews. According to research, 91% of people read them, and 84% trust them as much as they trust a personal recommendation. Another research shows that the average customer is willing to spend 31% more with a retailer with great reviews. Ratings and reviews matter to consumers as they are... --- ### 15 Handpicked Customer Experience Management Resources > Customer Experience Management Resources - The best 15 articles curated by our CX experts and brought to you in one place. - Published: 2020-12-28 - Modified: 2020-12-28 - URL: https://www.revuze.it/blog/customer-experience-management-resources/ - Categories: Uncategorized This past year has had its challenges. 2020 was a year of reckoning and changes, including a global pandemic that has reshaped consumers and markets. Following is a collection of fifteen insightful resources on customer experience management handpicked by our CX experts. Must Read Customer Experience Management Resources for 2021This past year has had its challenges. 2020 was a year of reckoning and changes, including a global pandemic that has reshaped consumers and markets. Customers have become more aware, savvy, and communicative. Re-learning and understanding this consumer experience “new normal” is a must in order to maintain customer interest and loyalty. Going into 2021 you’ll need to re-think your customer experience strategy. Investing in customer experience analysis, getting actionable insights, and improving consumer retention will be crucial. We are delighted to share with you a handpicked list of articles, collected here for easy access and read. Following is a collection of fifteen insightful resources on customer experience management handpicked by our CX experts. Why loyalty and sentiment will be the biggest challenges for brands in 2021 --- ### How Revuze Uses AI to Extract Competitive Intelligence? - Published: 2020-12-16 - Modified: 2020-12-16 - URL: https://www.revuze.it/blog/competitive-intelligence/ - Categories: Uncategorized Competitive Intelligence & Product IntelligenceAccording to research from BCG and Google, Consumer Packaged Goods (CPG) companies that adopt Advanced Analytics (AA) and AI technologies at scale can boost revenue by over 10%.  Imagine Nike, and it’s $40B in revenue growing by 10-15%! Competitive Intelligence is part of the AA family that helps brands understand what is going on in their market. The more refined the Intelligence is, the better, and the best is Product Intelligence, which can reflect to brands their product strengths and weaknesses and their competitors. Mastering competitive Intelligence becomes critical in an era where the products sell themselves online. This article will cover the need for Product Intelligence and explain how Revuze uses unique AI technology to uncover it. Why now? Product Intelligence level Competitive Intelligence will grow your revenue as it offers answers to several key challenges: The need for quality feedback for the eCommerce/D2C channel The need for personalization data in a world where personal data becomes limited Early warning system for new brands/products Innovation ideation source for new products or product evolution For example, knowing that there is a mismatch between your product page online and what consumers expect is vital to improving consumer satisfaction and star rating. Similarly, knowing the drivers for star rating online for a key product or a competitor product can help you understand what needs to be done to get a higher star rating for your products. With online sales (eCommerce and D2C) booming to over 20% of US retail sales, communications... --- ### Feature Marketing Strategy Works for MPOW Wireless Headphones > Why Brands Should Use Feature Marketing Strategy And Focus On Features Rather On "Branding" Especially In Early Stages - Published: 2020-12-07 - Modified: 2020-12-07 - URL: https://www.revuze.it/blog/feature-marketing-strategy/ - Categories: Uncategorized Learn Why Brands Should Use Feature Marketing Strategy And Focus On Features Rather On "Branding" Especially In Early Stages WTF Is Feature Marketing Strategy? As marketers, we are immune to all kinds of brand marketing - in some cases, I even find myself browsing the internet and not noticing a single ad even with my adblocker turned off.   But when I looked for a new noise cancelation headset, I was intently looking for ads and reading all kinds of marketing material (let's be honest most review websites are marketing / affiliated content). Eventually, I zeroed in on two well-known headsets, but then I remembered writing an article on how brands like Cowin outperform the leading brands.   So I opened my eyes and concentrated on an MPOW headset, and compared to the legacy brands that focused on the experience and the brand itself, MPOW content was focused solely on their features. This helped me realize that if you compare the features, they stack up quite well against the legacy brands at a third of the cost, so I said heck yeah, let's get it. To be clear, I have no relations with MPOW – this is my opinion on their approach to marketing.  Digitally savvy brands focus on feature marketing strategy and leverage consumers’ wish lists of favorite features in a product by marketing those very features rather than marketing the brand or product itself. Just as smaller brands skipped the brand and product marketing, other brands can head straight for feature marketing when they know which features to market.  A brand can employ opinion mining in which AI pulls... --- ### The Most Overlooked New Product Launch Step – Now More Critical Than Ever > The Most Overlooked New Product Launch Step – Now More Critical Than Ever | Learn what steps to take when launching new products - Published: 2020-12-02 - Modified: 2020-12-02 - URL: https://www.revuze.it/blog/product-launch-steps/ - Categories: Uncategorized According to a recent Nielsen research, over 80% of new consumer product launches in the fast-moving consumer goods segment fail. According to another Nielsen article, 70% of these launches are by established brands. With so many failures out there, you’d expect that brands would know better by now how to deliver innovation and what would be essential new product launch steps. Established brands are supposed to do well on execution as they have had a great practice with numerous previous innovations and new products launched. This leads us to the conclusion that the challenge does not lie in the execution-related parts but more so in the ideation part. This makes sense as the idea for the new product is the basis for everything else... The Nielsen research by the way names the top three reasons for innovation failures, after analyzing thousands of product launches. One is the ideation, too, and the others are operational in nature: Neglecting to address a broad consumer need Failing to provide a good product experience Providing insufficient marketing support Why ideation? Why now? Inventing a new product is difficult. It’s basically magic – creating something out of nothing. How do you come up with the idea? How do you identify the needs and wants that are trending for your target audience? Obviously, there is art and science here. While the art part is difficult to replicate and scale, the science one should be easier. Luckily, at current times online sales (eCommerce and Direct to Consumer... --- ### Product Launch In D2C Era (2021 Guide) > Product Launch In D2C Era. Learn from Fortune 500 companies how to launch products that suit consumers and why D2C is taking the eCommerce world fast. - Published: 2020-11-15 - Modified: 2020-11-15 - URL: https://www.revuze.it/blog/product-launch-in-d2c-era/ - Categories: Uncategorized In current times online sales (eCommerce and Direct to Consumer – D2C) are booming. Many brands embrace D2C and other online sales methods to boost revenues while building a more direct relationship with consumers. In this guide, we will learn how fortune 500 brands launch new products with customer-centric approach in their minds. Product Launch In D2C Era In current times online sales (eCommerce and Direct to Consumer – D2C) are booming. Many brands embrace D2C and other online sales methods to boost revenues while building a more direct relationship with consumers. To highlight a few recent examples – P&G recently reported unprecedented numbers amid the pandemic (Due to 35% eCommerce growth) Nike’s digital sales soar 75% L’Oréal Q1 2020: e-commerce saves the day (53% growth) Traditionally, when brands launched a new product, the focus was not put on the online launch and online sales as the majority of sales and growth came from traditional retail (In 2019 online sales were 16% of the US retail sales). Now when eCommerce and D2C become front and center (predicted to be over 30% of US retail sales) you need to plan your New Product Launch with eCommerce in mind. Start with online reviews and ratings in mind The biggest driver for online sales is credibility. Credibility is gained via ratings and reviews. According to research, 91% of people read them and 84% trust them as much as they would a personal recommendation. Another study shows that the average customer is willing to spend 31% more with a retailer with great reviews. Online reviews matter to consumers as they are typically coming from verified customers and are pretty detailed by nature: Store-specific (Commenting on the specific experience within one online store) Low ratio of noise-to-insights (Low “chatter”, unlike social media) High level of granularity (Detailed feedback)... --- ### How to Launch Your Product Successfully in 5 Simple Steps > How to launch your product successfully in 5 easy steps. This guide is all about avoiding the pitfalls of new product launch. - Published: 2020-11-12 - Modified: 2020-11-12 - URL: https://www.revuze.it/blog/how-to-launch-your-product-successfully-in-5-simple-steps/ - Categories: Uncategorized A planned product launch strategy will ensure that you reach your goals smoothly. In this article, we will discuss five simple steps to launch your product successfully. A successful new product launch means winning the attention of consumers and corporate buyers. It goes beyond just informing the public about your new product or business.  Researching the markets wisely and playing to your strengths ensures the success of the product.  However, building buzz for your new product is not a piece of cake unless you have a powerful and effective product launch strategy. The launch should be attractive and exciting enough to catch the eyeballs.  If you plan to launch your product, you must proceed with a well-framed strategy in a step by step process.  A planned product launch strategy will ensure that you reach your goals smoothly. In this article, we will discuss five simple steps on how to launch your product successfully. Let’s begin. Step 1: Perform Product And Market ResearchResearch is the foremost thing to do before any launch. Many entrepreneurs do not find it of much importance, but this is one of the primary reasons for product launch failures.  If you want to be sure about the success of your product, ask these questions to yourself. How is your product going to help consumers? How high is the demand for the product? How is your product better than your competitors’? What is your unique selling point? Is your product pricing competitive enough? What is your anticipated ROI? Overall, you are answering the question - why should your prospects choose your product over others?  Similarly, you can also prepare a set of questionnaires and survey... --- ### Sentiment Analysis Using Product Review Data > Discover reviews rating importance. Read about machine learning for sentiment analysis, and how to use sentiment analysis for product reviews. - Published: 2020-11-08 - Modified: 2024-07-25 - URL: https://www.revuze.it/blog/sentiment-analysis-using-product-review-data/ - Categories: Consumer Insights, General, Uncategorized In this article, we will learn how to use sentiment analysis using product review data.  Sentiment analysis refers to the use of Natural Language Processing and computational linguistics to study emotions in subjective information. Previously, we discussed the importance ofsentiment analysis. In this article, we will learn how to use sentiment analysis using product review data.  Let us find out the ways. Sentiment Analysis of Online Product ReviewsEvery brand is concerned about what customers say about their products or services. For this, they try to find out the online reviews of their products. They do it in two ways:  1- Review SitesThere are specific sites like Capterra, G2Crowd, Trustpilot, and similar ones that collect public reviews about different products.  There are eCommerce stores like Amazon and eBay where people leave reviews about their experience with the product. Companies often refer to these sites to evaluate customer feedback. However, the reviews present on these sites are unstructured and not easy to understand. Companies have to devote hours of manual labor to bring the data into a structured format and analyze the data.     2- Social MediaThere are social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Redditwherepeople share their thoughts freely.  Then, there are other social platforms like forums and Q&A sites where people engage in conversation on specific topics.  However, collecting data about a particular product from the discussions happening around social streams is not easy.  Firstly, the authenticity of the opinion cannot be guaranteed as people can freely post their content. For instance, the posts can be spam posted using fake accounts.  Secondly,... --- ### Sentiment Analysis of Reviews – Data Cleanup Guide (2021) > Sentiment Analysis of Reviews – The Data Cleanup Guide (2021): Learn how to cleanup unstructured data in order to discover your brand sentiment analysis - Published: 2020-11-02 - Modified: 2020-11-02 - URL: https://www.revuze.it/blog/data-cleanup-guide/ - Categories: Uncategorized Data Cleanup Guide: Sentiment Analysis of Reviews – The Data Cleanup Guide (2021) IBM recently estimated that the cost of bad data to the US economy is --- ### Social Insights vs eCommerce Insights – Complementary or Overlapping? > Learn what is the difference between social insights VS eCommerce insights and when to use each one of them for a better consumer experience - Published: 2020-10-18 - Modified: 2020-10-18 - URL: https://www.revuze.it/blog/social-insights-vs-ecommerce-insights/ - Categories: Uncategorized Learn what is the difference between social insights and eCommerce insights and when to use each one of them Social insights VS eCommerce insights is a well-rehearsed topic, as eCommerce online sales continue toexplodein 2020, more and more brands rely on the analysis of online consumer opinions as a way to grow their business.  McKinseyresearch recently underlined this well, stating that as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require extensive consumer-insights research work, with a focus on identifying changed behaviors, beliefs, and motivators to realize the new consumer decision journey.  When thinking of online consumer opinions, there are 2 obvious go-to sources: Social media eCommerce Ratings and reviews & alerts Are these 2 the same or similar? Is it Toyota vs Ford or is it Trucks vs Motorcycles?  The Makings of Social Media ListeningSocial media is the most popular digital media today. According torecent research,the numbers are staggering: 51%of the world population is active on social media 3. 96B people are active on social media 69%of the population in North America is active on social media Facebook, YouTube, and WhatsApp platforms have the top active users 99%of users access social media via mobile By definition, social media is about sharing ideas, thoughts, and information through communities. Combining this with the top stats above, it is clear what are the top benefits of listening to consumer opinions on social media: The sheer numbersare the greatest benefit of social media listening. You can literally listen to over half of the world population The diversity of the information–... --- ### Revuze Announcing Unlimited Market Research > Unlimited Market Research Reports | Special Promotion For Limited Time | NPS | CSAT | Customer Surveys - Published: 2020-10-14 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/unlimited-market-research/ - Categories: Uncategorized Announcing Unlimited Market ResearchWhile market research becomes more and more important as a way for brands to understand their audiences, especially now, it has 2 traditional, key pain points: Cost Time According toMcKinsey, as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require more than monitoring product sales numbers. Brands will have to do extensive consumer-insights research work, with a focus on identifying changed behaviors, beliefs, and motivators to fully understand the new consumer decision journey. McKinsey further elaborates that qualitative techniques will be key in providing research directions that can later be further explored via large-scale surveys, testing etc. While this underlines well the importance of intelligence as a way to survive and win the war on the changing consumer landscape, the wide range of research methods and tools underline the fact that this is going to be costly, and that launching these tools one after the other is a time-consuming exercise. Why research is expensive & slowI’ll jump right to the end and save you the suspense – research today typically requires experts that specialize in research channels and tools (typically different experts for different tools/methods) and so to get to a research answer requires staged use of these experts and tools one after the other which eventually takes months and is costly. If you take a typical research flow per tool/method: Identify the expert resources to rely on Develop a research hypothesis Build it to... --- ### How To Improve Customer Surveys In 2021 (The Easy Way) > Improve Customer Surveys With Revuze AI & Start Focusing On Instant Actions To Improve Customer Experience - Published: 2020-10-04 - Modified: 2020-10-04 - URL: https://www.revuze.it/blog/improve-customer-surveys/ - Categories: Uncategorized Customer surveys are crucial tounderstand your customer’s needsand wants. They offer an excellent medium to gaugecustomer satisfactionthat helps to optimize your customer experience. Better customer experience improves customer loyalty leading to higher profits. However, the traditional techniques of conducting customer surveys and evaluating the collected data has become old and needs an upgrade. Hence, it’s incredibly important to improve customer surveys. In this article, we will discuss why traditional customer surveys have become a thing of the past and how you can use new and innovative ways to conduct value-added surveys.   Customer Surveys Are Like Bringing a Sword in a Gunfight It's often said that generals are prepared for the last war but not for the future one. Wouldn't that be funny if you happen to bring in a sword in a gunfight? It's obvious you will lose the battle; not because you don’t know how to fight, but because you use outdated weapons in your arsenal.  Customer surveys are no different. The methods of obtaining customer surveys that most of the businesses use today are outdated, biased, and misleading. They have become a thing of the past. Surveys usually provide a motivated answer and can give false information regarding your product or service. You certainly wouldn't like to obtain misleading data for your business when you are fighting a battle with your competitors.   What's the problem, then? Are customer surveys dead? Not really.   Why Customer Surveys Are Still ImportantYou have to know the strengths and weaknesses of your... --- ### eCommerce Listening Leads The Arms Race In The New Norm > eCommerce Listening Is The New Normal In eCommerce Arms Race. Read Inside About What Is eCommerce Listening And The Benefits It Can Do Deliver To Your Brand! - Published: 2020-09-21 - Modified: 2020-09-21 - URL: https://www.revuze.it/blog/ecommerce-listening/ - Categories: Uncategorized - Formats: Image eCommerce Listening Is The New Normal In eCommerce Arms Race. Read Inside About What Is eCommerce Listening And The Benefits It Can Do Deliver To Your Brand! Much has been written about the new norm. Trying to capture the essence here: Consumers shift in taste/habits is substantial and will mostly stay in the post-pandemic era Economic and personal safety drivers push towards eCommerce and fewer store visits To throw in some numbers – according to McKinsey, in the United States, 75% of consumers have tried a new store, brand, or different way of shopping during the pandemic. According to the U. S. Department of Commerce quarterly eCommerce figures, 20. 8% of all retail spending is online! More than 1 in every 5$ spent. To put things in perspective, the U. S. eCommerce sales growth rate had accelerated year over year to 3x (200%), driving eCommerce to become a big enough chunk of the retail pie to be desired by all... A War is coming Because eCommerce offers a lower barrier of entry (no stores, clerks, inventory, etc. ) it is the go-to medium for new brands (For example, mattress. com or Leesa in the mattress industry). On the other hand, leading brands are concerned with the newcomers and want to mitigate disruption by having better control over their pricing and margins. To achieve this, they set up new brands that are sold online or open up brand stores (AKA Direct To Consumer – D2C). Retailers and marketplaces are concerned that they will lose control over the consumers if they buy D2C and offer house brands – Amazon is a great example, offering today thousands of products under their brands.   This is... --- ### Contemporary Opportunities For Industrial Sustainability > Industrial sustainability is the future of every industry. Read inside how industries are taking the necessary steps to help save our planet - Published: 2020-09-17 - Modified: 2020-09-17 - URL: https://www.revuze.it/blog/contemporary-opportunities-for-industrial-sustainability/ - Categories: Uncategorized Industrial Sustainability - Reality or Myth? As environmental awareness grows, industrial trends must follow to support values held by consumers. A 2018 survey discovered that 81% of consumers strongly believe that companies have a responsibility toward the environment. The longstanding association between industrial practices with high energy, water, and pollution intensity has shifted to incorporate innovative and green solutions. Many brands are marketing wastewater reuse, energy efficiency, and lifecycle assessment techniques to reduce their environmental impact. Many solutions are circulating between various industries.   Consumer Packaging Considering the rising rates of plastic production, which reached an astonishing 359 million tonnes globally last year, biodegradable and compostable solutions have the potential to reform the trillion-dollar packaging industry. The current reliance on plastic as a single-use product presents an opportunity to use materials such as mushrooms and algae to create organic compounds rather than synthetic plastics.   Technology The procurement of metals is a highly degrading industry, touching upon many factors within sustainability. Current mining practices are emission-intensive and the work is often outsourced to countries without child labor laws or rights for workers. To make matters worse, roughly 90% of all water stress and biodiversity loss is at the hands of the mining industry. Ultimately these extracted metals (often including precious metals such as platinum, silver, and aluminum) end up in landfills as parts of our electronic devices, contributing to waste and perpetuating the need for greenhouse gas emitting mining. Apple has had a trade-in and recycling program for years, which... --- ### How Digital Transformation Is Changing the World of eCommerce For The Better? > Find Out how digital transformation is changing the world of eCommerce. Explore examples from leading eCommerce brands. - Published: 2020-09-08 - Modified: 2020-09-08 - URL: https://www.revuze.it/blog/how-digital-transformation-is-changing-the-world-of-ecommerce/ - Categories: Uncategorized In this article we will look at the top four emerging technologies that can help eCommerce companies in their digital transformation process. Digital transformation has become necessary for eCommerce companies looking to stay ahead of their competitors. 27% of companies feel digital transformation is now a matter of survival.   The spending on digital transformation is forecast to grow to $1. 3 trillion in 2020, and the number is likely to increase to $2. 3 trillion in the next three years.   Emerging Technologies in Digital Transformation Certain technologies like AI and cloud computing offer promising benefits to ecommerce businesses. It includes personalizing the customer experience, better website management, and reduction in operational costs.   Let’s have a look at the top four emerging technologies that can help ecommerce companies in their digital transformation process.   Artificial Intelligence AI is used in ecommerce for providing personalized product and content recommendations, fraud detection, price optimization, and customer segmentation.   Artificial intelligence is also being implemented by online retailers to provide solutions to customer queries.   Brands like L’Oréal have already started putting digital transformation as their first priority. L’Oréal saw a 55% growth in its eCommerce sales in the year 2019 as compared to 2018.   Choose an AI platform on your eCommerce website depending on what you want to achieve or provide (personalization, customer support, predict trends, etc. ).   Cloud Computing The global eCommerce cloud computing market saw a 24. 6% growth in 2019 compared to the previous year.   Cloud computing enables ecommerce companies to easily scale their operations as their business grows. Besides, it is better positioned to handle... --- ### Customer Obsession: How To Build a Business Focused On Customers > If you aren’t already applying customer obsession into your business strategy, it’s a transformation that’s well worth the effort - Find out why inside this article - Published: 2020-09-02 - Modified: 2020-09-02 - URL: https://www.revuze.it/blog/customer-obsession/ - Categories: Uncategorized Getting reliable consumer insights and acting upon them immediately is vital if an organization is to become truly customer-obsessed. Every specific consumer segment is different—and Revuze allows you instant access to all of them. Read more to understand how Revuze can help you The old adage “the customer is always right” has been thrown around for years in the areas of business and marketing, and the statement is not entirely untrue. The customer may not be always right, but they are the heart and soul of every business and one of the main drivers of performance. Customer experience plays a large part in attracting and retaining customers, so the main focus when building a business is the provision of the best customer experience possible. It could be a challenge to change the mindset of marketers and entrepreneurs when it comes to customer experience because they understandably focus on other aspects of the business they perceive to have bigger ROI. However, the --- ### 7 Biggest Fragrance Trends In a New Cosmetic Industry Report > Find out what are the 7 biggest fragrance trends in the Revuze cosmetic industry report - Published: 2020-08-11 - Modified: 2020-08-11 - URL: https://www.revuze.it/blog/cosmetic-industry-report/ - Categories: Uncategorized Find out what are the 7 Biggest Fragrance Trends In Our Cosmetic Industry Report The cosmetics industry report refers to the manufacture, distribution, and sale of cosmetic products such as foundation and mascara, skincare and moisturizers, shampoos and conditioners, perfumes and fragrances. The United States is the biggest cosmetic market in the world, with an approximate total revenue of $62 Billion and employing somewhere on the order of 63,816 people in 2016. In Europe, Germany is the biggest single market. And behind skincare, fragrances is the second-largest segment of the cosmetics industry. There is a long history of using fragrances for all manner of pleasures and enhancements. Ancient civilizations across Asia traded in such odors as frankincense and sandalwood. And these scents are still in use today--even, at times, for medicinal purposes. Consumer preferences around perfuming have changed along with broader trends; people don’t want to wear their mothers’ perfume. Some have posited that younger consumers tend to have a negative perception of artificial ingredients often used in a variety of fragrant sprays. As such, there has been a movement to incorporate organic ingredients in cosmetics--and fragrances are no exception to that trend; 21% of Americans are using organic makeup. A new fragrance from Ellis Brooklyn is packaged in an environmentally-friendly glass bottle and made without petroleum.   The average consumer sentiment in the fragrance industry in the first half of 2020 is 90%. Meaning, the vast majority of reviews that discuss fragrances are positive. The number of reviews collected stands at 600,000. Each review is from a verified purchase. Cosmetic Industry Report: The... --- ### Customer Acquisition eCommerce Strategies (2022 Updated) > Learn the basics of customer acquisition strategies for ecommerce businesses, calculate your customer acquisition costs, and go through real-life examples. - Published: 2020-08-09 - Modified: 2020-08-09 - URL: https://www.revuze.it/blog/customer-acquisition-ecommerce-strategies/ - Categories: Uncategorized In this article, we will learn some of the top customer acquisition eCommerce strategies. No business can exist without customers. For eCommerce businesses, acquiring new customers each month is crucial to building a solid customer base. However, doing so is challenging.   Here, in this article, we will learn some of the top customer acquisition eCommerce strategies. Let's begin.   What is Customer Acquisition eCommerce Strategies Customer acquisition in eCommerce is the process of acquiring new customers for your eCommerce store. The costs involved to acquire new customers are measured by a metric called the Customer Acquisition Costs or CAC.   When you are preparing your go to market strategy, you need to make sure the CAC isn't too high. Marketing channels having the lowest CAC should be used to generate the maximum profits.   How can we calculate CAC? The formula for calculating CAC is: Customer Acquisition Cost (CAC) = Total Marketing Cost (TMC) / Total New Purchasers (TNP) For example, if the TMC is $10000 and TNP is $4000, then CAC will be calculated as : CAC = 10000/4000 = 2. 5  Customer Acquisition vs. Customer Acquisition in eCommerce They both are the same. The latter is aimed at acquiring customers for eCommerce stores while the former can be applied to any business strategy. Customer acquisition is defined as the process of convincing people to become your customers. Customer acquisition in eCommerce is defined as the process of acquiring new customers to your online store by using a mix of digital marketing strategies like SEO, PPC, email marketing, content marketing, and other... --- ### Online Reviews VS Customer Surveys (The Ultimate Guide 2021) > Online Reviews VS Customer Surveys: Find out what are the differences between the two and what should your business use in order to improve customer experience - Published: 2020-07-26 - Modified: 2020-07-26 - URL: https://www.revuze.it/blog/online-reviews-vs-customer-surveys/ - Categories: Uncategorized If your company is not quite reaching sales targets, it may be time to ask your customers how they feel. Customer sentiment plays an essential role in determining the future of your brand. Feedback can provide essential information that can help your company improve products and services. Both reviews and surveys are essential resources for every business, and it is important for companies to ensure design the best online review systems in place. Online reviews vs. customer surveys is a subject that may confuse many businesses. Companies may make the mistake in assuming the terms are interchangeable, when in fact, reviews and surveys are quite different from each other. Reviews are displayed in public and are initiated by customers whereas surveys are private and include questions asked by the company. It is important to remember that customer sentiment plays an essential role in determining the future of your brand. Feedback also provides essential information that can help your company improve products and services. Both reviews and surveys are essential resources for every business, and it is important for companies to ensure they design the best online review systems. What Are Online Reviews? Online reviews appear on eCommerce sites as well as on search engine listings when a potential customer does a search for a product or service. The outcome of reviews is often seen in the form of a star rating right below the product’s name on some sites. After a visitor scrolls down, they may see a button that says “review this product” alongside a list of reviews accompanied by a star rating and sometimes a first name. Reviews also appear on search results for a product or service, and a star rating is often listed underneath the name of the business with more detailed customer reviews viewed by clicking on the reviews section.   Importance of Online Reviews Reviews are an inexpensive form of advertising a product or service. They can... --- ### Amazon Private Label: The Complete Guide for Launching Your Own Product > Amazon private labeling is the process of selling products manufactured by someone else under your own brand name. click to learn more - Published: 2020-07-14 - Modified: 2020-07-14 - URL: https://www.revuze.it/blog/amazon-private-label/ - Categories: Uncategorized In this post, you get to find out how you can overcome those challenges and have a strong start when launching an Amazon private label product. Let’s get started. You want to be a seller on Amazon, but you don’t have the resources to build your own products. At the same time, you still want to build a successful brand using the platform. In such situations, selling Amazon private label products can be the perfect solution. That’s not to say that launching a private label product on Amazon doesn’t come with its own challenges. You will have to conduct product launch research in order to decide what products you are going to sell and how will you beat your competitors. In this post, you get to find out how you can overcome those challenges and have a strong start when launching an Amazon private label product. Let’s get started. What is Amazon's private label? Amazon private labeling is the process of selling products manufactured by someone else under your own brand name. In other words, you get products from a manufacturer and use your packaging and branding to sell it on Amazon. A lot of sellers go for this option instead of making their own products because it’s one of the easiest ways to build a thriving brand. They get to maximize their income without investing too much time and resources into manufacturing their own product. While there may be claims of Amazon private labeling losing its shine, a Nielsen study found otherwise. According to the study, private label products see a continued growth in share across global markets. It helps that consumers have a favorable perception towards private... --- ### How To Launch a Food Product In The UK > Launch a food product in the UK is a lucrative business but it takes the right knowledge and data to succeed. Read the full guide on how to do it the right way! - Published: 2020-07-05 - Modified: 2020-07-05 - URL: https://www.revuze.it/blog/launch-a-food-product-in-the-uk/ - Categories: Uncategorized In this article, we will see food industry statistics, learn how to conduct product launch research, and choose an eCommerce strategy during COVID-19. We will also learn how to take your food business to the next level, identify some pitfalls to avoid, and discuss plans to position your product as the best in the market. Over the last few years, the UK has seen a rapid increase in supply and demand for various food products. From homemade micro-producers to experienced artisans, you will find new food brands emerging now and then.   The sudden rise of new food products entering the market has given consumers an appetite for finding and trying different items.   However, this doesn’t mean consumers will love every new food product. New product launch requires proper planning such as defining buyer personas, soft-launching your product, and preparing marketing strategies to mitigate the risk of failure. In this article, we will see food industry statistics, learn how to conduct product launch research, and choose an eCommerce strategy during COVID-19. We will also learn how to take your food business to the next level, identify some pitfalls to avoid, and discuss plans to position your product as the best in the market.   After reading this guide, you will have all the information needed to launch a food product in the UK to dominate the market for years.    UK Food Industry Insights When launching food products in the UK, the first thing you would want to understand is how the food & beverage market performs and what the future holds. Let’s take a look at the recent UK food industry data.   The overall revenue in the UK’s food & beverage industry is projected to reach $12,145 million in 2020. The number of vegans in the UK has increased four times between... --- ### What is Brand Equity? - Published: 2020-06-29 - Modified: 2020-06-29 - URL: https://www.revuze.it/blog/building-brand-equity/ - Categories: Uncategorized This article will explain what is brand equity, why it is important, and how to build it. Brand equity is the reason why customers choose you over other similar companies. Your brand equity is much more than a logo or company values. It’s the trust your customers have on you.   Companies build their brand equity by maintaining quality and reliability as expected by their loyal customers. The company’s marketing message also plays a crucial role in enhancing brand equity. This article will explain what is brand equity, why it is important, and how to build it. Let’s start! .   Brand equity is the perceived value of a brand decided by consumers. If your business has higher brand equity, you can charge more for your products than your competitors.   There are various factors that determine your brand equity, such as brand awareness, perception, customer experience, and the perceived value of your products.   Why is Brand Equity Important? As mentioned above, businesses with higher brand equity can charge more for their products than their generic equivalent, thereby earning a higher margin per sale. But that’s not the only reason why brand equity is important.   Here are some of the best benefits of building brand equity:  Increases the brand’s market share and valuation.   Helps build a loyal customer base. Makes it easier for brands to launch new product lines.   Facilitates your company’s long-term growth. Increases your chances of succeeding when expanding into new markets and geographies.   Gives you a considerable advantage in negotiating with vendors, suppliers, and distributors.   Building Brand Awareness... --- ### How sustainability impacts sneaker sales > In Revuze's 2020 Athletic Footwear Industry Report we pointed out that sneakers and athletic footwear elad the charge on sustainability in the apparel market - Published: 2020-06-27 - Modified: 2020-06-27 - URL: https://www.revuze.it/blog/how-sustainability-impacts-sneaker-sales/ - Categories: Uncategorized In Revuze's recent Athletic Footwear Industry Report we pointed Sthat sneakers and athletic footwear are leading the charge on sustainability in the apparel market. While most apparel products are simple, sneakers are different as they are complex and require various parts, compounds, and materials. AThe more "sporty" the shoe is, it usually requires more petroleum-based synthetic materials, making it more difficult to manufacture with sustainability in mind.   According to a recent McKinsey report, consumers, led by millennials and Gen Z, demand sustainability in apparel. For example, the report mentions that online searches for "sustainable fashion" nearly tripled between 2016 and 2019. As sneaker brands consider these younger consumers as their target buyers, they place both their marketing and product efforts on sustainability.   For example, in 2017, Nike had released shoes made out of "Flyleather", a material made out of 50% recycled leather fibers and combined with synthetics for durability. Adidas, on the other hand, is incorporating recycled ocean plastics into their shoes.   Recently, Revuze analysts performed a study into the athletic footwear category. Using our Artificial intelligence, they collected over 1,080,000 consumer opinions from different US eCommerce sites that include consumer reviews and ratings from 1/1/2017 to 4/30/2020, covering over 500 different brands (though the top 5 brands accounted for 50% of the discussion volume). Here's what we found Sustainability discussion volume on the rise: Matching the insights gathered by McKinsey’s report research also revealed substantial growth in the discussion volume of discussion towards sustainability. The most... --- ### Go To Market Strategy Examples (2022 updated) > Learn some of the most go to market strategy examples that are being used by fortune 500 companies before they launch new products - Published: 2020-06-21 - Modified: 2020-06-21 - URL: https://www.revuze.it/blog/go-to-market-strategy-examples/ - Categories: Uncategorized In this article we have gathered some examples of successful GTM strategies of all time and how to create a GTM strategy in times of crisis like COVID-19. Let’s get started. When launching a new product or entering a new market, you would want to get the best possible results in terms of sales, brand awareness, ROI, or other broader business goals.   However, without a documented marketing plan, you are likely to lose more than you gain. That’s why businesses rely on go to market strategy (GTM) to increase their odds of achieving their goals.   In part one of the GTM strategy guide, you learned what is GTM strategy, why it is important, and the key components of efficient GTM strategy. If you haven’t read part one, make sure to go through it.   In part two, we will see some go to market strategy examples of successful GTM strategies of all time and how to create a GTM strategy in times of crisis like COVID-19. Let’s get started.   What Is a GTM Strategy? Although we have discussed the definition of GTM strategy in part one, here we are elaborating this a bit more so people who haven’t read the part one can also understand this article easily.   A GTM strategy is a comprehensive plan that outlines how a product would reach its end-customers. In general, every GTM strategy outlines the value proposition, target audience, the entire marketing plan, and the sales strategy.   Remember, a GTM strategy is different from a marketing plan. GTM strategy is a short-term approach. It is applicable only when launching a new product, entering an unfamiliar market, relaunching a former brand,... --- ### Post COVID19 Digital Transformation Meets EBITDA! > In this article we will explain what is the meaning of digital transformation meets EBITDA & Why it's so important for brands - Published: 2020-06-17 - Modified: 2020-06-17 - URL: https://www.revuze.it/blog/digital-transformation-meets-ebitda/ - Categories: Uncategorized There is no argument that the pandemic accelerated the move. The big question is when the dust settles what will Digital Transformation (DX) looks like. What Is Digital Transformation Meets EBITDA EBITDA is essentially net income (or earnings) with interest, taxes, depreciation, and amortization added back.   Every organization knew the needed to go digital before the pandemic. There is no argument that the pandemic accelerated the move. The big question is when the dust settles what will Digital Transformation (DX) looks like. We see this evolving across 3 time-ranges: short term, mid-term, and longer-term: Short term impact of the pandemic on digital transformation Mid-term needs of the new world Long term EBITDA ( will force things a certain way Short term impact of the pandemic on digital transformation According to a 2018 survey, 70% of respondents said that their companies either have a digital transformation strategy in place or are working on one – proving that DX is not new or formed by the pandemic. It is however accelerating and growing – a recent research report sizes the global Digital Transformation Market to be around US$ 911B by 2025 and to grow at a CAGR of more than 18. 5% on route there. However, before the pandemic, DX had more loosely defined goals – to use new digital technologies to solve enterprise problems. Obviously, each organization had its own problems to solve, hence DX meant different things to each business. Some wanted to go green and be paperless while others wanted to move to the Cloud and guarantee business continuity.   The pandemic crystalized things for organizations, focusing them on these key technological areas that... --- ### Customer Journey Map: A Road to Improve Customer Experience & Higher Conversion Rates - Published: 2020-06-14 - Modified: 2020-06-14 - URL: https://www.revuze.it/blog/customer-journey-map/ - Categories: Uncategorized Find what customer journey map is and how can you improve customer experience with it and increase your conversations rate Businesses have to face an uphill battle to convince their potential customers to try their products.   Wouldn't it be easy to convince a customer if you know what exactly your customers are thinking when they are planning to buy a product similar to yours?   Today's customer uses an array of channels to look for solutions to their problems. Your business should be present on every platform where your potential customers might search for products or services you offer.   The customer journey consists of different touchpoints. You need to understand these touchpoints and make it easier for your prospects to notice your brand and convince them to start doing business with you.   What is a Customer Journey Map? The customer journey map is a visual representation of the path that the prospects take to become your customers. It represents the entire customer journey consisting of steps, pain-points, needs, hesitations, and the different emotional states that the customers go through at every point of interaction with your brand. Customer journey mapping is all about peeping into your customer's minds and convincing them to make a purchasing decision. It helps you to look at your business from the customer's point of view. Hence, you can figure out the expectations, needs, and trouble your customers have to face during the journey. You can't do that unless you know the exact path your customers are taking to interact with your business at different stages of the customer journey. Understanding the buying... --- ### Amazon SEO: New Comprehensive Guide For 2020 > Amazon SEO means optimizing your product pages according to the Amazon ranking algorithm, which is known as A9. - Published: 2020-06-02 - Modified: 2020-06-02 - URL: https://www.revuze.it/blog/amazon-seo/ - Categories: Uncategorized In this article we will discuss the best practices to improve your Amazon SEO so your product can get in front of the right audience Billions of people visit Amazon every month looking for products.   Amazon makes up 43% of all online sales. If you think ahead of Google, Amazon is one of the best places to sell your product online.   The best part of Amazon is, people already know what they want, so the searcher’s intent is purely commercial.   You have higher chances of generating sales if you can rank your products in the Amazon search results for your target keywords. Similar to Google SEO, there are certain strategies that you need to implement for Amazon SEO.   What is Amazon SEO? Amazon SEO means optimizing your product pages according to the Amazon ranking algorithm, which is known as A9.   Optimized product pages appear at the top of the Amazon search results for your target searches resulting in more product sales and increased revenue.   Amazon sells millions of products and the chances of your products ranking highly in the Amazon search results is less unless you do SEO of your Amazon product listings. A9 - Amazon Product Ranking Algorithm The Amazon product ranking algorithm is known as A9. It controls the ranking of different products in the Amazon search results. The primary ranking factors of Amazon’s built-in search engine algorithm, A9 are: Product AvailabilityRelevance to the search queryThe number of conversionsShipping speedCustomer reviewsPrice of the productPerfect Order Percentage (POP)Order Defect Rate (ODR) We will learn about optimizing your product for the important factors in the next sections of this... --- ### Weekly Insights #1: The Booming Skin Care & Cosmetics Industry > Weekly insights brought to you by Revuze: Weekly insights & statics from different industries & products! - Published: 2020-05-28 - Modified: 2020-05-28 - URL: https://www.revuze.it/blog/weekly-insights-1-the-booming-skin-care-cosmetics-industry/ - Categories: Uncategorized Weekly insights brought to you by Revuze is a weekly column that will present findings from our dashboards on specific industries or products. If you have any feedback or suggestions we are always happy to hear them! The Skin Care and Cosmetics Industry is a multi-billion global market. In the United States alone, the skincare and beauty product market is estimated at over 90 billion dollars in 2019. With a close to an endless variety of products, this industry is providing consumers with items ranging from cleansers and moisturizers to face powders and lipsticks. However, not even this powerhouse market wasn’t immune to the global effects of the COVID-19 crisis.  It is no secret collecting and analyzing customer reviews provides priceless insights into consumers' state of mind, wants, and needs, even in these strange times. This information is key to improving customer experience and marketing strategies, helping businesses to prosper under such harsh market conditions.   So, when reviewing data from the past few months, we witnessed some interesting changes in consumer feedback. Let's take a look at what we found. Skincare Moisturizing for skincare: January 2020  V. S January 2019  - 56% increaseFeb 2020 V. S Feb 2019 - 30. 7% increaseMarch 2020 V. S March 2019 - 17% decline! due to what I referred to the transition from panic mode to "new normal". The data from last week - We continue to see it goes back to steady-state with 320 definitive discussions with sentiment towards moisture v. s... --- ### Sentiment Analysis Using Product Review Data - Unlock Your Product Sentiment 4 Easy Steps > Learn How Sentiment Analysis Using Product Review Data To Make Data-Driven Decisions That Will Elevate Your Brand To A Whole New Level - Published: 2020-05-24 - Modified: 2020-05-24 - URL: https://www.revuze.it/blog/sentiment-analysis-using-product-review-data-unlock-your-product-sentiment-4-easy-steps/ - Categories: Uncategorized What is Sentiment Analysis Using Product Review Data There is no doubt product reviews contain a whole lot of information - from what consumers liked (or didn’t like) about the product, to favorite features, and even how it compares to the competition. Containing valuable consumer insights, this feedback data gold mine is all you need to elevate your Sentiment Analysis to the next level. In this article we’ll explain what Product Reviews Sentiment Analysis is, how to collect reviews, and how to analyze them so you get quality actionable insights that’ll push your brand forward. Tapping into product review data enables brands to make >valuable consumer insights, most brands use sentiment analysis. Applying this text analysis tool to product reviews is the best way to learn what customers like and dislike about your product. In addition, you’ll be able to compare your product to the competitors and extract valuable actionable insights. All this information will help you to improve customer experience and product development, boosting sales and earnings. How To Collect Product Reviews Product reviews are absolutely everywhere! From Shopify and Yelp to Amazon, Walmart, and Google Play. So, collecting all that data manually is virtually impossible. Especially if you have new customer reviews appearing every minute. Luckily, we’ve got Web Scraping. Also known as Data scraping, Web scraping is an automated data extraction and gathering from multiple sources into one place. This automated simultaneous process makes collecting product reviews a lot more effective, efficient, and affordable.   How To... --- ### Customer Intercept Survey - Everything You Wanted To Know (2022) > Find out what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool. - Published: 2020-05-21 - Modified: 2020-05-21 - URL: https://www.revuze.it/blog/customer-intercept-survey/ - Categories: Uncategorized In this article, we will explain what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool. Wouldn’t it be nice to know what consumers are thinking about different points of their interaction with your brand? True, there are a lot of ways to conduct market or customer experience research, one of the most direct and fast ways is customer intercept survey. In this article, we will explain what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool. What is customer intercept survey Simply put, customer intercept is talking to people while they are engaged with a service or product. It is a qualitative market research method that provides valuable insights into what’s working, current consumer pain points, and consumer emotional motivators. Customer intercept surveys are a popular tool for gathering on-site feedback from consumers. Traditionally, these surveys were held at restaurants, conferences, and shopping malls, but have since made the transition to eCommerce platforms.   Online intercept surveys come in varied forms, depending on your data collection goals and the survey solution you choose.   Whichever form you choose, eCommerce consumer intercept surveys are a powerful tool - they help you understand customers’ behavior and intent, providing priceless insight into how they experience your brand. These insights can be leveraged into actionable goals for marketing, sales, product innovation and CX optimization. Customer Intercepts Examples Now let’s review some examples of Intercept Surveys commonly used on websites and online applications. Net Promoter Score - Ask consumers if they would recommend your product/site/service, aiming to measure... --- ### Mobile Game reviews: 4 Things Gaming Companies Must Do In 2020 > Mobile game reviews and online ratings matter to eCommerce. We’d like to highlight the insights that hide in these opinions, specifically for gaming companies. - Published: 2020-05-17 - Modified: 2020-05-17 - URL: https://www.revuze.it/blog/mobile-game-reviews/ - Categories: Uncategorized Mobile Game Reviews Online ratings and mobile game reviews matter to eCommerce, as they directly impact conversions and sales. We’d like to now highlight the golden insights that hide in these opinions, specifically for gaming companies. There’s plenty of research showing how more reviews and better star ratings drive more purchases. Here’s one recent research from the Spiegel Research Center showing that leveraging reviews can increase online conversion by 270% and that reviews by verified purchasers (vs anonymous) can bump up purchase likelihood by an additional 15%.   This is why brands encourage customers to leave reviews and provide feedback. Not many brands are religious about mining valuable insights from these opinions, and here’s why they should. Based on our experience in market research for mobile games. We see 4 key areas of feedback for online games when analyzing online opinions in app stores or other online resources: Brand feedback (like/hate)Product feedback (This works, that doesn’t)Commercial experience (Points, gifts, ads, prices)Customer service (Instructions, specs) Leveraging online reviews can increase CR by 270% Brand feedback While this is the most generic aspect of the feedback, brands should still know and care about what is said about them, about their competitors and how they are faring and trending. Typical topics talked about by consumers under this domain are: Overall satisfaction Would you recommend?  Meets ExpectationsPrice/Value for MoneyQuality Example sentences here would be “It's got great games good quality and very addictive” or “That's junk software”. These types of feedback can help brands understand... --- ### The Significance of Consumer Behavior in eCommerce Marketing > Learn how to understand and analyze consumer behavior in ecommerce: What influences consumers and how can you research and model ecommerce consumer behavior? - Published: 2020-05-14 - Modified: 2024-08-06 - URL: https://www.revuze.it/blog/consumer-behavior/ - Categories: Uncategorized It's no secret knowing and understanding how and why consumers buy can make marketing a whole lot easier. Sadly, we don’t have a crystal ball. But what we do have is Consumer Behavior analysis. This article will explain what is Consumer Behavior, its importance, what influences consumers, and how you can leverage customer reviews to predict consumer trends and behaviors. What is Consumer Behavior? Consumer behavior is the study of consumers and how they choose, use, and dispose of products and services. Essentially, It is a study of the actions and reasonings of consumers, an extensive look into what drives them to buy and use certain products. Consumer buying behavior analysis studies incorporate ideas from multiple sciences, including psychology, biology, and economics, aiming to better understand and explain what consumers buy, why they buy, when they buy, how often they buy, and so on. Significance of Consumer Behavior Studying and understanding consumer behavior allows brands and marketing specialists to identify what influences consumers and their decisions.   Consumer behavior analysis helps: Identifying consumer pain points - mapping and explaining customers issues and difficulties with a brand, product, or service. Optimizing marketing efforts - understanding the best way to engage with consumers and convert them. Improve product and brand innovation - identifying what products or services consumers are missing in the current market, later using the data in product development or improvement. But perhaps most importantly, consumer behavior analysis helps you understand what consumers think and feel about a brand, what... --- ### 3 Reasons D2C Is The Future For BIG brands > Learn what is D2C and the 3 reasons D2C is the future for brands (Examples inside) - Published: 2020-05-04 - Modified: 2020-05-04 - URL: https://www.revuze.it/blog/d2c/ - Categories: Uncategorized What is D2C? Direct to consumer marketing (D2C) is a tactic in which a company advertises and sells a product or service directly to consumers, evading the middlemen in order to reduce costs for the consumers and gain a better ROI for the company itself. Why is D2C important? It’s all about evolution and survival of the fittest.   eCommerce marketplaces are the first wave of digital commerce. They took a while to get there but now they offer almost every product under the sun as well as good coverage of the latest and greatest engagement technologies: PersonalizationSupporting different devicesVoice assistance (in some)SecurityConsumer reviews Q&A... . . Retailers (brick and mortar) have followed suit, with most just offering the same merchandise online as they used to offer in the store, but still with the latest eCommerce technologies to align with the marketplaces. Some retailers (Walmart as an example) have expanded beyond their own merchandise to become a marketplace where others can join and sell products, too. Recently we released a study on how consumers' tastes and needs shift during Covid-19 crises and how consumer sentiment changes across Amazon, Walmart, Target & Bestbuy. For pre-internet era businesses as well as less known brands eCommerce marketplaces are great. They handle everything for you – reach, logistics, billing, etc. This way they can experiment with building a brand without the risk and expenses needed to build your own brand online.    But what happens next? What if you did become a known brand, selling... --- ### Amazon Listing Optimization: The Ultimate Guide (2021) > Actionable steps for Amazon listing optimization: Learn how to improve the visibility of your product in relevant search results with action items to follow - Published: 2020-04-30 - Modified: 2020-04-30 - URL: https://www.revuze.it/blog/amazon-listing-optimization/ - Categories: Uncategorized With thousands of other listings to compete with, it can be challenging to get your product to rank higher in Amazon search results. This guide will provide you with actionable steps on how to optimize your listing on Amazon With thousands of other listings to compete with, it can be challenging to get your product to rank higher in Amazon search results. And unless you do something about this, it can cost you dearly because product visibility means everything on the platform. Just think about it – how often have you gone beyond page 2 to find a product you want to buy? Chances are you’ll end up finding something you like among the top-ranking products on the first page of your search results. That’s why it’s crucial to start your Amazon listing optimization efforts and improve the visibility of your product in relevant search results. After all, Amazon’s customer retention rate is 90%, and everyone who is selling products online would dream to sell their products via Amazon, especially where the retention rate can provide you a nice & steady income or amplify your revenue. This guide will provide you with actionable steps on how to optimize your listing on Amazon. What is Amazon Listing Optimization? Simply put, Amazon listing optimization is the process of making improvements to your ad listing with the intention of driving search visibility, clicks, and conversions. The process involves a number of steps including keyword research, text optimization, image optimization, and collecting product reviews to name a few. The idea is to ensure that your ads show up in the most relevant search results so that it stands a chance of attracting the right audience. For instance, you won’t expect someone who’s searching... --- ### 19 Action Items to develop an Ecommerce strategy roadmap (2022) > eCommerce Strategy: The definitive guide: How to develop a powerful eCommerce strategy, and how big brands are doing it correctly (Nike, Adidas & More!) - Published: 2020-04-30 - Modified: 2020-04-30 - URL: https://www.revuze.it/blog/ecommerce-strategy/ - Categories: Uncategorized - Tags: ecommerce strategy A robust eCommerce strategy is required for businesses that sell online. Especially nowadays, with the novel COVID-19 forcing many companies to go online. Even without the COVID-19 effect, eCommerce is a growing trend.   More than 10 years ago, eCommerce was at 5. 1% of total retail purchases. eCommerce now accounts for 16%, and the numbers keep growing. Another fact - eCommerce order volume has increased by almost 50% in the last 30 days! If you don’t have a clear eCommerce strategy, then you risk your online business getting lost in the crowd.   In this article, we will describe everything related to eCommerce strategy, including what it is, how to develop a powerful eCommerce strategy, and how big brands are doing it correctly. Let’s start!   What Is an eCommerce Strategy? eCommerce strategy is the ability of a business to sell online in an effective manner.   Under the eCommerce business strategy, goods are being sold electronically. The steps required to run an online store, the campaigns run to generate leads, the changes made in the site to offer an excellent user experience, and increase the overall order flow are all part of a powerful eCommerce strategy. eCommerce strategy defines both your short-term and long-term business goals and involves careful planning. Depending on the resources available, your eCommerce strategy can be scaled.   For example, if you have a high budget, you can consider including paid ads in your strategy. If not, you can rely on organic search (SEO)... --- ### Crowd Wisdom: Reasons for Brands to Listen to Their Customers to survive Covid-19 > Crowd wisdom holds a mountain of consumer data: New trends, likes, and dislikes. Find out why brands must listen to their customer's post COVID-19 - Published: 2020-04-23 - Modified: 2020-04-23 - URL: https://www.revuze.it/blog/crowd-wisdom/ - Categories: Uncategorized - Tags: sentiment, voice of customer Crowd Wisdom in eCommerce It’s not a secret that the world had changed since Covid-19. If we try to sum it all up, 3 key changes are leading to a big shift in consumer tastes and behaviors (aka crowd wisdom) Consumers are mostly at homeThey have financial concernsThere are no social events Crowd wisdom is the sum of all data that is collected through call centers, reviews, feedbacks on any platform, forum, website, or social media. The information gathered from the reviews is then transformed into an opinion that reflects a group of people rather than a single voice. When isolated at home the way to communicate, purchase, share is online. eCommerce is booming and with it the feedback data is piling up in the form of reviews, social media, as well as an array of corporate feedback channels such as call centers, chats, surveys, emails, etc. --- ### 3 Things Brands Must Consider During Corona crisis > 3 Things Brands Must Consider During Corona crisis:Brands must consider the new reality and connect to the change so they can stay relevant to the new consumer. - Published: 2020-04-10 - Modified: 2020-04-10 - URL: https://www.revuze.it/blog/the-3-things-brands-must-consider-during-corona-crisis/ - Categories: Uncategorized A lot has been said already about the coronavirus and the global crisis. Everyone seems to be in agreement though that the crisis represents a major shift in consumer behaviors. With the limitations on mobility and social distancing, we, consumers, are spending less on things that we used to spend more time on like movies or restaurants, and are spending more on things we spent less on like groceries or online gaming. When we (consumers) spend more time at home, we tend to invest more in this home experience. We spend on things that can enhance this experience like media, electronics, groceries, home improvements. In addition, the entire shopping experience is moving from the stores to eCommerce. Why would I risk my health going to a brick and mortar store if I can get the same things delivered to my house at the same cost? Last but not least, our lives, isolated at home, become more digital – we join Web meetings, share more pictures, chat more, engage more. As consumers around the globe go through this “reeducation” – it is highly likely a lot of it will stay as the new norm in terms of consumer habits even post crisis. If we’ll try to sum it all up, these seem to be the leading changes: eCommerce over retailDigital presenceChange in preferences With a shift in habits and consumers limited in where they can go, brands must consider the new reality and connect to the change so they can stay... --- ### NPS survey: The definitive guide for Net Promoter Score Survey (2020) > This is a complete guide on how to conduct an NPS survey . Learn exactly what questions to ask and when is the right timing to ask them. - Published: 2020-04-06 - Modified: 2022-11-04 - URL: https://www.revuze.it/blog/nps-survey/ - Categories: Uncategorized, Whitepapers We will explain what Net Promoter Score surveys are, their importance, how you can use them in your favor, and what impact the spread of COVID-19 has had on how we use and conduct NPS surveys. Customer recommendations are powerful. No doubt about it. Consumers’ word-of-mouth can make or break a brand, attracting potentially loyal customers or making then run for the hills. So, wouldn’t you like to know if your customers will recommend your product or service? Knowing and understanding what your consumers' think is essential to ensuring your brand’s future. This is where the Net Promoter Score (NPS) survey comes in. This blog post is your definitive guide for NPSsurveys.  If you want to learn how to measure your net promoter score with online reviews click here. We will explain what Net Promoter Score surveys are, their importance, how you can use them in your favor, and what impact the spread of COVID-19 has had on how we use and conduct NPS surveys. What is an NPS survey? Developed in 2003 by Fred Reichheld, The Net Promoter Score (NPS) is an index ranging from -100 to 100, measuring the willingness of customers to recommend a company’s product or service to others.   Customers are asked a single question, for example — “On a scale of 0 to 10, how likely are you to recommend this product or service to a friend or colleague? ”. The answers are collected and analysed, measuring customer experience and assessing business growth potential. Based on their rating, customers are classified into three categories: ‘Detractors’ gave a score between 0 and 6. They do not particularly like the product or service, and probably won’t purchase again from the company. Also,... --- ### Coffee makers Industry Report: 2019 Retrospective Amazing Insights! > Coffee makers Industry Report: an impressive bottom line, $1B in US sales and over 50 million units sold worldwide in 2019. - Published: 2020-04-02 - Modified: 2020-04-02 - URL: https://www.revuze.it/blog/coffee-makers-industry-report/ - Categories: Uncategorized Coffee Makers Industry Report In Numbers Revuze has analyzed the coffee makers industry to share with you all the the relevant information we found and that will help you position yourself ahead of your competitors in the following coffee makers industry report. The average American drinks between 2-3 cups of coffee each day. While some people get their daily caffeine dose in a coffee shop, many prefer having their cup-a-joe at home. The first home coffee makers were introduced during the later half of the 20th century, slowly but surely becoming a popular household appliance. So it can’t be much of a surprise that the US Coffee Machines market segment has an impressive bottom line, with over 1 billion dollars in revenue in 2019. World wide, over 50 million coffeemaker units were sold in 2019. These numbers make the Coffee Makers market worth watching.   Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, competition, and spot new trends. This time, we will take a look at the massive Coffee Makers market, would you like to join us?    What are the consumers saying about coffee makers?   Our software collected over 200,000 consumer reviews from several different online sources in a three year period, between 2017 and 2019. Our AI identified over 700 thousand valuable quotes, covering more than a 1,000 brands and over 4,000 different products. Revuze’s AI analyzed all the reviews... --- ### US Facial Care Industry Market Research Report 2019 > US Facial Care Industry Market Research: The skincare market is estimated at around $13 billion in sales 2019 alone. Find out more inside - Published: 2020-03-30 - Modified: 2020-03-30 - URL: https://www.revuze.it/blog/us-facial-care-industry-market-research/ - Categories: Uncategorized US Facial Care Industry Market Research The US Facial Care industry market research is about a multi-billion global industry, delivering consumers with cosmetic products designed for the care and protection of their skin. In the United States alone, the skincare market is estimated at around 13 billion dollars in sales 2019. There are hundreds of brands selling a variety of products - from night cream and sunscreen all the way to acne treatment. Revuze is providing leading global companies with valuable data gathered from online reviews and analyzed by a proprietary self learning AI. The output is a highly granular market research which enables our clients to efficiently launch and monitor new products, assess their competition, spot new trends and better understand their customer’s needs. This time we take a look at the massive US skin care market, would you like to join us?    It all comes down to consumer opinions  Our software collected over 900,000 consumer reviews from 5 different online sources over a three year period, between 2016 and 2019. From these reviews our AI identified over 2 million valuable quotes, covering 100+ brands and over 1,000 different products. Revuze’s AI organized the data into 50+ discussion topics and identified value sentences. Then it analyzes the sentiment in each sentence (positive, neutral, negative). The percentage of positive sentences is calculated into the average market sentiment. The end result is a clear and simple consumer opinion and sentiment analysis. Ok, so what are customers saying about skin care... --- ### Revuze Raises $5 Million Series A > Revuze, the first company to bring Artificial Intelligence (AI) to both brand and product management, has announced a $5.1 million financing round - Published: 2020-03-26 - Modified: 2020-03-26 - URL: https://www.revuze.it/blog/revuze-raises-5-million-series-a/ - Categories: Uncategorized - Tags: news SAN FRANCISCO and NETANYA, Israel, March 25, 2020, We are thrilled to announce a $5. 1 million financing round, despite the coronavirus crisis, with this new round the company has raised a total of $12 million. The company's flagship product Revuze Explorer scans millions of consumer opinions on a daily basis from a range of public and internal information sources and through machine learning, AI semantic analysis of texts, dividing and organizing all the information into the most relevant subjects for every brand and product. In this way, a company can receive immediate feedback about its products and brands and those of its rivals in real-time. Revuze recently began to provide its customers with customer loyalty reports such as Net Promoter Score (NPS) and measuring their consumer satisfaction (CSAT) as well as that of their rivals. All this is in real-time and for the first time without needing to conduct customer satisfaction surveys. During the current coronavirus crisis, with all customers switching to buy every product online, understanding the customer's needs becomes even more important. To claim your free NPS report click here>> The current financing round was led by Maverick Ventures Israel, a new investor in the company, with the participation of existing investor Prytek, which invested in the previous round. Prytek is an international investment group, which in addition to the capital investment has set up for its portfolio companies international marketing, distribution, and sales network for the companies' products which brings in additional revenue. In the case of Revuze, Prytek has established a... --- ### Why should you favor proactive customer experience? (2020) > Proactive customer experience vs reactive one: 80% of brands believe they deliver superior customer experiences, but only 8% of customers feel the same - Published: 2020-03-23 - Modified: 2020-03-23 - URL: https://www.revuze.it/blog/proactive-customer-experience/ - Categories: Uncategorized What is proactive customer experience? The roots and DNA of customer understanding are reactive in nature. In general, as a brand you try to do something and understand if it worked or not. If sales are up, all good. If sales are down, now you start to dig in. Think about surveys and focus groups – you need to plan what to ask and who to ask before you gain a single insight about your declining sales. Once you get insights, they typically only trigger further investigations. This is why according to Bain and Company 80% of brands believe they deliver superior customer experiences, but only 8% of customers feel the same – hence the “CX gap” or “VOC gap”. To make things worse, there are more feedback channels today, either direct to the brand like chat, calls, email or just to the general public like social media and online reviews, forums and blogs. According to IDG, over 90% of the world data is soon to be made of such customer opinions. So, whatever didn’t work thus far will for sure not work in a much more complex and fast-moving environment. This tectonic shift will force CX, VOC, consumer insights or whatever other name we call understanding our customers to become proactive and scalable. Why is CX reactive at all? Why do we have the CX gap? Because what is common to all existing solutions today that analyze unstructured customer opinions is that they heavily rely on human experts - data... --- ### Smart TV Industry Report & Projections (2019 & 2020) > Our Smart TV Industry Report contains over 500,000 consumer reviews. We identified over 1 million valuable quotes, this report features our findings. - Published: 2020-03-19 - Modified: 2020-03-19 - URL: https://www.revuze.it/blog/smart-tv-industry-report/ - Categories: Uncategorized Smart TV Industry Report Televisions were introduced to the American general public during the late 1940s. Since then, TVs have become a household item and a major part of our cultural and social lives. But alas, all these TV sets could do was broadcast our favorite network series or news channel. Thankfully, Smart TVs came out and changed the game.   Unlike old fashioned TVs, Smart TVs have the built-in capability to connect to the internet. This means that apart from traditional networks or cable services, users are able to download apps for major streaming services like Netflix and YouTube, and use the TV set to browse the web or access other resources on their home network. And this versatility is what made smart TVs so popular. As of 2019, over 70 percent of the TVs being sold around the world are smart TVs, with over 190 million units sold and over 30 billion dollars in revenue in the U. S. alone. Internet enabled TV devices are the third most popular WiFi connected consumer device in the United States, surpassed only by smartphones and portable wireless speakers. Diving into the smart TV market, the two largest brands are Samsung and Vizio, which together account for over 60% of the Smart TV market share in the U. S. These numbers make the Smart TVs market worth watching.   Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand... --- ### Product Review: 5 Ways top brands leverage reviews to their advantage > Product review is a brand secret weapon. This article covers how top brand leverage online reviews analysis to their advantage - Published: 2020-03-17 - Modified: 2020-03-17 - URL: https://www.revuze.it/blog/product-review/ - Categories: Uncategorized This blog post will tell you how businesses can leverage product reviews to improve their marketing, customer experience, and sales. Why product review is important? It is no secret customers love leaving product reviews, and potential customers love reading them. Customers will leave reviews on specialized sites like Yelp or Tripadvisor, on Amazon product pages, and even on social media.   And they won’t simply review your product - People will tell you exactly what they are thinking about your product or service, what new features they would like to see, or what they are missing in the current market. So, monitoring and analyzing product reviews is not only crucial for your business’ survival in a cutthroat market, but also a goldmine of consumer insights you can use to encourage brand growth and  improve revenues. This blog post will tell you how businesses can leverage product reviews to improve their marketing, customer experience, and sales. 5 Ways top brands leverage product reviews analysis to their advantage 1. Improve your brand exposure Online product reviews are perhaps the most common form of word-of-mouth marketing. Positive reviews and ratings increase brand visibility, helping more potential customers reach your product. Significant way customer reviews affect your brand exposure is by directly influencing your product’s search rankings. The more reviews a product receives, the higher it’ll appear on a search engine listing. Retail search engines like Google or Amazon use reviews and ranking to determine product popularity and relevance, often showing shoppers products with higher review volume. Hence, encouraging customer reviews will ultimately increase traffic to your product page, improving sales. Another way to... --- ### Headphones Market Industry Report: Amazing Insights (2019-2020) > Headphones Market Industry Report: After analyzing more than 1M online consumer reviews we've prepared this industry report. - Published: 2020-03-12 - Modified: 2020-03-12 - URL: https://www.revuze.it/blog/headphones-market-industry-report/ - Categories: Uncategorized Headphones Market Industry Report First created in 1910, headphones and earphones have become an inseparable part of modern life. This pair of small speakers worn over or inside the user’s ears enables us  to listen to music or sounds, take phone calls, and even connect to gaming systems. The current selection of headphones is so wide and abundant, from old school wired headphones to tiny wireless in-ear earphones. The major shift from wired to Bluetooth connecting headphones happened during 2014, when the wireless segment of headphones market has almost doubled. With each passing year the demand and expectations for high quality, wireless headphones has been growing steadily, making it a daily life staple for millions around the globe. As demand grew more and more over the years, so has the headphone industry. Pushing revenues higher and becoming more sophisticated to match buyer’s demands, the US headphones market has reached an impressive 1. 2 billion dollars in 2019, with over 14. 5 billion dollars world wide. These numbers make the wireless headphones market worth watching.   Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, assess their competition, and spot new trends. This time we will take a look at the massive wireless headphones, would you like to join us?    What are consumers saying about headphones?   Our software collected over 1. 2 million consumer reviews from several different online sources in a three... --- ### 4 Tips For Better eCommerce Optimization With Revuze's New Alert Solution > eCommerce Optimization: Learn how to help optimize your eCommerce listings with online review analysis. - Published: 2020-03-10 - Modified: 2025-04-23 - URL: https://www.revuze.it/blog/ecommerce-optimization/ - Categories: Uncategorized What is eCommerce Optimization? Customer reviews help businesses understand why they are retaining or losing customers, learn what needs to change with their product or service, and get an overall look at their consumer market and competition (also known as eCommerce optimization). Moreover, customer reviews can directly influence potential buyers - and can make or break a brand. Businesses selling their products on Amazon need to keep a close eye on customer reviews. The eCommerce giant has put an emphasis on client satisfaction and reviews. But how can you manage to monitor and analyze hundreds if not thousands of reviews efficiently and while making sure you are not missing any?   This blog post will discuss how you can track Amazon customer reviews, why it's important to monitor reviews closely, effectiveecommerce conversion rate optimization, provenecommerce optimization tools,and how you to best use Amazon review alerts to perform enhanced eCommerce content optimization. Why Are Customer Reviews the key for eCommerce optimization? Customers leaving reviews on your products not only helps increase product search rankings, which increases your sales potential, but also provides useful data you can use to improve your product, customer experience, marketing strategy, and more. Consumers will let you know what they liked, what bothered them, and what they are missing from your product or service. So reviews are a gold mine for trend analysis and effective market research, helping you identify market opportunities, optimize your eCommerce efforts, and take your business to the next level. Reviews can also... --- ### Revuze Product Update March 2020 > The understanding that every role must be aware of market trends is already well established. This blog post covers the recent updates to our product suite. - Published: 2020-03-05 - Modified: 2020-03-05 - URL: https://www.revuze.it/blog/revuze-product-update-march-2020/ - Categories: Uncategorized We take pride in enabling marketing and product executives to make data driven decisions quickly based on what their customers are asking for. The understanding that every role must be aware of market trends is already well established. Revuze explorer our flagship product does exactly that, enabling every user to dive into analyzed data and extract valuable information and action items. But sometimes wouldn't you just wish that get a crunched in report monitoring your product launches get sent to your email on a weekly/ monthly basis? Revuze Product Monitoring Report (NPL) A detailed overview on a single product (SKU) of your choice. This report features volume and sentiment of online reviews, NPS index and top likes and dislikes accross channels. Executive summary Report A summary report of your company and brands highlighting the competitive landscape of the category and your status over time. The report gives a high level corporate view with a drill down into each of your product lines' categories. On top of that, we've also added a new product to measure, track and alert on any product review that popped up on major eCommerce website. You just have to select the source, and apply your filter selection and the alerts will be sent to your inbox. Online Reviews Monitoring Revuze Alerts allows you to receive emails on a daily or weekly basis with a corresponding link to online reviews, based on your settings of star-rating and/or keywords. --- ### Amazon Review Analysis: The Beginners Guide (2021) > Amazon review analysis is a key factor for brands. Monitoring your product reviews will make sure you’ll stay ahead of the game, and the competition. - Published: 2020-03-04 - Modified: 2020-03-04 - URL: https://www.revuze.it/blog/amazon-review-analysis/ - Categories: Uncategorized Nowadays, online consumers check reviews and social media posts before purchasing a product or service. Amazon customers are no different. Monitoring your product reviews will make sure you’ll stay ahead of the game, and the competition. But how do you effectively and efficiently monitor and analyze Amazon reviews? And why should you? This blog post will answer all of your Amazon Review analysis questions. Why Is Amazon Reviews Analysis Important ? According to the New York Times, over 80 percent of Americans read online reviews before making new purchases, considering them to be informative and accurate. The report also stated that negative reviews had a particularly dramatic influence on people’s buying behaviors.   So, knowing what customers are saying about your product, be it positive or negative, is vital. Monitoring and understanding consumer reviews gives you priceless insight into customer experience and attitudes, and enables you to stay in tuned with market shifts and changes. Customer reviews on Amazon provide businesses a lot of information - what they liked or didn't like about the product, what they are missing in the current market, and even the level of interest in future products. This information will also enable you to identify customer pain points and deal with them before launching a new product. Who Writes Amazon Reviews? After learning how valuable those reviews are, you might be wondering who is writing them. Using both Text Analysis and Sentiment Analysis, the reviews are scanned and classified as either “positive”, “negative” or “neutral”. This... --- ### 4 Easy Tips for Boosting Your Brand Loyalty With Customer Data > In today's world, brand loyalty is the most important KPI for brands. Use these 4 tips in order to leverage voice of customer to improve brand loyalty. - Published: 2020-02-25 - Modified: 2020-02-25 - URL: https://www.revuze.it/blog/brand-loyalty/ - Categories: Uncategorized Brand loyalty is strong positive consumer sentiment, meaning people will choose a particular brand over all the others. After developing trust in a brand, loyal customers won’t need to be convinced, or heavily marketed to. They will continue to buy the brand’s products or services because they enjoy and prefer them, even if the competitors are offering something similar. However, creating and fostering brand loyalty isn’t quick and easy. Today’s global market means consumers have endless options to choose from at their fingertips, making it harder for brands to maintain customer’s satisfaction and loyalty. In this blog post we will discuss why Brand Loyalty is so important, and how quality customer experience can boost brand loyalty. Why Is Brand Loyalty Important? Brand Loyalty is how you make customers come back once and again to your brand. This kind of emotional relationship fostered with consumers leads to repeat purchases, higher revenues, and positive word-of-mouth. Businesses with a strong and well-founded brand loyalty will enjoy returning customers that’ll make repeat purchases. The steady stream of sales will continue regardless of changes in the product or service price or customer convenience. For example, even though Apple’s Iphone devices keep getting more expensive each year, loyal consumers keep coming back and buying the latest version. That is a kind of brand loyalty Android device providers don’t enjoy. Another great advantage of a solid and loyal customer base is the priceless word-of-mouth (WOM) marketing. In addition to having higher sales, brands that have successfully established... --- ### Denim Jeans Market Report: 2019 Recap and 2020 Mind-Blowing Projections > Denim Jeans Market Report: Online sales grew 32% for the denim jeans market over the last couple of years. Read this report for a detailed consumer analysis - Published: 2020-02-18 - Modified: 2020-02-18 - URL: https://www.revuze.it/blog/denim-jeans-market-report/ - Categories: Uncategorized Denim Jeans Market Report Jeans and trousers made from denim fabric were introduced to the American market back in the late 18th century. American soldiers would spread the word about this durable and comfortable piece of clothing fabric during World War II, and 50’s movie stars made it world-famous.  Nowadays, jeans can be found almost in any closet worldwide.   Sure, denim jeans come in different styles and colors. However, denim blue jeans are particularly identified with US culture, and have remained the most popular type of denim product. The average American owns seven pairs of blue jeans, and approximately 450 million pairs of jeans are sold in the United States per year.   Not only are jeans a popular fashion, but they have become a booming business. The 2019 worldwide denim jeans market is estimated at over 60 billion dollars, and there's no doubt jeans are still big in America. Over 300 million pairs of women’s jeans were sold in the U. S. alone. In-store sales still account for about 80% of sales in 2019, but this reality is only temporary. Online sales are growing in the denim jeans market, with a 32% increase in purchases made through e-commerce channels. These numbers make the denim jeans market worth watching.   Revuze has been providing leading global companies with valuable consumer insight analytics. Our highly granular market research enables our clients to better understand their customers, assess their competition, and spot new trends. This time we will take a look... --- ### Open-Ended Questions to Help You Find Business Pain Points + Actionable Examples (2020) > Open-Ended Questions are questions that cant be answered by "yes" or "no". This post will teach you how to ask the right questions for better business results - Published: 2020-02-17 - Modified: 2020-02-17 - URL: https://www.revuze.it/blog/open-ended-questions/ - Categories: Uncategorized This blog post will show you how using an open-ended question survey will help you to better identify and treat Business Pain Points. Open-Ended Questions Defenition An open-ended question is a question which can't be answered by a simple "yes" or "no" answers. Most businesses nowadays are required to run surveys to collect data from their customers for better understanding their consumer pain points and to get more insights about their consumers. Pain Points are any problems customers experience with a product or service. These issues can present in different aspects, like productivity levels, process execution, or financials. Identifying these pain points is a vital part of an effective --- ### Brand Marketing Renaissance - 5 Points To Consider > Brand marketing takes a brand out into the world and shows potential consumers why it’s worth their time and money. Here are 5 points you need to consider. - Published: 2020-02-13 - Modified: 2020-02-13 - URL: https://www.revuze.it/blog/brand-marketing/ - Categories: Uncategorized This blog post will explain what Brand Marketing is, why Marketing Research is important, and give you the 5 steps for creating a successful data-driven Brand Marketing strategy. Ok, you got this great product - it's innovative and imaginative. You even throughout the whole brand around it, the logo, the colors, the entire identity. But if you don't communicate its awesomeness to the world, it's all worthless. Brand marketing takes a brand out into the world and shows potential consumers why it’s worth their time and money.   This blog post will explain what Brand Marketing is, why Marketing Research is important, and give you the 5 steps for creating a successful >customer experience data and thorough market research will result in successful campaigns, improved sales and increased revenue. A successful brand marketing strategy is: Based on granular market research and careful CX analysis. Includes a detailed brand book (looks, marketing material design, fonts, logos, icons etc. )  Follows a strict marketing timeline (what, when and where to publish) How to build a brand marketing strategy  Brand marketing strategies are long-term plans that have a few core components -   1. Clear brand identity and vision The first step is to decide what a brand wants to be known for, what is the message and feelings you want to be associated with this brand. Only then can you develop a marketing strategy to pass the message to customers. So, a good brand marketing strategy is based on clear brand identity and end-goals, and should include brand innovation plans. Providing such a strong foundation enables long-term planning that often improves brand stability and growth. 2. Identified target audience Knowing who... --- ### What is brand strategy? & 6 Tips for a Successful Brand Strategy > What is brand strategy? An effective and data-driven brand strategy helps brands stand out in an extremely competitive market. 6 actionable tips to get it done! - Published: 2020-02-10 - Modified: 2020-02-10 - URL: https://www.revuze.it/blog/what-is-brand-strategy/ - Categories: Uncategorized A brand strategy is a long-term plan for a brand, detailing specific development timeline and goals. A well-defined strategy is extensive and directly influenced by customer needs, sentiment, and market competition. It is the base of any successful brand, the foundation of its innovation and growth. What is brand strategy? A brand strategy is a long-term plan for a brand, detailing specific development timeline and goals. A well-defined strategy is extensive and directly influenced by customer needs, sentiment, and market competition. It is the base of any successful brand, the foundation of its innovation and growth. Let's start with why brand strategy is so important An effective and >Apple and you’ll know what I mean. Additionally, brand strategy is applicable and vital for brands in B2B and B2C markets. Whether you are aiming for private consumers or trying to sell your product to huge corporations, a well-designed strategy can make all the difference. Moreover, brand strategy not only involves a product’s marketing strategy, but it also touches the intangible aspect of a brand, like brand identity and consumer attitudes. An effective strategy enables you to create and manage consumer perceptions and expectations to suit a brand’s long-term goals. The 6 Components of a successful Brand Strategy Here are six key aspects of a successful and efficient brand strategy -  1) Define Brand Purpose: A brand’s purpose can be thought of in two ways functional and intentional. A functional purpose is an immediate and commercial consideration of a brand’s end game - i. e. making money. An intentional purpose is a viewpoint combining commercial aims, like sales and earnings, with well defined vision and intentions. Forbes Magazine found that consumers especially admire brands that emphasize intentions and values other than just profitability, and are more likely to... --- ### Leveraging the full potential of open ended survey questions (2020 update) > As brands fight for a higher revenue share, they look for customer feedback data to gain a competitive edge. Open ended survey questions are an easy route. - Published: 2020-02-03 - Modified: 2020-02-03 - URL: https://www.revuze.it/blog/open-ended-survey-questions/ - Categories: Uncategorized According to different industry sources the online survey market is quickly growing and was around $5B in revenue in 2019, and part of the giant --- ### 3 Amazing Product Trend Analysis Tips For 2020 > Product trend analysis is an analysis of past and current consumer data related to a product used to extract insights about market shifts and directions. - Published: 2020-01-30 - Modified: 2020-01-30 - URL: https://www.revuze.it/blog/product-trend-analysis/ - Categories: Uncategorized One of the major challenges of product marketing is knowing what direction to take with the product - what is missing in the current market? what customers are looking for? what will actually sell? There are many ways to get answers to these questions. However, there is one great tool that will provide you with priceless information about where the market is headed, and that is Product Trend Analysis. In this article we’ll talk about what is Trend Analysis, how it can help brand innovation, and explore the tools that will give you the best Product Trend Analysis. What is Product Trend Analysis? Product Trend analysis is an analysis of past and current consumer data related to a single product in order to extract insights about future market shifts and directions. Product trend insights is used in order to identify the main market traits and the buyer persona's related to each trait. This data can then be utilized to form the overall product marketing strategy and brand innovation plan.   Market trends are heavily influenced by customers’ habits and behaviours. Performing market research and collecting customer experience data is a major part of analyzing and understanding how the market is reacting and what are the primary needs and wants of the consumers. This kind of data driven trend analysis will let you know what a brand has to do to stay ahead of the competition. What are the Benefits of Analyzing Market Trends Identifying market trends has some great advantages... --- ### B2B marketing trends 2020: 5 Innovative Ideas > B2B marketing trends 2020: 5 innovative marketing strategies trends brands will adopt in 2020 - Published: 2020-01-23 - Modified: 2020-01-23 - URL: https://www.revuze.it/blog/b2b-marketing-trends-2020/ - Categories: Uncategorized This article will define B2B Marketing trends 2020, why you should use it, and highlight what we consider to be the 5 innovative marketing trends to watch out in 2020. Innovative marketing is one of the most important parts of brand innovation. Whether you are launching a new and exciting product or when modifying one of your best sellers, it should all be accompanied by a similarly innovative marketing plan.   This article will define B2B Marketing trends 2020, why you should use it, and highlight what we consider to be the 5 innovative marketing trends to watch out in 2020. What is Innovative Marketing? Marketing is essential for any product or service. However, sometimes just highlighting the benefits of a brand isn't enough to attract customers. Innovative brands need innovative marketing.   Innovative marketing relies on extensive Market Research, providing a better understanding of consumer needs, desires, and overall customer experience. After aggregating information about current and potential consumer markets, new and innovative marketing ideas can be generated and used to improve brand innovation and success in cutthroat markets. Additionally, marketing innovative products requires marketers to stay ahead of the game, maintaining flexibility and quick thinking. Innovative marketing strategies need to keep up with an ever evolving market and savvy consumers. What are the benefits of this approach? Or in other words, my current marketing strategy works perfectly well, why should I change it? As recently described by an article in Forbes Magazine, innovative marketing is key for brand success and survival - “effectively having the potential to singlehandedly put a brand on a map. ” One of the main objectives of innovative marketing is exploring new markets, looking... --- ### 5 Steps To Achieve Product Market Fit (PMF) in 2020 > Product Market Fit: This article will try to explain what is product-market fit, why it is so important, and explore the 5 ways to conduct and measure it. - Published: 2020-01-21 - Modified: 2020-01-21 - URL: https://www.revuze.it/blog/product-market-fit/ - Categories: Uncategorized Let’s be honest. It doesn’t really matter how innovative your idea or product is. It’s all about whether customers need your service or product and whether they are willing to pay for it. So, in order to estimate and measure the possible success of a brand in a market, it is vital to understand the concept of Product-Market Fit (PMF). This article will try to explain what is product market fit, why it is so important, and explore the ways to conduct and measure it. What is Product Market Fit (PMF)? Product/Market Fit was defined in a 2007 blog post by Marc Andreessen, as “being in a good market with a product that can satisfy that market. ” In other words, Product/Market Fit (PMF) is a way to assess whether a product or service will be successful in a certain market. For example, if a business has PMF, their product or service answers a problem for a big consumer market. And that product will easily and quickly sell.  Simply put, if there’s a demand, it will sell.   Why is product market fit important in 2020? The main advantage of identifying and measuring a Product/Market Fit is creating a foundation for marketing and brand innovation plans. The PMF shows if the product is viable, and puts a spotlight on consumers that are being underserved by existing products. The data helps to better understand what customers are messing in the current market, like new products and features customers would like to... --- ### AI and Market Research: 4 brilliant ways AI will change Market research in 2020 > AI and Market Research: This article will cover why AI is such a game-changer in market research including trends for 2020. - Published: 2020-01-16 - Modified: 2020-01-16 - URL: https://www.revuze.it/blog/ai-and-market-research/ - Categories: Uncategorized This article will explain what Market Research, discuss the impact AI technology has had on it, and will show four ways Artificial Intelligence will transform Market Research in 2020. AI And Market Research Market research is the main tool for businesses to get information about potential and current customers, the competition, and the market. In recent years, new technology was introduced into the Market Research playing field - Artificial Intelligence (AI). Unlike traditional market research, AI market research accounts for the entire customer journey, from the first click to the satisfaction surveys. This is a major game-changer.   This article will explain what Market Research, discuss the impact AI technology has had on it, and will show four ways Artificial Intelligence will transform Market Research in 2020. What is Market Research Market research is data driven evaluation of the potential of a new product or service, or understand what changes can be done to make a brand more attractive. This research allows businesses to identify their target audience, collect market information and analyze customer insights. Moreover, the data helps overcome potential marketing challenges, and is the base for marketing strategies that improve brand innovation and success. Market research is often conducted in two steps: Primary Research - This initial data collection is a combination of qualitative and quantitative research. businesses reach out to their consumers through surveys and questionnaires. The research can collect either exploratory or specific information.   Exploratory research uses an interview format with open ended questions, usually with a sample group. Specific Research is more focused and the aim is to solve problems identified in exploratory research.   Secondary Research - This research uses data organized... --- ### 4 Actionable Points for Developing a Go to Market Strategy (2022) > A go to market strategy (GTM) will help your new product launch succeed. Find out what are the 4 proven steps to take when building a GTM plan + Examples - Published: 2020-01-14 - Modified: 2020-01-14 - URL: https://www.revuze.it/blog/go-to-market-strategy/ - Categories: Uncategorized In this article I will explain what is a Go To Market Strategy, and review key points in the creation and use of an effective GTM strategy. Go To Market strategy (GTM) Defenition This blog post has been updated due to the changes that was brought by the novel COVID-19. We all know that having a good marketing strategy is vital for brand growth and success. Planning ahead is essential for businesses looking to survive in today’s cutthroat market competition. Aiming to penetrate new markets, Brands often use Go To Market strategy to set goals, plan their future actions, and gain competitive advantage. In this article I will explain what is a Go To Market Strategy, and review key points in the creation and use of an effective GTM strategy. A Go-To-Market strategy is a plan outlining the steps necessary to enter and succeed in a new market. A GTM plan specifies the actions needed to reach target audiences, create a good market base, and achieve an advantage over competing brands. Additionally, Go To Market plans describe what a business has to do to design improved customer experience for existing products. Also, the GTM can be adopted for both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. GTM plan addresses advertising pricing, and distribution. It might seem very similar to a good old fashioned business plan. However, Go To Market planning considers micro level marketing, whereas a business plan latter provides a macro level strategy. Why is GTM strategy important? According to Forbes, strategy is key for success in today’s volatile markets. Creating a quality, > customer experience - from product development to informing sales and support teams -... --- ### Customer Experience Trends 2020: 3 Amazing Predictions on how the industry is changing > Customer Experience Trends 2020: Here are the top bets on the 2020 Customer Experience Industry. - Published: 2020-01-09 - Modified: 2020-01-09 - URL: https://www.revuze.it/blog/customer-experience-trends-2020/ - Categories: Uncategorized When we look back at our top insights and extrapolate forward, we see some clear trends that don’t seem to go away, but just become stronger. These are our top bets on what will change in the CX market in 2020. Customer Experience Trends 2020 - Intro We’ve been pretty vocal about how we see the CX / CXM / VOC / Consumer Insights market during the past year.   When we look back at our top insights and extrapolate forward, we see some clear trends that don’t seem to go away, but just become stronger. These are our top bets on what will change in the CX market in 2020. User Generated Content (UGC) will become top source of CX for brands UGC is growing at a scary rate. We all love to share, review and comment on experiences, products and places.   UGC is part of the fast-growing volume of unstructured data around the world. The challenge with UGC is that it comes in the form of unstructured data. In order to leverage it you need technology that can turn a “free form” opinion by any customer and language into a collection of organized feedbacks sorted by topics, sentiment, product and brand. We covered both topics with an in depth research with these 2 blog posts: --- ### DIY V.S Enterprise Customer Experience Management (CXM) - What is the best approach? > In thie piece we will cover what are the difference in the makings of enterprise customer experience v.s DIY customer experience management (CXM) solutions. - Published: 2020-01-02 - Modified: 2020-01-02 - URL: https://www.revuze.it/blog/diy-v-s-enterprise-customer-experience-management-cxm/ - Categories: Uncategorized Enterprise Customer Experience Between the eCommerce and mobile internet boom, the war on customer’s pocket is on at full force. Major tech vendors CEO’s have recognized it and are vocal about the need for detailed customer understanding (Customer eXperience – CX) as a means to stay ahead of the competition.   “We’re acquiring Qualtrics so you can combine your customer’s experience data with SAP’s operational data to transform how you run your business”, said SAP CEO, explaining their Qualtrics acquisition. “Today’s consumers have the ability to review, compare prices, and purchase nearly any product at any time. This shift in the balance of power makes it more important than ever for companies to focus on customer experience” is a recent quote from Oracle’s CEO. The execution gap – important but not achievable? So, leaders and followers agree that deep understanding of customers is key. Still, there’s a huge gap between importance and actual achievements. According to strategic consulting company Bain & Company, while 80% of companies believe they deliver “super experiences” only 8% of customers agree. It seems obtaining analytics for decision making is challenging. Most existing methods today take months to deliver and are either based on consultants and traditional market research methods, or they are based on heavy enterprise solutions. Either way that means solutions that are expensive, slow and even shallow in terms of insights.  This explains why with huge $ spend on market research, CX, consultants etc. still only 8% of customers see great experiences. What are the makings... --- ### Social Media Listening Definition: And 3 New Ideas That Can Improve Customer Experience > Social Media Listening Definition: What is Social Listening, Why it Matters, and 3 ways it can improve customer Experience - Published: 2019-12-24 - Modified: 2019-12-24 - URL: https://www.revuze.it/blog/social-media-listening-definition/ - Categories: Uncategorized This article will explain what is Social Listening, discuss its importance, explore its effect on customer experience, and see how it can be used to improve sales and earnings. Social Media Listening Definition In recent years, social media has become a vital component of our lives. Social media has made a major impact on both the private and business world, mainly since it differs from other modern media platforms. It is always On, searchable, shareable, and extremely public. According to the latest inputs from Statista, Facebook has more than 2. 4 billion users, Instagram has 1 billion, and 330 million use Twitter. Those are some impressive numbers. Businesses were found to be big social media users too. 91% of brands use maintain more than two social media accounts, and rightfully so.   Social media can provide brands with an opportunity to collect data for Customer Experience (CX) analysis. Customer Sentiment collection and analysis from social media is called Social Listening. This article will explain what is Social Listening, discuss its importance, explore its effect on customer experience, and see how it can be used to improve sales and earnings. What is social listening? Social Listening is one of many CX analytics tools used to gather Customer Sentiment about a product or service.   Social Listening has two stages - First, specialized software monitors social media (Facebook, Twitter, etc. ) activity and automatically detects all comments, posts and tweets mentioning a certain brand. This stage is called Social Monitoring. Later, the data is analyzed and classified as “positive,” “neutral,” or “negative. ”  The data analysis is what differentiates Social Listening from Social Monitoring. The aim is a deeper understanding of... --- ### Why smell is an important topic discussed for Smart TVs? > Why smell is an important topic discussed for Smart TVs? Learn How Revuze AI found a connection between smell and smart TV and saved this manufacturer! - Published: 2019-12-19 - Modified: 2025-02-19 - URL: https://www.revuze.it/blog/why-smell-is-an-important-topic-discussed-for-smart-tvs/ - Categories: Consumer Insights, Uncategorized In this article, we’ll address why smell is an important topic discussed for smart TVs and how Revuze AI picked “Smart TV smell”, How it affects customer experience, ways to monitor customer experience, and how to get an accurate customer sentiment analysis you need to identify similar issues, or simply put why smell is an important topic discussed for Smart TVs? When analyzing Smart TV customer reviews you expect to see topics that usually revolve around product quality or customer service issues. One topic you may be surprised to see come up is the smell. When initially identified, the smell was considered to be a bug or mistake in QA analytics, but it turned out to be a major trending topic. In this article, we’ll address why smell is an important topic discussed for smart TVs and how Revuze AI picked “Smart TV smell”, How it affects customer experience, ways to monitor customer experience, and how to get an accurate customer sentiment analysis you need to identify similar issues, or simply put why smell is an important topic discussed for Smart TVs? This Smart TV stinks. Literally. Most electronic devices manufactured nowadays contain glue, protective coatings, and plasticizers. These materials are full of Volatile Organic Compounds (VOC), which evaporate at room temperature and create this “new Smart TV” smell. Normally, such materials are not harmful and with sufficient ventilation will evaporate quickly. Unfortunately, some Smart TV brands seem to use VOC more extensively than others. After recently purchasing a Smart TV from a well known brand, many customers have reported bad chemical smell coming out when opening the packaging or while using the device. Some have complained of headaches and nausea, and others had to place it for nearly a month in a well ventilated room for the smell to subside.   Consequently, customers left lengthy reviews and posts wondering about... --- ### CX Analytics: What is it and What makes it so difficult? > What is CX Analytics: CX Management (CXM) is a growing multi billion dollar market, but why is it so difficult to do proper customer experience analytics? - Published: 2019-12-17 - Modified: 2019-12-17 - URL: https://www.revuze.it/blog/cx-analytics/ - Categories: Uncategorized Customer Experience Analytics (AKA: CX Analytics) is a collection of consumer data gathered from all of the channels and an output of consumer insights in a report or a dashboard. What is CX Analytics Customer Experience Analytics (AKA: CX Analytics) is a collection of consumer data gathered from all of the channels and an output of consumer insights in a report or a dashboard. The CX Analytics Market The CX analytics market is a multi-billion $ market. Just the US part was recently estimated to grow from under $2B in 2018 to $3. 4B in 2023. This is a lucrative market that is crowded for a reason as consumers represent the largest business driver in the world and brands compete ferociously for their business.   However, even in this crowded and lucrative market, it seems obtaining analytics for decision making is challenging. Most existing methods and solutions seem expensive, slow, and even shallow in terms of insights.   In a market where CX analytics tools are expensive and shallow it means insights are not easily accessible to the wide business decision making audience. When you couple this with the fact that existing solutions are slow you get the worst of all world for the fast-moving consumer markets: Lack of access to insightsTiming of insights is too late  In this article we’ll analyze why that is and how new market solutions can provide a real alternative that is quick, accessible and granular.   Why understanding consumers is still based on centralized solutions? Existing solutions rely on data scientists, analysts and IT folks to put in rules into the artificial intelligence machines. In other words you have to train the AI to... --- ### UGC Marketing: Why UGC is the new Benchmark data (2020) > UGC Marketing: (User Generated Content) is growing at a scary rate. We all love to share, review & comment on experiences, products & places in social media. - Published: 2019-12-16 - Modified: 2019-12-16 - URL: https://www.revuze.it/blog/ugc-marketing/ - Categories: Uncategorized UGC is first and foremost authentic. The majority of customers share authentic moments and experiences from their lives with the hope to make a difference in their friends and family’s lives through inspiration, lessons learned and spreading the word about what is good or not. What is UGC Marketing UGC Marketing (User Generated Content) is growing at a scary rate. We all love to share, review and comment on experiences, products and places.   UGC is part of the growing world volume of unstructured data, that per IDG is growing at a rate of 62% per year and IDG predicts that by 2022, 93% of all data will be unstructured. That’s a lot of data for you. With so much data you’d expect brands to be able to shorten feedback loops and tighten customer relationships. However, per a recent Nielsen study, 80% of small and mid-size CPG companies report that information gaps limit their ability to grow. So what are we missing? What’s needed to turn UGC to actionable and easy to consume data for brands? What are the benefits of user-generated content? UGC is first and foremost authentic. The majority of customers share authentic moments and experiences from their lives with the hope to make a difference in their friends and family’s lives through inspiration, lessons learned and spreading the word about what is good or not. For example: 89% of customers would post about a positive travel destination experience 85% of customers would post about a positive dining experience 65% of customers would post about a positive health or beauty product experience Since other customers recognize it, 79% of people say UGC highly impacts their purchasing decisions. Because of this, brands love it too and encourage customers to leave feedback, comments and ratings. The... --- ### Customer-Centric Marketing Explained In 4 Easy Ways - Published: 2019-12-11 - Modified: 2019-12-11 - URL: https://www.revuze.it/blog/customer-centric-marketing/ - Categories: Uncategorized What is customer-centric marketing? Customer experience is a make-or-break factor when it comes to your customers’ satisfaction; often, as reported in this article published by Walker, it can be more valuable than the product or service itself. The experience of your customers begins from the moment they see your ad while browsing the internet or while riding the subway. It continues when they click on your landing page, and try out your service. And it goes all the way to when they contact your customer support service with issues or questions. Factors like a great website and an outstanding customer service can contribute to making your customers’ experience with your company and your product a good one. The savviest businesses out there have understood the importance of customer experience and have therefore shaped their business model around their current and target customers. This marketing technique is called “customer centricity,” or “customer-centric marketing. ” This technique is about prioritizing customers over other factors. How can you build on customer-centric marketing? You can start with focusing on Customer Experience, commonly known as CX. Consumers have a positive CX when the product/service meets their expectations and the overall process of purchasing it or interacting with your company goes smoothly. However, in order to properly cater your clientele, you need to know your customers pretty well; and to do that, you need to rely on solid data sources and analytics tools. What are the benefits of customer-centric marketing What’s the advantage of adopting this... --- ### How to measure Net Promoter Score With Online Reviews: New Guide (2020) > How to measure Net Promoter Score (NPS): In this article we will explain how to measure NPS using online reviews - Published: 2019-12-08 - Modified: 2019-12-08 - URL: https://www.revuze.it/blog/net-promoter-score/ - Categories: Uncategorized How To Measure Net Promoter Score? The Net Promoter Score (NPS) has become a popular tool for measuring customer satisfaction. This popular scoring index is user friendly and delivers a simple analysis of customer loyalty. Unfortunately, it has some flaws.   In this post, I will go over the pros and cons of NPS as a customer satisfaction metric. I will explain how using a combination of online reviews and customer satisfaction ratings can give you a more extensive understanding of customer attitudes towards a brand. What is Net Promoter score (NPS) What if I told you that by asking just a single question — one regarding the customer’s loyalty to a brand — you could measure customer satisfaction levels for your business? This is exactly the premise behind The Net Promoter Score (NPS).   Developed in 2003 by Fred Reichheld, The Net Promoter Score is an index ranging from -100 to 100, measuring the willingness of customers to recommend a company’s product or service to others. The answers are analysed and used for calculating customer satisfaction and assessing business growth potential. How did the Net Promoter Score became the industry standard? The NPS index has become a staple for businesses looking to measure customer experience. Surveys using NPS measuring rely on a simple single question design.   Since they only need to answer one question, customers often find this platform a lot more approachable and response rates tend to rise. Additionally, the straightforward phrasing makes it accessible and attractive... --- ### Why Unstructured Data is the new BFF of Product Marketing > Unstructured data, customer opinions, and feedback is growing at a scary pace. In fact, per IDG it is growing at a rate of 62% per year - Published: 2019-12-04 - Modified: 2019-12-04 - URL: https://www.revuze.it/blog/unstructured-data/ - Categories: Uncategorized Understanding unstructured data is becoming more and more critical, as due to several different drivers, unstructured customer opinions and feedback is growing at a scary pace. In fact per IDG it is growing at a rate of 62% per year and IDG predicts that by 2022, 93% of all data will be unstructured. Understanding unstructured data is becoming more and more critical, as due to several different drivers, unstructured customer opinions and feedback is growing at a scary pace. In fact per IDG it is growing at a rate of 62% per year and IDG predicts that by 2022, 93% of all data will be unstructured.   Unstructured Data With so much data out there from customers, how can anyone afford to ignore it? What is Product Marketing? You’d expect it to be well defined but Product Marketing is actually somewhat fluid and varies between organizations. Just try Google-ing Product Marketing and you’ll see. What makes it so difficult is that it bridges multiple domains - product, marketing as well as sales.   At its core it’s all about knowing the target customer and learning more about them to improve sales, product and marketing efficiency for these customers.   It typically includes activities such as: Product Research: Markets are more and more competitive. Gone are the days where large companies were monopolies. The goal here is to research the market well to identify competitors, new trends, wants and be able to leverage this information for your own new products. For this product marketers can leverage different feedback channels like call centers and chats, as well as market research tools like VOC analysis, CX Management solutions etc. Product Content: Product marketers need to create the positioning of their products. To support this and to support the customer buying journey product marketers may create things like blog content, case... --- ### Are customer satisfaction surveys still relevant in 2019? (Hint - Yes But..) > customer satisfaction surveys are popular with marketing professionals, however, you only get answers to the questions you asked! Learn how to ask the right Q's - Published: 2019-12-02 - Modified: 2019-12-02 - URL: https://www.revuze.it/blog/customer-satisfaction-surveys/ - Categories: Uncategorized Customer Satisfaction is defined as the level of content a customer reports after an interaction with a brand. This information is widely used for data driven decision making aiming to improve sales and earnings. Customer Satisfaction surveys are defined as the level of content a customer reports after an interaction with a brand. This information is widely used for data driven decision making aiming to improve sales and earnings.   Nowadays, businesses use a variety of tools to measure their brands’ customer satisfaction. One way to measure customer experience is using surveys aimed to measure the Customer Satisfaction Score (CSAT).   CSAT surveys have become a common tool for measuring customer experience, and they work as long as the customer response rate is high enough to obtain a large sample size. However, the current response rates for customer satisfaction surveys are often very low. These low response rates endanger the accuracy of surveys, since non-response and self-selection bias alters the results and practically render them worthless. Understand the voice of the customer Back in 2003, Fred Reichheld asserted that by asking customers a single question, aimed towards determining their loyalty, service providers will be able to measure their customers’ attitudes towards their business. Answers given will be analysed using the Net Promoter Scoring (NPS) system.   The Net Promoter Score is an index ranging from (-)100 to 100 which measures the willingness of customers to recommend a product or service to others. Customers are surveyed on one single question, for example — “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or colleague? ”.   Based on their rating, customers are then... --- ### 3 Reasons Why BERT NLP Will Be Revolutionary > What is BERT NLP, how does it affect the world of neuro-liguistic programming, and how does it impact artificial intelligence and CX analytics? - Published: 2019-11-26 - Modified: 2019-11-26 - URL: https://www.revuze.it/blog/bert-nlp/ - Categories: Uncategorized BERT was introduced in a paper published by a group of researchers at Google AI Language. It’s defined as a “groundbreaking” technique for natural language processing (NLP), because it’s the first-ever bidirectional and completely unsupervised technique for language representation. It’s open-sourced and can be easily used by anyone with machine learning experience. BERT NLP Explained: The Latest NLP Model You’ve probably encountered this term several times by now, but what is the acronym BERT short for? It stands for Bidirectional Encoder Representations from Transformers. In this article, we’ll explain what BERT is, how it is affecting the world on neuro-linguistic programming, and how it can ultimately impact customer experience analytics. BERT was introduced in a paper published by a group of researchers at Google AI Language. It’s defined as a “groundbreaking” technique for natural language processing (NLP), because it’s the first-ever bidirectional and completely unsupervised technique for language representation. It’s open-sourced and can be easily used by anyone with machine learning experience. A Transformer is a popular attention mechanism used to learn contextual relations between words in a text using artificial intelligence. This model is described as “bidirectional. ” In contrast with directional models—which can read a text from either left-to-right or right-to-left—BERT can read a text (or a sequence of words) all at once, with no specific direction. Thanks to its bidirectionality, this model can understand the meaning of each word based on context both to the right and to the left of the word; this represents a clear advantage in the field of context learning. Google’s BERT is based on two main techniques: Mask Language Model (MLM) and Next Sentence Prediction (NSP). Here’s how it works: Say you want to feed a text into BERT. First, in order to train itself, the model replaces 15% of the words in each... --- ### Voice Of Customer Vs Social Listening > Voice Of Customer vs Social Listening: Find Out The Differences About VOC And Social Listening And Why They Are Important For Brands - Published: 2019-11-19 - Modified: 2022-11-04 - URL: https://www.revuze.it/blog/voice-of-customer-vs-social-listening/ - Categories: Uncategorized Comparing Voice Of Customer vs Social Listening We’ve been asked a lot how does Revuze or other Voice of the Customer (Or Customer Experience) solutions different from Social Media Listening solutions. Hopefully this post will set things right. What is the difference between Social Listening and Voice of the customer? At their core both Voice of the Customer and Social Media Listening solutions transform unstructured data into quantifiable insights – so business stakeholders can understand customers at scale.   Unstructured data are customer feedback forms that don’t have a set pattern. Unlike an address or phone number, unstructured forms of feedback could be answers to open ended survey questions, online reviews, social media responses, calls into a customer service center etc. Understanding unstructured data is critical to brands, as due to several different drivers, unstructured customer opinions are growing at a scary pace. In face per IDG it is growing at a rate of 62% per year and IDG predicts that by 2022, 93% of all data will be unstructured.   What is Social Listening? Social Media Listening at its core is about real time monitoring/response and influencer analysis for social media platforms. With so many social media channels and so much interaction on them, there are masses of data on social media. Brands are always concerned that something that they do will be perceived as negative (or positive, but the negative is the most concerning part) and will cause an online riot against the brand, hurting its reputation and eventually... --- ### Busting 5 Myths About Voice Of Customer > 5 Myths About Voice Of Customer: In this article, we’ll learn more about VoC and we’ll debunk some common (and untrue) myths on this topic. - Published: 2019-11-13 - Modified: 2019-11-13 - URL: https://www.revuze.it/blog/busting-5-myths-about-voice-of-customer/ - Categories: Uncategorized The Voice of the Customer consists of all the feedback, opinions, and comments customers may express regarding a product or a service. It’s usually called just “Voice of Customer” or “VoC. ” Over the years, listening to the voice of consumers has become a key activity for businesses in order to assess performance and study possible improvements for their products and their customer service. In addition, by listening to the VoC, businesses can more easily retain their customers and hope they will recommend the product or service to their peers. In this article, we’ll learn more about VoC and we’ll debunk 5 myths about voice of customer. Why Voice of Customer Has Become So Important With so many new products and services popping up online every day in a very competitive market, Voice of Customer has become an important and often reliable way for businesses to perform R&D (research and development). That’s thanks to social media and review sites, where more and more consumers every day express their opinion on what they’re looking for in a product and post their reviews on products and services they’ve tried. A research published by Gartner indicated that businesses that collect customer feedback can increase their upselling and cross-selling success rates by up to 20%. Customers talk—today, more than ever before. And they do that often without being solicited, in a way that allows businesses to hear their opinions without needing to reach out for an interview or a focus group. That’s where social... --- ### What Are The 3 Core Key Needs For CX analytics? > The CX analytics market is a multi-billion $ market. Learn What Are The 3 Core Key Needs For CX analytics? - Published: 2019-11-08 - Modified: 2019-11-08 - URL: https://www.revuze.it/blog/what-are-the-3-core-key-needs-for-cx-analytics/ - Categories: Uncategorized The CX analytics market is a multi-billion $ market. Learn What Are The 3 Core Key Needs For CX analytics? The CX analytics market is a multi-billion $ market. Just the US part was recently estimated to grow from under $2B in 2018 to $3. 4B in 2023. The market is crowded for a reason as consumers represent the largest business driver in the world and brands compete ferociously for their business.   In a crowded market every vendor tries to distinguish itself and promise unique benefits that seem attractive. Here we’ll recommend to you what we believe are the 5 critical capabilities you should focus on when considering a new vendor for your CX analytics needs. What are the 3 core key needs for CX analytics? Before we jump into the capabilities piece, let’s start with what are the requirements from a modern CX analytics solution. Consumers today move faster, have a wide selection of purchasing channels, they share content about what they like and don’t and respond quickly to new trends or offers. To truly understand consumers today you need a solution that is: Quick to analyze – no experts, pre definitions, workflows definitions, etc. Intelligent – will identify topics, trends and issues for youHolistic – will show you one picture for all data sources or languagesAccessible – no middlemen, usable by every business role With these in mind, lets move on to the underlying capabilities that can support such requirements. Machine intelligence data analysis (not expert/manual/workflow/rule based) It’s no secret that understanding consumers today relies on human efforts; you still need experts to design surveys or focus groups or... --- ### How Do Amazon Fake Reviews Kill CX Analytics? (2020) > Shoppers rely on customer reviews when they’re buying a product online. Over the last year, there has been a surge of Amazon fake reviews being published.. - Published: 2019-10-30 - Modified: 2019-10-30 - URL: https://www.revuze.it/blog/amazon-fake-reviews/ - Categories: Uncategorized The surge in fake reviews is not a problem just for consumers. It can potentially be a huge problem also for businesses who want to do customer analytics to gain valuable insights on the market and consequently make informed business decisions. Here’s how… Does Amazon Fake Reviews Exist? Does amazon fake reviews really exist? Not only they do, but there is also no sign for them to ever go away. And it happened to all of us. Say you want to purchase a product on Amazon, you’re scrolling through options, and you take a quick look at the customer reviews to see the pros and cons of each item, Some appear to be balanced, honest, and thought-out; while others are so overly enthusiastic, that you can’t avoid doubting their authenticity. Here’s the thing: Most shoppers rely on customer reviews when they’re purchasing an item or ordering a service online. A research published by BrightLocal in 2018 showed that 86% of consumers read the reviews; 78% also said they trust online reviews as much as personal recommendations. These numbers are even higher when it comes specifically to young consumers. However, customer reviews are not always reliable. Over the last few years, there has been a surge of fake reviews being published on product pages on popular eCommerce sites like Amazon, Walmart, and Sephora. A study published by FakeSpot, as reported by CBS, said that “30% of Amazon reviews are fake or unreliable. ” The surge in fake reviews is not a problem just for consumers. It can potentially be a huge problem also for businesses who want to do customer analytics to gain valuable insights on the market and consequently make informed business decisions. Here’s how... The Importance of Customer Reviews in CX Analytics --- ### Revuze Next Generation Solution is Here! > Revuze Next Generation Solution is Here! Find out how what new technologies we are using to lead the next generation of customer experience. - Published: 2019-10-28 - Modified: 2019-10-28 - URL: https://www.revuze.it/blog/revuze-next-generation-solution-is-here/ - Categories: Uncategorized Revuze Next Generation Solution is Here! Find out how what new technologies we are using to lead the next generation of customer experience. Our New UI Is Here! At Revuze we take pride in empowering operational roles in brands to make autonomous, data driven decisions quickly and without the need for experts, data scientists and analysts.   Helping every role be aware of all the market trends needed to make a knowledgeable decision quickly and without lengthy projects and processes make the entire organization stronger, nimble and competitive. We’re now announcing that we just made Revuze better! Across all aspects from product analytics, customer research, topic research to competitor analysis and customer reviews. There will be faster decision making, easier decision making and better usability. Read on. More languages supported The Revuze technology is language agnostic and adding support for a new language is an easy task. This is why just based on recent demand we have added language support for Spanish, French, Japanese, Korean, Chinese and Russian. Improved UI that delivers superior usability Rebuilt from scratch to handle millions of consumer opinions in seconds, the new Revuze dashboard adds many usability capabilities and is much faster. To name a few of the usability enhancements: Product pictures delivery visual aid to help focus on right product fasterAuto sliding menu helps leverage different tools without taking space from main viewHovering “export” menu in every screen allows quick information sharingNew Dashboard Home Screen Product Portfolio Dashboard Industry specific filters Adding to the existing comprehensive list of filters, now every industry can filter by industry specific filters. For fashion this could be size or color, where... --- ### 2 Mega CX Trends That Are Changing The Industry and Can’t be Ignored > CX Trends That Can't Be Ignored: 71% of consumers agree that genuine UGC in the form of customer reviews make them more comfortable buying a product online - Published: 2019-10-22 - Modified: 2019-10-22 - URL: https://www.revuze.it/blog/cx-trends/ - Categories: Uncategorized CX Trends That Can't Be Ignored: 71% of consumers agree that genuine UGC in the form of customer reviews make them more comfortable buying a product online. In this article we will discuss 2 CX trends to look for! Consumers today are privileged. We can buy from any company in the world and at any location, we’re at. Our buying is also not limited to a single device, we leverage several devices and channels – from smart speakers to smart phones. Once we buy, we can also quickly share the news, the love or frustration we feel about our purchase with the rest of the world.   These 2 mega CX trends are driving Consumer Experiences (CX) like never before – eCommerce and User Generated Content (UGC) fuel each other. UGC helps buyers make purchase decisions by reading or watching or hearing success stories from other buyers which drives eCommerce forward. On the other end once you purchase something you love (or hate) – why not share the news with friends or the whole world? To provide some example metrics, recent research shows that 71% of consumers agree that customer reviews make them more comfortable buying a product, and 82% of consumers consider user-generated reviews extremely valuable. 70% of all consumers will look to reviews or ratings before making a purchasing decision, and at least 41% of consumers will read 4 to 7 reviews when looking for product information. CX Trends To Look For The importance of user-generated content In one word - Speed! eCommerce and UGC share one thing and that’s how fast decisions are made.   On the eCommerce side, consumers can decide on the spot to buy something right there and then, and if it’s not... --- ### How to measure customer satisfaction in 5 easy steps > How to measure customer satisfaction: Learn 5 Easy Steps to Measure CSAT and win your customers hearts by giving them the best customer service - Published: 2019-10-08 - Modified: 2019-10-08 - URL: https://www.revuze.it/blog/how-to-measure-customer-satisfaction/ - Categories: Uncategorized - Tags: customer satisfaction In this article we will learn how to measure customer satisfaction in 5 easy steps There might be only one thing different business owners and service providers can agree on: Knowing how to measure customer satisfaction is crucial for keeping your business growing. The customers are the key element of every business and keeping them happy means keeping the business alive.   Over the years, many studies have shown the importance of customer satisfaction, how crucial it is to gain the correct data about it, and why many businesses fail by not doing so. The main issue is the complexity of conducting such research and of gaining accurate, actionable data regarding your customers’ satisfaction. This is the question we will answer in this article, providing you a simple and tested method of gathering this data and acting upon it. There are two main types of overall satisfaction measurements – Customer Satisfaction Score (CNAT) and Net Promoter Score (NPS) What is Customer Satisfaction Score (CSAT)? Customer Satisfaction Score (CSAT) is a score that measures the satisfaction customers had with a certain process or interaction. This is measured multiple times during the customers’ experience and each measurement provides you with the understanding of how satisfied your customers are with this experience. It is important to understand, we are talking about a certain experience (The shipping process, how was the service the online chat representative provided, how is the product itself, etc). You can choose between different measurement methods, though we would recommend the standard Happy Customer Percentage measurement. How to conduct a happy customer percentage survey? This... --- ### How Revuze's cutting edge customer insight solution eliminates the need for customer satisfaction surveys > Learn How Revuze Customer Insight Solution Determines The Sentiment Towards Any Brand With Great Accuracy. - Published: 2019-10-01 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/how-revuzes-cutting-edge-customer-insight-solution-eliminates-the-need-for-customer-satisfaction-surveys/ - Categories: Uncategorized Revuze came up with a much better and scale-able solution, which provides trustworthy results, and does it faster (almost in real time). This solution is based on real online reviews your customers place online, big data, sentiment analysis, and a cutting edge artificial intelligence technology. Not only that, but such big data analytics could impact business decisions and results in many different ways. Before we explain how the company does it, let's first cover some of the basics. The Need For Customer Insight Solution It used to be that consumer insight in could only be obtained indirect means, such as asking questions, posting surveys, poll surveys, and alike. While this was a good way to get feedback relatively quickly, it also required a lot time, planning, and post-analytic efforts. Of course, there was also the issue of how trustworthy an official customer survey can be, which, in turn, depends on the customers' honesty and whether the survey was asking the right questions. Revuze came up with a much better and scale-able solution, which provides trustworthy results, and does it faster (almost in real time). This solution is based on real online reviews your customers place online, big data, sentiment analysis, and a cutting edge artificial intelligence technology. Not only that, but such big data analytics could --- ### How brands implement predictive analytics and social listening to improve their customer experience > How brands implement predictive analytics and social listening to improve their customer experience - Published: 2019-09-22 - Modified: 2019-09-22 - URL: https://www.revuze.it/blog/how-brands-implement-predictive-analytics-and-social-listening-to-improve-their-customer-experience/ - Categories: Uncategorized The role that social media plays for brands has been evolving and changing ever since social media came to be. At first, they were using it to promote their business, products, or services. After that, companies started organizing communities around their brand and insisting on communication. Over time, however, the role of social media had shifted as well, and now — it is being used as a means to provide real-time customer service. Analyzing social media trends shows that over a billion messages are exchanged between companies and businesses per year. Businesses are getting better and better at using social listening, text analytics, predictive analytics, sentiment analytics, and other methods alike to improve their operation and relationship with their customers. To succeed — you must do the same. Before we start, let's first clear 2 basic terms, social listening and predictive analysis: What is social listening? Social listening is a process of locating conversations regarding your brand or mention of your brand. Simply put, it means applying a software or which “listens” to social media and anlayzing the the trend and sentiment of your customers. Some brands also applies social listening on their competitors and even the entire industry they operate in. That way, you can also educate people about your brand, correct misunderstandings, react in real time to a cricis, and create long-lasting relationships which can result in customer loyalty and the expansion of your brand. Social listening relies on specific keywords and phrases to find where your brand... --- ### 5 Ways Big Data Customer Analytics Can Impact Business Results > Learn how big data customer analytics can impact your business results: predictive analytics, product feedback, competitor analysis, NPS, and more. - Published: 2019-09-05 - Modified: 2019-09-05 - URL: https://www.revuze.it/blog/5-ways-big-data-customer-analytics-can-impact-business-results/ - Categories: Uncategorized In this article, we will explore some important topics, such as “customer analytics,” “customer experience,” and “competitor analysis.” These tools can help you learn more about your market, your competition, and ultimately will allow you to make smart predictions and base your key decisions on solid and reliable information and create meaningful business impact. We will also list different ways that you can use big data customer analytics to impact your business’s results. In today’s ultra-competitive market, all corporate executives need to base their decisions on solid research, data, and information; this way, every move they make will be based on informed decisions and will be more likely to help them succeed and thrive. Top Executives, Product Managers and Customer Analytics Managers seek tocollect big data and analyze their customer base and their competition’s moves. In this article, we will explore some important topics, such as “customer analytics,” “customer experience,” and “competitor analysis. ” These tools can help you learn more about your market, your competition, and ultimately will allow you to make smart predictions and base your key decisions on solid and reliable information and create meaningful business impact. We will also list different ways that you can use big data customer analytics to impact your business’s results. What Is Customer Analytics? Customer analytics is a process that allows you touse data retrieved from your customers’ behavior to make smart and well-informed business decisions. Through customer analytics, you can apply market segmentation and predictive analytics for your marketing operations and to manage your relationship with your customer base; besides marketing purposes, it’s also used for product analytics, new product launches, and to get product ideas. By analyzing the behavior of your customers—e. g. the way your customers are navigating your website or using your software/dashboards, or the way they’re approaching real-life consumer goods, which products they prefer, which devices they useand for how long, and so on—you can start segmenting your customer... --- ### What Is Social Sentiment? > Social media sentiment or Social Sentiment is the feeling or attitude people express on social media regarding a specific brand, service, or product. - Published: 2019-08-08 - Modified: 2019-08-08 - URL: https://www.revuze.it/blog/what-is-social-sentiment/ - Categories: Uncategorized Social media sentiment or Social Sentiment is the feeling or attitude people express on social media regarding a specific brand, service, or product. Social media sentiment—commonly referred to as “social sentiment”—is the feeling or attitude people express on social media regarding a specific brand, service, or product. Social sentiments are usuallyexpressed through posts or commentson networks like Facebook, Twitter, Reddit, LinkedIn, and so on. For businesses that care about managing their image and their brand reputation, social sentiments are crucial to gather data on their consumers and on their competitors. In this blog post, we will discuss in detail what social sentiments are, why they are important for brands, and how they can be used to improve branding and marketing strategies overall. Why Is Social Sentiment Important For Brands? Whether a company has an active presence on social media or not, the company’s consumers and users most likely do. On social media, peoplespeak their minds; they express theiropinionsabout politics, shopping, technology, and so on; many people ask forrecommendationson Facebook (examples: “What’s the best online translation service? ” or “Can anyone recommend a good website to edit photos? ”) and exchange thoughts. In addition, many people rate and writereviewson businesses and services—restaurants in particular—online using Google and Yelp. The bottom line is, many people are having online conversations about your brand. In those conversations, they’re probably expressing their “social sentiments. ”You may think that’s great: It’s publicity! Awesome! That’s partially true—the fact that people are talking about your brand or business means that it’s relevant enough. But those posts, tweets, comments, and reviews are not necessarily positive; many of them are likely to be... --- ### What Is Text Analytics? > Text analytics is an automated process to analyze unstructured text and extract useful information from it often carried out with the help of a software. - Published: 2019-08-02 - Modified: 2025-02-12 - URL: https://www.revuze.it/blog/text-analytics/ - Categories: Uncategorized Text analytics is an automated process to analyze unstructured text and extract useful information from it often carried out with the help of a software. What Is Text Analytics? Text analytics is anautomated process to analyze a piece of writing and extract useful informationfrom it. It is often carried out with the help of software designed to go through lengthy texts and gather insights that may be useful for marketing, branding, and other research purposes. Many companies use text analytics to analyze articles, tweets, social media posts, reviews, comments, and other types of writing, to find meaning and gather intelligence with the help of algorithms and machine learning tools. In this article, we’ll dive into the world of text analytics, we’ll explore its different applications, and we’ll learn about the different steps of this innovative process. The difference between text analytics, text mining, and NPLIf you are vaguely familiar with the concept of text analytics, then it’s likely you’ve also heard the terms “text mining” and “natural language processing. ” Are these the same, or do they refer to different tools and processes? Text mining is very often used as a synonym of text analytics, so these two terms mostly refer to the same concept. However, text mining is a broader term that refers to the act of gathering useful, high-quality information from a text. Instead, text analytics is the more specificcomputational processof analyzing a text to extract such information. Text analytics softwares use linguistic, statistical, and machine learning techniques to structure the content of a text and analyze it. In order to perform such analysis, programs use natural language processing (commonly abbreviated as NLP),... --- ### New coverage of Revuze on Forbes > Find the link here to the Forbes article that was published about revuze. - Published: 2019-07-29 - Modified: 2019-07-29 - URL: https://www.revuze.it/blog/new-coverage-of-revuze-on-forbes/ - Categories: Uncategorized We're so excited... feel free to read through this great article about the importance of leveraging innovative AI solutions such as Revuze to know your customers and market better. Contact us with any follow on questions you may have! Enjoy! https://www. forbes. com/sites/sap/2019/07/29/customers-have-strong-feelings-about-toothpaste-this-start-up-uses-ai-to-help-companies-understand-those-sentiments/ --- ### Revuze partners with iProspect to help brands win at Commerce in the New Digital Economy > Happy to announce that Revuze is partnering with iProspect to help brands commerce in the New Digital Economy - Published: 2019-07-17 - Modified: 2019-07-17 - URL: https://www.revuze.it/blog/revuze-partners-with-iprospect-to-help-brands-win-at-commerce-in-the-new-digital-economy/ - Categories: Uncategorized We're very excited to announce this great thought leadership paper and survey put together by iProspect, with participation from Revuze.  Revuze is in good company next to other contributors such as Google, Pinterest, Jumper. ai and brands like Saucony, KLM, Beiersdorf. Report overview By the end of 2020, retail e-commerce sales are expected to reach $4. 21 trillion (USD) worldwide.  Although transactions happening offline will still represent more than 80% of the estimated retail sales, growth is shifting to e-commerce with a sales progression close to five times stronger than the rest of commerce and sustained by the growing dominance of mobile (67% of e-commerce sales). This was a key driver for iProspect to survey 100 global marketers to learn more about how they currently perform in their commerce efforts and where they should be looking to fuel their growth.   Feedback confirmed that most brands are actively building upon their performance marketing heritage, adapting their skills and technology to secure the availability and findability of their proposition in the commerce sphere. Notwithstanding these efforts, brands are having a harder time converting and retaining their audiences.   The target="_blank" rel="noopener noreferrer">here, and the Revuze portion of it focused on Repeatability and how self-service Customer Experience solutions such as Revuze can help brands stay on top of their markets, customers, competitors etc. How brands can improve commerce repeatability This is important as consumers’ opinions fluctuate all the time for many reasons such as seasonality, market disruptors, and change in tastes and competition. This all means that brands are chasing fast-moving audiences. The challenge... --- ### Taste is the most important for USA toothpaste and mouthwash buyers > What really matters when it comes to Toothpaste? Ai Technology helps to understand what consumers prioritise when it comes to this everyday essential item. - Published: 2019-06-17 - Modified: 2019-06-17 - URL: https://www.revuze.it/blog/taste-is-the-most-important-for-usa-toothpaste-and-mouthwash-buyers/ - Categories: Uncategorized its surprising to see that in the oral care market consumers are most concerned about taste then anything else Continuing the theme from our coffee makers expose, its surprising to see that in the oral care market consumers are most concerned about taste then anything else. You’d expect them to be concerned about health, gum care, whitening and a range of other things... but the data says differently, taste is 2nd in importance for US toothpaste and mouthwash buyers in a long list of 56 different stated topics of interest. The 1st topic by the way is Overall Satisfaction, stating their general happiness from the product. Want to know what are the top 5 considerations for buyers of oral healthcare products? keep on reading. For the past 3 years we've been providing the world leading brands with visibility into consumer analytics almost in real-time. Exposing strengths and weaknesses of their competition, discovering interest shifts and new interests, new products and features, and spotting new trends as soon as they begin to rise. In this case, we leveraged our technology to look into the $9B oral healthcare products market... just for fun. Analyzing 278,000 consumer opinions with a single click It’s quite easy actually, all we needed to do was to feed our software with consumer opinions from several US eCommerce sites that include consumer reviews. Overall our software collected 278,000 consumer opinions for the period of 2016 to 2019. These reviews and opinions included about 919,000 separate sentences of value about coffee makers. The data collected covered over 70 different brands, and over 1,400 unique products. Not requiring any... --- ### Taste is only 7th in importance for US coffee makers buyers > Taste is only 7th in importance for US coffee makers buyers: Can you believe that taste is actually the 7th most important factor in terms of consumer sentiment? - Published: 2019-06-03 - Modified: 2019-06-03 - URL: https://www.revuze.it/blog/taste-is-only-7th-in-importance-for-us-coffee-makers-buyers/ - Categories: Uncategorized You would think that when it comes coffee is all about taste. Well… the data says differently, taste is only 7th in importance for US coffee makers You would think that when it comes coffee is all about taste. Well... the data says differently, taste is only 7th in importance for US coffee makers buyers in a long list of 45 different aspects. Life span, for example, has a bigger weight in the buying decision and holds the 6th place in importance. Want to know what are the top 5? Get the full report here. For the past 3 years we've been providing the leading companies in the world with visibility into consumer analytics almost in real-time. Exposing weaknesses of their competition, discovering interest shifts in brands, products and features, and spotting new trends as soon as they begin to rise. In this case, we leveraged our technology to look into the $20B coffee market... just for fun. Analyzing 370,000 consumer opinions with a single click It’s quite easy actually, all we needed to do was to feed our software with consumer opinions from several US eCommerce sites that include consumer reviews. Overall our software collected 370,000 consumer opinions for the period of 2015 to 2018. These reviews and opinions included about 1,127,000 separate sentences of value about coffee makers. These data collected covered 23 different brands, covering close to 1,000 separate unique products. Without any setup or pre-definitions, the Revuze software automatically discovers and organizes the data into discussion topics and breaks them down into value sentences. Then it detects the sentiment for each sentence (positive, neutral, negative). The % of the positive sentences dictates the... --- ### Revuze media coverage from SAP CX Live > SAP CX Live! Find out here about on how Revuze made an impact. - Published: 2019-05-14 - Modified: 2019-05-14 - URL: https://www.revuze.it/blog/revuze-media-coverage-from-sap-cx-live/ - Categories: Uncategorized Soooo... we're just back from a great SAPPhire CX Live event that exceeded all our expectations. It was educational, inspiring, we met lots of great folks from SAP and SAP customers, and we had fun. Part of the fun was the media coverage we've got: 6 Innovative Startups that are Transforming Customer Experience Is a cool review of 6 companies spearheading CX! Experience #SAPCXLIVE: Hot Consumer Insights Delivered To You via AI Is a great video interview with Ido Ramati, our founder. Enjoy! --- ### Come see Revuze at SAP Customer Experience Live! > Reuze at the SAP Custmer Experience Live! Showcasing in real time its CX Analytics, enabling you to transform your CE services. - Published: 2019-05-05 - Modified: 2019-05-05 - URL: https://www.revuze.it/blog/come-see-revuze-at-sap-customer-experience-live/ - Categories: Uncategorized Revuze will be showcasing it's near real time CX Analytics at the SAP Customer Experience Live event, part of SAPPHIRE NOW. In addition we're honored to be speak at the event as part of a panel called "From Data to Dollars, Learn How Three Startups Are Transforming Customer Experience (CX) Analytics". Revuze is the first all automated CX Analytics technology, turning unstructured text from eCommerce sites, Social Media, call centers, emails, surveys etc. into a complete market catalog, covering brands to products to features, without any involvement of data scientists or experts. Please come and visit our booth at the event as well as our panel. More detailed can be found here and the conference website is at https://events. sap. com/sap-cx-live/en/home. The conference takes place in Orlando between 7-8 of May, 2019. Looking forward to seeing you all there and share the next Consumer Insights revolution with you all! --- ### 10 Key Analytics Reports Every Consumer Insights Pro Needs > Your job doesn't stop at collecting CX data! Using these 10 key Analytics Reports will help you identify key customer insights and make actionable decisions. - Published: 2019-04-28 - Modified: 2022-11-04 - URL: https://www.revuze.it/blog/10-key-analytics-reports-every-consumer-insights-pro-needs/ - Categories: Uncategorized Your job doesn't stop at collecting CX data! Using these 10 key Analytics Reports will help you identify key customer insights and make actionable decisions. Your job doesn’t stop at collecting data and generating consumer insights. If you can’t effectively communicate those insights to the right people, the whole process could go to waste. However, there’s no one-size-fits-allapproach to consumer insightsreporting. At times, you’ll need to generate reports to product and engineering teams to refocus development processes. Other times, you’ll need to give marketing the insights necessary to fine-tune messaging for the preferences of your target audience. And in many cases, you’ll need to generate consumer insights reports for executive management to communicate market trends or activity amongst competitors. No matter which stakeholders you’re talking to, you need to make sure you’re providing the right reports to collaborate most effectively. If you can deliver the following 10 analytics reports quickly and accurately, you’ll be well set up to work with any stakeholder in your organization. 1. Volume of Product Reviews per Product Over TimeConsumer insights aren’t always about what people are saying. Often, it’s about where they’re saying it and how often. When you look at product reviews, you can break down reporting by channel and time period (week, month, quarter, etc. ). Breaking product review reports down by channel (Amazon, Walmart, Target, etc. ) can give you insight into where your customers are most active, which could impact marketing messaging. Filtering product review volumes by week, month, or quarter can then give you another layer of insight into howconsumer sentimentis trending. A report summarizing review volume and sentiment over time for coffee makers -... --- ### The 6 Keys to Focus Groups that Generate Valuable Consumer Insights > The 6 Keys to Focus Groups that Generate Valuable Consumer Insights, how to implement these strategies to improve CX and gain a leverage over your competition. - Published: 2019-03-14 - Modified: 2019-03-14 - URL: https://www.revuze.it/blog/6-keys-to-focus-groups-that-generate-valuable-consumer-insights/ - Categories: Uncategorized There’s no single right way to get into the heads of your customers. As a consumer insights pro, you have an entire toolbox of options when it comes time to get answers to your most pressing business questions. Sometimes the situation will call for customer satisfaction surveys. Other times, the problem will be complicated enough to warranthiring a consultant for market research services. Here, we want to talk about how valuable focus groups can be for collecting consumer insights. When used properly,focus groups can“give you a visceral, personal, unscientific reaction to little brainstorms. They can help you push something farther and farther to see what grabs people. ”But conducting focus groups can be tricky. There are a lot of contributing factors to success and one misstep can lead to irrelevant consumer insights. The following 6 keys to focus groups will help ensure that your focus groups are as successful as possible for getting inside the heads of consumers. 1. Know if a Focus Group is the Right ApproachNo matter what market research project you’re starting, you want to start with a hypothesis. Having a clearly-defined hypothesis is your key to deciding whether a focus group is the best approach to getting the consumer insights you’re looking for. If 1:1 answers can answer your questions, your budget may be better spent on surveys, interviews, and reading customer reviews. That’s not to say that focus groups can’t help at all, but they shouldn’t be your main consumer insights tool. Sometimes it can... --- ### How to Successfully Use Market Research Services for Consumer Insights > How to successfully use market research services to get valuable consumer insights to improve your product and increase ROI - Published: 2019-02-25 - Modified: 2019-02-25 - URL: https://www.revuze.it/blog/how-to-successfully-use-market-research-services-for-consumer-insights/ - Categories: Uncategorized Getting in the heads of your customers (or consumers in general) can save you a lot of time and money in product development and marketing. But actually generating insights to find answers to your most pressing questions can be a challenge. Every consumer insights specialist is familiar with the tried-and-true techniques—surveys, focus groups, and social media monitoring. However, there comes a time when these techniques aren’t getting the job done and you need to seek help from professional market research services. Working with market research service providers comes with its own challenges, though. Hiring a consultant isn’t necessarily a cure-all for your consumer insight problems—you need to take the proper steps to prepare and ask the right questions if you want to succeed. Do You Really Need a Consultancy? This may seem like an obvious place to start, but it’s an important question to answer for yourself. Hiring a market research consultant is an expensive decision. And if you haven’t taken the time to narrow your focus and determine your goals, you might not get the ROI you’re expecting. Before considering market research services, you need to create a reasonable hypothesis to solve a particular problem. What’s the question you’re hoping will unlock consumer insights that can drive your business forward? For example, if sales for a particular product are down and you can’t determine why, market research services can help. Or, if you run a campaign and fail to get as many repeat customers as expected, research services can... --- ### State of the US fabric care industry: Amazing Facts Inside > How Ai technology can help improve CX for the US Fabric care industry, identify the industries key aspects to be able to target consumers more effectively. - Published: 2019-01-17 - Modified: 2019-01-17 - URL: https://www.revuze.it/blog/state-of-the-us-fabric-care-industry/ - Categories: Uncategorized With the Revuze automated analysis of consumer opinions, anyone can turn any textual opinion data into actionable business intelligence. We leveraged our own technology to provide you with insights on the fabric care industry, analyzing online opinion data from several eCommerce sources. US fabric care industry - Market overview and research scope According to a recent analysis, the fabric care market (laundry and related products) size is $90. 65B and is expected to grow to $152B by 2027. The data sources were several US eCommerce sites that include consumer reviews and our software collected 196k reviews between 2016 to 2018. These data sources cover around 150 different brands, though the top 30 brands attract 89% of the reviews. These data sources also cover 3,489 separate products (SKU numbers) – all picked up and analyzed by the Revuze solution. The Revuze software automatically breaks down opinions into valuable sentences and detects the sentiment for each sentence (positive, neutral, negative). The % of the positive sentences dictates the average sentiment of the market or a topic of discussion or a brand or a specific SKU. 2016-2018 market trends – declining sentiment, growing number of promotions When we analyze the data on an annual basis, comparing 2016 to 2017 to 2018, one can easily notice several trends. Reviews volume is increasing every year, with growth accelerating – Reviews volume increase from 57k in 2016 to 64k in 2017 (12% increase), but growth accelerated to 75k reviews in 2018 (17% growth Y/Y, about 42%... --- ### Why negative consumer reviews are a better data source > You would think that negative reviews are the worst sort of feedback, however it is the opposite, negative reviews are the most useful data source to have. - Published: 2018-10-22 - Modified: 2018-10-22 - URL: https://www.revuze.it/blog/why-negative-consumer-reviews-are-a-better-data-source/ - Categories: Uncategorized With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right? What if we showed you the real value hides in negative reviews? Believe it or not, learning from positive reviews isn’t critical for your business. In fact, negative reviews can actually help your business much more then you may have ever expected. Listening to the world largest panel There are so many ways now for consumers to share data and information that online consumer reviews and feedback data has in fact become the world's largest consumer panel. Additionally, because it is an anonymous, it’s easy to share loads and loads of data since no one is worried about saying the wrong thing. This has contributed to the explosion of world data to the point that, as IBM recently pointed out, --- ### The Top 3 Untapped Sources For Customer Analytics > Where to find your customer analytics, these top 3 sources are where you'd find the data that is most effective for your business. - Published: 2018-08-01 - Modified: 2018-08-01 - URL: https://www.revuze.it/blog/customer-analytics/ - Categories: Uncategorized What is Customer Analytics? According to a recent report by --- ### Why text analytics and NLP are NOT the answer? > With Artificial Intelligence and Self Training algorithms you can skip the person-training, decreasing errors and boosting results - Published: 2018-02-12 - Modified: 2018-02-12 - URL: https://www.revuze.it/blog/why-text-analytics-and-nlp-are-not-the-answer/ - Categories: Uncategorized With 90% of the world’s data created in the last 2 years you can’t rely on humans or manual labor to figure things out. The good news is that now there is enough data to make sure you can get answers to your questions, and all you need is just to analyze the data. Revuze is an innovative technology vendor that addresses just this with the first self-training, fast setup and low touch solution that typically delivers 5-8X the data coverage compared to anything else, and it does it without humans... --- ### 90% of the data was created recently > 90% of the world’s data was created in the last 2 years!!! Isn’t it amazing? How do you shift your market research initiatives to handle such data volumes? - Published: 2018-01-31 - Modified: 2025-03-04 - URL: https://www.revuze.it/blog/90-of-the-data-was-created-recently/ - Categories: Uncategorized Market Research in a world where 90% of the data was created recently According to a recent report by IBM’s Marketing Cloud,  90% of the world’s data was created in the last 2 years! ! ! Isn’t it amazing? The world had grown 10X in data in 730 days at a rate of 2. 5 quintillion bytes of data a day! ... there are so many implications for this – where do you save all this data,  how do you manage it, is there such a thing as too much data? What does it mean for the future? Will we have 10X data growth again in 2 years? How do you shift your market research initiatives to handle such data volumes?     Using old Market research in a new world? Market research used to be about data sampling and focus groups and surveys and in general peeking through the market peephole and estimating the overall market behavior and preferences based on a small group of individuals. As data became more prevalent business started to use systems that can search data, but keep in mind these systems were set to search data that was likely 1/20 or so of what exists today. So basically in the “old world” you either used brute manual effort or systems that could handle some data but most likely much less data then exists today.   How to process lots of data? When processing lots of data, the data is typically unorganized (Unstructured is the... --- ### Market Research: How to do it without (human) limits > Being able to analyse market research with Ai technology, surpassing human limitations leading to stronger, precise outcomes. - Published: 2018-01-22 - Modified: 2025-03-05 - URL: https://www.revuze.it/blog/market-research/ - Categories: Uncategorized Market Research Statistics According to a recent IBM ---